What is Technical SEO and Why is it Important?
Technical SEO refers to a set of actions that help improve the #structure and infrastructure of a website for search engines like Google.
Unlike content SEO (which focuses on the quality and relevance of content), this type of SEO focuses on the technical aspects of the website.
The main goal of technical SEO is to ensure that search engine robots can easily crawl, index, and understand the website.
By improving technical SEO, the chances of the website being seen in search results increase.
A website with strong technical SEO provides a solid foundation for an overall SEO strategy.
The importance of technical SEO lies in the fact that without a healthy and accessible website, content production and link-building efforts cannot be fully effective.
Search engines look for websites that provide a good user experience and load quickly.
Technical SEO helps you meet these needs.
In addition, technical SEO helps you avoid common problems such as duplicate content, broken links, and crawl errors.
These problems can seriously reduce your website’s ranking in search results.
SEO consistently plays a significant role in making the site visible in search results, and ignoring it will reduce traffic from this source.
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Website Speed Optimization for SEO
Website loading speed is one of the important factors in SEO and user experience.
Slow websites cause users to give up visiting, and this has a negative impact on the bounce rate (#BounceRate) and, consequently, the site’s SEO ranking.
Google has officially announced that site speed is one of the ranking factors.
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To improve site speed, you can use the following methods:
- Image optimization: Using appropriate compression formats such as JPEG or WebP and reducing image size without loss of quality.
- Enabling browser caching: By enabling browser caching, static website files (such as images and CSS files) are stored in the user’s browser and load faster on subsequent visits.
- Reducing HTTP requests: The fewer HTTP requests there are, the faster the website loads.
To reduce requests, you can combine CSS and JavaScript files and use CSS sprites. - Using a CDN: Content delivery networks (#CDN) store your website’s files on different servers around the world and choose the server closest to the user to load the files.
Using tools like Google PageSpeed Insights, you can measure your website’s speed and get suggestions for improving it.
SEO helps the site rank better and be seen better in search engines.
Proper URL Structure and its Impact on SEO
A proper URL structure not only helps users understand the content of the page, but also helps search engines index your website better.
Clear and descriptive URLs increase the chance of your website being clicked in search results.
When designing a URL structure, pay attention to the following:
- Use relevant keywords: The URL should include the main keywords of the page.
- Use short URLs: Long and complex URLs are more difficult for users and search engines.
- Use hyphens (-) instead of underscores (_): Search engines recognize hyphens as word separators.
- Use lowercase letters: Some servers are case-sensitive.
- Avoid using too many parameters: Parameters complicate the URL.
For example, instead of using the following URL:
example.com/page?id=123&category=news
Use the following URL:
example.com/news/seo-technical-guide
Optimizing the URL structure is an important aspect of SEO that has a significant impact on your site’s ranking.
In general, SEO helps increase user input from search engines.
| URL Feature | Recommendation |
|---|---|
| Length | Short and concise |
| Keywords | Use relevant keywords |
| Characters | Use hyphens (-) instead of underscores (_) |
The Importance of Responsive Website Design in SEO
With the increasing use of mobile devices for searching the internet, responsive website design (i.e., website compatibility with different screen sizes) has become particularly important.
Google prioritizes websites that provide a good user experience on mobile devices.
To ensure responsive website design, you can use the following methods:
- Using responsive CSS frameworks: Frameworks like Bootstrap and Materialize CSS provide the necessary tools for designing responsive websites.
- Using Media Queries (#MediaQueries): Media queries allow you to define different styles for different screen sizes.
- Testing the website on different devices: Test your website on different devices (mobile phone, tablet, desktop) to make sure it is displayed correctly.
By making the website design responsive, you can improve the user experience and increase your SEO ranking.
In other words, SEO requires the site to be responsive.
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XML Sitemap and its Impact on Site Crawling
An XML sitemap is a text file that provides search engines with a list of all the important pages on your website.
This file helps search engines to fully crawl and index your website.
Having an XML sitemap is very important for websites that have many pages or a complex structure.
By providing a sitemap, you can ensure that all important pages of your website are indexed by search engines.
XML sitemap is one of the main SEO solutions.
To create an XML sitemap, you can use free online tools.
