💡 Comprehensive Guide to Increasing Website Ranking on Google with On-Page Optimization

# Well, let’s get straight to the point. Anyone who’s been around in the web world knows what a monster increasing website ranking on Google is, right? It’s a truly breathtaking competition. Sometimes you feel like you’re searching for a drop of water in an endless ocean. But the thing is, this monster isn’t that scary if you know how to tame it. And one of the most powerful tools to tame it is this On-Page optimization that we’re going to talk about today. Many people think SEO is a complex, magical thing that only specialists understand. But the truth is, On-Page SEO is actually very logical and fundamental. It’s precisely the things a user expects from a good page that Google also loves.

In fact, when we say On-Page, we’re talking about all those elements that are directly accessible and changeable within your own website. From the page title and meta descriptions to keywords, content quality, loading speed, and even internal link structure. Rasaweb Afarin, which has been in this game for years and knows how to take a site from rags to riches, works on exactly these things every day. While Off-Page SEO (like backlinks) is also very important, On-Page is kind of like the foundation of a building; if it’s not strong, no matter how much you beautify the exterior, it’s useless. This foundation is what builds your credibility with Google. In a way, I want to say, this is the basis of Google’s trust in your site, so it knows you are truly an expert in your field and have good information for users. So let’s see how we can make this foundation really strong so that your site shines in searches and you achieve the increase in website ranking on Google you’re looking for. Remember, this is a long-term investment, not an overnight miracle.

🔍 Keywords: The Beating Heart of On-Page Optimization

To get your site to rank higher on Google, first and foremost, you need to know what users type to find what you offer. This is where keywords come into play, kind of the breath and lifeblood of every article and page on the web. Imagine you want to open an online clothing store. If you don’t know what styles, colors, or sizes of clothes people are looking for, how can you put those clothes in your storefront to be seen? Keywords do exactly that for your site.

This process of selecting keywords, which we call keyword research, is absolutely critical and more essential than daily bread. You need to understand exactly what your audience is searching for on Google. It’s not just single words; sometimes, multi-word phrases (long-tail keywords) are more valuable. For example, instead of just “clothes,” it might be “buy women’s formal dresses plus size in Tehran.” These long phrases, although they have a lower search volume, typically indicate users with more serious purchasing intent who are much closer to making a final action. This means the probability of converting a user into a customer is much higher.

Once you’ve found your keywords, it’s important how you use them in your content. You shouldn’t just dump a bunch of words into the text; Google is smarter than that and recognizes this practice as “keyword stuffing,” which actually leads to a drop in ranking. It must be natural, meaning it should be written in a way that if a human reads it, they don’t notice the artificiality of the words. Use them intelligently and dispersed in titles, the first paragraph, and a few other places. The Rasaweb Afarin team always emphasizes that content should be written for the user first, then for the search engine. And this is exactly where E-E-A-T comes into play; your expertise and authority are demonstrated through high-quality, targeted content that uses keywords naturally. If you do it right, that increase in website ranking on Google is not out of reach.

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✨ Optimizing Title Tag and Meta Description

Okay, imagine you’re looking for a book in a large library and you only look at the cover and the blurb on the back, right? The page title (Title Tag) and meta description (Meta Description) play exactly that role in Google search results. These two not only tell Google what your page is about but are also the first thing a user sees in the search results and decides whether to click on it or not. This is where artistry and precision are incredibly important.

The page title, that is, the Title Tag, must both include your main keyword, be attractive and persuasive, and be a maximum of 50 to 60 characters to be fully displayed in the results. This is a golden opportunity to show the user that your content is exactly what they are looking for. For example, if the keyword is “increasing website ranking on Google,” you can write: “Increasing Website Ranking on Google: Complete On-Page Optimization Guide | Rasaweb Afarin.” This includes the keyword, creates appeal, and introduces the brand.

