What is Technical SEO and Why Does it Matter?
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Technical SEO is the optimization of the technical aspects of a website to improve its ranking in search engines like Google. This process involves ensuring that search engines can easily find, crawl, index, and understand the website. While #SEO content and backlinks are very important, technical SEO provides a solid foundation upon which other SEO efforts are built. Without strong technical SEO, your excellent content may not be seen, and your marketing efforts may be wasted. The importance of technical SEO lies in helping search engines better understand the structure and content of your site, resulting in better rankings in search results. This is especially important in today’s competitive online world, where even the smallest advantages can make a big difference. A technically optimized site also provides a better user experience, which in turn can reduce bounce rates and increase the time users spend on the site.
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Checking and Optimizing Site Speed for SEO
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Site speed is one of the key factors in SEO. Users expect websites to load quickly, and search engines take this into account in their rankings. To check your site speed, you can use various tools such as Google PageSpeed Insights and GTmetrix. These tools show you which elements of your site are slowing down the speed and what actions you can take to improve them. Optimizing images, enabling Gzip compression, using Content Delivery Networks (CDNs), and reducing the size of HTML, CSS, and JavaScript code are among the ways to increase site speed. Using quality hosting can also have a significant impact on page loading speed. Improving site speed not only increases ranking in search engines but also improves user experience and increases the likelihood of users returning to your site. Optimized SEO is very helpful in increasing audience engagement.
Site Structure and Information Architecture for Better SEO
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Site structure and information architecture play an important role in SEO. A well-organized and logical site structure helps search engines easily find and index your site’s pages. This structure also helps users quickly access the information they need. Creating a Sitemap and registering it in Google Search Console helps search engines learn about all the pages on your site. Using categories and tags appropriately and creating internal links between related pages also helps improve the site structure. Designing an optimized site structure requires planning and a deep understanding of users’ needs and your business goals. With a proper information architecture, you can improve the user experience and increase your site’s ranking in search results. Using SEO-friendly and meaningful URLs is also an important factor in this area.
| Factor | Importance | Solution |
|—————|————|—————————————-|
| Site Speed | Very High | Image optimization, CDN |
| Site Structure| High | Sitemap, Internal links |
| URLs | Medium | SEO-friendly, Meaningful |
The Importance of a Responsive Site for SEO
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Having a responsive site (Responsive Design) means that your website automatically adapts to the screen size of different devices such as smartphones, tablets, and computers. Since many users access the Internet through mobile devices, having a responsive site is very important for SEO. Google has specifically stated that it prefers responsive sites in its rankings. A responsive site provides a better user experience and makes users spend more time on your site. To ensure your site is responsive, you can use responsive testing tools or test your site on different devices. Using CSS frameworks like Bootstrap can help you create a responsive site. Being responsive not only improves your SEO ranking but also increases traffic and conversion rates. In fact, a responsive site is a long-term investment for your online success. Principled SEO means paying attention to the needs of the audience.
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Mobile-First Index Optimization for SEO
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Mobile-First Indexing means that Google first considers the mobile version of your site for indexing and ranking. This change shows that Google attaches great importance to the user experience on mobile devices. To optimize your site for mobile-first indexing, you need to make sure that the mobile version of your site has all the important content and information. Also, the loading speed of the mobile version should be high, and its design should be such that users can easily use it. Using Structured Data also helps Google better understand the content of your mobile version. If your site has a separate mobile version, you should use rel=canonical and rel=alternate tags correctly so that Google understands that the two versions are related. Site SEO for users who use mobile is very important and should not be overlooked. Following these tips will help you maintain or improve your site’s ranking in the mobile-first index.
Checking and Fixing Crawl Errors
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Crawl Errors occur when search engines cannot properly crawl the pages of your site. These errors can occur for various reasons such as Broken Links, Server Errors, or pages being blocked by the robots.txt file. Checking and fixing these errors is very important for SEO because if search engines cannot crawl the pages of your site, they cannot index them and display them in search results. You can use Google Search Console to check for crawl errors. This tool shows you which pages of your site have errors and what types of errors have occurred. Fixing broken links, optimizing the robots.txt file, and ensuring the correct operation of the server are among the actions you can take to fix crawl errors. Regularly check your site for crawl errors and fix them quickly to maintain your SEO ranking. Fixing SEO errors increases the site’s ranking.
