What is Technical SEO and Why Does It Matter?
What is Technical SEO and Why Does It Matter?
Technical SEO refers to a set of actions taken to optimize the structure and infrastructure of a website so that search engines like Google can easily crawl and index the site.
Unlike On-Page SEO and Off-Page SEO, this process deals more with the technical aspects of the website and directly affects the site’s ranking in search results.
The importance of technical SEO stems from the fact that if search engines cannot properly understand your site, your quality content and marketing strategies will be ineffective.
In fact, a site with excellent content but a weak structure will have no chance of being seen on the first pages of search results.
SEO ensures that search engines can access, review, and list your content efficiently.
In addition, technical SEO plays an important role in improving user experience (UX).
High loading speed, responsive design, and logical site structure make it easy for users to navigate your site and spend more time on it.
These factors, in turn, send positive signals to search engines and help improve your site’s ranking.
Therefore, investing in technical SEO is a long-term and essential investment for online success.
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The Most Important Technical SEO Factors You Should Know
The Most Important Technical SEO Factors You Should Know
Several factors are involved in technical SEO, each playing an important role in optimizing the site.
Here are some of the most important of these factors:
- Crawlability: Ensure that search engines can access all important pages of your site.
- Indexability: Make sure that important pages of your site are included in the search engine index.
- Site Speed: The loading speed of the site pages should be optimal so that users have a good experience and search engines give your site a better ranking.
- Mobile-Friendliness: Your site should be displayed correctly on mobile devices.
- URL Structure: The address of the site pages should be clear, concise, and relevant to the content of the page.
- HTTPS: Using the secure HTTPS protocol is essential to protect the security of users’ information.
- Sitemap: Providing a sitemap helps search engines better understand your site’s structure.
- robots.txt file: You can use this file to tell search engines which pages of your site they should not crawl.
Paying attention to these factors and optimizing them will have a significant impact on your site’s ranking in search results.
SEO is an ongoing process and requires continuous review and updates.
Optimizing Site Speed for Technical SEO
Optimizing Site Speed for Technical SEO
Site speed is one of the most important factors in technical SEO and user experience.
Users expect web pages to load in a few seconds, and if there is a delay, they are more likely to leave the site.
Google also considers site speed as a ranking factor and ranks faster sites higher in search results.
You can use the following solutions to improve your site speed:
- Optimize Images: Reduce the size of images without compromising quality.
- Compress Files: Compress CSS, JavaScript, and HTML files to reduce their size.
- Use CDN: Use a Content Delivery Network (CDN) to distribute your site’s content across different servers.
- Enable Browser Caching: By enabling browser caching, the site’s static files are stored in the user’s browser memory, and the site loads faster on subsequent visits.
- Choose a Suitable Hosting: Choose a high-quality and fast hosting provider.
By applying these changes, you can significantly increase your site speed and, as a result, improve your site’s ranking in search results.
SEO and site speed are directly related.
| Tool | Function | Link |
|---|---|---|
| Google PageSpeed Insights | Site Speed Analysis | Link |
| GTmetrix | Comprehensive Site Performance Analysis | Link |
The Importance of Mobile Compatibility in SEO and Responsive Design
The Importance of Mobile Compatibility in SEO and Responsive Design
With the increasing use of mobile devices to search the internet, site compatibility with mobile has become a critical factor in SEO.
Since 2015, Google has introduced Mobile-First Indexing, which means that the mobile version of your site is considered the main version for ranking.
To ensure your site is compatible with mobile, you can use responsive design.
In this method, the site design is done in such a way that it automatically adapts to the screen size of the user’s device.
You can also use Google’s Mobile-Friendly Test tool (Mobile-Friendly Test) to identify and fix potential problems with your site.
A mobile-compatible website provides a good user experience for visitors and has a better chance of attracting traffic and improving ranking in search results.
This highlights the importance of SEO even more.
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Optimizing URL Structure for Better SEO
Optimizing URL Structure for Better SEO
URL structure is another important factor in technical SEO.
The address of the site pages should be clear, concise, and relevant to the content of the page.
Avoid using long and complex URLs with many parameters.
You can use the following solutions to optimize your URL structure:
- Use Keywords: Use keywords related to the content of the page in the URL of the pages.
- Short URL: Keep the URL of the pages as short as possible.
- Use Hyphens (-): Use hyphens to separate words in the URL.
- Remove Extra Words: Remove insignificant and extra words from the URL.