After the title, it’s the Meta Description’s turn. This is pretty much your free advertisement on the Google search results page. You have about 150 to 160 characters to encourage the user to click with a creative and convincing text. Even if Google doesn’t always use your meta description and sometimes takes a snippet from your text, writing a good, keyword-rich text is worth it. Because when a user sees their keyword in the meta description, their click probability increases. Remember, the goal here isn’t just to be seen; the goal is for increasing website ranking on Google to happen through targeted clicks.

Another important point is that each page should have its own unique Title Tag and Meta Description. Copying these for different pages not only doesn’t help SEO but can also confuse Google. The Rasaweb Afarin SEO team always emphasizes that these sections must be written with great care and thought, as they are your first point of contact with the user.

Element	Description	Best Practice
Title Tag	Visible title in browser tab and search results	50-60 characters, includes main keyword and is engaging
Meta Description	Page summary in search results	150-160 characters, includes keywords and encourages clicks
URL	Web page address	Short, readable, includes keyword
H1 Tag	Main content heading on the page	One per page, includes main keyword

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📝 URL Structure and Quality Content: Two Essential Pillars

Now that we’ve talked about Title and Meta, let’s move on to two other crucial pillars that are truly important for Google and users: URL structure and, of course, quality content itself. These two are like old friends that must always be together to yield good results.

First of all, your URL, or the page address itself. You might think, how important is this? But it is, very important. A good, clean URL is like a signpost that shows both Google and the user what this page is about. Imagine your address is: `rasawebafarin.com/blog/p?id=12345` compared to this: `rasawebafarin.com/blog/increase-website-ranking-on-google-on-page`. Which one is more appealing? The second one, right? Because it’s readable and clear, and it contains keywords. Always try to keep your URLs short, readable, and include the main keyword of that page. This helps Google understand your page’s content faster, and users can remember or share it more easily. This can contribute a little to increasing website ranking on Google.

And now, content… Oh, how much meaning this word carries! Quality content isn’t just empty text. Quality content means something that genuinely helps the user, answers their questions, provides accurate information, and perhaps even entertains them a little. Content length? It depends on the topic. For some topics, a 500-word content is enough, but for a comprehensive guide like this article, you might need to write thousands of words. The important thing is that your information is complete, and after reading the text, the user feels they have found their answer.

Your content must be original, in-depth, and specialized. This is where E-E-A-T truly shows itself. If you want to gain credibility in a field and have Google recognize you as an expert, your content should be like a work of art written with love and knowledge. Using appropriate headings (H1, H2, H3, etc.), lists, tables, videos, and relevant images all help make your content more engaging and readable. This not only helps the user but also tells Google that your page structure is organized and orderly, which means increasing website ranking on Google.

📸 Image Optimization and Page Loading Speed

Nowadays, a website without images and videos is like unsalted food, right? It has no appeal to the user. But just having images isn’t enough; you need to optimize them properly so they’re both beautiful and help with SEO. This is where the story of image optimization and page loading speed begins, two factors that might sometimes be overlooked but significantly impact increasing website ranking on Google.

First, images: The image file name should be meaningful and include keywords (e.g., `increasing-website-ranking-on-google.jpg`). Then there’s the incredibly important alt text. Alt text tells Google (and visually impaired users using screen readers) what your image is about. If the image doesn’t load, this alt text is displayed. So, you should naturally incorporate the main or related keyword into it. Image size is also very important. Nobody likes waiting a long time for a page to load. Images that are too large will significantly slow down your site. Always try to compress images before uploading (without losing too much quality) and save them in appropriate formats like WebP or JPEG (for photos) and PNG (for logos and icons).

Then we get to page loading speed. This is really important, especially in this day and age when everyone is in a hurry. If your site loads slowly, the user will immediately hit the back button and go to the next site. Google also knows this and considers page speed one of the important factors for ranking. This means if your site is slow, you might as well kiss increasing website ranking on Google goodbye. Many factors affect page speed: hosting, site coding, the size of images and videos, and the use of caching and CDN (Content Delivery Network).

