💸 Introduction: The Complexity of the Digital Advertising World and the Place of Native Advertising (Advertorials)

#Well, look, it’s not like the old days anymore where you could put up a billboard at an intersection or run a TV ad and expect customers to flood in. The digital world is somewhat full of pitfalls and shortcuts. Especially when Google Ads comes into play. As much as it can be profitable, it can also be a money pit if you don’t know how to play the game. Many businesses, especially in Iran’s crowded market, struggle with the heavy costs of Google Ads. You run a campaign, spend a lot of money, and then you see clicks are there but conversions are low, or the Cost Per Click (CPC) is so high that it’s no longer worth it.

This is precisely where we need to think about alternative or complementary methods. Something that can fill those financial gaps and, at the same time, not harm our brand’s credibility and standing. This is where the role of an effective native advertisement (advertorial) shows itself. Native advertising is no longer just a promotional text tucked into a news article; it’s a smart strategy that, if executed correctly, not only brings down advertising costs but also brings a lot of other benefits that might not be immediately obvious.

What I mean is, you need to have a broader perspective. Google Ads is excellent, but long-term sustainability and returns are what native advertising gives you. Imagine someone on a reputable website, not as a direct ad, but in the form of an interesting and content-rich article, mentioning your brand, or indirectly introducing your product and services. Well, it’s clear that its impact is much deeper and more lasting. This article is going to explore exactly this topic, how this powerful tool, native advertising, can lift the burden of Google Ads costs off your shoulders and help you advertise smarter. Ready to dive in?

📝 What is Native Advertising (Advertorial) and Why is it Important for Your Business?

Okay, let’s get into what native advertising (advertorial) actually means? It’s kind of like an invisible guest at a friendly gathering. It’s a text or article that outwardly looks like normal content on a news or specialized website, but internally, it carries an advertising message. Its difference from traditional ads is that here we no longer have direct slogans like “Buy now!”. The main goal is to provide useful, practical, and engaging information to the audience, while indirectly and intelligently introducing your product or service.

Think of an educational article about “Ways to reduce energy consumption at home” that subtly refers to a specific brand of energy-efficient home appliances. Or, for instance, an article about “Challenges of starting an online business” which then introduces Rasawb Afarin‘s services for website development and SEO. These are examples of native advertising.

Now, why is it so important? First of all, because the audience trusts it. People are tired of direct advertising. When they see an article on a reputable medium that provides useful information, even if it eventually refers to a product or service, they feel less like they’re being bombarded with ads. Second, from an SEO perspective, native advertising is a hidden treasure. The links provided from reputable sites to your site highly influence your site’s credibility and ranking on Google. This means more organic traffic, without paying per click.

And third, the lifespan of native advertising is very long. A Google ad is displayed as long as you pay for it. But a native ad, as long as that website exists, it exists. Perhaps years later, customers will still reach your site through that advertorial. This means a long-term and smart investment. In summary, effective native advertising not only helps you get seen but also strengthens your brand’s foundations. There are some things you can’t buy with direct money in Google advertising, like trust and credibility. You have to build these, and native advertising is one of the best tools for building them.

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🔗 The Direct Relationship Between Native Advertising and SEO: A Bridge to Organic Visibility

Let’s put it this way; SEO is like a chess game, and effective native advertising is one of the most powerful pieces in this game. To rank high in Google search results, you need authority and credibility. When Google sees other websites, especially those with high authority themselves, linking to you, it considers this a positive sign. These links act as votes of confidence.

Imagine a large and popular news site, or a specialized blog in your industry, writing an article about a topic related to your services and subtly including a link to your site. This link is not just a way for users to navigate from that site to yours; it also sends an important signal to Google: “This site (your site) is reputable and has relevant and high-quality content that even other sites refer to.” This causes your site’s ranking for relevant keywords to start climbing, without you having to pay a single penny to Google Ads.

Here, the discussion is not just about traffic, but about the quality of traffic and the sustainability of presence. Effective native advertising helps you rank organically for keywords that might have tough competition and high costs in Google Ads. This means reducing reliance on paid advertising and having a stable and strong presence in search results.

