### What is Technical SEO and Why Does It Matter?

[Image of SEO search engine optimization digital marketing and internet]

**#TechnicalSEO** refers to the set of actions taken to optimize the infrastructure and structure of a website so that search engines like Google can easily #crawl, #index, and #rank the site.
Technical SEO goes beyond content optimization and link building and focuses on the technical aspects of the site.
The importance of #TechnicalSEO lies in the fact that if the site’s infrastructure has problems, even with the best content, a good ranking in search results cannot be achieved.
A site with strong technical SEO has a better chance of being seen and can attract more organic traffic.

SEO is essentially the effort to improve the visibility of a website in search engine results.
[Search engine optimization](https://fa.wikipedia.org/wiki/%D8%A8%D9%87%DB%8C%D9%86%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D9%85%D9%88%D8%AA%D9%88%D8%B1%D9%87%D8%A7%DB%8C_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88) is a set of techniques used to ensure that a website can be found in search engines such as [Google](https://www.google.com/), [Bing](https://www.bing.com/), and so on.
This process includes ensuring that search engines can find your website, crawl and index it, and understand your content.
This involves optimizing various elements of your website, such as site structure, title tags, meta descriptions, and content.

Without proper #SEO, businesses are in a [digital dark age](https://en.wikipedia.org/wiki/Digital_dark_age), as potential customers simply cannot find them online.
SEO is not just a tool, but an investment that can lead to a significant increase in online visibility, website traffic, and conversions.

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### Website Speed Review and Optimization

[Image of search engine optimization seo networking concept hand of bu]

Site speed is one of the most important factors in #TechnicalSEO.
Internet users don’t have much patience, and if a site takes a long time to load, they quickly leave it.
Google also attaches great importance to site speed and ranks faster sites higher.
To check site speed, you can use various tools such as [Google PageSpeed Insights](https://pagespeed.web.dev/) and [GTmetrix](https://gtmetrix.com/).
These tools show you which parts of your site need improvement.

To improve site speed, you can use the following methods:

* Optimize images: Reduce the size of images.
* Enable Gzip compression: Compress site files.
* Use a CDN: Distribute site content across different servers.
* Reduce HTTP requests: Reduce the number of CSS and JavaScript files.
* Optimize code: Optimize HTML, CSS, and JavaScript code.

By optimizing site speed, you improve the user experience and increase your chances of gaining higher rankings in Google.
Optimization for #SEO has a significant impact and is one of the important pillars of #SEO.

### Optimizing URL Structure and Internal Links

[Image of the concept of using technology to search for information a 3]

The URL structure and internal links play an important role in #TechnicalSEO.
Site URLs should be short, descriptive, and contain keywords.
For example, instead of using long and incomprehensible URLs like `example.com/page?id=123`, use short and meaningful URLs like `example.com/seo-technical`.
Internal links should also be properly organized and direct users to related pages.
By using internal links, you can increase the value and credibility of important pages on your site.

Consider the following table in this regard:

“`
.seo_table {
font-family: Arial, sans-serif;
border-collapse: collapse;
width: 100%;
}

.seo_table td, .seo_table th {
border: 1px solid #ddd;
padding: 8px;
text-align: left;
}

.seo_table th {
background-color: #f2f2f2;
font-weight: bold;
}

.seo_table tr:nth-child(even) {
background-color: #f2f2f2;
}

“`

| Feature | Description | Example |
| —————- | ——————————– | ——————————– |
| URL Length | Should be short | `example.com/seo-technical` |
| Keywords | Include relevant keywords | `example.com/seo-tips` |
| Readability | Be understandable to users | `example.com/best-seo-practices` |

Also, optimizing internal links will help improve your site’s ranking in #SEO.

### Fixing Crawl Errors

[Image of seo optimalisatie platte vector illustratie web analytics de]

Crawl Errors are problems that prevent search engines from accessing your site’s pages.
These errors can include 404 errors (page not found), 500 errors (server error), and other technical issues.
To fix these errors, you should regularly check the [Google Search Console](https://search.google.com/search-console/about) reports and fix the identified errors.
Fixing these errors helps search engines to properly #crawl and #index your site and improves your site’s ranking in search results.

#SEO strategies help you fix errors on your site and perform SEO optimization.

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### Optimizing Robots.txt and Sitemap Files

[Image of seo text with magnifying glass]

The `Robots.txt` file is a text file that instructs search engines which pages of your site not to #crawl.
This file helps you prevent unnecessary pages such as login pages, admin pages, and duplicate pages from being #crawled.
The `Sitemap` file is also a map of your site that helps search engines find and #index all the pages on your site.
Make sure your site’s `Robots.txt` and `Sitemap` files are properly configured and help search engines to fully and effectively #crawl your site.
Your #SEO will improve with this.

