## 🚀 Why Do Startups Need SEO Services?
#If you have a startup, you know how important it is to be seen in the online world. SEO (Search Engine Optimization) services are exactly what help you rank better on Google and other search engines and attract more customers. SEO services are not just a set of techniques, but a long-term investment that can transform your business.
Well, let me put it a little more casually. Imagine you’ve opened a very stylish shop on a quiet street. No matter how good your products are, it’s useless if no one sees it. SEO does exactly what a big, illuminated sign above your shop does; it draws people to you. SEO services ensure that when someone searches on Google for a product or service that you offer, your site is among the first results. What does this mean? More traffic, more customers, and ultimately, more sales.
Let me mention another point, which is that SEO is not just about increasing sales. SEO also helps you promote your brand. When your site has a good ranking, people become more familiar with your name and this makes them trust you. And you know that trust is the key to success in any business. So if you haven’t thought about SEO yet, know that you are missing a big opportunity. SEO services can be a turning point in your startup’s growth.
Let me give you a simple example. Suppose you have a startup in the field of online education. If someone searches on Google for “online programming training” and your site is among the first results, how likely is it that they will click on your site and register for your courses? Very likely! So don’t underestimate SEO.
🔍 Keyword Research: Finding Hidden Treasures
Keyword research is one of the most important steps in SEO services. What does it mean? It means understanding exactly what words people search for on Google to reach your product or service. For example, if you are in the business of selling children’s clothing, you need to know whether people search more for “cheap children’s clothing” or “branded children’s clothing” or “boys’ newborn clothing”.
Okay, now how do we find these words? There are various tools for this. Such as Google Keyword Planner, Ahrefs, SEMrush, and so on. These tools show you how much each word is searched, how much competition there is, and what other similar words you can use. Remember not to just pay attention to highly searched words. Sometimes words that are searched less but are directly related to your product or service can be very profitable for you. These words are called “long-tail keywords”.
Another point is that you should choose keywords according to the user’s intent. What does it mean? It means understanding exactly what someone is looking for when they search for a word. For example, if someone searches for “buy phone” they probably want to buy a phone. But if they search for “best phone of the year” they probably want to get more information about different phones. You need to design the content of your site in such a way that it meets these needs. That’s what SEO services are all about! Understanding the customer’s needs.
For example, suppose you have a startup in the field of online cosmetics sales. Instead of just focusing on the word “cosmetics,” you can use long-tail keywords like “buy online sunscreen for oily skin” or “best volumizing mascara for thin eyelashes.” This way, you are much more likely to attract precisely targeted customers.
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🛠️ On-Page Optimization: The Foundation of a Solid House
On-page SEO means designing your site in a way that is both attractive to users and appealing to search engines. This includes many things; from the title and descriptions of pages to the loading speed of the site and the structure of URLs. SEO services are very important at this stage.
First of all, optimize the titles and descriptions of your pages. The title of each page should be a brief and useful description of the content of that page and include your main keyword. The description should also be an attractive summary of the page content that encourages the user to click on the link to your site. Remember that the title and descriptions of your pages are the first things that users see in search results, so they need to be very good.
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Secondly, optimize your site’s loading speed. No one likes to see a site that takes too long to open. If your site has a slow speed, users will leave it quickly and this negatively affects your site’s ranking on Google. To increase your site’s speed, you can use tools like Google PageSpeed Insights to identify and fix the problems your site has.
Third, optimize the structure of your site’s URLs. URLs should be short, readable, and relevant to the content of the page. Avoid using uppercase letters, spaces, and special characters in URLs. A good URL can help Google better understand what the page is about.
Let me give you another example. Suppose you have a startup in the field of online book sales. If the URL of the page where you sell the book “One Hundred Years of Solitude” is: `example.com/product/12345` it is much worse than if it is: `example.com/book/one-hundred-years-of-solitude`. In the second case, both the user and Google better understand what the page is about.
