What is Technical SEO and why is it important?
What is Technical SEO and Why is it Important?
#Technical SEO is a vital part of the Search Engine Optimization (SEO) process that focuses on improving the technical aspects of a website to ensure that search engines like Google can easily crawl, index, and understand the site.
Unlike content SEO, which focuses on the quality and relevance of content, technical SEO deals with the structure and infrastructure of the website.
The importance of technical SEO lies in the fact that if search engines cannot properly crawl and index your site, your excellent content will not be seen.
In other words, technical SEO is like a strong foundation for a building.
If this foundation is weak, the building (website) cannot function fully and effectively.
SEO, including technical SEO, ensures that your website is optimized for search engines, has high loading speed, is mobile-friendly, and has an appropriate structure so that search engines can correctly understand your content and display it to users.
Therefore, paying attention to technical SEO is essential for any website that wants to rank higher in search results.
In fact, SEO is a continuous improvement process, and its technical aspect plays a significant role in overall success.
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Most Important Technical SEO Factors This Year
Most Important Technical SEO Factors This Year
Several factors play a role in technical SEO, but some of the most important ones include:
- Site Speed
Website page loading speed is one of the most critical ranking factors.
Users expect pages to load quickly, otherwise, the likelihood of leaving the site increases.
Google also considers site speed as a ranking factor.
Tools like PageSpeed Insights can help you measure and improve your site’s speed. - Mobile-Friendliness
Given the increasing use of mobile devices for searching, website mobile-friendliness is very important.
Google uses the Mobile-First Indexing algorithm, meaning your website’s mobile version is considered for indexing and ranking.
To ensure mobile compatibility, use Responsive Design. - URL Structure
URL structure should be simple, clear, and include relevant keywords.
Long and complex URLs are confusing for users and search engines.
Avoid using special characters and additional parameters in your URL. - XML Sitemap
An XML sitemap is a file that introduces all important pages of your website to search engines.
This map helps search engines easily crawl and index your site’s pages.
Register your XML sitemap in Google Search Console. - SSL Certificate
An SSL certificate ensures the security of your website and encrypts user information.
Google prefers websites that use SSL and considers HTTPS as a ranking factor.
Optimizing these factors can help improve your website’s ranking in search results and enhance user experience.
Optimizing Site Speed for SEO
Optimizing Site Speed for SEO
Optimizing site speed is one of the most important aspects of technical SEO.
Slow site speed not only affects user experience but can also lower your site’s ranking.
To optimize site speed, you can use the following methods:
- Image Optimization
Large and unoptimized images are one of the main reasons for slow site speed.
Compress your images before uploading them to the site and use appropriate formats like JPEG or WebP.
Also, reduce image dimensions to the required size. - Using CDN
A Content Delivery Network (CDN) is a collection of servers worldwide that place your site’s content closer to users.
Using a CDN reduces page loading latency and increases site speed. - Enabling Gzip Compression
Gzip compression reduces the size of HTML, CSS, and JavaScript files, increasing page loading speed.
This feature is usually enabled in server settings. - Reducing HTTP Requests
Every time a user’s browser sends a request to the server, the page loading time increases.
By reducing the number of HTTP requests, you can improve your site’s speed.
To do this, combine CSS and JavaScript files and use image sprites. - Code Optimization
Optimize your HTML, CSS, and JavaScript codes.
Remove extra and unnecessary codes and use minification to reduce file sizes.
By implementing these methods, you can significantly improve your site’s speed and provide a better user experience.
| Site Speed Test Tool | Link | Description |
|---|---|---|
| Google PageSpeed Insights | https://developers.google.com/speed/pagespeed/insights/ | Provides a comprehensive report on speed issues and improvement solutions |
| GTmetrix | https://gtmetrix.com/ | Provides a detailed report on site performance and optimization suggestions |
| WebPageTest | https://www.webpagetest.org/ | Provides advanced tests and detailed page load information |
Using these tools helps you identify your site’s speed issues and implement appropriate solutions to improve them.
The Importance of Mobile-Friendliness in SEO
The Importance of Mobile-Friendliness in SEO
Mobile-Friendliness means that your website is displayed correctly on mobile devices and users can easily interact with it.
Given that over half of internet traffic comes from mobile devices, mobile-friendliness is crucial for SEO.
Google uses the Mobile-First Indexing algorithm, meaning your website’s mobile version is considered for indexing and ranking.
Therefore, if your website is not mobile-friendly, your ranking in search results will decrease.
To ensure mobile compatibility, use Responsive Design.
Responsive design allows your website to automatically adapt to the screen size of various devices (mobile, tablet, laptop, etc.).
Also, make sure that buttons and links are large enough for users to easily tap them, and texts are readable enough that zooming is not required.
Tools like Mobile-Friendly Test can help you check your site’s mobile compatibility.
SEO is a dynamic process that must always keep up with changes in search engine algorithms.
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The Role of URL Structure in Technical SEO
The Role of URL Structure in Technical SEO
URL structure is an important aspect of technical SEO that is often overlooked.
A URL (Uniform Resource Locator) is the unique address of each page on your website.
The URL structure should be simple, clear, and include relevant keywords so that search engines and users can easily understand the page content.
Long and complex URLs are confusing for users and search engines and can negatively impact your site’s ranking.
The best practice for structuring URLs is to use the page’s main keywords in the URL and reflect the site’s hierarchical structure.
For example, if you have a page about “laptop buying guide”, a suitable URL could be: `www.example.com/blog/rahnama-kharid-laptop`.
Avoid using special characters, random numbers, and extra parameters in your URL.
Also, URLs should be short and descriptive.
