What is Technical SEO and Why Does It Matter?
What is Technical SEO and Why Does It Matter?
Technical SEO is a vital part of search engine optimization (#SEO) that focuses on improving the technical aspects of a website.
Unlike content SEO, which focuses on the quality and relevance of content, technical SEO addresses issues such as crawlability, indexing, website speed, mobile-friendliness, and website structure.
The main goal of technical SEO is to ensure that search engines like Google can easily find, crawl, understand, and index the website.
The importance of technical SEO lies in the fact that a website with great content cannot achieve high Google rankings if it has technical problems.
In other words, even if you produce the best content in the world, your efforts will not be successful if search engines cannot find it, or if your website has a bad user experience.
SEO Technical creates a strong foundation for other aspects of SEO and helps the website to fully showcase its potential.
Technical optimization helps Google’s robots to properly review your site’s pages and have a good understanding of your site’s content.
Improving your site’s technical SEO will increase your site’s ranking.
If your website has technical SEO problems, improve your site’s ranking by fixing these problems.
For SEO improvement, you can get help from SEO specialists.
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Crawling and Indexing – The Key to Being Seen on Google
Crawling and Indexing – The Key to Being Seen on Google
Crawling is the process by which search engine robots (also known as crawlers or spiders) discover web pages across the Internet.
These robots are constantly exploring and gathering information by following links from one page to another.
Indexing is the process by which search engines organize and store information collected from web pages so that they can provide relevant results in response to user queries.
To ensure that your website is crawled and indexed correctly by search engines, you should pay attention to a few things:
- Sitemap is an XML file that lists all the important pages of your website and helps search engines understand the structure of your website.
- Robots.txt file is a text file that tells search engines which pages of your website they should not crawl or index.
- Internal link structure should be logical and organized so that search engine robots can easily navigate your website.
- Avoiding duplicate content is very important, as search engines penalize duplicate content.
Search Engine Optimization (SEO) is an ongoing process and requires continuous review and optimization.
By following the principles of technical SEO and updating your website with the latest changes to search engine algorithms, you can improve your website’s ranking in search results and attract more traffic.
Website Speed Optimization – User Experience and SEO
Website Speed Optimization – User Experience and SEO
Website speed is an important factor in user experience and SEO.
Users expect websites to load quickly, otherwise, they may leave the website and go to your competitors.
Search engines also consider website speed as a ranking factor, and websites that load faster rank better in search results.
To optimize your website speed, you can use the following solutions:
- Optimizing images by reducing the size and using the appropriate format of images can significantly increase the loading speed of the website.
- Enabling Gzip compression reduces the size of website files and increases the speed of data transfer.
- Using Content Delivery Networks (CDN) helps you distribute your website content on different servers around the world, so users can get your website content from the closest server.
- Reducing the number of HTTP requests by combining CSS and JavaScript files and reducing the number of page elements can improve website loading speed.
By optimizing the site speed, increase the SEO ranking of your site.
Site SEO is directly related to site speed.
| Factor | Importance |
|---|---|
| Image Optimization | High |
| Gzip Activation | Medium |
| CDN Usage | High |
| HTTP Requests Reduction | Medium |
Mobile-Friendliness – A Necessity for SEO in 2024
Mobile-Friendliness – A Necessity for SEO in 2024
With the increasing use of mobile devices for browsing the Internet, mobile-friendliness has become one of the most important factors in SEO.
Since 2015, Google has introduced the Mobile-First Indexing algorithm, which means that Google considers the mobile version of websites as the primary version for indexing and ranking.
Therefore, if your website is not optimized for mobile devices, your ranking in search results will decrease significantly.
Optimizing the site for mobile is one of the most important things for SEO.
To ensure that your website is mobile-friendly, you should pay attention to the following:
- Responsive Design allows your website to automatically adapt to the screen size of different devices.
- Using readable fonts and appropriate text size for mobile devices.
- Optimizing images for mobile devices by reducing size and using appropriate formats.
- Avoiding the use of Flash which is not supported on mobile devices.
Mobile-friendliness is not only important for SEO, but also improves user experience and increases conversion rate.
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URL Structure – Creating SEO-Friendly URLs
URL Structure – Creating SEO-Friendly URLs
URL structure is another important aspect of technical SEO that is often overlooked.
SEO-Friendly URLs help search engines understand the content of the page and also show users which page they are on.
An SEO-friendly URL should be short, descriptive, contain relevant keywords, and use hyphens (-) instead of spaces.