| Factor | Description |
|---|---|
| Page Title | Includes keyword, attractive and relevant |
| Meta Description | Attractive summary, encourages clicking |
| Loading Speed | Image optimization, use of CDN |
| URL Structure | Short, readable, and relevant |
✍️ Creating Quality Content: Content is King
You may have heard that “Content is King.” This sentence is very serious in the world of SEO. If you want your site to rank well on Google, you need to create high-quality and valuable content. What does quality content mean? It means that your content should be:
1. Original: Copying other people’s content not only doesn’t help you, but it may cause Google to penalize your site.
2. Useful: Your content should answer users’ questions and solve their problems.
3. Attractive: Your content should be written in a way that attracts the user and makes them read to the end.
4. Optimized: Your content should be optimized for your target keywords, but not in a way that seems artificial.
To produce quality content, you can use different formats; such as articles, videos, infographics, podcasts, and so on. The important thing is to choose a format that is attractive to your audience and that you can provide the best content in. SEO services come to life with content creation!
Another point is that you should update your content regularly. Google loves sites that have fresh and new content. So try to regularly publish new articles, create new videos, and update the old content of your site as well.
Suppose you have a startup in the field of English language education. Instead of just advertising your courses, you can publish articles such as “10 Effective Ways to Learn English Vocabulary” or “How to Have an American Accent?”. This way, you both increase the traffic to your site and show users that you are specialized in the field of English language education.
🔗 External Link Building: The Credibility of Your Site
External link building (Off-page SEO) means getting links to your site from other sites. Why is this important? Because Google considers links as a type of vote of confidence. The more sites link to your site, the more Google thinks your site is credible and gives it a better ranking. SEO services are all about playing the credibility game!
Of course, not every link is good. Links that you get from reputable sites that are related to your field of work are much more valuable than links that you get from low-quality and unrelated sites. For example, if your site is in the field of selling sports equipment, getting a link from the site of a reputable sports magazine is much better than getting a link from the site of a supermarket.
How do we get links? There are different ways to build links. Such as:
1. Producing quality content: If you produce quality content, other sites will link to it.
2. Writing guest posts: You can write guest posts on other sites and link to your own site in them.
3. Participating in forums and discussion boards: You can participate in forums and discussion boards related to your field of work and answer users’ questions and link to your own site.
4. Using social networks: You can share the link to your site on social networks.
Let me give you another example. Suppose you have a startup in the field of tourism. You can collaborate with famous tourism bloggers and ask them to write about your services on their blog and link to your site. This way, you both increase the traffic to your site and increase the credibility of your brand.
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📱 Mobile SEO: Google’s Favorite
Today, most people use mobile phones to search the Internet. For this reason, Google pays more attention to sites that are optimized for mobile phones. Mobile SEO means designing your site in a way that it is displayed well on mobile phones and users can easily use it. SEO services are incomplete without mobile SEO!
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To optimize your site for mobile phones, you need to pay attention to a few points:
1. Responsive design: Your site should have a responsive design. This means that it can adapt to the screen size of different devices (mobile phone, tablet, laptop, etc.).
2. Loading speed: Your site should load quickly on mobile phones as well. To do this, you can use low-volume images, optimize your site’s code, and use a CDN.
3. Readability: Your site’s fonts should be readable on mobile phones and the buttons and links should be large enough for users to easily click on them.
4. User experience: Your site should have a good user experience on mobile phones. This means that users can easily navigate your site and find the information they are looking for.
Let me give you an example. Suppose you have a startup in the field of online food sales. If your site is not displayed well on mobile phones, users cannot easily order food and this will reduce your sales. So be sure to pay attention to mobile SEO.
📊 Analysis and Review: Measuring Results
SEO is an ongoing process and you should regularly analyze and review the results of your work and SEO services. This way, you can understand what works and what doesn’t. To analyze and review SEO results, you can use tools like Google Analytics and Google Search Console.
Google Analytics gives you information about your site’s traffic, user behavior on your site, and conversion rate. Google Search Console also gives you information about your site’s ranking on Google, the keywords you are ranking for, and the problems your site has.
Using this information, you can improve your SEO strategy and do things that will make your site rank better on Google and attract more traffic. Remember that SEO is a marathon, not a sprint. So you have to be patient and keep trying.
| Indicator | Tool | Description |
|---|---|---|
| Site Traffic | Google Analytics | Checking the number of visitors and traffic sources |
| Keyword Ranking | Google Search Console | Checking the site’s ranking for different keywords |
| Conversion Rate | Google Analytics | Checking the percentage of users who have completed the desired goal |
For example, suppose you have a startup in the field of business consulting. If you see that traffic to your site has increased through the keyword “online business consulting,” it means you are doing well in this area and should focus more on this keyword.
