What is Technical SEO and Why is it Important?
What is Technical SEO and Why is it Important?
Technical SEO is an essential part of Search Engine Optimization (SEO) that focuses on improving the technical aspects of a website.
The main goal is to ensure that search engines like Google (Google) can easily crawl, index, and understand the website.
This process includes optimizing website structure, loading speed, mobile compatibility, security, and more.
The importance of technical SEO is that it provides the foundation for a successful SEO strategy.
If your website is not technically optimized, other SEO efforts, such as content creation and link building, may not be as effective.
In fact, technical SEO helps search engines better understand your content and display it to the right users.
A website with strong technical SEO also provides a better user experience, which can lead to increased visitors and conversion rates.
SEO is the process of improving the visibility of a website or a web page in unpaid search results.
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Checking and Improving Website Loading Speed
Checking and Improving Website Loading Speed
Website loading speed is one of the most important factors in technical SEO.
Internet users expect websites to load quickly, and loading delays can lead to website abandonment and a decrease in search engine rankings.
To check website loading speed, there are various tools available such as Google PageSpeed Insights (link) and GTmetrix (link).
These tools not only measure loading speed but also provide suggestions for improvement.
Some ways to improve loading speed include:
- Optimizing images (reducing image size without losing quality)
- Enabling Gzip compression
- Using a CDN (Content Delivery Network)
- Optimizing HTML, CSS, and JavaScript code
- Using Caching
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By applying these changes, you can significantly increase your website’s loading speed, provide a better user experience for visitors, and improve your website’s SEO ranking.
Optimizing URL Structure and Internal Links
Optimizing URL Structure and Internal Links
The URL structure of a website should be clear, concise, and relevant to the content of the page.
Using keywords in the URL can help search engines better understand the topic of the page.
Also, URLs should be readable and avoid the use of unnecessary characters and long numbers.
Internal links also play an important role in SEO.
Internal links help search engines better understand the structure of the website and identify more important pages.
Also, internal links can help users easily navigate the website and find the content they are looking for.
When creating internal links, consider the following:
- Use anchor text related to the content of the destination page
- Link to important and relevant pages
- Avoid creating broken links
| Feature | Description |
|---|---|
| URL Length | It is better to be short and readable. |
| Keywords | Use keywords related to the content. |
| Readability | Avoid unnecessary characters. |
Correct internal linking greatly contributes to website SEO.
The Importance of Mobile-Friendly Website
The Importance of Mobile-Friendly Website
Given the increasing use of mobile devices to access the Internet, mobile compatibility of the website is of particular importance.
Google gives a better ranking to Mobile-Friendly websites, and websites that are not compatible with mobile may have a lower ranking in search results.
To ensure the compatibility of the website with mobile, you can use Google’s Mobile-Friendly Test tool (link).
Some important points in making the website compatible with mobile are:
- Using Responsive Design
- Optimizing images for mobile devices
- Using readable and suitable fonts for small screens
- Avoid using Flash
Technical SEO ensures that the website is optimized for search engines and users.
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Using HTTPS for Website Security
Using HTTPS for Website Security
HTTPS is a security protocol that encrypts communication between the user’s browser and the web server.
Using HTTPS not only increases website security but also helps improve ranking in search results.
Google has announced that HTTPS is a ranking signal and websites that use HTTPS will have a better ranking.
To activate HTTPS, you need to obtain an SSL certificate.
You can get an SSL certificate from reputable companies, and after installing it on the web server, your website will be accessible via HTTPS.
Website SEO security is of high importance.
Optimizing the robots.txt file and XML sitemap
Optimizing the robots.txt file and XML sitemap
The robots.txt file is a text file that is located in the root of the website and tells search engines which pages and folders should not be crawled.
Using the robots.txt file correctly can help prevent crawling unnecessary pages and reduce server load.
The XML sitemap is a file that contains a list of all the website’s pages and helps search engines better crawl and index the website.
Submitting a sitemap to Google through Google Search Console can help improve website SEO.
SEO is a continuous process that requires effort and patience.
Fix Crawl Errors and Improve Crawlability
Fix Crawl Errors and Improve Crawlability
Crawlability refers to the ability of search engines to crawl and index a website.
The presence of crawl errors can prevent search engines from correctly crawling the website and lead to a decrease in ranking in search results.
To identify and fix crawl errors, you can use Google Search Console.
Some of the most common crawl errors are:
- Error 404 (page not found)
- Error 500 (server error)
- Broken redirects
By fixing these errors and improving Crawlability, you can help search engines better crawl and index your website.
| Error Code | Description | Suggested Solution |
|---|---|---|
| 404 | Page not found | Check for broken links and create 301 redirects |
| 500 | Server error | Check the server log and fix the problems |
| 301 | Permanent redirect | Check the correctness of the redirect and make sure it works correctly |
Optimizing Structured Data (Schema Markup)
Optimizing Structured Data (Schema Markup)
Structured data (Schema Markup) is a method for providing more information about the content of a page to search engines.
Using structured data, you can help search engines better understand the content of the page and create richer search results (rich snippets).
Richer search results can increase click-through rate (CTR) and help improve website SEO.
Schema.org is a website that has schema information (schema.org) To use structured data, you can use the JSON-LD format and place the relevant code in the
SEO helps you expose your website to more visibility.
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Checking and Improving User Experience (UX)
Checking and Improving User Experience (UX)
User experience (UX) plays an important role in SEO.
Google gives a better ranking to websites that provide a good user experience.
Some of the factors that affect the user experience are:
- Website loading speed
- Website design
- Easy navigation
- Quality and relevant content
By improving these factors, you can provide a better user experience for visitors and improve your website’s SEO ranking.
Good user experience and website SEO have a direct relationship.
Monitoring and Measuring Technical SEO Results
Monitoring and Measuring Technical SEO Results
After making changes in technical SEO, it is important to monitor and measure the results.
Using tools like Google Analytics and Google Search Console, you can track your website’s performance and find out which changes have been effective and which changes need improvement.
Some of the key performance indicators (KPIs) that should be monitored are:
- Organic traffic
- Keyword ranking
- Click-through rate (CTR)
- Bounce Rate
- Time on Page
By monitoring and measuring the results, you can optimize your technical SEO strategy and achieve better results.
SEO is a long-term investment that requires patience.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are the terms that users enter into search engines. Using relevant keywords correctly and purposefully in content and site elements helps search engines understand the topic of your page and display it to related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the site’s credibility and ranking increase, especially if they are from reputable sites. |
| What effect does Quality Content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps to improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and the content of the site also needs updating. Therefore, SEO requires constant monitoring, analysis, and optimization. |
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Resources
Comprehensive Guide to Technical SEO SEOToolsReview
,Technical SEO Training Ahrefs
, Technical SEO Moz
, Technical SEO Audit Semrush
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