What is Technical SEO and Why is it Important?
Technical SEO refers to a set of actions taken to improve the structure and infrastructure of a website so that search engines like Google can easily Crawl, Index, and understand the site.
Unlike Content SEO and Off-Page SEO, this type of SEO focuses more on the technical aspects of the website.
The importance of Technical SEO lies in the fact that if your site has technical problems, you cannot achieve a good ranking in search results even with the best content and strong link building.
In other words, Technical SEO is the foundation for the success of other SEO strategies.
Optimization Technical helps Google bots find and index your pages more easily.
Faster indexing of pages leads to increased site traffic and, as a result, increased sales.
Some of the most important aspects of Technical SEO include:
- Page loading speed
- Mobile compatibility
- URL structure
- XML sitemap
- Robots.txt file
- HTTPS security
- Structured data
By improving these aspects, you can help search engines better understand your site and rank higher in search results.
Simply put, Technical SEO makes your site more attractive and understandable to search engines.
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Website Speed Optimization
Page loading speed is one of the most important ranking factors in Google.
Internet users expect web pages to load in less than 3 seconds.
If your site is slow, users will leave it, which will increase the Bounce Rate and decrease your site’s ranking.
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To optimize website speed, you can take the following steps:
- Optimize images: Reduce the size of images and use appropriate formats such as WebP.
- Enable browser caching: By using browser caching, static site files such as images and CSS are stored in the user’s browser, and the site loads faster on subsequent visits.
- Reduce the size of CSS and JavaScript files: Minify CSS and JavaScript files to reduce their size.
- Use CDN: Use a Content Delivery Network (CDN) to host static site files.
- Optimize code: Optimize the site’s HTML, CSS, and JavaScript code and avoid unnecessary code.
There are various tools for testing website speed, including PageSpeed Insights and GTmetrix.
Using these tools, you can identify your site’s weaknesses and take action to fix them.
Mobile-Friendly
Given that most internet users access websites via mobile, mobile compatibility is especially important.
Google gives a better ranking to sites that are Mobile-Friendly.
To ensure your site is mobile-friendly, you can use Google’s Mobile-Friendly Test tool.
To make your site mobile-friendly, you should use Responsive design.
In Responsive design, the site’s layout and content automatically adjust to the user’s device screen size.
Also, you should make sure that the buttons and links are large enough for mobile users to easily touch them.
In addition, you should avoid annoying pop-ups in the mobile version of your site.
Pop-ups that cover the entire page make the user experience very unpleasant and may decrease your site’s ranking.
Finally, you should also optimize your site’s loading speed on mobile.
Mobile users often use low-speed internet, so you should make sure that your site loads quickly on mobile.
Feature | Description |
---|---|
Responsive Design | Layout and content adjust to the screen size. |
Button and Link Size | Large enough for easy touch on mobile. |
Avoid Annoying Pop-ups | Avoid pop-ups that cover the entire page. |
Optimize Loading Speed | Ensure the site loads quickly on mobile. |
URL Structure Optimization
Your site’s URL structure should be simple, readable, and relevant to the page’s content.
Long and complex URLs are difficult for search engines and users.
Try to use relevant keywords in your URL, but avoid overusing keywords.
For example, instead of using a URL like example.com/page123, use a URL like example.com/seo-technical.
Also, you should avoid using special and unnecessary characters in your URL.
Characters like %, $, and # may cause problems in Crawl and Index of your site.
It is better to use a hyphen (-) to separate words in the URL.
In addition, you should avoid creating duplicate URLs.
If you have two pages with similar content, you should use the Canonical tag to specify the main page.
The Canonical tag tells search engines which page to consider as the main page and avoids indexing duplicate pages.
Optimizing the URL structure is an important aspect of SEO that can help improve your site’s ranking in search results.
A proper URL structure makes it easier for search engines to understand the content of your site.
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XML Sitemap
An XML sitemap is a file that contains a list of all the important pages on your site.
This file helps search engines easily find and index all the pages on your site.
Creating and submitting an XML sitemap to Google is one of the basic actions in Technical SEO.
To create an XML sitemap, you can use online tools like XML-Sitemaps.com.
After creating the sitemap, you need to register it in Google Search Console.
By registering the sitemap in Search Console, you are informing Google where your sitemap is, and Google can easily use it to crawl your site.
In addition, you should update your sitemap regularly.
Whenever you add a new page to your site or delete a page, you should update your sitemap so that Google is aware of the changes.
In summary, an XML sitemap is a powerful tool that can help improve your site’s Crawl and Index.
Creating and submitting an XML sitemap to Google is one of the best ways to ensure that all the important pages on your site are displayed in search results.
Robots.txt File
The Robots.txt file is a text file that tells search engines which pages on your site they should not crawl.