For example, instead of using incomprehensible URLs like `example.com/page?id=123`, use descriptive URLs like `example.com/blog/seo-technical-guide`.
Also, avoid using uppercase letters, special characters, and too many parameters in your URL.
Creating a proper and SEO-friendly URL structure improves your site’s SEO.
SEO is closely related to site structure.
Below are some examples of SEO-friendly and non-SEO-friendly URLs:
Structured Data – Helping Google Understand Content Better
Structured Data – Helping Google Understand Content Better
Structured Data is code that helps search engines better understand the content of your website.
By using structured data, you can provide Google with additional information about your products, events, articles, and other types of content.
This additional information can be displayed in search results as Rich Snippets, increasing the click-through rate.
SEO in Google is related to structured data.
For example, if you have an online store, you can use structured data to provide information such as price, inventory, rating, and user reviews about your products.
Google uses this information to display rich snippets in search results, which attracts more user attention and increases the likelihood of clicking on your link.
Using structured data is a great way to improve SEO and increase your website traffic.
SSL Certificate – User Security and Trust
SSL Certificate – User Security and Trust
SSL (Secure Sockets Layer) certificate is a security protocol that encrypts communication between the user’s browser and the website server.
This protects sensitive user information such as passwords, credit card information, and other personal information from hackers.
Since 2014, Google has announced that using HTTPS (websites with SSL certificates) is a ranking factor in search results.
Therefore, having an SSL certificate is essential for website SEO and security.
Websites that comply with the SSL security protocol rank better in SEO.
In addition, having an SSL certificate shows users that your website is secure and they can use it safely.
This increases user trust and improves user experience.
SEO increases site traffic.
| Benefit | Description |
|---|---|
| Information Security | Protect user information from hackers |
| Improved SEO Ranking | HTTPS is a Google ranking factor |
| Increased User Trust | Showing users that the website is secure |
| Improved User Experience | Creating a sense of security for users |
Fix Crawling Errors – Ensure Google Can Access All Pages
Fix Crawling Errors – Ensure Google Can Access All Pages
Crawl Errors are problems that prevent search engine robots from accessing your website pages.
These errors can occur for a variety of reasons, including broken links (404), server errors (500), and incorrect redirects.
Fixing crawling errors is very important for SEO, because if Google cannot crawl your website pages, it cannot index them and display them in search results.
To identify and fix crawling errors, you can use various tools such as Google Search Console.
These tools show you which pages of your website have errors and what type of error has occurred.
After identifying the errors, you should fix them as soon as possible to avoid reducing your website ranking in search results.
For the site to have a good position in SEO, you must fix the site’s errors.
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Site Structure and Information Architecture – Easy Navigation for Users and Robots
Site Structure and Information Architecture – Easy Navigation for Users and Robots
Site Structure and Information Architecture refers to how the pages of your website are organized and related to each other.
A good site structure should be understandable and easy to navigate for both users and search engine robots.
A logical and organized site structure helps users easily find the information they are looking for, and helps search engines better understand and index your website content.
SEO is based on a strong information architecture.
To create a good site structure, you should pay attention to the following:
- Using logical categories to organize website content.
- Creating a hierarchical structure using menus and submenus.
- Using internal links to link related pages together.
- Creating a Sitemap to help search engines understand the structure of the website.
In general, SEO is formed based on the correct and principled arrangement of the site structure.
Monitoring and Analysis – Measuring and Continuously Improving Technical SEO
Monitoring and Analysis – Measuring and Continuously Improving Technical SEO
Monitoring and Analysis is an important part of any SEO strategy.
By monitoring and analyzing your website performance, you can identify your strengths and weaknesses and take the necessary steps to improve SEO.
There are various tools such as Google Analytics and Google Search Console that help you monitor your website performance in various areas such as traffic, ranking, crawling errors, and website speed.
SEO is a continuous and dynamic process.
Using this information, you can make more informed decisions about optimizing your website and improve your ranking in search results.
Site SEO is improved with continuous site analysis.
Finally, technical SEO is a continuous process and requires continuous review and optimization.
By following the principles of technical SEO and updating your website with the latest changes to search engine algorithms, you can improve your website ranking in search results and attract more traffic.
FAQ
| Question | Answer |
|---|---|
| What is SEO? | SEO, or search engine optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help it be crawled and indexed better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are the terms that users enter into search engines. The correct and targeted use of relevant keywords in the content and elements of the site helps search engines understand the topic of your page and display it in related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps to improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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