After creating the sitemap, register it in Google Search Console (#GoogleSearchConsole).
Regularly updating the sitemap is also important.
Every time you add a new page to your website or delete a page, update your sitemap.
Indexing Website Pages and Methods to Check it
Indexing website pages means adding pages to the search engine database.
Pages that are not indexed are not displayed in search results.
Therefore, ensuring that all important pages of the website are indexed is essential for SEO.
To check the indexing status of website pages, you can use the following methods:
- Using the
site:command in Google: By searchingsite:yourdomain.comin Google, you can see a list of all the pages from your website that have been indexed. - Using Google Search Console: Google Search Console provides detailed information about the indexing status of your website pages.
- Using SEO tools: Many SEO tools provide the ability to check the indexing status of pages.
If a page on your website is not indexed, you can send a request to Google to re-index the page by providing an XML sitemap.
SEO helps to see the site more in search results.
Optimizing the Robots.txt File for SEO
The Robots.txt file is a text file that tells search engines which pages of your website they should not crawl.
Using this file, you can prevent crawling unnecessary pages (such as management pages or duplicate pages) and help search engines use their resources more effectively.
When designing the Robots.txt file, pay attention to the following:
- Use the
User-agentdirective to specify the search engines that your commands apply to. - Use the
Disallowdirective to prevent crawling specific pages. - Use the
Allowdirective to allow crawling pages that were previously prohibited with theDisallowdirective. - The Robots.txt file should be located in the root of your website (for example,
yourdomain.com/robots.txt).
For example, to prevent all pages from being crawled by all search engines, you can use the following Robots.txt file:
User-agent: *
Disallow: /
| Directive | Description |
|---|---|
| User-agent | Specify search engine |
| Disallow | Prevent crawling |
| Allow | Allow crawling (if previously Disallowed) |
Fixing 404 Errors and 301 Redirects
404 errors occur when a user or search engine tries to access a page that does not exist.
These errors affect the user experience and can reduce the site’s SEO ranking.
301 redirects are used to redirect users and search engines from an old URL to a new URL.
To fix 404 errors, you can use the following methods:
- Create a custom 404 error page: This page should inform users that the requested page was not found and provide links to other important pages of the website.
- 301 redirects: If a page has been deleted or its URL has changed, create a 301 redirect from the old URL to the new URL.
- Check internal links: Make sure that all internal links on your website are working correctly and point to existing pages.
301 redirects tell search engines that the page has been permanently moved to the new URL, and all the SEO credit of the old page is transferred to the new page.
Optimizing broken links is very important in SEO.
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The Importance of Structured Data in SEO
Structured data (also known as #SchemaMarkup) are pieces of code that help search engines better understand the content of your page.
By using structured data, you can provide additional information about your page (such as content type, author, publication date, etc.) to search engines.
Using structured data can make your website appear richer in search results.
For example, if you have a recipe page, you can display information such as ratings, cooking time, and ingredients in search results using structured data.
To add structured data to your website, you can use various formats such as JSON-LD, Microdata, and RDFa.
JSON-LD is the format recommended by Google and is easy to implement.
Tools like Rich Results Test help you test your structured data and ensure that it is correct.
Using structured data in SEO is important for visibility.
Monitoring and Analyzing Technical SEO
Technical SEO is an ongoing process.
After applying changes, you should regularly monitor and analyze your website’s performance.
By monitoring and analyzing, you can identify potential problems and take the necessary actions to fix them.
Tools like Google Search Console and Google Analytics provide useful information about your website’s performance.
Using these tools, you can monitor the following:
- Number of indexed pages
- Crawl errors
- Site speed
- Organic traffic
- Keywords that your website ranks for
Based on the information you collect, you can optimize your SEO strategy and improve your website’s performance.
SEO is not a one-time job and requires continuous review and monitoring.
As a result, by using SEO tips and solutions, your site will get better day by day.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing the elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are terms that users enter in search engines. Using relevant keywords correctly and purposefully in the content and site elements helps search engines understand the topic of your page and display it in relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Guide on Search Engine Journal
,Technical SEO from Ahrefs’ perspective
,Technical SEO Training on Moz
,Technical SEO Checklist from Semrush
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