An example of the importance of SEO in this context could be this table:

SEO Factor	Impact of Native Advertising	Result
Quality Backlinks	Providing links from reputable websites	Increase in Domain Authority (DA)
Domain Authority	Referral from powerful sources	Improvement in overall site ranking
Referral Traffic	Directing targeted users from the host site	Increase in high-quality visitors
Brand Recognition	Introduction in widespread media	Increase in brand awareness

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Therefore, when you publish a good native ad, you are actually investing in your site’s SEO, which has long-term returns and can significantly reduce many future advertising costs for you. This is a win-win game.

📉 Lowering CPC and Increasing Google Quality Score with Native Advertising

Remember when I said Google Ads can be a money pit? One of the main reasons is a high Cost Per Click (CPC) and a low Quality Score. These two are like the pans of a scale; the higher the Quality Score, the lower the CPC, and consequently, your ads perform better with less cost. Now, how can effective native advertising play a role in this?

You see, Google loves relevant and high-quality content. When you publish valuable and relevant content about your business on other websites through native advertising, you are essentially telling Google that your site is a reliable and rich resource. This credibility and relevance directly impact the Quality Score of your Google ads. How?

Firstly, the links provided to your site through native advertising cause Google to increase your site’s Domain Authority and Page Authority. When this authority increases, Google sees your site as a more credible source. This indirectly has a positive effect on the Quality Score of your keywords.

Secondly, native advertising can send high-quality referral traffic to your site. This means users who came through that article are genuinely interested in the topic. These users are likely to spend more time on your site, visit more pages, and have a lower Bounce Rate. All of these are positive signals for Google, indicating that your site offers a good user experience and has relevant content. The result? Google gives you a better Quality Score, and you can achieve a better ad position with a lower CPC. This means significant savings in your advertising budget, which you can then spend on growing your business.

🤝 Strengthening Brand Credibility and Customer Trust Through Valuable Content

Think for a moment. When you want to buy a product or service from a new brand, what’s the first thing on your mind? Trust and credibility, right? Effective native advertising is exactly where it comes in like a hero. When a brand, instead of just forcing its product on the audience with direct advertising, starts to produce valuable content and publish it on reputable platforms, it sends a very strong message to its audience: “I’m not just looking for sales; I’m looking to give you useful information and solve your problems.”

When your brand’s name is mentioned in a specialized or news article that the audience trusts, a part of that trust is unconsciously transferred to your brand. This is no longer just an ad; it’s like an endorsement from that reputable platform. For example, if Rasawb Afarin publishes an article on the importance of SEO for small businesses in a reputable news agency, its credibility in the digital marketing field will increase significantly. People will see that this brand is not just a company that provides SEO services, but a reference, an expert who is sharing their knowledge.

This sense of trust and credibility is a priceless asset for your brand. When customers encounter a brand they trust and consider reputable, they are much more likely to make a purchase decision. Their conversion rate is higher, their loyalty is greater, and they even become your brand ambassadors. Once this trust is built, you’ll see its impact on all aspects of your marketing, even in your Google Ads campaigns. When a user sees your ad and has previously seen your brand name in a reputable source, they click on it with more confidence, and the probability of them becoming a customer increases multiple times. This means lower cost for customer acquisition.

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💡 How to Write an Effective Native Ad? A Practical Guide

Now that we understand how powerful native advertising can be, the question is, how do you write an effective native ad? This task has some subtleties that, if not observed, can waste all your efforts. First of all, remember that this is not a direct ad; so it must be content-driven, not advertising-driven. The main goal is to provide value and useful information.

1. **Know your audience:** Before anything else, know who you are writing for. What are their interests? What are their concerns? What problems do they have that your product or service can solve? If you’re writing for Rasawb Afarin, perhaps your audience is a small business owner tired of competition on Google.
2. **Catchy and engaging title:** The title should pique curiosity and encourage the audience to open the article. Using numbers, questions, or promises of problem-solving can be effective.
3. **High-quality and specialized content:** The information you provide must be accurate, up-to-date, and expert-reviewed. This is no place for general and superficial information. You need to show that you are an expert in your field. If your company specializes in AI agent development, your native ad should showcase this expertise.
4. **Storytelling and engaging narrative:** Try to use a storytelling format. State the problems, explain the solutions, and finally, refer to your product or services as a logical and natural solution.
5. **Smart linking:** The links you provide to your site should not be excessive or annoying. 2-3 natural and relevant links to pages that provide supplementary information are enough. For example, a link to your SEO services page or your products page.
6. **Soft Call to Action (CTA):** Instead of “Buy now!” you can use “Click here for more information” or “Contact us for a free consultation.” The goal of a native ad is to generate interest and guide to the next stages of the sales funnel, not direct sales.
7. **Choose the right platform:** We’ll explain this in more detail in the next section, but know that even the best native ad will be ineffective if published in the wrong place.