The Rasaweb Afarin team always advises its clients to use tools like Google PageSpeed Insights to identify and fix their site’s speed weaknesses. Sometimes, a small optimization in the code or compressing a few images can make a big difference. This not only helps with SEO but also improves the user experience, which ultimately leads to an increase in website ranking on Google. Don’t forget, a fast website is a happy website, both for the user and for Google.

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🔗 Internal Linking: Guiding Users and Google Crawlers

Remember when I said quality content is kind of like a work of art? Well, internal linking on your site is like a gallery that connects these works and shows visitors where to go and what to see. This means it’s not only a good guide for users to navigate your site more easily, but it’s also like a roadmap for Google’s crawlers to find all your pages and understand which pages are more important. You wouldn’t believe how much this helps with increasing website ranking on Google.

When we talk about internal linking, we mean connecting different pages of your site with relevant links. For example, in this article about On-Page SEO, you can link to another article about Off-Page SEO or keyword research. This has several fundamental benefits: First, it keeps the user on your site longer and reduces the bounce rate. Well, if the user stays longer, Google understands that your content is useful to them, and this is a positive signal for increasing website ranking on Google. Second, it distributes link equity among your pages. This means if you have a strong page that has received many backlinks, you can pass some authority to your weaker pages by linking from that page.

Third, it helps Google’s crawlers better understand your site’s structure. They are looking to see which pages are related to each other and which topics are more important on your site. Using appropriate anchor texts is also very important. Anchor text is the text you put a link on. Not all your links should just be “click here.” You should use text that describes the content of the destination page and includes the keyword. For example, if you are linking to an article about “website speed optimization,” it’s better if your anchor text is also “website speed optimization.”

Rasaweb Afarin always emphasizes that internal linking should be natural and purposeful. That is, every link should genuinely be useful for the user and for a better understanding of the content. This also adds to your site’s credibility and expertise from Google’s perspective. A proper internal linking structure can make traffic flow through your site like a river and achieve the ranking increase you desire.

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📱 Principles of User Experience (UX) and Responsive Design

Humans are comfort-seeking creatures, agreed? That means if something isn’t easy, they quickly get fed up and move on to the next option. This principle applies perfectly in the world of digital marketing and SEO. If your site doesn’t have a good user experience (UX), or as we say in the business, isn’t user-friendly, the fate of increasing website ranking on Google is sealed. Google, like users, loves sites that are easy and user-friendly.

User experience isn’t just about a site’s beauty. It means, when a user enters your site, how easily can they find what they want? How quickly do they reach their goal? Where are the buttons and menus? Are the fonts readable? Do the colors bother the eyes? These are all part of UX. When a user has a good experience on your site, they stay longer, view more pages, and may even convert into a customer. All these behaviors are positive signals for Google, indicating that your site is valuable and should rank higher.

One of the most important aspects of UX in recent years has been responsive design. What does that mean? It means your site must display and function correctly on any device, from mobile phones and tablets to laptops and desktop computers. The era of sites that looked good only on desktops is over. Most web traffic now comes from mobile. If your site is messed up on mobile, or its menus don’t work, the user will immediately jump off your site, and this is like poison for your SEO. Google has also officially announced that it uses Mobile-First Indexing. What does that mean? It means it first looks at the mobile version of your site and ranks it based on that. This means if your site isn’t mobile-friendly, no matter how good your content is, you’ll fall behind in rankings.

The Rasaweb Afarin team always uses the principles of user experience and responsive design for designing and optimizing websites. Because we know that a beautiful, fast, and user-friendly site not only leads to an increase in website ranking on Google but also significantly helps business growth. Really, every rial you spend on improving your site’s UX and responsiveness is considered a high-return investment.

UX/Responsive Element	Impact on User	Impact on SEO
Readability	Content is easily understandable.	Increases user dwell time, reduces Bounce Rate.
Easy Navigation	User quickly finds desired information.	Increases pages viewed, improves Link Equity.
Loading Speed	Fast and wait-free user experience.	Direct Google ranking factor.
Responsive Design	Correct display on all devices (mobile, tablet, desktop).	Essential for Google’s Mobile-First Indexing.

