⏰ Why is Email Scheduling Important in Digital Marketing?

Well, let me reassure you from the start, scheduling email sending in digital marketing is more than just chance. In fact, it’s like finding the key to a hidden treasure. If you can time it right, your email open rates (Open Rate) and click-through rates (CTR) will increase dramatically. You know, people usually check their emails more at specific times of the day. For example, early in the morning before starting work or in the afternoons during breaks. If your email arrives at just the right moment, it’s much more likely to be seen.

Now imagine you’ve designed a very cool advertising campaign, but you send your emails at the worst possible time. Well, what happens? It’s like putting a delicious meal in front of someone who isn’t hungry at all. So, digital marketing is not just about producing good content, it’s also about when you get your content to the audience. This is where the importance of scheduling comes in.

Let me give you another example. Suppose you have an online store that sells sportswear. If you send your advertising emails on Friday night, people are much more likely to be encouraged to buy. Why? Because it’s the weekend and many people are planning their weekend sports activities. But if you send the same emails in the middle of the week, they may not be seen at all because people are at work and don’t have time to think about shopping. So, correct timing can make the difference between a successful and a failed campaign.

📊 Statistical Review of the Best Times to Send Emails

Well, now that we understand how important timing is, let’s take a look at the statistics. Statistics show that the best time to send emails is usually between 8 AM and 10 AM and again from 1 PM to 4 PM. Of course, this is just a general rule and may be different for each business. For example, if your audience is students, the best time to send emails may be at night, when they come back from university and are relaxing.

Another point is that the days of the week also have an impact. According to statistics, Tuesdays, Wednesdays, and Thursdays are usually the best days to send emails. Why? Because people pay more attention to their emails on these days and your email is less likely to get lost in a sea of other emails. But Mondays and Fridays are usually not good days. On Mondays, people are returning to work after the weekend holiday, and on Fridays, they are preparing for the holiday. So, they are less likely to pay attention to your email.

Another important point is that you need to know your audience. For example, if you are emailing a group of senior executives, the best time to send emails may be early in the morning, before their workday starts. But if you’re emailing a group of artists, the best time to send emails may be in the afternoon, when they’re taking a break from work. So, knowing your audience and analyzing their behavior can help you find the best time to send emails.

Are your marketing decisions based on accurate data and intelligent analysis? Rasaweb Afarin, with a data-driven marketing approach, executes and optimizes your campaigns with the highest accuracy, effectiveness, and efficiency.
✅ Informed and strategic decision-making based on real and analyzed data
✅ Continuous and dynamic optimization based on the actual performance of campaigns
✅ Achieving maximum return on investment (ROI) and sustainable profitability
For smart, effective, and data-driven marketing, consult with us today!

🛠️ Useful Tools for Scheduling Email Sending

Fortunately, there are many different tools that can help you schedule your emails in the best possible way. These tools usually have various features, such as automatic scheduling, statistical analysis, and even A/B testing. A/B testing means that you send two different versions of an email to two different groups of your audience and then see which version performs better. This way you can find out what type of content and when is more attractive to your audience.

One of the most famous of these tools is Mailchimp. Mailchimp is a complete digital marketing platform that provides you with various features for managing emails, creating advertising campaigns, and analyzing statistics. There is another tool called Sendinblue, which also has similar features and is very suitable for small and medium businesses. Other tools such as ActiveCampaign and HubSpot exist that have more advanced features and are more suitable for larger businesses.

Click here to preview your posts with PRO themes ››

These tools usually have a feature called “Smart Sending” or “Send Time Optimization” that helps you automatically send your emails at the best possible time for each recipient. This feature uses artificial intelligence algorithms and data analysis to examine the behavior of each recipient and determine the best time to send the email to that particular recipient. This way you don’t have to worry about scheduling and you can be sure that your emails reach the audience at the best possible time.

Tool	Key Features	Suitable For
Mailchimp	Automatic Scheduling, A/B Testing, Statistical Analysis	Small and Medium Businesses
Sendinblue	SMS Sending, Marketing Automation, CRM	Small and Medium Businesses

🎯 How to Know Your Audience for Better Email Scheduling?

Knowing your audience is the key to success in digital marketing. If you don’t know who your audience is, what they like, and when they check their emails, you can’t design successful advertising campaigns. Fortunately, there are several ways you can get to know your audience better. One of these ways is to use website analysis tools. Tools like Google Analytics help you understand where your audience came from, what pages they viewed, and how long they stayed on your website.

