## 💰 Realistic Budgeting: The Cornerstone of Corporate Website SEO Price Management
Well, honestly, setting an SEO budget is like embarking on a long journey without knowing exactly how much money you need.
The first step to a successful corporate website SEO price strategy is realistic budgeting. This means you need to know exactly how much you can spend and what return you will get from those expenses. # As the old saying goes, first dig the well, then steal the minaret!
Remember, SEO is a marathon, not a sprint. So, you need to set your budget so that you can stick to it in the long run. A precise budget includes various costs, including keyword research, content production, link building, and technical site optimization. Each of these sections has its own importance and none should be neglected.
For example, suppose you are a startup company that wants to operate in the field of online clothing sales. Your budget is limited, but you know that SEO can help you attract more customers. In this situation, you should focus on low-competition keywords and producing high-quality content.
Instead of trying to compete with big brands, focus on a specific corner of the market and create content that answers the questions and needs of your specific audience. This way you can get better results with less cost. Budgeting is not just setting a number, but a precise and calculated plan that helps you manage your resources in the best possible way.
🔍 Keyword Research with an Economic Approach
Keyword research is the beating heart of any successful SEO strategy. But you don’t have to spend a lot of money to find the right keywords.
There are various ways you can use to find valuable keywords at the lowest cost. A simple example is using free tools like Google Keyword Planner and Ubersuggest. These tools help you find keywords related to your business and check the search volume and competition for each.
Remember, the goal is to find words that are both relevant, have good search volume, and have less competition. This way you can get a better ranking in search results by spending less.
Another tip is that instead of focusing on general and public keywords, try to find Long-Tail Keywords. These words usually have less competition and the likelihood that users who use these words will become your customers is higher.
Suppose you have an online store that sells pet supplies. Instead of just focusing on the word “pet supplies”, try targeting longer keywords such as “buy dry dog food with chicken flavor” or “best toy for Persian cat”. These words are more precise and the likelihood that users who search for these words are exactly looking for your product is higher.
Keyword research is not just finding a series of words, but a continuous and repetitive process. You should regularly check new keywords and evaluate the performance of your current keywords.
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✍️ Targeted and Low-Cost Content Production
Content production can be one of the most expensive parts of SEO, but there are ways you can use to produce high-quality and targeted content without breaking your budget.
The first step is to determine the purpose of content production. You need to know why you are producing this content and what result you want to get.
Is your goal to increase brand awareness? Do you want to attract more traffic to your site? Or do you want to have more sales? When your goal is clear, you can produce content that exactly serves that goal. A good example is using User-Generated Content. You can ask your customers to share their opinions, experiences and photos with your products and you can publish them on your site. This way, you have produced new and diverse content, and you have gained the trust of your customers.
Another method is Content Repurposing. You can turn a long and comprehensive content into several shorter and more attractive content.
For example, you can turn a blog article into an infographic, a short video, several social media posts, and a podcast. This way, with one content production, you can use it in different forms.
Remember, the quality of the content is more important than its quantity. Instead of trying to publish ten short and low-quality articles a day, focus on producing a comprehensive and high-quality article that answers the questions and needs of your audience.
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| Content Type | Approximate Cost | Key Points |
|---|---|---|
| Blog Article | Medium | Keyword Research, Quality Writing, SEO Optimization |
| Video | High | Attractive Scenario, Professional Filming, Proper Editing |
| Infographic | Medium | Attractive Design, Concise and Useful Information, Use of Statistics and Figures |
🔗 Smart and Cost-Effective Link Building
Link building is another important part of SEO that can be very expensive. But you don’t have to spend a lot of money to get quality links.
There are various ways you can use to get valuable links for free or at a low cost. A good example is creating valuable content. When you produce high-quality and useful content, other sites naturally link to it.
Instead of trying to buy links, focus on producing content that is worth linking to. Another method is participating in the activities of forums and online groups related to your field of work. You can introduce yourself as an expert in that field and get links by answering questions, sharing experiences and providing useful solutions.
An important point is that link building is a time-consuming process and you have to be patient. Instead of trying to get a hundred links in a week, focus on getting quality and relevant links.
Links that you get from reputable sites related to your field of work are much more valuable than links that you get from low-quality and irrelevant sites.