⚙️ Schema Markup and Structured Data: Content Language for Google

Okay, so far we’ve talked about things that were mostly understandable to humans, right? Things like titles, descriptions, content, and even loading speed. But Google isn’t human; it’s a robot. And for robots to better and more accurately understand what your content is exactly about, we need a common language. This is where Schema Markup and Structured Data come into play. It’s kind of like telling Google: “Hey, this part of my content is a recipe,” or “This is a product review with this rating,” or even “This is an event on this date and at this address.”

Schema Markup is essentially a small piece of code you add to your site to present your content’s information in a structured way to search engines. This code helps Google get more precise information about your page and display it in more engaging ways in search results. For example, have you noticed when you search for something, some results show star ratings, product prices, or a small food image below them? Those are Rich Snippets, displayed thanks to Schema Markup. These Rich Snippets not only make your page stand out in the results but also significantly increase the click-through rate (CTR). And well, when CTR goes up, it means Google sees people clicking on your link more often, which is itself a positive signal for increasing website ranking on Google.

There are different types of Schema: for articles, products, events, recipes, people, organizations, and many other things. Choosing the right Schema for your content is incredibly important. For example, if you have an e-commerce site, you should use Product Schema to tell Google the price, availability, and rating of your product. If you have an educational blog, Article Schema will come in handy.

Implementing Schema Markup might seem a bit technical at first, but tools like Google’s Structured Data Markup Helper or WordPress plugins (like Yoast SEO or Rank Math) have made it much easier. The Rasaweb Afarin team always recommends that businesses use this feature. Because it’s an excellent way to stand out in search results and attract more traffic. This not only helps Google better understand your content but also shows the user that you have accurate and categorized information, which again adds to your credibility and expertise. Ultimately, all these are steps towards increasing website ranking on Google and gaining more visibility.

🔄 Post-Optimization Care: Continuous Analysis and Updates

Okay, let’s say you’ve done everything we’ve talked about so far, point by point. You’ve written great content, your images are optimized, your site speed is high, and you’ve added Schema. Is it over? No, it’s just the beginning! SEO is like a garden that you have to tend to every day, water it, pull out weeds, and prune it. If you think you’ve done something once and it’s over, you’re sorely mistaken. The world of SEO is constantly changing, and Google updates its algorithms every day. So, post-optimization care, meaning continuous analysis and updates, is more important than anything else for maintaining and increasing website ranking on Google.

The first step is data analysis. Tools like Google Analytics and Google Search Console are every SEO’s best friends. You should regularly check these tools to see what’s happening. Which of your pages are performing well? Which keywords are bringing in traffic? What’s the bounce rate of your pages? How long do users stay on your site? How do they enter your site? This information helps you understand what you’ve done well and where you need improvement. For example, if you see a very high bounce rate on a page, it probably means its content wasn’t engaging enough, or the user didn’t find what they were looking for.

The next step is content updating. Old content gradually loses its value. Information becomes outdated, statistics change, and sometimes even Google’s algorithms themselves change, making your content no longer as effective. So, you should regularly review your old articles and pages and update them if necessary. Add new information, fix broken links, put in new images, and naturally incorporate new keywords you’ve found into the text. These updates show Google that your site is alive and its information is always fresh and accurate. This not only helps with increasing website ranking on Google but also adds to your credibility with users, making them understand that you are a reliable source.

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Rasaweb Afarin always consistently follows up on content marketing and SEO campaigns for its clients because we know that SEO is a continuous and dynamic process. This is where I say E-E-A-T truly makes sense. Your expertise and authority are demonstrated in the best possible way through continuous maintenance and updating of content. This is not just a strategy, but a commitment to users and to your own business.