Another way is to use social networks. Social networks like Instagram and LinkedIn provide very good information about your audience. For example, you can find out what topics your audience is interested in, what pages they follow, and what type of content they like best. Another way is to ask your audience questions yourself. You can design an online survey and ask your audience when they would like to receive your emails.

When you have gathered enough information about your audience, you can create a “Buyer Persona”. A buyer persona is a hypothetical image of your ideal audience that is created based on the information you have collected. This image includes information such as the age, gender, occupation, interests, needs, and problems of the audience. By having a buyer persona, you can design your advertising campaigns more effectively and be sure that you get the right content to the audience at the right time.

📅 The Role of Days of the Week in the Efficiency of Sent Emails

As I mentioned before, the days of the week have a big impact on the efficiency of sent emails. Tuesdays, Wednesdays, and Thursdays are usually the best days to send emails. But why? Because people are more focused on their work these days and are less likely to ignore your email. On the other hand, Mondays and Fridays are usually not good days. On Mondays, people are returning to work after the weekend holiday, and on Fridays, they are preparing for the holiday.

Of course, this is just a general rule and may be different for each business. For example, if you have an online store that sells travel and tourism related products, Fridays may be the best day to send emails. Why? Because people are planning their weekend holidays and looking for travel related products. Or if you have a business that provides home repair services, Saturdays may be the best day to send emails. Because people have more time on this day to take care of their home repairs.

Another important point is that you should also pay attention to cultural differences. For example, in some countries, Sunday is a holiday and people usually don’t check their emails. But in some other countries, Sunday is a normal working day. So, you have to pay attention to the culture and traditions of your audience and adjust the scheduling of your emails accordingly. Remember that digital marketing is not just about sending emails, it’s also about creating a meaningful relationship with your audience.

Are you looking to develop and improve your current website for better performance? Rasaweb Afarin, with expertise in website development, enhances the technical structure, speed, and capabilities of your website to create a flawless experience for users and powerful performance for your business.
✅ Increase website speed and performance
✅ Improve security and technical stability
✅ Develop new and modern capabilities
For a more powerful website, contact us now and get a free consultation: 09124438174

🧪 A/B Testing for Optimizing Email Sending Time

A/B testing is one of the best ways to optimize digital marketing campaigns. This method helps you understand which version of an email (for example, with a different subject or sending time) performs better. To perform A/B testing, you need to send two different versions of an email to two different groups of your audience and then see which version has a higher open rate (Open Rate) and click-through rate (CTR).

Click here to preview your posts with PRO themes ››

For example, you can perform an A/B test to find out which sending time is more suitable for your audience. To do this, you should send one version of the email early in the morning and another version in the afternoon. After a few days, you can review the statistics and see which version performed better. If you see that the early morning version has a higher open rate, you can conclude that your audience usually checks their emails in the morning and it is better to send your emails at this time.

An important point about A/B testing is that you should only change one variable. For example, if you want to test the sending time, you should keep the email subject, email content, and other factors constant. This way you can be sure that the difference in the performance of emails is due to the difference in sending time and not due to other factors. A/B testing is a repetitive process. You should constantly perform different tests and review the results to be able to optimize your digital marketing campaigns in the best possible way.

📱 The Impact of Different Devices on Email Check Time

These days, people use different devices to check their emails. Some use desktop computers, some use laptops, and some use smartphones and tablets. Each of these devices has a different effect on the time of checking emails. For example, people who use desktop computers usually check their emails during work hours. But people who use smartphones may check their emails at any time of the day, even in bed before going to sleep.

In order to find the best time to send emails, you should also pay attention to what devices your audience uses most. If most of your audience uses smartphones, you should send your emails at times when people are usually using their phones, such as during breaks or on their way to and from work. On the other hand, if most of your audience uses desktop computers, you should send your emails during work hours.

Another way is to design your emails in a way that is suitable for all devices. This means that your emails should be responsive, meaning they automatically adjust to the screen size of the device. This way you make sure that your emails are displayed well on any device and your audience can easily read them. Pay a lot of attention to this in digital marketing.

Device	Typical Email Check Times	Important Notes
Desktop Computer	Work Hours	More Focus on Professional Content
Smartphone	Breaks, Commuting	Short and Attractive Emails

🌍 The Impact of Geographical Location on Email Sending Time

The geographical location of your audience also has a big impact on the time of sending emails. If your audience lives in different time zones, you need to send your emails at different times to make sure they get them at the best possible time. For example, if you have a business that has customers in Iran and Europe, you need to send your emails at two different times. Once early in the morning for Iranian customers and once at noon for European customers.