Suppose you have a site that operates in the field of English language education. Instead of getting links from shopping sites, try getting links from educational sites, blogs related to English language, and online forums. These links are both more relevant and more credible.
🛠️ Technical Website Optimization at the Lowest Cost
Technical website optimization is one of the most important parts of SEO that is usually ignored. Many companies think that they only need to focus on content production and link building, while technical website optimization also plays a very important role in ranking in search results.
Fortunately, many of the technical problems of the site can be solved using free tools and your own knowledge. A good example is optimizing the site speed. You can check your site speed and identify potential problems using tools like Google PageSpeed Insights.
Then you can increase your site speed by optimizing images, compressing codes, and using a caching system. An important point is that technical site optimization is a continuous process and you should regularly check your site and identify and fix new problems.
Instead of just optimizing your site once and then not touching it again, you should regularly monitor your site’s performance and apply the necessary changes. Suppose you have a shopping site that sells many products. If your site speed is low, many customers will give up buying and leave your site.
By optimizing your site speed, you can provide a better user experience for your customers and increase your conversion rate. Technical site optimization is not just about site speed, but also includes other things such as optimizing site structure, fixing 404 errors, creating a sitemap and optimizing for mobile.
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📊 Measuring and Analyzing SEO Results
No SEO strategy is complete without measuring and analyzing results. You need to know what results your efforts are giving and what actions you need to take to get better results.
Fortunately, there are many free tools you can use to measure and analyze your SEO results. A good example is Google Analytics. This tool helps you monitor your site traffic, check user behavior, and understand which pages of your site have the most visits.
Using Google Analytics, you can understand where users are coming from to your site, what words they are searching for, and which pages they visit the most.
This information helps you improve your SEO strategy and focus on the actions that have the most return. Another tool is Google Search Console. This tool helps you check your site’s performance in search results, identify potential errors, and see the keywords that your site ranks with.
Using Google Search Console, you can understand what words your site ranks with, how many times it is displayed in search results, and how many times users click on your site link.
This information helps you find the right keywords and produce content that ranks for those keywords. Measuring and analyzing SEO results is a continuous process and you should regularly check your results and apply the necessary changes.
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🤝 Using Cooperation Opportunities with Other Businesses
Cooperating with other businesses can be a great way to increase site traffic and improve your SEO ranking. When you cooperate with another business, you can use the traffic and credibility of that business and attract new customers.
A good example is cooperating in content production. You can write a joint article with another business and publish it on both sites. This way, you have produced new and diverse content, and you have increased the traffic of both sites.
Another method is participating in joint events and conferences. You can set up a joint booth with another business at an event and showcase your products and services. This way, you attract new customers and increase brand awareness.
An important point is that you should cooperate with businesses that are related to your field of work and have similar audiences. Cooperating with unrelated businesses is not only useless, but may also damage your brand reputation. Suppose you have a site that operates in the field of selling sports equipment.
Instead of cooperating with a clothing shopping site, try to cooperate with a gym, a fitness trainer or a nutritionist. This way, your cooperation is more relevant and the likelihood that you will attract new customers is higher.
Cooperating with other businesses is a great opportunity to grow and develop your business, but it must be done carefully and with planning.
| Cooperation Type | Benefits | Key Points |
|---|---|---|
| Joint Content Production | Increase Traffic, Improve SEO, Increase Brand Awareness | Choosing the Right Partner, Setting a Common Goal, Producing Quality Content |
| Participating in Joint Events | Attracting New Customers, Increasing Brand Awareness, Creating Relationships with Customers | Choosing the Right Event, Careful Planning, Providing Quality Services |
| Link Exchange | Improve SEO, Increase Site Credibility, Increase Traffic | Choosing Relevant Sites, Checking Site Quality, Creating Natural Links |
📱 Optimizing for Mobile with a Budget Approach
Given that most users access the internet through mobile, optimizing the site for mobile is a must. If your site is not optimized for mobile, you will lose many of your customers and your SEO ranking will also decrease.
Fortunately, optimizing for mobile does not have to be very expensive. You can optimize your site for mobile by using a Responsive template. Responsive templates automatically adjust to the screen size of the user’s device and provide a good user experience.
