What is Technical SEO and Why Does It Matter?

What is Technical SEO and Why Does It Matter?

Technical SEO refers to a set of activities performed to improve the accessibility, crawling, and indexing of a website by search engines like Google.
Unlike Content SEO, which focuses on producing high-quality and relevant content, Technical SEO focuses on optimizing the website’s infrastructure.
This includes aspects such as site speed, URL structure, XML sitemap, robots.txt file, and indexing issues.
The importance of Technical SEO stems from the fact that search engines must be able to easily find, review, and understand the website in order to display it to users.

A website with excellent content but poor infrastructure may not rank well in search results.
Because search engines have difficulty finding and understanding its content.
In other words, Technical SEO provides the platform and foundation upon which other aspects of SEO, such as Content SEO, are built.
For example, if the website loading speed is slow, users quickly leave it (high bounce rate), and search engines consider this a negative signal and lower the website’s ranking.
Therefore, paying attention to Technical SEO is essential for any website that wants to rank well in search results.
If you want to improve your site’s ranking in search engines, take SEO seriously.

#TechnicalSEO is the foundation for a website’s success in the online world.
By optimizing the technical aspects of your website, you can ensure that search engines can easily find, review, and understand your website.

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The Most Important Technical SEO Factors in 2024

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The Most Important Technical SEO Factors in 2024

In 2024, several factors are important in Technical SEO, the most important of which are mentioned below:

1. Website Speed: Website page loading speed is a key factor in user experience and SEO ranking.
   Google has officially announced that site speed is one of the ranking factors.
   Use tools like Google PageSpeed Insights to check and improve your site speed.
2. Mobile Compatibility: Given the increasing use of mobile devices for searching, website compatibility with mobile (Mobile-Friendly) is very important.
   Your website should display well on different devices and provide a good user experience.
3. Website Security (HTTPS): Using the HTTPS protocol to secure the website is essential.
   Google prefers secure websites, and HTTPS is a positive signal for ranking.
4. URL Structure: Website URLs should be short, descriptive, and include relevant keywords.
   A proper URL structure helps search engines better understand the content of the pages.
5. XML Sitemap: An XML sitemap is a file that provides a list of all important pages of your website to search engines.
   This file helps search engines review your website better and faster.
6. Robots.txt File: The robots.txt file tells search engines which pages of your website should not be reviewed.
   Use this file to avoid reviewing unnecessary and duplicate pages.
7. Structured Data: Using structured data helps search engines better understand the content of your pages and display richer information in search results (Rich Snippets).
8. Internal Linking: Proper internal linking helps search engines understand the structure of your website and determine the value of different pages.

By focusing on these factors, you can improve your website’s SEO and improve your ranking in search results.
Site speed has a huge impact on user experience.

Website Speed Optimization: Solutions and Tools

Website Speed Optimization: Solutions and Tools

Website speed is one of the most important factors in user experience and SEO.
Users expect website pages to load quickly, and delays in loading can lead to leaving the website and reducing the ranking in search results.
To improve website speed, you can use various solutions and tools:

1. Image Optimization: Large and unoptimized images can slow down page loading.
   Use appropriate image formats (such as WebP), compress images, and use Lazy Loading to load images only when they are visible on the page.
2. File Compression (Gzip Compression): Compressing HTML, CSS, and JavaScript files can reduce their size and increase loading speed.
3. Using CDN: CDN (Content Delivery Network) is a network of servers that stores your website content in different parts of the world.
   By using CDN, users can receive content from the nearest server, and the loading speed increases.
4. Code Optimization: HTML, CSS, and JavaScript codes should be optimized and error-free.
   Removing extra code, using Minification, and Concatenation can help improve speed.
5. Using Cache: Caching website pages can significantly increase loading speed.
   By using Cache, the user’s browser can load pages from local memory and does not need to download them again from the server.
6. Choosing the Right Hosting: Choosing a quality and high-speed hosting can have a big impact on website speed.
   Use hosting that has powerful servers and sufficient bandwidth.

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Useful tools for checking and improving website speed:

• Google PageSpeed Insights
• GTmetrix
• WebPageTest

By using these solutions and tools, you can significantly improve your website speed and provide a better user experience.
Finally, your site’s SEO will improve.

URL Structure Optimization and Internal Linking

URL Structure Optimization and Internal Linking

URL structure and internal linking are two important factors in technical SEO that help search engines better understand your website content and determine the value of different pages.
Website URLs should be short, descriptive, and include relevant keywords.
A good URL should be easy to read and understand and provide information about the page content.

Best Practices for URL Structure:

• Using Keywords: URLs should include keywords related to the page content.
• Being Short: Short URLs are better than long URLs.
• Using Hyphens (-): Use hyphens to separate words in the URL.
• Using Lowercase Letters: URLs should be written in lowercase letters.
• Avoiding Too Many Parameters: Avoid using too many parameters in your URL.