Fortunately, many digital marketing tools allow you to schedule your emails based on the geographical location of your audience. These tools usually use the information that your audience entered in the registration form to identify their geographical location. After that, you can schedule your emails so that they are sent at the best possible time for each geographical area.

Another important point is that you should also pay attention to public holidays in different regions. For example, if there is a public holiday in a particular region, it is better not to send your emails on that day. Because the chances of people checking their emails are very low. Instead, you can send your emails one day before or one day after the holiday.

📝 Tips for Writing Attractive and Effective Emails

Correct scheduling is only part of the story. In order for your email marketing campaigns to be successful, you also need to write attractive and effective emails. The first step is to choose an attractive subject for your emails. The email subject is the first thing the audience sees, and if it is not attractive, the chances of them opening the email are very low. Try to use keywords that attract the audience’s attention and tell them what your email is about. For example, you can use words such as “Special Discount”, “Limited Offer” or “Breaking News”.

Click here to preview your posts with PRO themes ››

The next step is to write an attractive text for your emails. The email text should be short, concise, and useful. Try to use simple and fluent sentences and avoid specialized and complex terms. Also, you should pay attention to who your audience is and what is important to them. Try to adjust the content of your emails based on the needs and interests of your audience.

Another important point is that you should include a clear call to action in your emails. A call to action is a button or a link that encourages the audience to take an action, such as buying a product, signing up for a webinar, or downloading a file. The call to action should be clear and prominent and easily guide the audience to your desired goal. Remember that digital marketing is a long-term game and requires patience.

Is your website not getting enough traffic and are you looking to increase visits? Rasaweb Afarin strengthens your online presence with comprehensive website visit increase strategies and directs potential customers to you!
✅ Optimizing the site for search engines and keywords
✅ Implementing targeted and intelligent advertising campaigns
✅ Producing attractive and user-friendly content to attract the audience
⚡ Increase your website visits dramatically with Rasaweb Afarin!

🔮 The Future of Email Scheduling in the World of Digital Marketing

The world of digital marketing is constantly changing and new technologies are emerging every day. One of these technologies is artificial intelligence, which is having a big impact on email scheduling. Using artificial intelligence, we can schedule your emails so that they are sent exactly at the best possible time for each recipient. You no longer have to worry about what time zone your audience lives in or what device they use to check their emails. Artificial intelligence collects all this information and schedules your emails in a way that maximizes efficiency.

Another new trend in digital marketing is email personalization. This means designing your emails in a way that is specifically tailored to each recipient. For example, you can use the recipient’s name in the email subject or adjust the email content based on the recipient’s interests and needs. Personalizing emails makes the recipient feel that you care about them, and the chances of them opening the email and responding to your call to action are higher.

The future of email scheduling in the world of digital marketing is bright and promising. Using new technologies, we can optimize our email marketing campaigns in a way that maximizes efficiency and achieves our business goals. Rasaweb Afarin is always trying to help you succeed by providing the best solutions in the field of digital marketing.

Question	Answer
1. What is the best time to send an email?	The best time is between 8 AM and 4 PM.
2. Which days of the week are more suitable for sending emails?	Tuesday, Wednesday, and Thursday.
3. How can I get to know my audience better?	Use website analysis tools and social networks.
4. What is A/B testing and how does it help optimize email sending time?	A/B testing is a method for comparing two different versions of an email to determine the best sending time.
5. How do different devices affect email check time?	Mobile users usually check emails during breaks, while desktop users check emails during work hours.
6. How does geographical location affect email sending time?	You need to adjust the sending time based on the time zone of the audience.
7. What are the key tips for writing attractive emails?	Attractive subject, short and useful text, and clear call to action.
8. What is the future of email scheduling in digital marketing?	Using artificial intelligence and email personalization.
9. What tools are available for scheduling email sending?	Mailchimp, Sendinblue, ActiveCampaign, HubSpot.
10. Do public holidays affect email sending time?	Yes, it is better not to send emails on public holidays.

And other services of Rasa Web Advertising Agency in the field of advertising
• Direct Marketing Campaigns
• In-App Advertising
• Discovery Advertising Campaigns (Google)
• Retargeting and Remarketing Campaign Management
• Media Buying & Planning
And more than hundreds of other services in the field of internet advertising, advertising consulting, and organizational solutions
Internet Advertising | Advertising Strategy | Reportage Advertising

Have you identified the hidden opportunities in the market? Rasaweb Afarin helps you discover new opportunities. ✅ Exploiting market gaps.
✉️ info@idiads.com
📱 09124438174
📞 02126406207
Tehran, Mirdamad Street, next to the Central Bank, South Kazerun Alley, Ramin Alley No. 6