Introduction to Technical SEO and its Importance
SEO (Search Engine Optimization) goes beyond creating quality content.
Technical SEO is a crucial aspect that ensures your website is accessible, understandable, and indexable for search engine crawlers.
A website with excellent content but a poor structure has less chance of ranking high in search results.
#Technical SEO is the foundation of a successful SEO strategy, and without it, your other efforts may be wasted.
This guide will help you gain a deeper understanding of the principles of technical SEO and prepare your website for success in the competitive online world.
Find more information about SEO at this link.
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Website Structure and Navigation Review
Your website structure plays a key role in user experience (UX) and SEO.
A logical and hierarchical structure helps search engines easily find and index your important site pages.
From the user’s perspective, a good structure helps them quickly find the information they need.
To optimize your site structure, use clear and logical categories.
Use a simple and easy-to-understand navigation system.
URLs should be descriptive and relevant to the content of the page.
Place internal links strategically throughout your site to connect related pages and distribute SEO authority between them.
Pay attention to internal site SEO.
More information about site structure is available at this link.
Website Speed Optimization
Website loading speed is one of the important SEO ranking factors.
Users expect web pages to load within a few seconds, and if your website is slow, you may lose visitors.
In addition, Google rewards faster websites.
To improve your website speed, optimize images, use a content delivery network (CDN), compress your HTML, CSS, and JavaScript code, and use browser caching.
Also, use a reliable, high-performance web hosting service.
More information about site speed is available at this link.
| Factor | Recommendation |
|---|---|
| Image Size | Compress images before uploading. |
| CDN | Use a CDN to load content faster from different servers. |
| Browser Cache | Enable browser caching to store static content. |
Indexing and the Role of Robots.txt and Sitemap.xml
Indexing is the process of adding your website’s pages to the search engine database.
If your pages are not indexed, they will not appear in search results.
The Robots.txt file tells search engines which pages or sections of the site should not be crawled and indexed.
The Sitemap.xml file is a map of all the important pages of your website that helps search engines crawl your site completely.
Make sure your Robots.txt file is configured correctly and your Sitemap.xml file is up to date and submitted to search engines.
Find more information about Robots.txt at this link.
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Mobile-Friendly Optimization
Given the increasing use of mobile devices, optimizing your website to be mobile-friendly is very important.
Google uses Mobile-First Indexing, which means that the mobile version of your website is considered for ranking.
Your website should be responsive, meaning it automatically adapts to the screen size of different devices.
Also, the loading speed on mobile should be high and the user experience on mobile devices should be smooth and easy.
Improving #SEO on mobile increases your ranking.
More information about mobile-friendliness is available at this link.
Use of Structured Data (Schema Markup)
Structured data (Schema Markup) is code that helps search engines better understand the content of your page.
By using Schema Markup, you can provide important information such as content type, author, rating, etc. to search engines.
This can make your website stand out more in search results and increase click-through rate (CTR).
There are different types of Schema Markup that you can use based on your content type.
One of the important solutions in SEO is the use of structured data.
More information about Schema Markup is available at this link.
Reviewing and Fixing Website Errors (404, 301, …)
Website errors can have a negative impact on SEO and user experience.
A 404 error means that the requested page was not found.
A 301 redirect means that a page has been permanently moved to another address.
Regularly check your website for these errors and fix them.
Replace 404 pages with relevant content or redirect them to other pages.
Use 301 redirects to permanently move pages to transfer SEO authority from the old page to the new page.
SEO can improve your site’s errors.
| Error Type | Description | Solution |
|---|---|---|
| 404 | Page not found | Redirect to a related page or create a new page |
| 301 | Permanent page transfer | Update internal and external links |
| 500 | Server error | Check and fix the server problem |
Website Security Optimization (HTTPS)
Website security is not only important for protecting user information, but also affects SEO.
Google prioritizes websites that use HTTPS.
HTTPS is a security protocol that encrypts the communication between the user’s browser and your website’s server.
To enable HTTPS, you must obtain an SSL/TLS certificate and install it on your server.
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Reviewing Broken Links and Inbound Links
Broken Links are links that point to non-existent or deleted pages.
Broken links can spoil the user experience and damage the site’s SEO.
Regularly check your website for broken links and fix them.
Backlinks are links from other websites to your website.
High-quality backlinks can help improve your SEO ranking.
SEO helps to review and improve broken and incoming links.
More information about inbound links can be found at this link.
Continuous Monitoring and Analysis of Technical SEO
Technical SEO is an ongoing process.
You should regularly monitor your website for technical SEO issues and fix them.
Use various tools such as Google Search Console, Google Analytics and other SEO tools to analyze your website performance.
Based on the data collected, adjust your SEO strategy and apply the necessary improvements.
With continuous monitoring and analysis, you can ensure optimal performance of your website in search engines.
SEO is a process that requires monitoring.
Finally, it should be said that the #SEO process requires patience.
Take #SEO seriously.
SEO is a science.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tags, meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help with better crawling and indexing by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt files. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Using correct and targeted relevant keywords in the content and site elements helps search engines understand the topic of your page and display it in relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality content that is relevant, comprehensive, and unique not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
What is Technical SEO?
,Moz’s Technical SEO Guide
,Technical SEO Training
,Search Engine Land Technical SEO Guide
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