Creating and Optimizing the Robots.txt file for SEO
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The Robots.txt file is a text file that is located in the root of your site and tells search engines which pages of your site they should not crawl. This file can be used to prevent crawling unnecessary pages, duplicate pages, or private pages. However, you should be careful when using the Robots.txt file, because if you block important pages, your site’s SEO ranking may decrease. You can use various tools to create and optimize the Robots.txt file. The most important thing is to make sure your Robots.txt file is configured correctly and only blocks pages that don’t really need to be crawled. Also, you should note that the Robots.txt file is only a suggestion, and malicious search engines may ignore it. SEO experts should pay special attention to this. Successful SEO requires considering all aspects.
| Instruction | Description | Example |
|————-|—————————————————————————–|———————-|
| User-agent | Specifies which bots are affected. | User-agent: * |
| Disallow | Specifies which directories or pages should not be crawled. | Disallow: /private/ |
| Allow | Specifies which directories or pages should be crawled (in some cases). | Allow: /public/ |
Using Structured Data for SEO
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Structured Data is code that helps search engines better understand the content of your site. By using structured data, you can provide information such as product name, price, rating, and event time to search engines. This information can be displayed in search results and increase Click-Through Rate. Schema.org is a joint project between major search engines such as Google, Bing, and Yahoo that provides a set of structured data standards. You can use different formats such as JSON-LD, Microdata, and RDFa to use structured data. It is recommended to use the JSON-LD format because Google prefers this format. Adding structured data to your site can help improve SEO ranking and attract more traffic to your site. SEO based on accurate information has better results.
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Creating an XML Sitemap for SEO
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An XML Sitemap is an XML file that contains a list of all the pages on your site. This file helps search engines easily find and index all the pages on your site. Creating and registering an XML Sitemap in Google Search Console is one of the best ways to ensure that search engines are aware of all the pages on your site. The XML Sitemap should be updated regularly to reflect changes to your site. You can use various tools to create an XML Sitemap or create it manually. Make sure your XML Sitemap is error-free and includes all the important pages on your site. Site SEO is done better with a Sitemap.
The Importance of Site Security (HTTPS) for SEO
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Site security (HTTPS) is an important factor in SEO. Google gives higher rankings to sites that use the HTTPS protocol. HTTPS is a secure protocol that uses encryption to encrypt information between the user’s browser and the site’s server. This protects sensitive information such as passwords and credit card information from hackers. To enable HTTPS, you must obtain an SSL (Secure Sockets Layer) certificate and install it on your server. After enabling HTTPS, your site’s address will change from HTTP to HTTPS. Using HTTPS not only improves your SEO ranking but also increases user trust. SEO and site security are directly related.
Frequently Asked Questions
| Question | Answer |
| ——————————————————– | ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————– |
| What is SEO? | SEO, or search engine optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tag, meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO involves optimizing the technical aspects of the website to help search engines crawl and index the site better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter in search engines. Using relevant keywords correctly and purposefully in content and site elements helps search engines understand the topic of your page and display it in related searches. |
| What is a backlink, and why is it important? | A backlink, or incoming link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality content that is relevant, comprehensive, and unique not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the amount of time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
[Video tutorial on technical SEO on Aparat](https://www.aparat.com/v/Y79hR/%D8%B3%D8%A6%D9%88_%D8%AA%DA%A9%D9%86%DB%8C%DA%A9%D8%A7%D9%84_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F_%D8%A8%D8%A7_%D8%A7%DB%8C%D9%86_20_%D9%86%DA%A9%D8%AA%D9%87_%D8%B3%D8%A6%D9%88_%D8%AA%DA%A9%D9%86%DB%8C%DA%A9%D8%A7%D9%84_%D8%B1%D8%AA%D8%A8%D9%87_%D8%B3%D8%A7%DB%8C%D8%AA_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%A8%D9%87%D8%A8%D9%88%D8%AF_%D8%AF%D9%87%DB%8C%D8%AF)
,[Host Iran Technical SEO Tutorial](https://www.hostiran.net/tutorials/technical-seo)
,[Faraz Network Technical SEO Article](https://faraznetwork.com/blog/%D8%B3%D8%A6%D9%88-%D8%AA%DA%A9%D9%86%DB%8C%DA%A9%D8%A7%D9%84/)
,[Zoomit Comprehensive Technical SEO Guide](https://www.zoomit.ir/digital-marketing/330792-technical-seo-guide/)
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