## Comprehensive Guide to Using Screaming Frog for Identifying Technical Website Errors
In the dynamic world of #SEO, optimizing websites for search engines is crucial. One of the powerful tools in this area is Screaming Frog. This tool helps SEO professionals identify and fix technical website errors. This article is a comprehensive guide to using Screaming Frog and identifying technical website errors, provided by Rasa Web Afarin, a specialist in SEO website design.
Rasa Web Afarin helps businesses succeed in the digital world by providing a variety of services including internet marketing, content marketing, website design, and advertising campaigns. This article focuses on using Screaming Frog as part of an SEO strategy. SEO is a continuous process and requires the right tools and knowledge. Identifying and fixing technical website errors is an important aspect of this process.
In this guide, we will review the various steps of using Screaming Frog, including installation and setup, initial configuration, identifying different types of errors, and providing solutions to fix them. The main goal is to provide a general and comprehensive overview of how to use this powerful tool to improve SEO and increase website ranking in search engines.
Installing and Setting Up Screaming Frog
To get started with Screaming Frog, you must first download and install the software from its official website. This software is available for Windows, Mac, and Linux operating systems. After installation, run the software. The free version of Screaming Frog has limitations, but it is sufficient for identifying initial errors and reviewing small websites. The paid version of this software offers more features and is more suitable for larger and more complex websites. After launching, you will be faced with a simple and understandable user interface.
One of the first steps after installation is to enter the desired website URL in the software’s address bar. After entering the URL, click the “Start” button to start Screaming Frog crawling the website. This process may take some time depending on the size of the website and your internet speed. During the crawl, Screaming Frog examines all pages, images, scripts, and other website resources and collects information about them. This information includes page titles, meta descriptions, internal and external links, HTTP status codes, and other important information.
After the crawl is complete, Screaming Frog displays the collected information in organized tables and charts. You can filter and sort this information based on various criteria to easily identify potential errors. This information helps you improve your SEO status.
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Initial Screaming Frog Settings for Optimizing #SEO Process
Screaming Frog allows you to make various settings to optimize the crawling and information gathering process. These settings include:
| Settings | Descriptions |
|---|---|
| Custom Extraction | You can use this feature to extract specific information from web pages, such as product prices, phone numbers, or other custom information. |
| Robots.txt | You can check the website’s robots.txt file and make sure that no page is mistakenly prevented from being crawled by search engines. |
| Spider Configuration | You can specify the type of pages that Screaming Frog should crawl and examine. For example, you can specify that only HTML pages or images are checked. |
Advanced settings allow you to precisely control Screaming Frog’s crawler behavior. These settings help you optimize the information gathering process and get the information you need. Using these settings, you can turn Screaming Frog into a powerful and custom tool for your specific needs.
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You can also adjust the crawl speed, number of parallel threads, and proxy usage settings. These settings help you optimize the crawling process and prevent overloading the website server.
Identifying 404 Errors and Broken Links
One of the most important uses of Screaming Frog is identifying 404 errors and broken links. A 404 error occurs when a page does not exist on the website and the user encounters this error. Broken links are also links that point to pages or resources that no longer exist. The existence of 404 errors and broken links can affect the user experience and reduce the website’s ranking in search engines.
To identify these errors in Screaming Frog, after the crawl is complete, go to the “Response Codes” tab and select the “Client Error (4xx)” filter. In this section, all pages that have encountered a 404 error are displayed. You can also go to the “Links” tab and select the “Broken” filter to see all broken links. This information helps you improve your SEO status.
After identifying 404 errors and broken links, you must fix them. To fix 404 errors, you can restore deleted pages or redirect them to other related pages. To fix broken links, you can update the links to new or existing pages or delete them.
Checking and Optimizing Title Tags and Meta Descriptions
Title Tags and Meta Descriptions are important elements in SEO. Title tags specify the title of website pages and are displayed in search results. Meta descriptions provide a summary of the content of website pages and are displayed below the title of the pages in search results. Optimizing these tags can help improve website ranking in search engines and increase click-through rate (CTR).
Screaming Frog allows you to check the title tags and meta descriptions of all website pages. To do this, after the crawl is complete, go to the “Internal” tab and check the “Title” and “Meta Description” columns. In this section, you can view the title tags and meta descriptions of all pages and check them for length, content, and relevance to the content of the page.
Title tags should be a maximum of 60 characters and meta descriptions should be a maximum of 160 characters. Also, these tags should include keywords related to the content of the page and accurately and attractively describe the content of the page. This information helps you improve your SEO status. By optimizing these elements, help your website’s SEO progress.
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Identifying Duplicate Content and Problems Related to Canonicalization
Duplicate Content is a common problem in SEO. Duplicate content occurs when content exists on several pages of a website or on other websites. The existence of duplicate content can reduce the website’s ranking in search engines and confuse search engines in choosing the appropriate page to display in search results.
