What is Technical SEO and Why Does it Matter?
What is Technical SEO and Why Does it Matter?
#Technical SEO refers to a set of actions taken to optimize a website’s infrastructure so that search engines like Google can easily crawl, index, and understand the site’s content.
The importance of technical SEO is that without it, even if you produce the best content, you may not achieve a good ranking in search results.
Technical SEO is the foundation of any successful SEO strategy.
SEO actually helps Google’s robots see and index our site in the best way possible.
This process includes improving site speed, URL structure, using structured data, and fixing technical errors.
A website with strong technical SEO has a better chance of being seen and attracting organic traffic.
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Website Speed Optimization for SEO Improvement
Website Speed Optimization for SEO Improvement
Website loading speed is one of the important factors in Google ranking.
Internet users expect web pages to load in less than 3 seconds.
If your site is slow, you will lose users and the bounce rate will increase.
To improve site speed, you can use the following methods
- Image optimization (reducing image size without sacrificing quality).
- Activating Gzip compression.
- Using Content Delivery Networks (CDN).
- Code optimization (HTML, CSS, and JavaScript).
- Reducing the number of HTTP requests.
Proper URL Structure and Its Impact on SEO
Proper URL Structure and Its Impact on SEO
The URL structure of a website should be logical, readable, and relevant to the content of the page.
Short and descriptive URLs help search engines better understand the topic of the page.
Avoid using special characters and long parameters in your URL.
The URL should include keywords related to the content of the page.
For example, instead of using “example.com/page?id=123” use “example.com/seo-technical-guide”.
| Feature | Description |
|---|---|
| Short and Descriptive | The URL should be as short as possible and clearly describe the content of the page. |
| Includes Keywords | Using keywords related to the content in the URL helps improve ranking. |
| Using Hyphens | Use hyphens (-) to separate words in the URL. |
| Avoid Special Characters | Avoid using special characters such as ?, %, &, etc. in the URL. |
The Importance of Using Structured Data (Schema Markup)
The Importance of Using Structured Data (Schema Markup)
Structured data or Schema Markup are codes that help search engines better understand the content of web pages.
Using Schema Markup, you can provide more accurate information about products, articles, events, and other types of content to Google.
This makes your search results richer and more attractive and increases the click-through rate (CTR).
Using Schema Markup is one of the most important SEO techniques for improving site visibility in search results.
Schema.org is the official site for creating structured data.
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Mobile Optimization and Mobile-First Indexing
Mobile Optimization and Mobile-First Indexing
Given that most internet users access websites through mobile devices, mobile optimization is especially important.
Google has adopted the Mobile-First Indexing approach since 2019, which means that the mobile version of your website is considered the primary version for indexing and ranking.
For mobile optimization, you should use Responsive Design, improve page loading speed on mobile, and optimize the user experience (UX) on mobile devices.
The Role of Robots.txt and Sitemap.xml Files in SEO
The Role of Robots.txt and Sitemap.xml Files in SEO
The Robots.txt file is a text file that tells search engines which pages or sections of a website should not be crawled.
This file is used to prevent crawling unnecessary, duplicate, or private pages.
The Sitemap.xml file is a map of all the pages of your website that helps search engines easily find and index all the pages.
Both Robots.txt and Sitemap.xml files play an important role in improving SEO and must be configured correctly.
Checking and Fixing Crawl Errors
Checking and Fixing Crawl Errors
Search engines use crawlers (Crawlers) to review and index websites.
If robots encounter errors during crawling (such as 404 or 500 errors), this can negatively impact your website’s ranking.
Regularly check your website to find and fix crawl errors.
Tools like Google Search Console can help you identify these errors.
| Error Type | Description | Solution |
|---|---|---|
| 404 Not Found | The requested page was not found. | Check for broken links and create a 301 redirect to the related page. |
| 500 Internal Server Error | Server error. | Check server logs and fix the problem. |
| Redirect Error | Problem with redirect. | Check the redirect chain and ensure its correctness. |
| Blocked by Robots.txt | The page is blocked by the Robots.txt file. | Check the Robots.txt file and ensure that important pages are not blocked. |
Optimizing Internal and External Links
Optimizing Internal and External Links
Internal links are links that connect different pages of your website.
External links are links that point from your website to other websites or from other websites to your website.
Internal links help search engines better understand your website structure, and external links help increase your website’s credibility.
To optimize links, you should use relevant and quality links and avoid spam links.
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Duplicate Content and Its Impact on SEO
Duplicate Content and Its Impact on SEO
Duplicate content is content that exists on multiple pages of your website or on other websites.
Duplicate content can confuse search engines and reduce your website’s ranking.
To prevent duplicate content, you should use canonical tags, produce content uniquely, and avoid using copied content.
Moz is a very strong site in this field.
Monitoring and Analyzing Data to Improve SEO Strategy
Monitoring and Analyzing Data to Improve SEO Strategy
To succeed in SEO, you should continuously monitor your website’s performance and analyze the data.
Tools like Google Analytics and Google Search Console provide valuable information about website traffic, keywords used by users, technical errors, and other important aspects of SEO.
By analyzing this data, you can identify the strengths and weaknesses of your SEO strategy and take the necessary steps to improve it.
#SEO is a continuous process and requires constant effort and updating.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO or Search Engine Optimization is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO optimizes the technical aspects of a website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter into search engines. The correct and targeted use of relevant keywords in the content and elements of the site helps search engines understand the topic of your page and display it to relevant searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality content that is relevant, comprehensive, and unique not only attracts and retains users, but also shows search engines that your page is valuable. This helps to improve ranking, reduce Bounce Rate, and increase the user’s time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Guide in Search Engine Journal
,Technical SEO from Moz’s Perspective
,Technical SEO Training in Ahrefs Blog
,Technical SEO Checklist from Semrush
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