What is Technical SEO and Why Does it Matter?

What is Technical SEO and Why Does it Matter?

#SEO Technical refers to a set of actions taken to improve the website’s infrastructure and increase its accessibility and understanding by search engines like Google.
Unlike SEO content, which focuses on the quality and relevance of the site’s content, SEO technical focuses more on the technical aspects of the site.
The importance of SEO technical is that if your site has technical problems, even with the best content, it may not rank well in search results.
In fact, search engines must first be able to properly find, review, and index your site in order to display it to users.
Improving SEO technical can lead to increased site speed, improved user experience, increased conversion rates, and ultimately, increased traffic and sales.
Search engines update their algorithms every day, so we must adapt to these algorithms and prepare our site for the future.

SEO includes optimizing the site structure, improving page loading speed, fixing crawler errors, creating a sitemap, optimizing mobile-friendliness, using structured data, and many other things.
All of these actions help search engines better understand your site and display it in higher rankings.

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Checking and fixing site crawler errors

Checking and Fixing Site Crawler Errors

Crawl Errors refer to problems that prevent search engine robots from accessing and reviewing site pages correctly.
These errors can seriously negatively affect the site’s SEO ranking.
To identify and fix these errors, you must first use specialized tools such as Google Search Console.
This tool provides you with a detailed report of 404 errors (page not found), server errors, and other crawling-related issues.
Fixing 404 errors is very important.
These errors are usually caused by broken links or deleted pages.
The best solution is to redirect these links to related and active pages.
For example, if you have deleted a page, you can redirect users to the home page or a similar page.
Server errors should also be identified and resolved quickly.
These errors may be due to hosting problems, server settings, or coding problems.
Checking server logs and consulting with the technical team can help solve these problems.

In addition, make sure the site’s robots.txt file is configured correctly.
This file tells search engines which pages not to crawl.
Mistakes in setting up this file can prevent important pages of the site from being crawled.
By fixing these errors and improving site crawling ability, you can help search engines better understand your site and increase its ranking in search results.
Optimizing user experience and ensuring easy access to content are also other benefits of fixing crawl errors.

Optimizing Site Speed and Core Web Vitals

Optimizing Site Speed and Core Web Vitals

Site loading speed is one of the important factors in SEO ranking and user experience.
Users expect web pages to load quickly, and if the site is slow, the likelihood of leaving it is very high.
Core Web Vitals is a set of Google’s metrics for evaluating user experience that includes LCP (Largest Contentful Paint), FID (First Input Delay) and CLS (Cumulative Layout Shift).
LCP measures the loading time of the largest content element on the page and should be below 2.5 seconds.
FID measures the site’s response time to the first user interaction and should be below 100 milliseconds.
CLS measures the amount of page layout shift during loading and should be below 0.1.

To optimize site speed, you can use various methods.
Compressing images, using a CDN (Content Delivery Network), optimizing code, enabling browser caching, and using quality hosting are among these methods.
Using tools like Google PageSpeed Insights can help you identify and fix your site’s speed issues.
Optimizing Core Web Vitals not only helps improve the site’s SEO ranking, but also improves the user experience and increases conversion rates and reduces bounce rates.
Given the increasing importance of site speed, investing in this area is essential.

See the table below to see the more precise impact of site speed optimization:

The Importance of URL Structure in SEO

The Importance of URL Structure in SEO

URL structure is another important factor in SEO.
Optimized URLs can help search engines better understand the content of the page and also be more understandable for users.
An optimized URL should be short, descriptive, and contain relevant keywords.
Avoid using special characters and too many numbers in your URL.
Also, URLs should be readable and relevant to the content of the page.
For example, instead of using a URL like example.com/page?id=123, use a descriptive URL like example.com/blog/seo-technical.
This URL tells search engines and users that the relevant page is about SEO technical.

Also, using a hierarchical structure in URLs can help improve SEO.
For example, you can use a URL structure like example.com/category/subcategory/page.
This structure shows search engines what category and subcategory the relevant page is in.
In addition, using HTTPS instead of HTTP is also very important.
HTTPS is a secure protocol that encrypts information between the user and the server and increases site security.

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Sitemap and Robots.txt

Sitemap and Robots.txt

A Sitemap is an XML file that provides search engines with a list of all the important pages of your site.
This file helps search engines find and index all the pages of your site.
Creating a sitemap is very important for large and complex sites, as search engines may not be able to find all the pages of the site automatically.
To create a sitemap, you can use online tools or SEO plugins.
After creating a sitemap, register it in Google Search Console so that Google can easily find it.