Using meaningful URLs helps improve SEO and makes it easier for users to remember and share your page.
In summary, a proper URL structure helps search engines correctly understand the page content and helps users navigate your site more easily.
This contributes to improving user experience and increasing your site’s ranking in search results.
Technical SEO is optimizing a site from the perspective of search engines.
XML Sitemap and its Importance
XML Sitemap and its Importance
An XML sitemap is a file that introduces all important pages of your website to search engines.
This file helps search engines easily crawl and index your site’s pages.
Without a sitemap, search engines might miss some of your site’s pages or find them later.
An XML sitemap is especially important for large websites with complex structures or websites where new pages are constantly added.
The XML sitemap should include the URLs of all important pages on your site and can also contain additional information such as the last update time, change frequency, and page priority.
After creating the sitemap, you should register it in Google Search Console and other webmaster tools so that search engines can easily access it.
Also, ensure your sitemap is regularly updated to reflect new pages and changes to existing ones.
You can use online tools or CMS plugins like WordPress to create an XML sitemap.
In summary, an XML sitemap is a powerful tool that helps search engines better understand your site and index all its important pages.
This contributes to improving SEO and increasing your site’s ranking in search results.
In the SEO process, attention to detail is always required.
SSL Certificate and its Impact on SEO
SSL Certificate and its Impact on SEO
An SSL (Secure Sockets Layer) certificate is a security protocol that encrypts the communication between a user’s browser and the website server.
This certificate ensures that user information (such as passwords, credit card details, etc.) is protected during transmission and prevents unauthorized access.
Websites that use SSL are identified by HTTPS at the beginning of their address.
Google prefers websites that use SSL and considers HTTPS as a ranking factor.
Using SSL not only enhances your website’s security but also helps improve user trust.
Browsers usually display a lock icon in the address bar to show users that the website is secure.
If your website does not have SSL, the browser might display a security warning, which can scare users away and cause them to leave the site.
Therefore, installing an SSL certificate is essential for any website that wants to rank higher in search results and gain user trust.
| Type of SSL Certificate | Validation | Suitable for |
|---|---|---|
| Domain Validation (DV) | Domain ownership verification | Personal websites and blogs |
| Organization Validation (OV) | Organization identity verification | Business websites and companies |
| Extended Validation (EV) | Extensive and precise organization identity verification | Financial and e-commerce websites |
Choosing the appropriate type of SSL certificate depends on the website type and the required security level.
Optimizing robots.txt File
Optimizing robots.txt File
The `robots.txt` file is a text file located in the root of your website that instructs search engines which pages of the site not to crawl.
This file can help you prevent search engines from crawling unnecessary or duplicate pages and optimize your server resources.
For example, using the `robots.txt` file, you can prevent crawling of admin pages, internal search results pages, or large media files.
Optimizing the `robots.txt` file means you should ensure it is correctly configured and does not block any important pages from being crawled by search engines.
For example, if you mistakenly block your site’s homepage in the `robots.txt` file, search engines will not be able to index your site.
To check your `robots.txt` file, you can use Google Search Console tools.
Also, ensure your `robots.txt` file is up-to-date and reflects changes in your site’s structure.
SEO always requires review and revision.
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Fixing Crawl Errors
Fixing Crawl Errors
Crawl errors occur when search engines cannot access your website’s pages.
These errors can happen for various reasons, including broken links, server errors, pages blocked by the `robots.txt` file, or DNS issues.
Fixing crawl errors is crucial for SEO, because if search engines cannot crawl your site’s pages, they cannot index them and display them in search results.
To identify crawl errors, you can use Google Search Console tools.
This tool shows you a list of existing crawl errors on your site and helps you identify the causes of these errors.
After identifying the errors, you must fix them.
For example, if there is a broken link, you should replace it with a correct one.
If a page is blocked by the `robots.txt` file, you should change the `robots.txt` file settings.
If a server error exists, you should contact your server administrator to resolve the issue.
By fixing crawl errors, you can ensure that search engines can crawl and index all important pages of your site and improve your site’s ranking.
SEO is a long-term investment.
The Future of Technical SEO and Upcoming Changes
The Future of Technical SEO and Upcoming Changes
Technical SEO is constantly changing and evolving.
With technological advancements and changes in search engine algorithms, SEO specialists must always be learning and updating their knowledge.
Some important changes and trends in the future of technical SEO include:
- Artificial Intelligence and Machine Learning
Search engines are increasingly using artificial intelligence and machine learning to better understand website content and provide more accurate search results.
SEOs should pay attention to this and optimize their websites to be understandable by AI. - Voice Search
With the increasing use of voice devices like smart speakers, voice search has gained more importance.
SEOs should optimize their content for voice search and answer user questions naturally and conversationally. - User Experience (UX)
User experience is increasingly being considered a ranking factor.
SEOs should focus on improving their website’s user experience and ensure that users can easily find the information they need and interact with the site. - Structured Data
Structured data helps search engines better understand your website’s content and display more information in search results.
Using structured data can help increase click-through rates and improve SEO.
Improved SEO leads to increased online visibility.
Given these changes, SEO specialists must constantly be learning and adapting to new trends to effectively optimize their websites and achieve higher rankings in search results.
Remember that SEO is an ongoing process that requires effort and persistence.
SEO is a time-consuming process and requires patience.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO involves optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand your page’s topic and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of a site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve rankings, reduce Bounce Rate, and increase user time on site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Sources
Aryanic Technical SEO Guide
Improving Site Speed in SEO 20
Iran Server Crawl Budget Optimization
Webramz Canonical Tags in SEO
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