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🌎 Beyond On-Page: A Look at Rasaweb Afarin’s Overall Strategy and GEO SEO

Well, so far we’ve talked in great detail about On-Page SEO and how it can help increase website ranking on Google. But remember, On-Page is just one piece of the larger puzzle of SEO and digital marketing. It’s like you’ve built a super beautiful and solid house (On-Page), but no one knows where it is, or you don’t invite anyone to come see it. This is where the other dimensions of SEO and Rasaweb Afarin’s services come into play.

For example, Off-Page SEO, which includes external linking (backlinks) and social media presence, is extremely important. If other reputable sites link to your site, it means they are telling Google that your content is trustworthy and valuable. This is the “recommendation” that Google really likes. Rasaweb Afarin also offers special services in this area, such as sponsored posts and social media management, to significantly boost your site’s credibility and authority. These backlinks are kind of like important references given to you by credible sources.

And now, GEO SEO or local SEO! This is a completely separate yet complementary game for businesses that want to attract local customers. Imagine you own a cafe or a dental practice. You definitely want your site to show up when someone searches for “good cafe in Saadat Abad” or “dentist in North Tehran,” right? GEO SEO does exactly that. Optimizing “Google My Business,” collecting local reviews, using local keywords, and even structuring your address and phone number on your site (NAP – Name, Address, Phone) are among the tasks performed in GEO SEO. The Rasaweb Afarin team, given its presence in the Iranian market, also focuses well on these issues so that Iranian businesses can have the best visibility in their region and helps with increasing website ranking on Google in local searches. This is kind of like being the champion in your own neighborhood.

All of these, when combined, form a 360-degree digital marketing strategy that Rasaweb Afarin specializes in. From visual content production and social media management to running smart advertising campaigns on Google, Instagram, and VOD. This means you can pretty much be at ease about everything. So, ultimately, On-Page SEO is a very strong and important starting point, but to reach the summit, you need to meticulously and knowledgeably put the whole puzzle together.

Question	Answer
What is On-Page SEO?	On-Page SEO refers to all actions taken within your website to improve its ranking in search results. This includes optimizing content, titles, meta descriptions, images, and URL structure.
What role do keywords play in On-Page SEO?	Keywords are the main element for search engines to understand your content. Keyword research helps you understand what users are looking for, and naturally incorporating them into content and titles increases your visibility.
Why are Title Tag and Meta Description important?	These two elements are the first things users see in search results. An engaging Title Tag and a convincing Meta Description not only inform Google about your page’s content but also increase the click-through rate (CTR).
How does page loading speed affect SEO?	Page loading speed is an important factor in Google’s ranking. Faster sites provide a better user experience, which leads to a reduced bounce rate and ultimately increases website ranking on Google.
What is internal linking and why is it important?	Internal linking means connecting different pages of your website to each other. This helps users navigate your site more easily and helps Google’s crawlers better understand the structure and importance of different pages.
Why is Responsive Design crucial for SEO?	Given Google’s Mobile-First Indexing, your site must display correctly on all devices (mobile, tablet, desktop). The absence of responsive design can severely damage your site’s ranking.
How does Schema Markup help with optimization?	Schema Markup consists of small codes that help search engines understand your content in a more structured way. This can lead to the display of Rich Snippets in search results, which increases the click-through rate.
Is On-Page SEO a one-time activity?	No, On-Page SEO is an ongoing process. Content needs updating, Google’s algorithms change, and competitors are always active. Continuous monitoring and updating are essential to maintain and increase website ranking on Google.
How can I improve my website’s User Experience (UX)?	You can improve user experience by focusing on site speed, easy navigation, attractive visual design, content readability, and responsive design. Tools like Google Analytics can help you identify weaknesses.
What are Rasaweb Afarin’s services in the field of On-Page SEO?	Rasaweb Afarin offers comprehensive SEO marketing services, content marketing, keyword research, UI/UX design, and optimization consulting, all of which contribute to increasing website ranking on Google through On-Page SEO and other aspects of digital marketing.

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