Introduction to Technical SEO: What It Is and Why It Matters
Introduction to Technical SEO: What It Is and Why It Matters
#Technical SEO is one of the main pillars of website optimization for search engines.
While content SEO focuses on the quality and relevance of content to users’ needs, technical SEO addresses the technical aspects of the website that affect its crawlability, indexability, and ranking by search engines.
In other words, technical SEO ensures that your website is understandable and accessible to search engines.
The importance of technical SEO lies in the fact that without a strong technical infrastructure, your efforts in content SEO and link building will not be effective enough.
A website with technical problems may not be crawled properly by search engines, its important pages may not be indexed, and as a result, it may not achieve a suitable ranking in search results.
In this guide, we will examine various aspects of technical SEO and provide solutions to improve the technical performance of your website.
By implementing these solutions, you can optimize your website for search engines and attract more organic traffic.
Improving the technical SEO of a website will also improve the user experience.
Faster, more secure, and more accessible sites are much more attractive to users, and they are more likely to return to your site.
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Website Speed Optimization: Factors and Solutions
Website Speed Optimization: Factors and Solutions
Website speed is one of the most important ranking factors in search engines.
Internet users expect web pages to load in a few seconds, and delays in loading can lead to a decrease in conversion rates and an increase in bounce rates.
Search engines also pay special attention to website speed and place faster websites in higher rankings.
You can use tools like Google’s PageSpeed Insights to check your website speed.
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Several factors can affect website speed, including:
- Image size: Large and unoptimized images can increase page loading time.
- JavaScript and CSS code: Bulky and unoptimized code can slow down the website.
- Hosting server: A weak server can reduce website speed.
- Caching: Failure to use a caching mechanism can cause content to be reloaded on each visit.
To improve website speed, you can use the following solutions:
- Image optimization: Use compression formats such as WebP and reduce the size of images according to your needs.
- JavaScript and CSS code compression: Use code compression tools to reduce file sizes.
- Use of CDN: A CDN (Content Delivery Network) can store your website’s content on different servers around the world and reduce loading time for users in different regions.
- Caching activation: Use browser and server caching mechanisms to store content so that content is loaded from cache on subsequent visits.
Website speed optimization is an ongoing process.
By regularly checking website speed and making necessary changes, you can improve its performance and provide a better user experience for visitors.
This will help improve your site’s SEO.
Importance of Proper URL Structure for SEO
Importance of Proper URL Structure for SEO
URL structure is an important aspect of technical SEO that is often overlooked.
A proper URL not only helps users better understand the content of the page but also helps search engines better identify the topic of the page and index it correctly. In other words, proper URLs can help improve your site’s SEO.
When designing the URL structure, pay attention to the following points:
- Use of keywords: The URL should contain keywords related to the content of the page.
- Short and concise: The URL should be as short and concise as possible.
- Use of hyphens (-): Use hyphens to separate words in the URL.
- Avoid unnecessary parameters: Avoid using unnecessary parameters in the URL.
- Use a logical categorization structure: The URL should reflect the website’s categorization structure.
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For example, instead of using the following URL:
www.example.com/page?id=123&category=4
Use the following URL:
www.example.com/blog/seo-technical-guide
The second URL structure is not only more understandable for users but also helps search engines better understand the topic of the page.
Using a proper URL structure greatly helps your website’s internal SEO.
| Feature | Description |
|---|---|
| Keywords | Includes keywords related to the content |
| Short | Should be as short and concise as possible |
| Readable | Understandable to the user |
Indexing and Crawling Crawl Budget Management
Indexing and Crawling Crawl Budget Management
Indexing and crawling are two basic processes that are performed by search engines to discover and index website content.
Crawling refers to the process of searching the web for new or updated pages.
Search engines use crawler bots to follow links on web pages and discover new pages. Indexing refers to the process of storing and organizing the information collected by crawlers.
Search engines use a large database called an index to store information about web pages and find relevant pages in response to user searches.
Crawl Budget Management refers to the process of controlling and optimizing how search engines crawl your website.
Crawl budget refers to the amount of resources that search engines allocate to crawl your website.
If your website is large and complex, search engines may not be able to crawl all of its pages.
In this case, you need to manage the crawl budget to ensure that the important pages of your website are crawled and indexed correctly.
To manage crawl budget, you can use the following solutions:
- Create an XML sitemap: An XML sitemap is a file that contains a list of all the important pages of your website.
By submitting an XML sitemap to search engines, you can help them find the important pages of your website faster and easier. - Use the Robots.txt file: The Robots.txt file is a text file that tells search engines which pages of your website they should not crawl.
By using the Robots.txt file, you can prevent search engines from crawling unnecessary pages and free up the crawl budget for more important pages. - Optimize the internal link structure: The internal link structure of your website should be logical and organized.
Internal links should help users and search engines easily navigate your website and find important pages. - Fix crawl errors: Crawl errors can waste crawl budget.
By regularly checking crawl reports and fixing existing errors, you can prevent crawl budget from being wasted.
Proper crawl budget management can help your website’s SEO and cause your site’s important content to be indexed faster.
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Responsive Mobile-Friendly Design
Responsive Mobile-Friendly Design
Due to the increasing use of mobile phones to access the Internet, responsive and mobile-friendly design is one of the most important aspects of technical SEO.
A responsive website automatically adapts to the screen size of different devices (including mobile phones, tablets, and desktop computers).