This file is located in the root of your site and allows search engines to review your instructions before crawling your site.
The Robots.txt file can be used to prevent crawling of unnecessary pages such as administration pages, duplicate pages, and personal pages.
By preventing the crawling of these pages, you can help search engines spend their resources more efficiently crawling the important pages of your site.
To create a Robots.txt file, you can use a simple text editor.
In this file, you must specify your instructions using the User-agent and Disallow instructions.
For example, the following instruction tells all search engines not to crawl the /private/ page:
User-agent: *
Disallow: /private/
After creating the Robots.txt file, you need to upload it to the root of your site.
You can also use Google’s Robots Testing Tool to check the correctness of your Robots.txt file.
HTTPS Security
HTTPS is a security protocol that encrypts the communication between the user’s browser and the website server.
Using HTTPS is essential to protect user information and prevent cyberattacks.
Google gives a better ranking to sites that use HTTPS.
To enable HTTPS, you need to obtain an SSL/TLS certificate and install it on your server.
An SSL/TLS certificate is a digital certificate that verifies the identity of your website and allows the user’s browser to establish a secure connection to your server.
After installing the SSL/TLS certificate, you need to make sure that all the pages on your site are accessible via HTTPS.
Also, you should update all the internal links of your site to use HTTPS.
Finally, you should use the Why No Padlock? tool to check the correctness of your site’s HTTPS settings.
HTTPS security is an important aspect of SEO that can help improve your site’s ranking in search results.
Using HTTPS shows that you care about the security of your users’ information, and this is important to Google.
Feature | Description |
---|---|
SSL/TLS Certificate | Obtain and install the certificate to enable HTTPS. |
Internal Links | Update links to use HTTPS. |
HTTPS Test | Check HTTPS settings with the Why No Padlock? tool. |
Structured Data (Schema Markup)
Structured data are codes that help search engines better understand the content of your site’s pages.
By using structured data, you can provide additional information about your content, such as the type of content, author, publication date, etc.
This additional information can make your site stand out more in search results and increase its click-through rate (CTR).
To add structured data to your site, you can use the Schema.org vocabularies.
Schema.org is a joint project between Google, Yahoo, Bing, and Yandex that provides a set of vocabularies for describing different types of content.
For example, if you have an article about a cake recipe, you can use structured data to specify the ingredients, baking time, and calories of the cake.
This information can be displayed in search results and help users quickly find the information they need.
Google has a tool called Rich Results Test that helps you check the accuracy of your structured data.
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HTML File Optimization
Optimizing your site’s HTML file means improving the structure and HTML code for search engines.
This includes things like using heading tags (H1-H6) correctly, using Alt tags for images, and optimizing meta tags.
Heading tags help search engines understand the structure and subject of your site’s pages.
You should use the H1 tag for the main title of the page and the H2-H6 tags for subheadings.
Also, you should use relevant keywords in your heading tags.
Alt tags for images help search engines understand the content of your site’s images.
You should add appropriate and descriptive Alt tags to all the images on your site.
Also, you should use relevant keywords in your Alt tags.
Meta tags provide information about your page to search engines.
The most important meta tags are the Description meta tag and the Keywords meta tag.
The Description meta tag should be a brief and attractive summary of the content of your page.
The Keywords meta tag should include keywords related to the content of your page.
An optimized HTML file can have a positive impact on your site’s SEO.
Technical SEO Monitoring and Analysis
SEO is an ongoing process and requires monitoring and analysis.
You should regularly check the performance of your site in terms of Technical SEO and strive to improve it.
There are various tools for monitoring Technical SEO, including Google Search Console, Google Analytics, and SEMrush.
Using Google Search Console, you can identify crawl errors, index problems, and other technical problems with your site.
Using Google Analytics, you can analyze your site traffic and see which pages get the most visits and which pages need improvement.
Using SEMrush, you can track the ranking of your keywords and see if your SEO efforts are paying off.
Monitoring and analyzing Technical SEO helps you identify the weaknesses of your site and take action to fix them.
By improving the Technical SEO of your site, you can improve your site’s ranking in search results and attract more traffic to your site.
To succeed in SEO, you must continuously review and improve the Technical SEO of your site.
Website SEO is one of the most important pillars of digital marketing.
Frequently Asked Questions
Question | Answer |
---|---|
What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions (Meta Description), content, URL structure, images, and internal links. |
What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help with better crawling and indexing by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
What role do keywords play in SEO? | Keywords are phrases that users enter into search engines. Using relevant and targeted keywords in content and site elements helps search engines understand the topic of your page and display it to related searches. |
What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
How does quality content affect SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Ahrefs Technical SEO Guide
,Semrush Technical SEO Tutorial
,What is Technical SEO? Moz
,Technical SEO News and Tutorials Search Engine Journal
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