Screaming Frog allows you to identify duplicate content on your website. To do this, after the crawl is complete, go to the “Internal” tab and check the “Hash” column. This column creates a hash code for each page. If two or more pages have the same hash code, it means that their content is duplicate.
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In addition to identifying duplicate content, Screaming Frog allows you to check for problems related to Canonicalization. The canonical tag is an HTML tag that tells search engines which page from a set of duplicate pages is the main and valid page. If the canonical tag is not set correctly, search engines may choose the wrong pages as the main page. This information helps you improve your SEO status.
Analyzing Internal and External Links
Internal and external links play an important role in SEO. Internal links are links that connect different pages of a website. External links are links that point from your website to other websites or from other websites to your website. Internal links help improve website structure and link equity distribution. External links (especially quality inbound links) help increase website credibility and improve its ranking in search engines.
Screaming Frog allows you to analyze your website’s internal and external links. To do this, after the crawl is complete, go to the “Links” tab. In this section, you can view all internal and external links of the website. You can also review information about each link, including the source page, destination page, link text, and link type.
Using this information, you can improve the structure of your website’s internal links, identify and fix broken links, and identify new opportunities to create external links.
| Link Type | Importance in SEO | How to Optimize |
|---|---|---|
| Internal | Improving site structure and equity distribution | Using appropriate and relevant link text |
| External | Increasing site credibility | Earning links from reputable sites |
Checking Page Loading Speed
Page loading speed is an important factor in SEO and user experience. Users who encounter websites with low loading speeds are likely to leave the website and visit other websites. Also, search engines pay special attention to page loading speed and give better rankings in search results to websites with high loading speeds.
Screaming Frog allows you to check your website’s page loading speed. To do this, you must enter the PageSpeed Insights API key in the Screaming Frog settings. After entering the API key, Screaming Frog checks the website’s page loading speed and displays the relevant information in the “PageSpeed” tab.
Using this information, you can identify pages that have low loading speeds and take steps to improve them. These actions include optimizing images, reducing the size of CSS and JavaScript files, and using a CDN. This information helps you improve your SEO status.
Identifying Redirect Problems
Redirects are used to transfer users and search engines from one page to another. Redirects can be used for various reasons, including changing page URLs, moving a website to a new domain, or merging several pages into one page. Incorrect use of redirects can create SEO problems.
Screaming Frog allows you to identify problems related to redirects. To do this, after the crawl is complete, go to the “Response Codes” tab and select the “Redirection (3xx)” filter. In this section, all pages that have been redirected are displayed.
By reviewing these pages, you can make sure that the redirects are set up correctly and that users and search engines are transferred to the correct pages. You can also identify Redirect Chains. Redirect chains occur when a page is redirected to another page and the second page is also redirected to the third page. The existence of redirect chains can reduce page loading speed and affect the user experience.
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Reporting and Exporting Data from Screaming Frog for SEO
Screaming Frog allows you to create various reports from the collected data and export them in various formats such as CSV, Excel, and HTML. These reports can help you analyze data, identify SEO problems, and track work progress.
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To create a report, go to the “File” menu and select the “Export” option. In this section, you can select the type of report you want and configure its settings. For example, you can create a report on 404 errors, broken links, title tags, meta descriptions, or other information.
You can also export the raw data in CSV or Excel format and analyze them in other software such as Google Sheets or Microsoft Excel. Using this data, you can create various charts and tables and identify patterns and trends in the data. SEO is a continuous process and this tool helps you stay on the right track at all times.
| Question | Answer |
|---|---|
| What is Screaming Frog? | Screaming Frog is a website crawler tool that helps SEO professionals identify and fix technical website errors. |
| How can I identify 404 errors in Screaming Frog? | After the crawl is complete, go to the “Response Codes” tab and select the “Client Error (4xx)” filter. |
| How can I check title tags and meta descriptions in Screaming Frog? | After the crawl is complete, go to the “Internal” tab and check the “Title” and “Meta Description” columns. |
| How can I identify duplicate content in Screaming Frog? | After the crawl is complete, go to the “Internal” tab and check the “Hash” column. |
| What settings can be changed in Screaming Frog? | Settings such as Custom Extraction and Robots.txt and Spider Configuration |
| How to check page loading speed in Screaming Frog? | By entering the PageSpeed Insights API key in the Screaming Frog settings |
| What types of reports can be prepared in Screaming Frog? | Report on 404 errors, broken links, title tags, meta descriptions |
| Is using Screaming Frog useful for website SEO? | Yes, this tool helps improve SEO by identifying and fixing technical errors. |
| Why is it important to identify and fix technical errors? | These errors negatively affect user experience and search engine rankings. |
| Is the free version of Screaming Frog sufficient for all sites? | The free version is suitable for small sites, but the paid version has more features. |
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