SEO and Screaming Frog: Identifying Technical Website Errors

## Comprehensive Guide to Using Screaming Frog for Identifying Technical Website Errors [Image: Search bar template set for user interface web app software ready search form collection] In the dynamic...

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## Comprehensive Guide to Using Screaming Frog for Identifying Technical Website Errors

[Image: Search bar template set for user interface web app software ready search form collection]

In the dynamic world of #SEO, optimizing websites for search engines is crucial. One of the powerful tools in this area is Screaming Frog. This tool helps SEO professionals identify and fix technical website errors. This article is a comprehensive guide to using Screaming Frog and identifying technical website errors, provided by [Rasaweb Afarin](https://rasawebafarin.com/), an expert in [SEO website design](https://www.idiads.com/your-successful-future-with-powerful-seo-website-design/).

Rasaweb Afarin helps businesses succeed in the digital world by providing a variety of services, including internet marketing, content marketing, website design, and advertising campaigns. This article focuses on using Screaming Frog as part of an SEO strategy. SEO is an ongoing process and requires the right tools and knowledge. Identifying and fixing technical website errors is an important aspect of this process.

In this guide, we will examine the different steps of using Screaming Frog, including installation and setup, initial configuration, identification of different types of errors, and providing solutions for fixing them. The main goal is to provide a comprehensive overview of how to use this powerful tool to improve SEO and increase website ranking in search engines.

### Installing and Setting Up Screaming Frog

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To get started with Screaming Frog, you must first download and install the software from its official website. The software is available for Windows, Mac, and Linux operating systems. After installation, run the software. The free version of Screaming Frog has limitations, but it is sufficient for identifying initial errors and reviewing small websites. The paid version of the software offers more features and is better suited for larger and more complex websites. After launch, you will be faced with a simple and understandable user interface.

One of the first steps after installation is to enter the URL of the website in the software’s address bar. After entering the URL, click the “Start” button to have Screaming Frog begin crawling the website. This process may take some time depending on the size of the website and your internet speed. During crawling, Screaming Frog examines all pages, images, scripts, and other website resources and collects information about them. This information includes page titles, meta descriptions, internal and external links, HTTP status codes, and other important information.

After crawling is complete, Screaming Frog displays the collected information in an organized manner in tables and charts. You can filter and sort this information based on different criteria to easily identify potential errors. This information helps you improve your SEO status.

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## Initial Screaming Frog Settings for Optimizing the #SEO Process

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Screaming Frog allows you to make various settings to optimize the crawling and data collection process. These settings include the following:

| Settings | Descriptions |
| ———————- | ———————————————————————————————————————————————————————————————————————————————— |
| Custom Extraction | You can use this feature to extract specific information from web pages, such as product prices, phone numbers, or other custom information. |
| Robots.txt | You can check the website’s robots.txt file and make sure that no pages are accidentally prevented from being crawled by search engines. |
| Spider Configuration | You can specify which types of pages Screaming Frog should crawl and check. For example, you can specify that only HTML pages or images be checked. |

Advanced settings allow you to precisely control the Screaming Frog crawler’s behavior. These settings help you optimize the data collection process and get the information you need. Using these settings, you can turn Screaming Frog into a powerful and custom tool for your specific needs.

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You can also configure settings for crawl speed, the number of parallel threads, and proxy usage. These settings help you optimize the crawling process and prevent overloading the website server.

### Identifying 404 Errors and Broken Links

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One of the most important uses of Screaming Frog is identifying 404 errors and broken links. A 404 error occurs when a page does not exist on the website and the user encounters this error. Broken links are also links that point to pages or resources that no longer exist. The presence of 404 errors and broken links can affect the user experience and reduce the website’s ranking in search engines.

To identify these errors in Screaming Frog, after the crawl is complete, go to the “Response Codes” tab and select the “Client Error (4xx)” filter. In this section, all pages that have encountered a 404 error are displayed. You can also go to the “Links” tab and select the “Broken” filter to see all broken links. This information helps you improve your SEO status.

After identifying 404 errors and broken links, you must fix them. To fix 404 errors, you can restore deleted pages or redirect them to other relevant pages. To fix broken links, you can update the links to new or existing pages or delete them.

## Reviewing and Optimizing Title Tags and Meta Descriptions

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Title Tags and Meta Descriptions are important elements in SEO. Title tags specify the titles of website pages and are displayed in search results. Meta descriptions provide a summary of the content of website pages and are displayed below the page titles in search results. Optimizing these tags can help improve the website’s ranking in search engines and increase click-through rate (CTR).

Screaming Frog allows you to review the title tags and meta descriptions of all website pages. To do this, after crawling is complete, go to the “Internal” tab and check the “Title” and “Meta Description” columns. In this section, you can see the title tags and meta descriptions of all pages and check them for length, content, and relevance to the page’s content.

Title tags should be a maximum of 60 characters and meta descriptions should be a maximum of 160 characters. Also, these tags should include keywords related to the page’s content and accurately and attractively describe the page’s content. This information helps you improve your SEO status. Help improve your website SEO by optimizing these elements.

