What is Technical SEO and Why Does It Matter?
What is Technical SEO and Why Does It Matter?
Technical SEO refers to a set of actions taken to improve the structure and infrastructure of a website so that search engines like Google (Google) can easily find, crawl, and index the site’s pages.
Unlike Content SEO and Off-Page SEO, this type of SEO does not directly relate to the content of the site, but rather focuses on the technical aspects of the website. The importance of technical SEO stems from the fact that if a website is not technically optimized, it cannot achieve a good ranking in search results, even with the best content.
In other words, technical SEO is like a strong foundation for SEO, and without it, other SEO efforts will not achieve the desired results.
Some of the most important aspects of technical SEO include site loading speed, mobile-friendliness, URL structure, sitemap, robots.txt file, HTTPS security, and the use of structured data.
By improving these aspects, search engines can easily crawl the site and understand its content.
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Optimizing site loading speed to improve SEO
Optimizing Site Loading Speed to Improve SEO
Site loading speed is one of the important factors in technical SEO.
Google and other search engines give a better ranking to websites that load faster.
Users also have a better experience with websites that have high loading speeds, and they are more likely to return to the site.
There are various ways to improve site loading speed.
These include image optimization, using a caching system, enabling Gzip compression, reducing the size of CSS and JavaScript code, using a CDN (Content Delivery Network), and choosing a suitable hosting.
Using tools such as Google PageSpeed Insights and GTmetrix can help identify problems related to site loading speed and provide appropriate solutions.
Image optimization includes reducing image size without sacrificing quality, using appropriate image formats such as WebP, and using lazy loading techniques.
The caching system stores static versions of site pages, preventing them from being reloaded and increasing loading speed.
Enabling Gzip compression also reduces the size of files sent from the server to the browser.
The Importance of Mobile-Friendliness in SEO
The Importance of Mobile-Friendliness in SEO
Given the increasing use of mobile phones for searching the internet, mobile-friendliness is a crucial factor in SEO.
Google gives a higher ranking in mobile search results to websites that are optimized for display on mobile devices.
A mobile-friendly website should have a responsive design, meaning that the site’s design automatically adapts to the screen size of different devices (mobile, tablet, desktop).
In addition, the website should have readable fonts, large buttons, and sufficient spacing between elements so that mobile users can easily interact with the site.
Using Google’s Mobile-Friendly Test tool can help check the website’s mobile-friendliness.
This tool identifies problems with the site’s design and provides appropriate solutions.
| Feature | Description |
|---|---|
| Responsive Design | The site’s design automatically adapts to the screen size of different devices. |
| Readable Fonts | Using large and readable fonts to improve the user experience on mobile. |
| Large Buttons | Large and touchable buttons for easy clicking on mobile devices. |
| Sufficient Spacing Between Elements | Sufficient spacing between elements to prevent accidental clicks. |
SEO (Search Engine Optimization) in this case helps you have a better ranking in Google.
And your site will have more traffic.
Optimizing URL Structure for Better SEO
Optimizing URL Structure for Better SEO
The structure of URLs plays an important role in SEO.
Optimized URLs should be short, descriptive, and include keywords related to the page’s content.
Long and complex URLs that contain unnecessary characters are confusing for search engines and users.
For example, instead of using URLs like example.com/page?id=123, it is better to use URLs like example.com/blog/seo-technical.
This type of URL helps search engines better understand the content of the page and also shows users what the page is about.
In addition, it is recommended to use hyphens (-) instead of underscores (_) in URLs because search engines consider hyphens as word separators.
Also, it is better to use lowercase letters in URLs to prevent potential problems.
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What is a Sitemap and How Does It Help SEO?
What is a Sitemap and How Does It Help SEO?
A Sitemap is an XML file that contains a list of all the important pages of a website.
A sitemap helps search engines easily find and index all the pages on the site.
This is especially important for large websites with a large number of pages and a complex structure.
By submitting a sitemap to Google, you can ensure that all the important pages on your site are crawled and indexed by Google.
This helps improve the site’s ranking in search results.
You can use various online tools to create a sitemap and then register it in Google Search Console.
In addition to the XML sitemap, you can also use an HTML sitemap to improve the user experience.
An HTML sitemap is a web page that contains a list of all the important pages on the site and helps users easily navigate the site.
The robots.txt File and Its Role in Technical SEO
The robots.txt File and Its Role in Technical SEO
The robots.txt file is a text file that tells search engines which pages of the site should not be crawled and indexed.
This file is usually located in the root directory of the domain and gives search engines instructions on how to crawl and index the site.
The robots.txt file can be used to prevent unnecessary pages from being indexed, such as admin pages, duplicate pages, and pages with sensitive content.