By reviewing and optimizing these two files, you can help search engines better understand your site and increase your site’s ranking in search results.

### The Importance of Mobile-Friendly Website

[Image of search engine optimization technology is in the hands of hum]

Given the increasing use of mobile devices, having a Mobile-Friendly site has become very important.
Google prioritizes sites that are optimized for mobile devices and ranks them higher.
To make your site Mobile-Friendly, you should use Responsive Design and ensure that your site is displayed correctly on different devices.
Also, the site’s loading speed on mobile devices should be optimized.
By making your site Mobile-Friendly, you improve the user experience and increase your chances of attracting more users.
#SEO is dependent on this.

#SEO helps you optimize your website for mobile audiences.
By doing this, you can get more traffic and get a better ranking in search engines.

### Optimizing Structured Data

[Image of person holding magnifying glass over word seo symbolizing se]

Structured Data is information that helps search engines better understand the content of your site.
By using structured data, you can provide information such as product name, price, rating, and other related information to search engines.
Google uses this information to display Rich Snippets in search results, which can increase your site’s click-through rate (CTR).

“`
.structured_data_table {
font-family: Arial, sans-serif;
border-collapse: collapse;
width: 100%;
}

.structured_data_table td, .structured_data_table th {
border: 1px solid #ddd;
padding: 8px;
text-align: left;
}

.structured_data_table th {
background-color: #f2f2f2;
font-weight: bold;
}

.structured_data_table tr:nth-child(even) {
background-color: #f2f2f2;
}

“`

| Structured Data Type | Description | Example |
| ——————– | —————————— | ——————————– |
| Product | Information about a product | `Product name, price, brand` |
| Event | Information about an event | `Event name, date, location` |
| Article | Information about an article | `Article title, author, publish date` |

By using structured data, you can help search engines better understand the content of your site and increase your site’s ranking in search results.
Increasing ranking in #SEO is very important.

### Checking and Fixing Site Security Issues (HTTPS)

[Image of seo search engine optimization businessman using smartphone]

Site security is another important factor in #TechnicalSEO.
Google prioritizes sites that use the HTTPS protocol and ranks them higher.
HTTPS is a secure protocol that encrypts information between the user’s browser and the site’s server, preventing hackers from accessing this information.
To enable HTTPS, you need to obtain an SSL/TLS certificate and install it on your site’s server.

You should also use other security measures such as using strong passwords, updating site software, and using a firewall to protect your site from cyber attacks.
Secure sites are very strong in #SEO.

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### Review and Optimize AMP File

[Image of seo and digital growth strategy concept with magnifying glas]

AMP (Accelerated Mobile Pages) is an open-source framework designed to create fast and optimized web pages for mobile devices.
AMP pages load quickly on mobile devices and provide a better user experience.
Google values AMP pages and highlights them in mobile search results.
If your site has a lot of traffic from mobile devices, using AMP can help improve your site’s ranking in search results.
If you have a site that is not compatible with #SEO, use [AMP](https://amp.dev/) to help rank your site.

### Monitoring and Continuous Improvement of Technical SEO

[Image of searching browsing internet data information with blank sear 5]

#TechnicalSEO is an ongoing process and requires continuous monitoring and improvement.
You should regularly check your site’s performance in Google Search Console and other analytics tools and identify and fix technical issues.
Also, you should keep up with changes to Google’s algorithms and adapt your site to these changes.
By monitoring and continuously improving technical SEO, you can maintain your site’s ranking in search results and attract more organic traffic.
#TechnicalSEO is a journey, not a destination! Strong strategies in #SEO are useful for you.

Remember that #SEO is a continuous process and you should not abandon it after performing a series of actions.
Constantly monitor your website, perform the necessary analyses, and update your strategies based on changes in search engine algorithms and user behavior.

#### Frequently Asked Questions

| Question (Question) | Answer (Answer) |
| ———————————————————- | ——————————————————————————————————————————————————————————————————————————————————————————————- |
| What is SEO? | SEO, or search engine optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help crawl and index it better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps (Sitemap), and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter into search engines. The correct and targeted use of relevant keywords in the content and elements of the site helps search engines to understand the topic of your page and display it to related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| What impact does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps to improve ranking, reduce bounce rate, and increase the amount of time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |

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#### Sources

[HTML Tutorial](https://www.w3schools.com/html/)
,[Google’s SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)
,[Ahrefs’ Comprehensive Technical SEO Guide](https://ahrefs.com/blog/technical-seo/)
,[Technical SEO from Moz](https://moz.com/learn/seo/technical-seo)

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