🌍 Local SEO: Being Seen in the City
Local SEO is very important for startups that have local customers. Local SEO means optimizing your site in such a way that when someone in your city searches for a product or service, your site is among the first results. SEO services should be local!
To do local SEO, you need to do a few things:
1. Registering on Google My Business: Google My Business is a free service that helps you register your business information (name, address, phone, working hours, etc.) on Google. When someone in your city searches for a product or service that you offer, your business information is displayed in search results and Google Maps.
2. Using local keywords: Use local keywords in your site content. For example, instead of just saying “restaurant” say “good restaurant in Tehran.”
3. Collecting customer reviews: Ask your customers to review your business on Google. Positive customer reviews will improve your site’s ranking on Google.
4. Presence in online directories: Register your business in local online directories (such as Yelp and Foursquare).
Let me give you another example. Suppose you have a startup in the field of hairdressing. If someone searches on Google for “good hair salon in Tajrish” and your business information is registered in Google My Business, your information will be displayed in the search results and this will attract more customers.
🛡️ Important Tips and Common Mistakes in SEO
SEO has a number of important points that you need to pay attention to. There are also a number of common mistakes that you should avoid. If you want to succeed in SEO, you need to know these points and mistakes. SEO services require expertise!
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Important points:
1. Be patient: SEO is a time-consuming process and you won’t see the results immediately. So you have to be patient and keep trying.
2. Don’t sacrifice quality for quantity: Producing high-quality content is much more important than producing a lot of low-quality content.
3. Always be learning: The world of SEO is always changing and you should always be learning and familiar with the latest techniques and algorithms.
4. Avoid cheating: Using black hat SEO techniques may cause Google to penalize your site.
Common mistakes:
1. Ignoring mobile SEO: Today, most people use mobile phones to search the Internet and if your site is not optimized for mobile phones, you are missing a big opportunity.
2. Not paying attention to user experience: If your site has a bad user experience, users will leave it quickly and this will negatively affect your site’s ranking on Google.
3. Copying other people’s content: Copying other people’s content not only doesn’t help you, but it may cause Google to penalize your site.
4. Overusing keywords: Overusing keywords in your site’s content may cause Google to penalize your site.
Suppose you have a startup in the field of online clothing sales. If you only focus on producing advertising content and don’t pay attention to the user experience of your site, users will leave your site quickly and this will reduce your sales.
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💰 Investing in SEO or Hiring a Specialist?
One of the questions that many startups ask is whether it is better to invest in SEO services or hire an SEO specialist? The answer to this question depends on the conditions and budget of the startup. SEO services or hiring a specialist? That is the question!
If you have a limited budget, you can start by doing some initial SEO work (such as keyword research, optimizing the title and descriptions of pages, and producing quality content). Later, when you get more budget, you can hire an SEO specialist or use the services of an SEO company.
If you have enough budget, hiring an SEO specialist may be a better choice. An SEO specialist can help you design a suitable SEO strategy for your business and implement it completely. Also, an SEO specialist can continuously analyze and review your SEO results and improve your strategy based on them.
Using the services of an SEO company can also be a good option. SEO companies usually have a team of SEO specialists who can help you in all areas of SEO. Also, SEO companies usually have tools and resources that a startup cannot access on its own.
Let me give you an example. Suppose you have a startup in the field of mobile application development. If you have a limited budget, you can start by optimizing the description of your application in the Google Play Store and App Store. Later, when you get more budget, you can hire an SEO specialist to help you improve the ranking of your application in these stores.
| Question | Answer |
|---|---|
| What is SEO? | Optimizing a website for search engines |
| Why is SEO important for startups? | Increase visibility and attract customers |
| What is keyword research? | Finding words that users search for |
| What is on-page optimization? | Optimizing the elements inside the website |
| What is quality content production? | Producing valuable and useful content |
| What is external link building? | Getting links from other websites |
| What is mobile SEO? | Optimizing the website for mobile phones |
| What is local SEO? | Optimization for local searches |
| How do we check SEO results? | Using Google Analytics and Search Console |
| Does SEO cost money? | Yes, SEO requires investment |
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