- Compatibility with Site Structure: Coordinate the URL of the pages with your site structure.
By optimizing the URL structure, you help search engines better understand the content of your site pages and, as a result, improve your site’s ranking in search results.
SEO plays a prominent role in this case as well.
Sitemap and robots.txt file
Sitemap and robots.txt file
A sitemap is an XML file that provides search engines with a list of all the important pages of your site.
Providing a sitemap helps search engines better understand your site’s structure and properly crawl and index all important pages.
The robots.txt file is a text file that tells search engines which pages of your site they should not crawl.
You can use this file to prevent crawling unnecessary pages such as login pages, management pages, and duplicate pages.
By using the sitemap and robots.txt file, you can help search engines crawl and index your site more effectively and, as a result, improve your site’s ranking in search results.
The robots.txt file is also very important in SEO.
The Importance of HTTPS and Security in SEO
The Importance of HTTPS and Security in SEO
HTTPS is a secure protocol that encrypts communication between the user’s browser and the website server.
Using HTTPS is essential to protect the security of users’ information, and Google also gives a better ranking to sites with HTTPS.
In fact, HTTPS has become a ranking factor in SEO.
To enable HTTPS on your site, you need to obtain an SSL (Secure Sockets Layer) certificate and install it on your server.
Many hosting companies offer free SSL certificates.
After installing the SSL certificate, you need to make sure that all internal and external links of your site have been changed to HTTPS.
Site security is one of Google’s priorities, and by using HTTPS, you can gain the trust of users and search engines and, as a result, improve your site’s ranking in search results.
In fact, SEO attaches special importance to the security of websites.
| Item | Description |
|---|---|
| SSL Certificate | Necessary to enable HTTPS |
| HTTP to HTTPS Redirect | To redirect users from the insecure to the secure version of the site |
Fix Crawl Errors in Google Search Console
Fix Crawl Errors in Google Search Console
Google Search Console is a free tool that helps you monitor your site’s performance in search results.
One of the most important sections of Google Search Console is the Crawl Errors section, which shows the crawl errors of your site.
Fixing these errors is essential to improve the SEO of the site.
Some of the most common crawl errors include:
- 404 Not Found: This error indicates that the page that the search engine is crawling does not exist.
- 500 Internal Server Error: This error indicates that there is a problem with your site’s server.
- Redirect Error: This error indicates that there is a redirect loop on your site.
To fix these errors, you must first identify the cause and then take steps to fix them.
For example, to fix a 404 error, you must either create the desired page or create a 301 redirect from the old URL to the new URL.
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Using Structured Data (Schema Markup)
Using Structured Data (Schema Markup)
Structured data (Schema Markup) is a method for providing more information about the content of your site pages to search engines.
By using Schema Markup, you can tell search engines that a page contains an article, a product, a recipe, or any other type of content.
Google uses Schema Markup to display rich snippets in search results.
Rich snippets can increase the click-through rate (CTR) of your site and, as a result, improve your site’s ranking in search results.
In fact, SEO is easier to do with structured data.
To use Schema Markup, you can use JSON-LD code and place it in the
section of your site pages.You can also use Google’s Structured Data Testing Tool to check the accuracy of your Schema Markup code.
Continuous Monitoring and Updating of Technical SEO
Continuous Monitoring and Updating of Technical SEO
Technical SEO is an ongoing process and requires continuous monitoring and updating.
Search engine algorithms are constantly changing, and you should always be aware of the latest changes and optimize your site based on them.
In fact, SEO is a permanent job.
To monitor the technical SEO of your site, you can use various tools such as Google Search Console, Google Analytics, and SEO tools.
By using these tools, you can identify potential problems with your site and take steps to fix them.
You should also constantly update the content of your site and make sure that all internal and external links of your site are working.
Continuously updating content and fixing technical problems of the site will have a significant impact on your site’s ranking in search results.
SEO requires updates.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO or Search Engine Optimization is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO optimizes the technical aspects of the website to help it be crawled and indexed better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter into search engines. Using relevant keywords correctly and purposefully in the content and elements of the site helps search engines understand the topic of your page and display it in related searches. |
| What is a backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps to improve ranking, reduce bounce rate, and increase the time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Semrush: A Comprehensive Guide to Technical SEO Audits
,Moz: What is Technical SEO? The Ultimate Guide
,Ahrefs: Technical SEO Guide: Everything You Need to Know
,Search Engine Journal: Technical SEO: The Complete Guide
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