## 🎯 Why is Competitor Analysis Essential in Sponsored Articles (Advertorials)?

Competitor analysis in effective advertorials is like having a treasure map! # Knowing what others are doing, what their strengths are that you should learn from, and what their weaknesses are that you can surpass them in.
Imagine a marathon race. If you don’t know the speed of the other runners, how can you strategize to win? It’s exactly the same in the world of digital marketing. An advertorial is a powerful tool, but if you use it without competitor analysis, you might just be throwing your money away.
With proper analysis, you can understand who your main competitors are, what keywords they are targeting, what kind of content they are producing, and which websites they are publishing advertorials on. Then you can create better content, choose better keywords, and publish your advertorials on better websites. This increases your chances of being seen and attracting an audience. For example, one of our clients, who was active in the online cosmetics sales field, realized after analyzing competitors that they were working on very general keywords. They targeted more specialized keywords with a higher conversion rate and their sales multiplied. So don’t underestimate this issue.

🔍 Identifying Key Competitors in the World of Advertorials

So how do you find your main competitors? First of all, make a list of the main keywords for your business. Then search for these keywords on Google and see which websites appear in the top results. These sites are likely your main competitors. Of course, there are also tools that can help you with this, such as SEMrush or Ahrefs. These tools show you who your site’s competitors are and what keywords they are working on. Another point is not to just look at your direct competitors. Sometimes indirect competitors can have a big impact on your business. For example, if you are providing SEO services, your indirect competitors could be websites that are providing SEO training. These sites are attracting audiences who may also need your services. To find your indirect competitors, try to be a little creative and think about what other needs your customers might have and what websites can meet those needs. One of my friends who had a tourism startup considered travel agencies to be his main competitors. But after some research, he realized that travel blogs and Instagram influencers were also having a big impact on people’s choice of travel destinations.

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📊 Analyzing the Advertorial Content of Competitors

Now that you’ve found your competitors, it’s time to analyze their advertorial content. See what topics they are covering, what tone they have, what keywords they are using, and what kind of links they are building.
It’s better to create a table and enter the information related to each competitor into it. For example, consider columns for the title of the advertorial, destination link, keywords, tone (formal, informal, humorous, etc.), number of words, and type of links (follow/nofollow).
In this way, you can get an overview of the content strategy of competitors. Also, pay attention to the fact that you should not only look at the content of their recent advertorials. Examining older content can also help you understand how their content strategy has changed over time. One of my colleagues used to say that by examining the archive of advertorials of a competitor, he was able to understand that they were working on a new product and prepared himself for competition before that product came to market. So analyzing the advertorial content of competitors is like reading their minds!

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🔗 Examining Competitors’ Link Building Strategy in Advertorials

Link building is one of the most important parts of SEO, and advertorials are a great way to get quality backlinks. So you need to see how your competitors are building links.
First of all, find the websites where your competitors publish advertorials. Then check what domain authority (DA) and what page authority (PA) these sites have. The higher the DA and PA of a site, the more valuable the link you get from that site is.
Also, pay attention to what anchor texts your competitors are using for their links. Anchor text is the text that is linked to. Using anchor texts related to your main keywords can help improve your site’s ranking. A SEO consultant once told me that by analyzing his competitors’ links, he realized that they were using a private site network (PBN) for link building. He was able to report this to Google and lower his competitors’ rankings. Of course, this is very risky and may cause your site to be penalized, but it shows how important competitor link building analysis can be.

💰 Analyzing the Price and Budgeting of Competitors’ Advertorials

Another important aspect of competitor analysis is examining their price and budgeting for advertorials. # You need to understand how much your competitors are spending on advertorials and which websites they are choosing to publish on.
This information helps you to better budget for your own advertorial campaigns.
Of course, getting accurate information about competitors’ advertorial costs is difficult, but with a little research and investigation, you can get a rough estimate of these costs. For example, you can contact the websites where your competitors publish advertorials and ask them for the price of the advertorial. Or you can use tools like SimilarWeb to find out how much traffic comes to your competitors’ site from advertorials, and then, according to their site’s conversion rate, estimate the sales they are getting through the advertorial. By comparing this information with their advertorial costs, you can understand whether they are making a successful investment or not. One of my friends who was active in the field of selling online training courses, after analyzing the price of competitors’ advertorials, realized that they were spending much more than he thought they were. This led him to increase his budget and be able to compete with his competitors.

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📝 Identifying the Strengths and Weaknesses of Competitors

After gathering enough information about your competitors, it’s time to identify their strengths and weaknesses.
What are they doing well? What could they do better? Write down their strengths and try to learn from them. Write down their weaknesses as well and try to use them as an opportunity to overtake them.
For example, if your competitors are producing very good content, but their site has a poor design, you can get ahead of them by designing a better and more user-friendly site. Or if your competitors are only working on a specific set of keywords, you can attract more traffic to your site by finding new and related keywords. Remember that no business is perfect and there is always a place to improve. Identifying the strengths and weaknesses of competitors helps you to work on your own weaknesses and learn from the strengths of your competitors.

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🎯 Determining Your Competitive Position

✍️ Producing Distinctive and Attractive Content

After you have determined your competitive position, it’s time to produce distinctive and attractive content.
Content that is both useful for your audience and helps improve your site’s ranking on Google. Try to produce content that your competitors can’t produce.
This can be content that is written based on your personal experience, content that includes exclusive data and statistics, or content that looks at a specific topic from a new angle. The important thing is that your content has something that sets it apart from the rest. Also, pay attention to the fact that your content should be attractive to your audience. Use images, videos, and infographics to make your content more visual and attractive. Use a friendly and intimate tone and try to connect with your audience. One of the bloggers used to tell me that the best content is the one that feels like you are talking to a friend.

🚀 Publishing Advertorials on Reputable Websites

Choosing the right site to publish an advertorial is one of the most important factors in the success of an advertorial campaign. # You should choose sites that are both reputable and have your target audience.
Sites that have a high DA and PA are usually good options, but you should also pay attention to whether the audiences of these sites are interested in your product or service or not.
It is better to spend some time examining different sites before publishing an advertorial. See what kind of content they publish, how many visitors they have, and how they interact with their audience. You can also contact the managers of these sites and talk to them about the terms of publishing an advertorial. A public relations expert once told me that the best way to find suitable sites to publish advertorials is to put yourself in the shoes of your target audience and see which sites they read.

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📈 Measuring and Analyzing Advertorial Results

After you publish your advertorial, you need to measure and analyze its results.
See how much traffic has come to your site, how much your sales have increased, and how much more your brand has become known.
You can use tools like Google Analytics and Google Search Console to measure your site’s traffic. You can also use CRM systems or sales analysis tools to measure sales. The important thing is to have a system that helps you to accurately measure the results of your advertorial campaigns. By analyzing these results, you can understand what you did right and what you could have done better. This information helps you to optimize your next advertorial campaigns and get better results. Remember that marketing is a continuous process and you should always be learning and improving.

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