An important point is that you should also check your site speed on mobile. Mobile users are usually not patient and if your site loads slowly, they will leave it. You can increase your site speed on mobile by optimizing images, compressing codes, and using a caching system.
Another method is using AMP (Accelerated Mobile Pages). AMP is a technology that helps you load your site pages quickly on mobile. AMP pages load much faster than regular pages and provide a much better user experience.
Suppose you have a news site that publishes many articles. If your site pages load slowly, many users will give up reading the articles. By using AMP, you can load your site pages quickly and keep users happy. Optimizing for mobile is not just about site speed, but also includes other things such as appropriate design, the use of readable fonts and optimizing images.
✔️ Focusing on User Experience (UX) Instead of Black Hat SEO Methods
Years ago, SEOs were only looking for how to increase site ranking in search results, without paying attention to user experience. But today, Google cares much more about user experience and sites that provide a good user experience rank better in search results.
Instead of trying to increase your site ranking by using Black Hat SEO methods, focus on improving your site’s user experience. Black Hat SEO methods may work in the short term, but they will damage your site in the long term and may cause Google to penalize your site.
A good example is using too many keywords (Keyword Stuffing). Years ago, SEOs thought that the more keywords they used in their site content, the better they would rank in search results. But today, Google recognizes this as a Black Hat SEO method and penalizes sites that use this method.
Instead of trying to force keywords into your site content, focus on producing content that is useful and attractive and answers the questions and needs of your audience. An important point is that you should design your site so that users can easily find the information they need.
Your site structure should be logical and organized, your site navigation should be easy, and your site pages should load quickly. Suppose you have a shopping site that sells many products. If users cannot easily find the product they are looking for, they will give up buying and leave your site.
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💡 Flexibility and Continuous Updating of SEO Strategy
The world of SEO is constantly changing and Google’s algorithms are becoming more complex every day. An SEO strategy that works today may not work tomorrow. For this reason, you must be flexible and continuously update your SEO strategy.
Instead of just designing an SEO strategy once and then not touching it again, you should regularly monitor the performance of your strategy and apply the necessary changes. A good example is changes to Google’s algorithms. Google changes its algorithms several times each year and these changes can have a significant impact on the ranking of sites in search results.
If your site ranking decreases after a Google algorithm change, you should quickly review your SEO strategy and apply the necessary changes. An important point is that you should always be aware of the latest SEO news and trends. You can keep your information up to date by following reputable SEO blogs, attending SEO conferences, and reading relevant articles.
Another method is testing new SEO methods. You can test new SEO methods on a small part of your site and see what result it gives. If a new method gives a good result, you can apply it to your entire site.
Suppose you have a site that operates in the field of English language education. You can test new SEO methods such as using short videos, producing podcasts, and participating in webinars and see which methods have the most impact on your site traffic. Flexibility and continuous updating of SEO strategy is a must and helps you stay ahead of your competitors at all times.
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| Question | Answer |
|---|---|
| 1. How much does corporate website SEO cost? | The price of SEO depends on various factors, including site size, industry competition, and SEO goals. |
| 2. How long does it take to see SEO results? | SEO results usually take 3 to 6 months to appear. |
| 3. Can I do SEO myself? | Yes, but SEO is a complex process and requires time and effort. |
| 4. Is SEO worth the investment? | Yes, SEO can be a valuable investment, as it can increase traffic and sales. |
| 5. How do I choose a suitable SEO company? | When choosing an SEO company, look for a company that has experience, expertise, and a good reputation. |
| 6. What factors affect the price of corporate website SEO? | Factors such as site size, competition, target keywords, and the level of service required affect the price of SEO. |
| 7. How can I manage my SEO budget? | By setting realistic goals, focusing on valuable keywords, and measuring results, you can manage your SEO budget. |
| 8. Why is Rasaweb Afarin the best option for my corporate website SEO? | Rasaweb Afarin is the best option for your corporate website SEO by providing comprehensive SEO services, high experience and expertise, and a focus on results. |
| 9. What strategies are there to reduce the price of corporate website SEO? | Using low competition keywords, producing quality content, smart link building, and technical site optimization can help reduce the price of SEO. |
| 10. How can I avoid Black Hat SEO? | By focusing on user experience, producing quality content and following Google’s guidelines, you can avoid Black Hat SEO. |
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