What is Technical SEO and Why is it Important?
What is Technical SEO and Why is it Important?
#Technical SEO refers to a set of actions taken to optimize the structure and infrastructure of a website so that search engines like Google can easily crawl, index, and understand the site.
In fact, technical SEO is the foundation of a successful SEO strategy.
Without a technically sound site, other efforts in the areas of content optimization and link building may not achieve the desired results.
The importance of technical SEO stems from the fact that search engines consider several factors when ranking sites.
These factors include page load speed, mobile compatibility, website security, URL structure, and the presence of an XML sitemap.
If a website has problems in these areas, it is unlikely to rank well in search results.
SEO is a vital aspect of improving website ranking.
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Reviewing and Improving Website Loading Speed
Reviewing and Improving Website Loading Speed
Website loading speed is one of the most important factors in technical SEO.
Internet users expect web pages to load in a few seconds, and if a site is slow, users are very likely to abandon it.
Google PageSpeed Insights and GTmetrix tools can help you check your site’s loading speed and identify potential issues.
There are many ways to improve website loading speed.
Optimizing images (reducing image size without sacrificing quality), using a CDN (Content Delivery Network), enabling Gzip compression, and reducing the number of HTTP requests are some of these ways.
Also, choosing a suitable web host with powerful servers has a significant impact on site speed.
SEO requires attention to technical details, including website speed.
Responsive Design and Mobile Compatibility
Responsive Design and Mobile Compatibility
Given the increasing use of mobile devices for internet searches, responsive design and mobile compatibility are particularly important.
Responsive design means that your website should automatically adapt to the screen size of different devices (mobile, tablet, desktop).
To check your site’s mobile compatibility, you can use the Google Mobile-Friendly Test tool.
This tool shows you whether your site is displayed correctly on mobile devices or not.
Using CSS frameworks like Bootstrap can help you create a responsive design. Website SEO means full compatibility with mobile devices, and this should be considered.
Here is a table for a better understanding of the concept of responsive design:
| Feature | Description |
|---|---|
| Flexbox | A CSS layout model that allows you to create flexible and responsive layouts. |
| Grid | A two-dimensional CSS layout system used to create more complex layouts. |
| Media Queries | Allows you to apply different styles based on the characteristics of the user’s device (such as screen size). |
| Responsive Images | Images whose size changes based on screen size to prevent large images from loading on small devices. |
Indexing Pages Using an XML Sitemap
Indexing Pages Using an XML Sitemap
An XML sitemap is a file that helps search engines easily find and index your website pages.
This file contains a list of all the important URLs of your website and provides information such as the last update date and the importance of each page to search engines.
Creating and submitting an XML sitemap to Google Search Console is an important step in technical SEO.
This ensures that search engines are quickly informed of changes and updates to your site and display new pages in search results.
Creating a sitemap and registering it in Google Search Console is a key pillar of SEO.
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Optimizing URL Structure
Optimizing URL Structure
The URL structure should be simple, readable, and relevant to the content of the page.
Long and complex URLs are confusing for users and search engines.
It is best to use keywords related to the page topic in the URLs and avoid using special characters and meaningless numbers.
For example, instead of using a URL like `example.com/page?id=123`, use an optimized URL like `example.com/blog/seo-technical`.
This URL is not only understandable for users, but also helps search engines to better understand the topic of the page.
Using SEO-friendly URLs plays an important role in improving site ranking.
Fixing 404 Errors and Incorrect Redirects
Fixing 404 Errors and Incorrect Redirects
404 errors occur when users or search engines try to access a page that does not exist.
These errors affect the user experience and can harm the site’s ranking in search results.
You should regularly check your website and identify and fix 404 errors.
To fix 404 errors, you can use a 301 redirect.
A 301 redirect informs search engines and users that the requested page has been moved to another address.
Also, you should avoid creating chained redirects (redirecting to another redirect), as this slows down page loading speeds. Fixing 404 errors and incorrect redirects directly affects website SEO.
Website Security with HTTPS
Website Security with HTTPS
Using HTTPS (Hypertext Transfer Protocol Secure) is essential for website security.
HTTPS encrypts the information between the user and the server and prevents unauthorized access to this information.
Google announced in 2014 that HTTPS is a ranking factor and websites that use HTTPS will rank better in search results.
To enable HTTPS, you must obtain an SSL (Secure Socket Layer) certificate for your website and install it on the server.
Most hosting companies offer SSL certificates for free or for a small fee.
Enabling HTTPS is an important step towards website SEO and should not be ignored.
Here is a table for a better understanding of the concept of SSL certificates:
| Feature | Description |
|---|---|
| Encryption | SSL/TLS encrypts the data being transmitted between the client and the server. |
| Authentication | SSL certificates verify the identity of the website owner and the domain. |
| Trust | SSL certificates build trust with users by showing that the website is secure. |
| SEO | Google considers HTTPS as a ranking factor, so having an SSL certificate can improve your search engine rankings. |
Optimizing the robots.txt File
Optimizing the robots.txt File
The `robots.txt` file is a text file that instructs search engines which pages of your website should not be crawled and indexed.
This file can help you prevent wasting search engine crawl budget and ensure that only the important pages of your site are crawled by them.
For example, you can use the `robots.txt` file to prevent indexing of admin panel pages, duplicate pages, and low-value pages.
However, you should use this file carefully, as errors in its settings can cause important pages of your site to be removed from search results.
Optimizing the robots.txt file helps with better website SEO management.
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Using Structured Data (Schema Markup)
Using Structured Data (Schema Markup)
Structured data (Schema Markup) is code that helps search engines better understand the content of your website pages.
Using Schema Markup, you can provide structured information such as product name, price, user ratings, events, and articles to search engines.
This makes your website’s search results look richer and more attractive, and increases the likelihood that users will click on them.
Google uses structured data to display rich snippets.
Using schema Markup is an effective step in improving website SEO.
Continuous Monitoring and Analysis of Technical SEO
Continuous Monitoring and Analysis of Technical SEO
Technical SEO is an ongoing process and requires continuous monitoring and analysis.
You should regularly check your website and identify and fix potential problems.
Google Analytics and Google Search Console are powerful tools that can help you monitor and analyze technical SEO.
Using Google Analytics, you can check site traffic, user behavior, and conversion rates.
Google Search Console also provides you with information about how your website performs in search results, crawl errors, and indexing problems.
Monitoring and analyzing SEO helps you to always move towards improving website SEO.
SEO is constantly changing and needs to be monitored at all times.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tag, meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter in search engines. Correct and targeted use of relevant keywords in the content and elements of the site helps search engines understand the topic of your page and display it in relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What impact does quality content have on SEO? | Quality content that is relevant, comprehensive, and unique not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Training on Aparat
,What is Technical SEO?
,Technical SEO Article on Nokhbegan Website
,All About Technical SEO on Zoomit
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