What is Technical SEO and Why is it Important?
#Technical SEO involves optimizing the technical aspects of a website so that search engines can easily crawl, index, and understand it.
This includes improving site speed, site structure, mobile-friendliness, security, and many other things.
The importance of technical SEO is that without a strong technical foundation, other SEO efforts such as content production and link building will be less effective.
In fact, technical SEO is a prerequisite for success in SEO.
Imagine that you have produced the best content in the world, but your site loads slowly or is not optimized for mobile.
In this case, users will quickly leave your site and search engines will reduce your site’s ranking.
As a result, technical SEO, as the infrastructure of SEO, plays a vital role in increasing the ranking and organic traffic of your site.
With technical SEO, you can easily have a very good position in Google.
SEO has different aspects, of which #On-Page SEO, #Off-Page SEO, and #Technical SEO are the most important.
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Checking and Improving Site Speed
Site loading speed is one of the most important ranking factors in Google.
Internet users expect web pages to load in less than 3 seconds, and if this does not happen, they are likely to leave the site.
To check site speed, you can use various tools such as Google’s PageSpeed Insights.
This tool not only measures your site speed but also provides suggestions for improving it.
Some of the most important actions you can take to increase site speed include compressing images, using a CDN, enabling browser caching, and reducing the size of HTML, CSS, and JavaScript code.
Using quality and optimized hosting can also have a significant impact on site speed.
Improving site speed not only improves user experience but also increases SEO ranking.
Sites with high speed get a better ranking in Google search results.
So prioritize site speed.
Site Structure and Information Architecture
Site structure and information architecture play an important role in user experience and SEO.
An organized and logical site structure helps users easily find the pages they are looking for and helps search engines fully crawl and index your site.
To create a suitable site structure, you should pay attention to the following: careful planning of page categorization, using SEO-friendly URLs, creating XML and HTML sitemaps, creating easy and logical navigation, and using internal links.
Internal links help search engines understand the relationship between different pages on your site and determine the importance of different pages.
Also, internal links help users easily navigate your site and get more information.
Finally, you should note that a good site structure can increase your SEO to a great extent.
| Feature | Description |
|---|---|
| Site Structure | Organizing web pages in a logical and hierarchical manner |
| Information Architecture | Designing the site’s information structure for ease of user access |
| SEO-Friendly URL | Web page addresses with relevant keywords |
| Internal Link | Linking different pages of the site to each other |
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Mobile Optimization (Mobile-First Indexing)
Since 2019, Google has moved towards Mobile-First Indexing, meaning that it considers the mobile version of your site as the primary version for indexing and ranking.
Therefore, it is very important that your site is optimized for mobile.
To do this, you should use responsive design so that your site automatically adapts to the screen size of different devices.
Also, you should make sure that all the content of your site is visible and accessible on mobile, and the site loading speed on mobile is also appropriate.
Testing the site on different devices and using Google’s mobile testing tools can help you improve the site’s compatibility with mobile.
Mobile SEO is an integral part of SEO.
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Proper Indexing of Pages and Robots.txt File
Ensuring that all important pages of your site are indexed by search engines is very important.
To do this, you can use the Google Search Console tool.
This tool shows you which pages of your site are indexed and which are not.
If a page is not indexed, you can check the reason and take the necessary steps to fix the problem.
The Robots.txt file is a text file that tells search engines which pages of your site not to crawl.
This file can be used to prevent crawling unnecessary or duplicate pages.
However, you should be careful when using the Robots.txt file, as a mistake in this file can prevent important pages of your site from being indexed.
Robot.txt is actually a command to search engines.
Checking and Fixing Crawl Errors
Crawl errors refer to problems that search engines encounter when crawling your site.
These errors can cause search engines to be unable to fully crawl and index your site, and as a result, your site’s SEO ranking will decrease.
To check and fix crawl errors, you can use the Google Search Console tool.
This tool shows you a list of all crawl errors on your site and helps you identify the cause of the errors and take the necessary steps to fix them.
Some of the most common crawl errors include 404 errors (page not found), 500 errors (server error), and redirect errors.
Fixing these errors can have a significant impact on improving your site’s SEO.
Try to fix all the crawl errors of your site so that your site’s SEO does not face problems.
Optimizing URL Structure
Your site’s URLs should be SEO-friendly, meaning they should be short, descriptive, and contain relevant keywords.
Long, complex, and incomprehensible URLs can be confusing for users and search engines and have a negative impact on SEO.
To optimize the URL structure, you should avoid using special characters and unnecessary parameters and use hyphens (-) to separate words.
Also, you should try to keep your site’s URLs as simple and short as possible.
Using relevant keywords in the URL can help search engines better understand the subject of the page.
| Feature | Description |
|---|---|
| URL Length | As short and simple as possible |
| Keywords | Including keywords related to the content of the page |
| Characters | Using hyphens (-) to separate words |
| Readability | Understandable for users and search engines |
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Using Structured Data (Schema Markup)
Structured data helps search engines better understand the content of your site’s pages.
By using structured data, you can provide search engines with specific information about your content, such as the author’s name, publication date, user ratings, and more.
This information can be displayed in search results and increase the click-through rate (CTR).
To use structured data, you can use different formats such as JSON-LD, Microdata, and RDFa.
Schema.org is a collaborative website between Google, Microsoft, Yahoo, and Yandex that provides a set of schemas for describing different types of content.
Schema Markup greatly helps your site’s SEO.
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Site Security (HTTPS) and SSL Certificate
Site security is an important ranking factor in Google.
Google gives a better ranking to sites that use the HTTPS protocol.
HTTPS is a secure protocol that uses encryption to protect the information transmitted between the user and the server.
To use HTTPS, you must obtain an SSL (Secure Sockets Layer) certificate for your site.
An SSL certificate is a digital file that verifies the identity of your site and allows secure communication between the user and the server.
Getting SSL is very important for SEO and is now a necessity for every site.
Continuous Monitoring and Analysis
SEO is a continuous process, and to achieve the desired results, you must constantly monitor and analyze your site’s performance.
To do this, you can use various tools such as Google Analytics and Google Search Console.
These tools provide you with valuable information about site traffic, user behavior, searched keywords, and crawl errors.
By analyzing this information, you can identify your site’s strengths and weaknesses and take the necessary steps to improve SEO.
Also, you should constantly follow the changes in Google’s algorithms and update your SEO strategy based on these changes.
SEO has become a daily activity.
Remember that SEO is a long-term strategy and requires patience.
With continuous effort and constant optimization, you can improve your site’s ranking in search results and attract more organic traffic.
So don’t forget continuous monitoring.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO involves optimizing elements within the website, such as keywords, page title (Title Tag), meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter in search engines. The correct and targeted use of relevant keywords in the content and site elements helps search engines understand the subject of your page and display it to related searches. |
| What is a Backlink and why is it important? | A backlink, or incoming link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increase of the site’s ranking, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality content, which is relevant, comprehensive, and unique, not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user dwell time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Semrush’s Comprehensive Technical SEO Audit Guide
,Technical SEO: Ahrefs’ Complete Guide
,Moz’s Technical SEO Tutorial
,Technical SEO: Latest News and Strategies from Search Engine Journal
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