By doing this, you can prevent Google’s Crawl Budget from being wasted and help search engines focus on the more important pages of the site.
Creating a proper robots.txt file can help improve your site’s technical SEO, but you should be careful because mistakes in the settings of this file can lead to the removal of important pages from Google’s index.
HTTPS Security and Its Impact on Site Ranking in Google
HTTPS Security and Its Impact on Site Ranking in Google
HTTPS (Hypertext Transfer Protocol Secure) is a secure communication protocol that uses encryption to protect information between the user’s browser and the website’s server.
Since 2014, Google has announced that using HTTPS is a ranking factor, and websites that use HTTPS rank better in search results.
In addition to affecting ranking, using HTTPS also helps increase users’ trust in the website.
Browsers usually show users that the website is secure by displaying a green lock in the address bar.
This can lead to an increase in Conversion Rate and a decrease in Bounce Rate.
To enable HTTPS, you need to obtain an SSL (Secure Sockets Layer) certificate and install it on your server.
After installing the SSL certificate, you must change all internal links on the site to HTTPS and use 301 redirects to direct HTTP traffic to HTTPS.
| Feature | Description |
|---|---|
| Data Encryption | Protecting information between the browser and the server |
| Increasing User Trust | Displaying a green lock in the address bar |
| Improving SEO Ranking | Better ranking in Google search results |
| Increasing Conversion Rate | Positive impact on website conversion rate |
Using Structured Data to Help Google Better Understand Content
Using Structured Data to Help Google Better Understand Content
Structured Data is code that is added to web pages to help search engines better understand the content of the page.
By using structured data, you can clearly provide information about products, events, articles, instructions, and other types of content to Google.
Google uses structured data to display Rich Snippets in search results.
Rich snippets include additional information such as ratings, prices, images, and other details that can attract users’ attention and increase the Click-Through Rate.
To add structured data to your website, you can use different formats such as JSON-LD, Microdata, and RDFa.
JSON-LD is one of the most popular formats due to its simplicity and ease of use.
To test and validate structured data, you can use Google’s Rich Results Test tool.
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SEO Strategies to Increase Site Ranking in Search Results
SEO Strategies to Increase Site Ranking in Search Results
SEO is an ongoing process, and to achieve the desired results, it requires a comprehensive strategy and careful planning.
A successful SEO strategy includes Keyword Research, producing quality content, On-Page Optimization, Off-Page Optimization, and analyzing and measuring results.
Keyword research involves identifying the words and phrases that users use to search for information related to your business.
By identifying these words, you can optimize your site’s content based on them.
Producing quality and valuable content is also one of the most important factors in SEO.
Your content should be useful and attractive to users and answer their questions and needs.
On-page optimization includes optimizing titles, meta descriptions, URLs, images, and other page elements.
Off-page SEO includes Link Building, social media marketing, and other activities that help increase the credibility and ranking of your site.
Analyzing and measuring results is also necessary to evaluate the effectiveness of the SEO strategy and identify opportunities for improvement.
SEO helps you increase your ranking in Google and attract more audiences.
SEO Tools for Analyzing and Improving Site Performance
SEO Tools for Analyzing and Improving Site Performance
SEO tools play an important role in analyzing and improving website performance.
These tools help you identify your site’s strengths and weaknesses and find appropriate solutions to improve SEO.
Some of the most popular SEO tools include Google Search Console, Google Analytics, Ahrefs, SEMrush, and Moz Pro.
Google Search Console is a free tool from Google that provides you with valuable information about how your site is seen in Google.
Using this tool, you can view crawl errors, indexing problems, keywords that your site ranks for, and other important information.
Google Analytics is another free tool from Google that provides you with detailed information about site traffic, user behavior, and conversion rates.
Ahrefs, SEMrush, and Moz Pro are paid tools that offer more advanced features for keyword research, competitor analysis, link building, and rank monitoring.
These tools are very useful for businesses looking for a comprehensive and professional SEO strategy.
Different tools help you SEO your site and get more traffic from Google.
Using SEO is one of the best ways to make money.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO or Search Engine Optimization is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-page SEO includes optimizing elements within the website, such as keywords, title tags, meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt files. |
| What role do Keywords play in SEO? | Keywords are the phrases that users enter into search engines. Using relevant keywords correctly and purposefully in the content and elements of the site helps search engines understand your page’s topic and display it in relevant searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the site’s credibility and ranking increase, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the amount of time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
The Complete Guide to Technical SEO from Crazy Egg
,Technical SEO on Moz: The Complete Guide
,Technical SEO News and Articles on Search Engine Journal
,Ahrefs Technical SEO Guide
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