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#### Identifying Duplicate Content and Canonicalization Issues

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Duplicate Content is a common problem in SEO. Duplicate content occurs when content exists on multiple pages of a website or on other websites. The presence of duplicate content can reduce the website’s ranking in search engines and confuse search engines in choosing the appropriate page to display in search results.

Screaming Frog allows you to identify duplicate content on your website. To do this, after crawling is complete, go to the “Internal” tab and check the “Hash” column. This column creates a hash code for each page. If two or more pages have the same hash code, it means that their content is duplicate.

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In addition to identifying duplicate content, Screaming Frog allows you to check for Canonicalization issues. The canonical tag is an HTML tag that tells search engines which page of a set of duplicate pages is the main and valid page. If the canonical tag is not set correctly, search engines may choose the wrong pages as the main page. This information helps you improve your SEO status.

### Analyzing Internal and External Links

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Internal and external links play an important role in SEO. Internal links are links that connect different pages of a website to each other. External links are links that point from your website to other websites or from other websites to your website. Internal links help improve the website’s structure and distribute link equity. External links (especially quality inbound links) help increase the website’s authority and improve its ranking in search engines.

Screaming Frog allows you to analyze your website’s internal and external links. To do this, after crawling is complete, go to the “Links” tab. In this section, you can see all the internal and external links of the website. You can also check the information about each link, including the source page, destination page, link text, and link type.

Using this information, you can improve your website’s internal link structure, identify and fix broken links, and identify new opportunities for creating external links.

| Link Type | Importance in SEO | How to Optimize |
| ——– | —————————- | ————————————————- |
| Internal | Improving site structure and equity distribution | Using appropriate and relevant link text |
| External | Increasing site authority | Earning links from reputable sites |

## Checking Page Loading Speed

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Page loading speed is one of the important factors in SEO and user experience. Users who encounter websites with low loading speeds are likely to leave the website and visit other websites. Also, search engines pay special attention to the speed of page loading and give websites with high loading speeds a better ranking in search results.

Screaming Frog allows you to check the loading speed of your website pages. To do this, you must enter the PageSpeed Insights API key in the Screaming Frog settings. After entering the API key, Screaming Frog checks the loading speed of the website pages and displays the relevant information in the “PageSpeed” tab.

Using this information, you can identify pages that have a low loading speed and take steps to improve them. These measures include optimizing images, reducing the size of CSS and JavaScript files, and using a CDN. This information helps you improve your SEO status.

### Identifying Redirect Issues

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Redirects are used to transfer users and search engines from one page to another. Redirects can be used for a variety of reasons, including changing page URLs, migrating a website to a new domain, or merging multiple pages into one page. Incorrect use of redirects can create SEO problems.

Screaming Frog allows you to identify problems related to redirects. To do this, after crawling is complete, go to the “Response Codes” tab and select the “Redirection (3xx)” filter. In this section, all pages that have been redirected are displayed.

By checking these pages, you can make sure that the redirects are set up correctly and that users and search engines are directed to the correct pages. You can also identify Redirect Chains. Redirect chains occur when one page is redirected to another page and the second page is also redirected to the third page. The presence of redirect chains can reduce page loading speed and affect the user experience.

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### Reporting and Exporting Data in Screaming Frog for SEO

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Screaming Frog allows you to create various reports from the collected data and export them in various formats such as CSV, Excel and HTML. These reports can help you analyze data, identify SEO problems, and track work progress.

To create a report, go to the “File” menu and select the “Export” option. In this section, you can select the type of report you want and configure its settings. For example, you can create a report on 404 errors, broken links, title tags, meta descriptions, or other information.

You can also export the data raw in CSV or Excel format and analyze it in other software such as Google Sheets or Microsoft Excel. Using this data, you can create different charts and tables and identify patterns and trends in the data. SEO is an ongoing process and this tool helps you stay on the right track.

| Question | Answer |
| ————————————————————- | ———————————————————————————————————————————– |
| What is Screaming Frog? | Screaming Frog is a website crawler tool that helps SEO professionals identify and fix technical website errors. |
| How can I identify 404 errors in Screaming Frog? | After the crawl is complete, go to the “Response Codes” tab and select the “Client Error (4xx)” filter. |
| How can I review title tags and meta descriptions in Screaming Frog? | After the crawl is complete, go to the “Internal” tab and check the “Title” and “Meta Description” columns. |
| How can I identify duplicate content in Screaming Frog? | After the crawl is complete, go to the “Internal” tab and check the “Hash” column. |
| What settings can be changed in Screaming Frog? | Settings such as Custom Extraction, Robots.txt and Spider Configuration |
| How do we check the page loading speed in Screaming Frog? | By entering the PageSpeed Insights API key in the Screaming Frog settings |
| What types of reports can be prepared in Screaming Frog? | Reports related to 404 errors, broken links, title tags, meta descriptions |
| Is it useful to use Screaming Frog for website SEO? | Yes, this tool helps to improve the SEO situation by identifying and fixing technical errors. |
| Why is it important to identify and fix technical errors? | These errors negatively affect user experience and search engine rankings. |
| Is the free version of Screaming Frog enough for all sites? | The free version is suitable for small sites, but the paid version has more features. |

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