Internal linking refers to creating links between different pages of your website.
Proper internal linking helps search engines understand the structure of your website and determine the value of different pages.

Best Practices for Internal Linking:

• Using Appropriate Anchor Text: Anchor Text is the text that links to another page.
  Use anchor text that is appropriate and relevant to the content of the linked page.
• Linking to Important Pages: Link to important and valuable pages of your website.
• Relevant Linking: Link to pages that are related to the content of the current page.
• Variety in Linking: Use linking to different pages of your website and do not only link to one specific page.

By optimizing URL structure and internal linking, you can improve your website’s SEO and improve your ranking in search results.
If you want to know more about internal linking, refer to this article.

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XML Sitemap and Robots.txt File: A Complete Guide

XML Sitemap and Robots.txt File: A Complete Guide

XML sitemap and robots.txt file are two important tools in technical SEO that help search engines better review your website and understand its content.
An XML sitemap is a file that provides a list of all important pages of your website to search engines.
This file helps search engines review your website better and faster and index all its pages.

How to Create and Submit an XML Sitemap:

1. Create an XML Sitemap: You can use online tools or CMS plugins (such as WordPress) to create an XML sitemap.
2. Submit Sitemap to Google: Register the XML sitemap in Google Search Console so that Google can review it.

The robots.txt file is a text file that tells search engines which pages of your website should not be reviewed.
Use this file to avoid reviewing unnecessary and duplicate pages.

How to Create and Use a Robots.txt File:

1. Create a robots.txt File: Create a text file named robots.txt and place it in the root of your website.
2. Set Rules: In the robots.txt file, you can set rules for search engines to specify which pages to review and which pages not to review.

Example of robots.txt File:

User-agent: *
Disallow: /wp-admin/
Disallow: /private/

In this example, all search engines are told not to review the pages in the /wp-admin/ and /private/ directories.
Proper use of XML sitemap and robots.txt file can help improve your website’s SEO and ensure that search engines properly review and index your website.
Google has suggested this page to guide you on using this file.

The Importance of Mobile-Friendly in SEO

The Importance of Mobile-Friendly in SEO

Given the increasing use of mobile devices for searching, website compatibility with mobile (Mobile-Friendly) is very important.
Google has officially announced that mobile compatibility is one of the ranking factors, and websites that provide a good user experience on mobile devices rank better in search results.

Why is Mobile Compatibility Important?

• Increasing Mobile Traffic: A large number of users use mobile devices to search the internet.
  If your website is not mobile compatible, you will lose these users.
• Improving User Experience: A mobile-compatible website provides a better user experience.
  Users can easily navigate your website and access the information they need.
• Improving Ranking in Search Results: Google prefers mobile-compatible websites and gives them a better ranking in search results.

How to Make Your Website Mobile Compatible:

1. Using Responsive Design: Responsive design allows your website to automatically adapt to the screen size of different devices.
2. Image Optimization: Images should be optimized and small in size to increase the page loading speed on mobile devices.
3. Using Readable Fonts: Use readable fonts with an appropriate size so that users can easily read the text on mobile devices.
4. Navigation Optimization: Website navigation should be simple and easy so that users can easily navigate the website.
5. Avoiding the Use of Flash: Avoid using Flash on your website because Flash is not supported on many mobile devices.

By making your website mobile compatible, you can provide a better user experience and improve your ranking in search results.
Google Mobile-Friendly Test can help you in this regard.

Website Security (HTTPS) and Its Impact on SEO

Website Security (HTTPS) and Its Impact on SEO

Using the HTTPS protocol to secure the website is essential.
Google prefers secure websites, and HTTPS is a positive signal for ranking.
HTTPS is a security protocol that encrypts communication between the user’s browser and the website server and protects users’ information from being stolen or altered.

Why is HTTPS Important?

• Security of User Information: HTTPS encrypts users’ information and protects it from being stolen or altered.
• Increasing User Trust: Users have more trust in secure websites and are more likely to make purchases or enter their information.
• Improving Ranking in Search Results: Google prefers secure websites and gives them a better ranking in search results.

How to Migrate Website to HTTPS:

1. Buy an SSL Certificate: Buy an SSL (Secure Sockets Layer) certificate from a reputable company.
2. Install SSL Certificate: Install the SSL certificate on your website server.
3. Update Links: Update all internal and external links of your website to HTTPS.
4. Set Up 301 Redirect: Set up 301 redirects to transfer traffic from HTTP to HTTPS.

By migrating your website to HTTPS, you can ensure the security of user information, increase user trust, and improve your ranking in search results.
This improves SEO.
You can visit the DigiCert website to purchase SSL.

Structured Data and Rich Snippets

Structured Data and Rich Snippets

Using structured data helps search engines better understand the content of your pages and display richer information in search results (Rich Snippets).
Structured data is a standard format for providing information about a web page to search engines.
By using structured data, you can provide information such as title, description, rating, price, etc., to search engines.

