What is Technical SEO and Why Does it Matter?
What is Technical SEO and Why Does it Matter?
Technical SEO refers to a set of actions taken to improve the infrastructure and technical aspects of a website so that search engines like Google (Google) can easily crawl, understand, and index the site.
Unlike Content SEO, which focuses on the quality and relevance of website content, technical SEO pays more attention to the site’s structure and performance.
The importance of technical SEO lies in the fact that if your site has a technical problem, even with the best content, you won’t be able to rank well in search results.
Imagine you’ve built a very beautiful house, but the access route to it is blocked; in that case, no one can visit it.
Technical SEO smooths the access routes to your site for search engines.
This includes optimizing site speed, URL structure, sitemap, robots.txt file, and many other things.
By doing technical SEO correctly, you ensure that Google and other search engines can easily find and understand your site.
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Optimizing Website Speed for SEO
Optimizing Website Speed for SEO
Website page loading speed is one of the most critical factors in SEO.
Internet users expect web pages to load in less than 3 seconds.
If your site is slow, the likelihood that users will leave it and go to another site is very high.
This increases the bounce rate, which is a negative signal for Google and can lower your site’s ranking.
To improve site speed, you can use the following methods:
- Image Optimization: Using high-resolution images can severely slow down your site.
Optimize images before uploading them to the site and use appropriate formats such as JPEG or WebP. - Enable Browser Caching: By enabling browser caching, static site files (such as images and CSS files) are stored in the user’s browser, and the site loads faster on subsequent visits.
- Use a CDN: A Content Delivery Network (CDN) is a distributed network of servers that stores your site’s content in different parts of the world.
When a user from a specific geographic region visits your site, the content is delivered to them from the nearest CDN server, which increases loading speed. - Code Optimization: Optimize your site’s HTML, CSS, and JavaScript code.
Remove unnecessary and redundant code and compress the files.
Optimized URL Structure and Its Impact on SEO
Optimized URL Structure and Its Impact on SEO
The URL structure or web address of website pages plays an important role in SEO.
An optimized URL should be short, descriptive, and contain keywords related to the page’s content.
Avoid using long and complex URLs.
Long URLs are not understandable for search engines and do not give a good feeling to users.
For example, the following URL is an optimized URL:
https://example.com/comprehensive-seo-guide
While the following URL is a non-optimized URL:
https://example.com/page?id=123&category=456
Also, it is recommended to use a hyphen (-) instead of an underscore (_) in URLs.
Google considers a hyphen as a word separator, while it treats an underscore as part of a word.
In this regard, a table has been created for better understanding
| Feature | Optimized URL | Non-Optimized URL |
|---|---|---|
| Length | Short | Long |
| Descriptive | Content Explainer | Incomprehensible |
| Keywords | Includes related keywords | No keywords |
| Readability | Understandable for users | Complex and incomprehensible |
Sitemap and robots.txt
Sitemap and robots.txt
A sitemap is an XML file that introduces all the important pages of your website to search engines.
By providing a sitemap, you help Google easily find and index your site’s pages.
A sitemap is especially useful for sites with a complex structure or those that have just been launched.
The robots.txt file is a text file that tells search engines which pages of your site they should not crawl and index.
Using this file, you can prevent unnecessary pages or pages with duplicate content from being indexed.
For example, you can prevent the site’s admin folder or login pages from being indexed by search engines.
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The Importance of Using HTTPS
The Importance of Using HTTPS
HTTPS is a security protocol that encrypts the communication between the user’s browser and the website server.
Using HTTPS protects users’ information from cyberattacks and increases their trust in your site.
Google also considers HTTPS as a ranking factor, and sites that use HTTPS rank better in search results.
To enable HTTPS, you need to obtain an SSL/TLS certificate for your site and install it on the server.
Optimizing Site for Mobile (Mobile-Friendly)
Optimizing Site for Mobile (Mobile-Friendly)
Given that most internet users access websites through mobile devices, optimizing a site for mobile (Mobile-Friendly) is a necessity.
A mobile-friendly site should be displayed correctly on mobile devices, and users should be able to interact with it easily.
Google has also implemented Mobile-First Indexing, meaning that the mobile version of your site is considered the primary version for indexing.