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Ultimately, an effective native ad is content that the reader doesn’t even realize is promotional material, enjoys reading, and gains useful information from.

🎯 Choosing the Right Platform for Native Advertising: Beyond Traffic

Okay, you’ve written an effective and awesome native ad. Now what’s the next step? Where should you publish it to have the most impact? This is no longer just a simple choice between a few websites; it’s a strategic decision that can change the fate of your campaign. Many people think the more popular a website is, the better. This is a common mistake.

The most important point is that you must choose a platform that aligns with your industry and audience. For example, if Rasawb Afarin is publishing an article about SEO optimization, it’s better not to publish it on a general news site that has all kinds of audiences. Instead, a specialized technology news website or a reputable blog about digital marketing could be a better choice. Why? Because the audience of those sites are exactly the people who need your services or are at least interested in them. This means higher quality traffic and a higher conversion rate.

Aside from audience alignment, the credibility of the host site is also very important. Google gives more weight to links coming from reputable sites with high Domain Authority. So, even if a site has less traffic but very high SEO credibility in your field, it can be a better option than a popular but irrelevant or low-credibility site. In the Iranian market, there are many news and specialized sites that can be good hosts. You need to take the time to carefully examine these platforms.

I think this table can be helpful:

Factor	Importance	Explanation
Thematic Relevance	Very High	The host site must be in your business area
Domain Authority (DA/PA)	High	The site’s SEO score according to Google and related tools
Monthly Organic Traffic	Medium	Indicates the site’s activity and vitality
Audience Engagement Rate	High	Comments, shares, and user dwell time
Publication Price	Medium	Must align with budget and expected return

Also, consider whether that site has strict rules for publishing sponsored content. Some sites might nofollow links or even remove content after a while. Before taking any action, carefully review the contract and publishing policies to ensure your investment doesn’t go to waste. Choosing the right platform is as important as writing a good native ad and influences the long-term results of your campaigns.

📊 Measuring Native Advertising Success and Its Impact on Google Ads Campaigns

Well, the work doesn’t end with writing and publishing an effective native ad. Now we need to see how much this investment has paid off. Measuring the success of native advertising, especially in relation to reducing Google Ads costs, requires a precise and analytical approach. This is where analytical tools like Google Analytics and Google Search Console come into play.

The first thing you need to check is the referral traffic from your native ad. How many people entered your site through those links? How long did they stay? Which pages did they visit? Did they have a low Bounce Rate? These statistics show you whether your native ad has been able to attract target audiences and whether your content was engaging for them.

More important than direct traffic is the indirect impact on SEO and, consequently, on Google Ads costs. You should monitor your target keywords’ ranking before and after publishing the native ad. If your ranking on Google for those keywords has improved, it means your native ad has been successful from an SEO perspective. When organic ranking goes up, naturally your need to pay for Google Ads clicks decreases, because you’re attracting a portion of the traffic for free. This itself is a significant cost reduction.

Also, pay attention to the Quality Score of your Google Ads campaigns. Has your Quality Score improved after publishing native ads and increasing site credibility? If this has happened, it means you are achieving the same ad position with a lower CPC. This means real optimization in your advertising budget.

Alongside these, increased brand awareness and public trust should not be overlooked. These may not be directly quantifiable, but their long-term impact on increasing conversion rates and reducing customer acquisition costs is undeniable. For a digital marketing expert like the Rasawb Afarin team, all these indicators must be carefully monitored to ensure the effectiveness of the native advertising strategy.

🚫 Common Mistakes in Native Advertising Implementation and How to Avoid Them

Like any other marketing strategy, native advertising can go astray if we make some common mistakes. These mistakes can not only waste all your budget and time but also harm your brand’s credibility. So, be careful not to fall into these traps. The first and biggest mistake is neglecting content quality.

