What is Technical SEO and Why is it Important?
What is Technical SEO and Why is it Important?
Technical SEO refers to a set of actions taken to optimize the structure and infrastructure of a website so that search engines like Google can easily identify, crawl, and index the site.
This process includes improving site speed, fixing crawl errors, creating a sitemap, optimizing URL structure, and many other things.
The importance of SEO Technical is that without a strong infrastructure, other SEO efforts such as content production and link building will not be effective enough.
In fact, Technical SEO provides a suitable platform for your quality content to reach the target audience properly.
A website that is not technically optimized may be ignored by search engines and, as a result, lose organic traffic.
Technical SEO also improves the user experience.
A fast and error-free website keeps visitors satisfied and increases the likelihood of their return.
As a result, this leads to increased conversion rates and improved site ranking in search results.
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Optimizing Site Speed for SEO
Optimizing Site Speed for SEO
Website loading speed is one of the most important ranking factors in Google.
Internet users expect web pages to load within seconds, otherwise, they are more likely to leave the site.
Google offers various tools such as PageSpeed Insights that help you assess your site speed and identify its weaknesses.
Some ways to improve site speed include:
- Image optimization: Using appropriate formats (such as WebP), reducing image size, and using compression.
- Enable browser caching: By enabling caching, users’ browsers can store static site files and increase loading speed on subsequent visits.
- Reduce code size: Remove unnecessary and redundant HTML, CSS, and JavaScript code.
- Use a CDN: Using Content Delivery Networks (CDN) means that your site content is served from servers closer to users, increasing loading speed.
- Database optimization: Cleaning up redundant data and optimizing queries.
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Indexing and Sitemap to Improve SEO
Indexing and Sitemap to Improve SEO
Indexing is the process by which search engines identify and store your website pages in their database.
A Sitemap is an XML file that provides search engines with a list of all the important pages on your website.
By submitting a Sitemap, you help search engines easily find and index your site pages.
To improve your site’s indexing, you can take the following steps:
- Submit Sitemap to Google: Submit your Sitemap file through Google Search Console.
- Check Robots.txt: Make sure that the Robots.txt file allows search engines to crawl important pages of your site.
- Fix Crawl Errors: In Google Search Console, identify and fix crawl errors.
- Create a strong internal link structure: By creating relevant internal links between site pages, you help search engines easily understand your site structure.
Here is a simple sample table for the Sitemap structure:
| URL | Last Modified | Change Frequency | Priority |
|---|---|---|---|
| https://example.com/ | 2024-10-26 | daily | 1.0 |
| https://example.com/products | 2024-10-25 | weekly | 0.8 |
| https://example.com/blog | 2024-10-26 | daily | 0.5 |
Optimizing URL Structure
Optimizing URL Structure
The URL structure of your website plays an important role in SEO.
Clear, short, and content-relevant URLs are more understandable for both users and search engines.
It is best to use relevant keywords in URLs and avoid using uppercase letters, special characters, and long numbers.
For example, the following URL is an optimized URL:
https://example.com/blog/seo-technical-guide
In contrast, the following URL is an inappropriate URL:
https://example.com/blog/post?id=123&category=4
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Mobile-First Indexing and SEO
Mobile-First Indexing and SEO
Today, most internet users access websites via mobile devices.
For this reason, Google uses Mobile-First Indexing, which means that the mobile version of your website is the basis for ranking in search results.
Therefore, it is very important that your website is optimized for mobile devices.
This includes responsive design, fast loading speed, and a good user experience on mobile.
To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool.
HTTPS and Website Security
HTTPS and Website Security
HTTPS is a security protocol that encrypts the communication between the user’s browser and the website.
Using HTTPS is very important for SEO, because Google gives priority to websites that use HTTPS.
In addition, HTTPS increases users’ trust in your website, because it shows that their information is being transmitted securely.
To enable HTTPS, you need to obtain and install an SSL/TLS certificate from a trusted authority.
This improves site SEO and gives users a better feeling.
Optimizing Duplicate Content and Canonical Tags
Optimizing Duplicate Content and Canonical Tags
Duplicate Content occurs when the same or similar content exists at multiple different URLs on your website.
Duplicate content can hurt your site’s SEO because search engines can’t determine which version of the content to index and rank.
To prevent duplicate content issues, you can use Canonical Tags.
A Canonical Tag is an HTML tag that tells search engines which URL is the primary and authoritative version of a page.
By using Canonical Tags, you can help search engines identify duplicate content and avoid penalizing your site.
| Problem | Solution |
|---|---|
| Duplicate content across multiple URLs | Use canonical tag to specify the primary URL |
| URL parameters that show the same content (e.g., filters) | Settings in Google Search Console to ignore parameters |
| Http and https versions of a page | 301 redirect from http to https |
Structured Data (Schema Markup)
Structured Data (Schema Markup)
Structured Data (Schema Markup) is an HTML code that provides search engines with more information about the content of the page.
By using Schema Markup, you can help search engines better understand your page content and display it correctly in search results.
For example, if you have a recipe page, you can use Schema Markup to display the name of the dish, ingredients, cooking time, and other relevant information.
Structured data can make your site stand out more in search results and increase the click-through rate (CTR).
You can get help from Schema.org to get started.
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Fixing 404 Errors and Broken Links
Fixing 404 Errors and Broken Links
404 errors occur when users try to access a page on your website that does not exist.
Broken links are also links that lead to 404 pages.
The existence of 404 errors and broken links can harm your site’s SEO, as it impairs the user experience and prevents search engines from crawling your site properly.
To prevent these problems, you should regularly check your website for 404 errors and broken links and fix them.
You can use various tools such as Google Search Console and Broken Link Checker for this purpose.
You can also create a custom 404 page that helps users navigate to other pages on your site.
Monitoring and Measuring Technical SEO Results
Monitoring and Measuring Technical SEO Results
To make sure your Technical SEO efforts are effective, you need to regularly monitor and measure the results.
Various tools such as Google Analytics and Google Search Console help you monitor the performance of your website in search results.
Using these tools, you can check your site’s organic traffic, keyword ranking, Bounce Rate, and other important metrics.
By analyzing this data, you can identify the weaknesses of your Technical SEO and improve your strategies.
SEO is an ongoing process and needs to be reviewed and updated.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO or search engine optimization is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemaps, and Robots.txt files. |
| What role do Keywords play in SEO? | Keywords are the terms that users enter in search engines. Correct and targeted use of relevant keywords in site content and elements helps search engines understand your page’s topic and display it in relevant searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase the user’s time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites offer a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Moz Technical SEO Guide
,Technical SEO from Search Engine Journal’s perspective
,Ahrefs Comprehensive Technical SEO Guide
,Semrush Technical SEO Checklist
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