To optimize your site for mobile, you can use the following methods:
- Responsive Design: Using responsive design allows your site to automatically adapt to the screen size of different devices.
- Use Readable Fonts: Use fonts that are easy to read on mobile devices.
- Optimize Images: Optimize images for mobile devices and reduce their size.
- Use Large Buttons: Make buttons and links large enough for users to easily touch them.
Site Indexing in Google and Tools for Checking It
Site Indexing in Google and Tools for Checking It
Site indexing in Google means that Google has crawled the pages of your website and stored them in its database.
If your site is not indexed in Google, users will not be able to find it in search results.
To check if your site is indexed in Google, you can use the site: command in Google.
Just search for the phrase site:yourwebsite.com in Google.
If your site is indexed, the search results will show the pages of your site.
There are various tools to check the indexing status of a site in Google, including:
- Google Search Console: This free Google tool provides detailed information about the indexing status of your site, potential errors, and the keywords that users are using to reach your site.
- Ahrefs: This commercial tool provides comprehensive information about backlinks, keywords, and your competitors.
- SEMrush: This commercial tool has similar features to Ahrefs and helps you improve your SEO strategy.
| Tool | Features | Cost |
|---|---|---|
| Google Search Console | Check indexing status, site errors, keywords | Free |
| Ahrefs | Check backlinks, keywords, analyze competitors | Commercial |
| SEMrush | Check backlinks, keywords, analyze competitors | Commercial |
Fix Crawl Errors in Google
Fix Crawl Errors in Google
Crawl Errors refer to problems that prevent Google from accessing the pages of your site.
These errors can occur for a variety of reasons, including:
- 404 Pages (Not Found): This error occurs when the requested page does not exist on your site.
- 500 Pages (Internal Server Error): This error indicates that there is a problem with your site’s server.
- Pages Blocked by robots.txt: If you have blocked a page in the robots.txt file, Google will not be able to crawl it.
- DNS Issues: If your site’s DNS is not set up correctly, Google will not be able to access your site.
To fix crawl errors, you must first identify them.
You can use Google Search Console to identify crawl errors on your site.
After identifying the errors, you should investigate their cause and take the necessary steps to fix them.
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The Importance of Duplicate Content in SEO
The Importance of Duplicate Content in SEO
Duplicate Content refers to content that exists on multiple pages of a website or on multiple different websites.
Duplicate content can harm your site’s SEO because Google cannot determine which version of the content should be displayed in search results.
To avoid problems caused by duplicate content, you can use the following methods:
- Using Canonical Tag: By using the Canonical tag, you can tell Google which version of the content is the original version.
- Using 301 Redirect: If you have two pages with similar content, you can redirect one of them to the other page.
- Avoid Copying Content: Avoid copying content from other websites and try to produce unique content.
Monitoring and Continuous Improvement of Technical SEO
Monitoring and Continuous Improvement of Technical SEO
Technical SEO is an ongoing process and should not be viewed as a one-time project.
To maintain and improve your site’s ranking in search results, you should continuously monitor the technical SEO status of your site and make necessary changes if needed.
For this purpose, you can use various tools such as Google Search Console and Ahrefs.
By continuously monitoring technical SEO, you can quickly identify potential problems and prevent them from negatively impacting your site’s ranking.
Also, Google’s algorithms are constantly changing, and new factors may be introduced for ranking sites.
To keep up with these changes, you should constantly follow news and articles related to SEO and keep your knowledge up to date.
A professional SEO expert is always learning and adapting to changes.
Finally, remember that SEO is a long-term investment, and it takes patience and perseverance to achieve desired results.
By doing technical SEO correctly, you can optimize your site’s infrastructure and increase your chances of ranking high in search results.
SEO helps you get more visibility and attract more traffic to your site.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results, such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do keywords play in SEO? | Keywords are terms that users enter into search engines. Correct and targeted use of relevant keywords in the content and elements of the site helps search engines understand the topic of your page and display it for related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another website. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Moz Technical SEO Tutorial
,Search Engine Journal Technical SEO Guide
,Ahrefs Technical SEO Article
,Semrush Technical SEO Review
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