The Robots.txt file is a text file that tells search engines which pages not to crawl.
This file is usually located in the root of the site’s domain.
The Robots.txt file can be used to prevent crawling unnecessary pages such as login pages, administrative pages, and pages containing duplicate content.
However, you should note that the Robots.txt file is only a guideline and search engines may ignore it.
Therefore, to prevent indexing sensitive pages, it is better to use other methods such as using the Noindex tag.
Sitemap is needed for SEO of any site.

The Importance of Structured Data

The Importance of Structured Data

Structured Data refers to codes that help search engines better understand the content of your page.
By using structured data, you can provide important information such as product name, price, rating, author, publication date, etc. to search engines.
This information can help improve the display of your page in search results and increase click-through rate (CTR).
Structured data can be implemented in various forms such as JSON-LD, Microdata and RDFa.
Google recommends using the JSON-LD format, as it is easier to implement and does not require changes to the content of the page.
To check the validity of your structured data, you can use Google’s Rich Results Test tool.
This tool shows you whether your structured data is implemented correctly and whether it can be displayed in search results in the form of rich results.

Optimizing structured data can significantly improve your site’s SEO ranking and increase traffic and sales.
This makes search engines know you more.

Optimization for Mobile (Mobile-Friendly)

Optimization for Mobile (Mobile-Friendly)

Given the increasing use of mobile devices, optimizing the site for mobile is very important.
Google introduced the Mobile-First Indexing algorithm in 2015, which means that Google considers the mobile version of your site as the main version for indexing.
Therefore, if your site is not optimized for mobile, your SEO ranking will decrease significantly.
To optimize the site for mobile, you can use various methods.
Responsive Design is one of the best methods, as it allows you to have a single site that automatically adapts to the screen size of different devices.
Also, you should use readable fonts, optimized images, and simple and usable menus on mobile.
To check the mobile-friendliness of your site, you can use Google’s Mobile-Friendly Test tool.

Also, site loading speed on mobile is very important.
Mobile users expect web pages to load quickly, and if the site is slow, the likelihood of leaving it is very high.
Therefore, you should use the site speed optimization methods mentioned earlier to improve the site loading speed on mobile.

The Importance of Site Security (HTTPS)

The Importance of Site Security (HTTPS)

Site security is another important factor in SEO.
Google prioritizes sites that use HTTPS.
HTTPS is a secure protocol that encrypts information between the user and the server and prevents information theft.
To activate HTTPS, you need to install an SSL certificate.
You can purchase an SSL certificate from SSL service providers.
After installing the SSL certificate, you need to redirect your site to HTTPS.
To do this, you can use a 301 redirect.
Also, you need to change all internal links of your site to HTTPS.
Failure to use HTTPS can lead to a decrease in your site’s SEO ranking and lead to loss of user trust.
This is because search engines and users are looking for sites that have high security.

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Internal and External Linking

Internal and External Linking

Internal and external linking are two important strategies in SEO.
Internal linking refers to creating links between different pages of your site.
Internal linking helps search engines better understand the structure of your site and also helps users to easily navigate your site.
When creating an internal link, you should use relevant keywords as the link text (Anchor Text).
Also, you should make sure to link to relevant and quality pages.
External linking refers to receiving links from other sites to your site.
External links show search engines that your site is reputable and valuable.
The more external links you receive, from more reputable and higher quality sites, the greater the impact on your site’s SEO ranking.
To get an external link, you can use various methods such as producing quality content, participating in social activities, and building relationships with other webmasters.

Creating an effective link building strategy can significantly improve your site’s SEO ranking and increase traffic and sales.
With correct internal and external linking, you can help your site to rank better in search results.

Continuous Monitoring and Analysis of Technical SEO

Continuous Monitoring and Analysis of Technical SEO

SEO technical is an ongoing process and requires monitoring and analysis.
You should regularly review the performance of your site and use tools such as Google Search Console and Google Analytics to identify technical problems and improvement opportunities.
By using these tools, you can identify crawler errors, site speed problems, mobile-friendliness problems, and other technical problems.
Also, you can check site traffic, bounce rate, conversion rate, and other important metrics.
Based on the results of monitoring and analysis, you should take the necessary actions to improve your site’s SEO technical.
For example, if you notice that your site loading speed is slow, you should use the site speed optimization methods mentioned earlier to improve your site loading speed.

By continuously monitoring and analyzing SEO technical, you can ensure the optimal performance of your site and improve your site’s SEO ranking.

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Resources

What is technical SEO and what is its importance?
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,What is technical SEO and what is its importance?

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