What is Technical SEO and Why Does it Matter?
What is Technical SEO and Why Does it Matter?
#Technical SEO focuses on optimizing the technical aspects of your website to improve rankings in search engines like #Google.
This is in contrast to #Content SEO, which focuses on the quality and relevance of your content.
Technical SEO ensures that search engines can easily find, crawl, and index your website.
A website with strong technical SEO provides a better user experience, has faster loading speeds, and is optimized for mobile, all of which positively impact your rankings.
SEO isn’t just about producing content.
In fact, SEO is a set of different activities that ultimately lead to improving your site’s ranking in search results.
Technical SEO optimization is one of the main foundations of SEO.
Many people summarize SEO only in content production and link building, but they are unaware that technical SEO also plays a very important role in the success of a website.
The importance of SEO is obvious to everyone.
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Optimizing Site Structure and Sitemap
Optimizing Site Structure and Sitemap
Your site structure should be logical and user-friendly.
Users and search engines should be able to easily navigate your site and find the pages they are looking for.
Use a flat site architecture, meaning accessing any page from the home page should not take more than a few clicks.
Create an XML sitemap and submit it to Google Search Console.
The sitemap helps Google find all the pages on your website and index them more efficiently.
The sitemap acts like a directory for search engines, helping them identify and review different pages of your site.
Having an organized structure and optimized sitemap helps Google crawlers navigate your site more easily and properly index your content, which directly affects SEO rankings.
The goal of principled and correct SEO is to correctly index quality content.
Optimizing Site Loading Speed (Page Speed)
Optimizing Site Loading Speed (Page Speed)
Site loading speed is an important factor in SEO and user experience.
Users expect web pages to load quickly, and if your site is slow, they are more likely to leave, which negatively affects your bounce rate.
Use tools like Google PageSpeed Insights to identify speed issues on your site.
Optimizing site speed includes compressing images, enabling caching, using a content delivery network (CDN), and optimizing code.
SEO is not just about producing content, but optimizing page loading speed is also an important part of it.
Using high-volume images, unnecessary code, and inappropriate hosting can slow down your site.
A faster site provides a better user experience and has a better chance of ranking on the first page of search results.
Keep in mind that high site loading speed is one of the most important ranking factors in Google.
| Factor | Importance |
|---|---|
| Image Compression | High |
| Enabling Caching | High |
| Using CDN | Medium |
| Code Optimization | Medium |
Mobile-Friendly Optimization
Mobile-Friendly Optimization
Given the increasing use of mobile phones for searching, optimizing the site for mobile is essential.
Google uses Mobile-First Indexing, meaning the mobile version of your site is considered for indexing and ranking.
Use responsive design so that your website automatically adapts to the screen size of different devices.
Make sure the texts are readable, the buttons are large enough, and navigation on the site with a mobile phone is easy.
Mobile optimization is no longer an option, but a necessity.
Google rewards sites that provide a good mobile user experience and places them higher in search results.
If your site is not mobile-optimized, you may lose your ranking in search results.
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Using HTTPS (Site Security)
Using HTTPS (Site Security)
HTTPS is a security protocol that protects the information transmitted between the user’s browser and your website’s server.
Google prioritizes websites that use HTTPS.
To enable HTTPS, you need to install an SSL (Secure Sockets Layer) certificate.
Many web hosting companies offer free SSL certificates.
Site security is an important factor in Google ranking.
Using HTTPS not only helps improve the security of your site, but also builds user trust.
Websites that do not use HTTPS may encounter security warnings in browsers, which can reduce site traffic.
Optimizing URLs (Page Addresses)
Optimizing URLs (Page Addresses)
Your URLs should be short, descriptive, and include keywords.
Avoid using long and complex URLs with unnecessary characters.
For example, instead of `www.example.com/page?id=123` use `www.example.com/keyword`.
Optimized URLs help search engines understand the topic of the page and also help users easily find the page they are looking for.
SEO optimization is not just about tags and content.
Appropriate URLs play an important role in improving your site’s SEO.
Avoid using duplicate URLs and make sure each page has a unique URL.
Fixing Crawl Errors
Fixing Crawl Errors
In Google Search Console, you can see the crawl errors that Google encounters when reviewing your site.
These errors can include 404 errors (page not found), server errors, and other issues.
Fixing these errors helps Google fully crawl and index your site.
Crawl errors can negatively affect your site’s SEO.
Make sure you have fixed all broken links and there are no pages with 404 errors on your site.
Fixing crawl errors is one of the most important tasks of an SEO specialist.
SEO means identifying and fixing site errors.
| Error Code | Description | Solution |
|---|---|---|
| 404 | Page Not Found | Check for broken links and create redirects |
| 500 | Server Error | Check server settings and fix problems |
| 403 | Access Forbidden | Check access and file settings |
Using Structured Data (Schema Markup)
Using Structured Data (Schema Markup)
Structured data are codes that help search engines better understand the content of your page.
By using Schema Markup, you can provide information such as product name, price, rating, author, etc. to Google.
This information can be displayed as rich snippets in search results, which increases your click-through rate (CTR).
Schema Markup tells search engines what your content is about and helps them better index it.
Using Schema Markup is a great way to improve your website’s visibility in search results.
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Avoiding Duplicate Content
Avoiding Duplicate Content
Duplicate content can negatively affect your SEO.
If similar content exists on multiple pages of your website, Google may not be able to determine which page to display in search results.
To prevent this problem, use Canonical Tags to specify the original version of a page.
You can also use a 301 redirect to transfer users and search engines from a duplicate page to the main page.
Duplicate content is a common problem on websites.
SEO requires producing original and high-quality content.
If you have duplicate content on your site, you need to fix it to improve your site’s ranking.
Monitoring and Analysis
Monitoring and Analysis
Regularly monitor your website’s performance in Google Search Console and Google Analytics.
These tools provide valuable information about traffic, rankings, crawl errors, and other important aspects of your site.
By analyzing this data, you can identify problems and adjust your strategies accordingly.
SEO is an ongoing process.
You must continuously monitor your site’s performance and make the necessary changes to improve it.
Analyzing data helps you make more informed decisions about your SEO strategy.
By constantly reviewing the status of your site, you can stay up to date with the latest Google algorithm changes and adapt your site to them.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search results of search engines such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help crawl and index better by search engines. This includes site speed, mobile-friendliness, site structure, Sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Using correct and targeted relevant keywords in the content and site elements helps search engines understand the topic of your page and display it to related searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and search engines prefer them. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Training: A complete list of the most important factors
,What is Technical SEO? Comprehensive Technical SEO Guide
,What is Technical SEO? Comprehensive Guide + Technical SEO Checklist
,What is Technical SEO? Technical SEO Training + Technical SEO Checklist
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