Why is Structured Data Important?

• Improving Understanding of Search Engines: Structured data helps search engines better understand the content of your pages.
• Displaying Rich Snippets: By using structured data, you can display Rich Snippets in search results.
  Rich Snippets provide richer information about your page to users and can increase the click-through rate (CTR).
• Improving Ranking in Search Results: Google prefers websites that use structured data and gives them a better ranking in search results.

How to Use Structured Data:

1. Choosing the Appropriate Structured Data Type: Depending on the type of content of your page, choose the appropriate structured data type (such as Article, Product, Event, Recipe, etc.).
2. Adding Structured Data to the Page: Add structured data to your page.
   You can use different formats such as JSON-LD, Microdata, and RDFa.
3. Testing Structured Data: Use the Google Rich Results Test tool to test your structured data and make sure it is implemented correctly.

By using structured data, you can help search engines better understand the content of your pages, display Rich Snippets, and improve your ranking in search results.
If you have any questions about SEO, you can ask us.

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Preventing Duplicate Content and Canonical Tags

Preventing Duplicate Content and Canonical Tags

Duplicate content is a common problem in SEO that can damage your website’s ranking.
Duplicate content refers to content that exists on multiple pages of your website or on other websites.
Search engines cannot easily determine which page is the original version and may lower the ranking of all duplicate pages.

Why is Duplicate Content Problematic?

• Ranking Reduction: Search engines may lower the ranking of all duplicate pages.
• Wasting Crawl Budget: Search engines may waste their crawl budget reviewing duplicate pages.
• Reducing Link Value: If duplicate pages receive links, the value of the links is divided among all duplicate pages.

How to Prevent Duplicate Content:

1. Create Unique Content: Try to create unique and high-quality content that does not exist anywhere else.
2. Using Canonical Tags: Use Canonical Tags to specify the original version of a duplicate page.
   A Canonical Tag is an HTML tag that tells search engines which page is the original version.
3. Using 301 Redirect: If you have two pages with duplicate content, you can redirect one of the pages to the other page.
4. Preventing Duplicate Parameter Creation: Avoid creating duplicate parameters in your URL.

By preventing duplicate content, you can improve your website’s ranking and prevent search engines from wasting their crawl budget.
Finally, with proper SEO, you can bring your site to the first page of Google.
Google has provided explanations about this.

Technical SEO Monitoring and Analysis

Technical SEO Monitoring and Analysis

Technical SEO monitoring and analysis is essential to ensure the proper functioning of the website and to identify and fix potential problems.
By monitoring and analyzing technical SEO, you can check the performance of your website in various areas such as speed, mobile compatibility, security, etc., and quickly identify and fix problems.

Technical SEO Monitoring and Analysis Tools:

• Google Search Console: Google Search Console is a free tool that provides valuable information about your website’s performance in search results.
  You can use Google Search Console to check crawl errors, indexing issues, keywords, links, etc.
• Google Analytics: Google Analytics is another free tool that provides detailed information about your website traffic.
  You can use Google Analytics to check the number of visitors, bounce rate, time spent on page, etc.
• SEO Tools: There are various paid and free SEO tools that can help you monitor and analyze technical SEO.
  These tools can provide information such as keyword ranking, links, website speed, SEO errors, etc.

How to Monitor and Analyze Technical SEO:

1. Check Google Search Console: Regularly check Google Search Console and identify and fix crawl errors, indexing issues, and other problems.
2. Check Google Analytics: Regularly check Google Analytics and analyze your website traffic.
3. Use SEO Tools: Use SEO tools to check the performance of your website in various areas.
4. Track Changes: Track changes on your website and check their impact on SEO.

By monitoring and analyzing technical SEO, you can improve the performance of your website and improve your ranking in search results.
Without proper monitoring and analysis, you cannot improve your site’s SEO.

Frequently Asked Questions

Question	Answer
What is SEO?	SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google.
What are the main types of SEO?	SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO.
What does On-Page SEO include?	On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links.
What is Off-Page SEO?	Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions.
What is Technical SEO?	Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file.
What role do Keywords play in SEO?	Keywords are terms that users enter in search engines. The correct and targeted use of relevant keywords in the content and site elements helps search engines understand the topic of your page and show it to relevant searches.
What is a Backlink and why is it important?	A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking increase of the site, especially if they are from reputable sites.
What impact does high-quality content have on SEO?	High-quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the time users spend on the site.
Why is site loading speed important for SEO?	Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and search engines prefer them.
Is SEO a one-time process?	No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization.

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Resources

What is Technical SEO?
,All About Technical SEO
,What is Technical SEO? Comprehensive Guide to Technical SEO in 2024
,What is Technical SEO? Comprehensive Technical SEO Training (+ Checklist)

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