Some people think any text can be published as a native ad. No, absolutely not! A low-quality, copied, or purely promotional text that offers no added value to the reader is not only useless but also makes the audience distrust the host site, thinking that site publishes anything. Don’t forget, the goal is to provide valuable content and subtly advertise.

The second mistake is choosing the wrong platform. As I mentioned in the previous section, it’s not just about the number of views. If you place native ads on a site completely unrelated to your industry, what’s the point? The audience of that site isn’t interested in your social media management or visual content production services. So, your traffic becomes low-quality and has no impact on SEO or reducing Google advertising costs.

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Third, excessive linking. Some people think the more links they provide, the better. No, Google doesn’t like spammy links, and this can be detrimental to your SEO. A few relevant and natural links pointing to appropriate pages on your site are enough. Also, forgetting a Call to Action (CTA) or using overly aggressive CTAs are also common mistakes.

Fourth, not having a long-term strategy. Native advertising is like a seed you plant; you have to be patient for it to grow. Don’t expect immediate, instantaneous results like click-based advertising. This is a long-term investment that shows its effects in SEO and branding. And finally, not measuring and analyzing results. If you don’t know what you’ve done, how will you improve it? It’s this measurement that shows you which native ads are effective and which are not. Don’t overlook analytical tools.

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🌱 Comprehensive Strategy for Cost Reduction and Increased ROI: Synergy of Native Advertising and Google Ads

Okay, we’ve reached the point where we want to put all the pieces of the puzzle together. Effective native advertising and Google advertising are not enemies of each other; in fact, they can be the best friends of your marketing strategy. Don’t think that because native advertising is good, you should throw Google Ads away. No, these two should work together to give you the highest return and reduce your costs.

The comprehensive strategy is to use native advertising to build brand credibility, improve SEO, and reduce CPC in Google Ads. In fact, native advertising sets the stage for the success of your paid campaigns. When your site’s credibility in Google’s eyes increases with quality links and valuable content, your ad Quality Score also improves. This means you can achieve better positions in Google’s paid results with a smaller budget. This synergy is like jet fuel for your business.

Imagine you have a Google Ads campaign for a highly competitive keyword like “website design in Tehran“. If your site has already gained high credibility through numerous native ads and also has a good position in organic results, Google sees this. The result? It will likely give you a lower CPC for that same keyword, and your ads will be seen more. This means you are spending your money more intelligently.

This strategy is not only for cost reduction but also for business sustainability. Suppose one day your Google Ads budget runs out. If you were only dependent on paid advertising, your traffic would suddenly stop. But if you have worked on SEO and native advertising, your organic traffic will continue, keeping your business afloat. Rasawb Afarin always emphasizes this strategic combination, because we know that sustainable success is achieved with a comprehensive view and intelligent use of various digital marketing tools.

Question	Answer
What is native advertising (advertorial)?	Native advertising is promotional content published in the form of a news or educational article, aiming to indirectly introduce a brand or product.
Why is native advertising effective in reducing Google Ads costs?	By improving SEO, increasing domain authority, and boosting the Quality Score in Google Ads, native advertising helps reduce CPC.
How does native advertising affect website SEO?	High-quality backlinks from reputable websites created through native advertising increase the domain authority and website ranking in search results.
What is the difference between native advertising and banner ads?	Banner ads are direct and aim for immediate sales, while native advertising is content-driven, informative, and aims to build long-term trust and credibility.
How to write an effective native ad?	By understanding the audience, producing valuable and specialized content, having an engaging title, storytelling, smart linking, and a soft call to action.
What is the best platform for native advertising?	A platform that aligns with your business field, has high domain authority, and where your target audience is present.
Does native advertising yield immediate results?	No, native advertising is a long-term investment, and its results gradually appear in SEO, brand credibility, and reduced advertising costs.
How to measure the success of native advertising?	By monitoring referral traffic, improving keyword rankings in SEO, changes in Google Ads Quality Score, and increased brand awareness.
Can native advertising and Google Ads be used simultaneously?	Yes, these two tools complement each other. Native advertising strengthens the foundations of SEO and credibility, which leads to increased efficiency and reduced costs in Google Ads campaigns.
What services does Rasawb Afarin offer in native advertising?	Rasawb Afarin offers consultation and services in specialized content production, selecting suitable platforms, implementing effective native advertising campaigns, and managing Google Ads campaigns.

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