This makes it easy for users to use your website on any device.
Search engines also pay special attention to mobile-friendly design and place websites that are optimized for mobile phones in higher rankings.
Google introduced the mobile-friendly algorithm in 2015, which penalizes websites that are not optimized for mobile phones.
To ensure that your website is responsive and mobile-friendly, you can use the following solutions:
- Use responsive CSS frameworks: Responsive CSS frameworks like Bootstrap and Foundation provide you with a set of tools and ready-made codes that help you design responsive websites quickly and easily.
- Use responsive images: Responsive images automatically adjust their size to the screen size of the device.
To use responsive images, you can use the<picture>tag or thesrcsetattribute in the<img>tag. - Test the website on different devices: After designing the website, test it on different devices (including mobile phones, tablets, and desktop computers) to make sure it is displayed correctly.
Optimizing the site for mobile improves your site’s SEO ranking and users will have a better experience working with your site.
Website Security HTTPS and SSL Certificate
Website Security HTTPS and SSL Certificate
Website security is another important aspect of technical SEO that should not be overlooked.
Using HTTPS protocol and SSL certificate not only increases the security of your website but also positively affects your ranking in search engines.
HTTPS is a secure protocol that encrypts the communication between the user’s browser and the website’s server.
This ensures that information transmitted between the user and the website (such as passwords, credit card information, etc.) is protected from unauthorized access.
An SSL certificate is a digital certificate that verifies the identity of your website and assures the user’s browser that it is connected to a valid website.
To enable HTTPS on your website, you must obtain a valid SSL certificate and install it on your server.
Search engines prioritize websites that use HTTPS and place them in higher rankings.
Google has announced since 2014 that HTTPS is a ranking factor.
Also, using HTTPS increases users’ trust in your website and increases the likelihood of their return visits.
Providing website security helps improve SEO and allows Google to assign a better ranking to your website.
Structured Data Schema Markup
Structured Data Schema Markup
Structured data (Schema Markup) is a method for presenting information to search engines in an organized and understandable manner.
By using structured data, you can help search engines better understand the topic of your website pages and display important information in search results.
Structured data uses a standard vocabulary called Schema.org, which includes different types of information, including:
- Name and description of a product
- Rating of a restaurant
- Time and place of an event
- Recipe for a food
By using structured data, you can display important information prominently in search results and increase your click-through rate (CTR).
For example, if you mark a food recipe using structured data, the search results may also display a picture of the food, cooking time, and the number of calories.
| Schema Type | Description |
|---|---|
| Article | For news articles and blogs |
| Product | To display product information |
| Recipe | For food recipes |
Using structured data is an important technique in SEO that improves search engines’ understanding of your content.
Fix 404 Errors and Redirects
Fix 404 Errors and Redirects
404 errors and redirects can have a negative impact on your website’s SEO.
A 404 error occurs when a user accesses a web page that does not exist.
This error can occur for various reasons, including:
- Changing the page URL
- Deleting the page
- Typographical error in the URL
Redirects are a way to redirect users from one web page to another.
Redirects can be used for various reasons, including:
- Changing the page URL
- Moving the website to a new domain
- Merging two web pages
The presence of 404 errors on your website can affect the user experience and reduce your ranking in search engines.
To fix 404 errors, you need to find the missing pages and redirect them to relevant pages using a 301 redirect.
A 301 redirect is a permanent redirect that tells search engines that the page has been permanently moved to a new address.
Correct use of redirects helps website SEO and prevents a drop in ranking.
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XML Sitemap Optimization
XML Sitemap Optimization
An XML sitemap is a file that contains a list of all the important pages of your website.
This file helps search engines find and index your website pages faster and easier.
An optimized XML sitemap should include all the important pages of your website, including the main pages, category pages, product pages, and blog articles.
Also, the sitemap should be updated regularly to reflect changes made to the website (such as adding new pages or deleting old pages).
To optimize the XML sitemap, you can use the following solutions:
- Make sure the sitemap includes all the important pages of your website.
- Update the sitemap regularly.
- Register the sitemap in Google Search Console.
- Use the
<priority>tag to determine the importance of different pages. - Use the
<lastmod>tag to determine the last time different pages were updated.
Preparing and updating the sitemap helps improve site SEO and allows Google’s robots to crawl your site better.
Technical SEO Analysis and Monitoring with Specialized Tools
Technical SEO Analysis and Monitoring with Specialized Tools
Technical SEO analysis and monitoring is an ongoing process that helps you identify and fix technical problems with your website.
By using specialized SEO tools, you can gain useful information about the technical performance of your website, including:
- Page loading speed
- Crawl errors
- Indexing problems
- Mobile-friendly design problems
- Website security problems
Some of the specialized SEO tools that you can use for technical SEO analysis and monitoring include:
- Google Search Console
- Google PageSpeed Insights
- SEMrush
- Ahrefs
- Screaming Frog SEO Spider
By using these tools, you can regularly check the technical performance of your website and fix existing problems.
This helps improve your website’s SEO and increases your organic traffic.
By continuously checking the website and fixing site SEO errors, you can improve your site’s ranking in Google.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter in search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it in relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase the time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Seobility Technical SEO Guide
,Moz Technical SEO
,Ahrefs Complete Technical SEO Guide
,Semrush Technical SEO Audit
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