What is Technical SEO and Why Does it Matter?
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### What is Technical SEO and Why Does it Matter?
Technical SEO refers to the set of activities that are performed with the goal of optimizing the structure and infrastructure of a website for search engines.
Unlike content SEO and off-page SEO, this type of SEO focuses more on the technical aspects of the website.
In fact, technical SEO ensures that search engines like Google can easily find, crawl, and index your website.
The importance of technical SEO lies in increasing website visibility, improving ranking in search results, and ultimately, attracting more traffic.
A website that is not technically optimized, even with excellent content, may rank lower.
Therefore, technical SEO is an essential part of an SEO strategy that should not be ignored.
Search engine optimization (SEO) is a vital aspect of any digital marketing strategy.
Technical SEO specifically deals with the behind-the-scenes aspects of your website that impact search engine rankings and user experience.
Technical SEO ensures that your website is easy for search engines to crawl, index, and understand.
This includes optimizing site architecture, page speed, mobile compatibility, and structured data.
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Most Important Technical SEO Factors in 2024
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### Most Important Technical SEO Factors in 2024
In 2024, several factors are of particular importance in technical SEO.
These factors include Page Speed, Mobile-Friendliness, Website Security (HTTPS), Optimized URL Structure, XML Sitemap, Robots.txt file, Structured Data, and Fixing Crawl Errors.
Page load speed is one of the most important ranking factors, as users expect web pages to load quickly.
Mobile-friendliness is also very important due to the increasing use of mobile devices.
Website security using HTTPS not only gains user trust but also shows search engines that your website is secure and reliable.
Optimized URL structure, XML sitemap, and Robots.txt file help search engines better understand and crawl your website.
Using structured data also helps search engines better interpret and display your website content.
Fixing crawl errors is also of paramount importance, as these errors can prevent your website pages from being indexed.
SEO ensures that search engine bots can easily navigate your website and understand your content.
A solid technical SEO ensures that your website is well-positioned for success in today’s competitive online world.
Here are the top 10 technical SEO factors to focus on in 2024:
Page Speed Optimization
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### Page Speed Optimization
Page load speed is one of the most important factors in user experience and search engine ranking.
To optimize page load speed, you can use various methods.
Image Optimization includes reducing image size without losing quality, using appropriate image formats (such as WebP), and using Lazy Loading techniques.
Compressing CSS, JavaScript, and HTML files using Gzip can also help reduce page size and increase load speed.
Using Content Delivery Networks (CDNs) can also help reduce page load times by distributing your website content across different servers around the world.
Also, Code Optimization includes removing unnecessary and extra code, reducing the number of HTTP requests, and using Cache Browser techniques.
By implementing these methods, you can improve your page load speed and provide a better user experience for your visitors.
A website that loads quickly has a lower bounce rate, higher engagement, and better SEO rankings.
Evaluate your website speed using tools like Google PageSpeed Insights, Lighthouse, and WebPageTest.
To improve page speed, compress images using tools like TinyPNG or ImageOptim.
Minimize CSS and JavaScript files to reduce their size and improve loading speed.
“`html
Technical
Description
Image Optimization
Reduce image size without losing quality
File Compression
Use Gzip to compress CSS, JS, HTML
Using CDN
Content distribution on different servers
“`
Importance of Mobile-Friendliness
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### Importance of Mobile-Friendliness
Given the increasing use of mobile devices to browse the internet, mobile-friendliness is one of the most important factors in technical SEO.
A website that is not properly optimized for mobile devices may provide a poor user experience for visitors, resulting in a decrease in its ranking in search results.
To ensure mobile compatibility, you can use Responsive Design, which allows your website to automatically adapt to the screen size of different devices.
You can also use Google’s Mobile-Friendly Test tool to check your website’s mobile compatibility and identify and fix any potential issues.
Make sure the texts are large enough to be easily read, the links are easily clickable, and the content is properly displayed on the mobile screen.
With the increase in mobile traffic, mobile-friendliness is very important.
Use responsive design, test your website for mobile, and make sure it displays well on different devices.
To achieve a mobile-friendly website, use a responsive layout that adapts to different screen sizes.
Improve mobile page speed by optimizing images and enabling compression.
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Website Security (HTTPS) and Its Impact on SEO
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### Website Security (HTTPS) and Its Impact on SEO
Website security using the HTTPS protocol is one of the important ranking factors in search engines.
HTTPS is a secure protocol for transferring data between the user’s browser and the website server that uses SSL/TLS encryption.
Using HTTPS not only guarantees the security of users’ information but also shows search engines that your website is trustworthy.
Google prioritizes websites that use HTTPS and ranks them higher.
To enable HTTPS, you must obtain an SSL/TLS certificate from a Certificate Authority and install it on your server.
After installing the certificate, make sure that all your website pages are accessible via HTTPS and that there is no Mixed Content on your pages.
Google gives priority to websites with SSL (HTTPS) certificates.
Ensure the security of your website by installing an SSL certificate and moving from HTTP to HTTPS.
By implementing HTTPS, protect sensitive information such as passwords and credit card information that is transferred between users’ browsers and your server.
Use a valid SSL certificate from a Certificate Authority (CA) and install it correctly on your server.
Optimizing URL Structure for SEO
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### Optimizing URL Structure for SEO
URL structure is an important aspect of technical SEO that can have a significant impact on your website ranking.
Optimized URLs should be short, descriptive, and include relevant keywords.
Long and complex URLs may be difficult for users and search engines, resulting in a decrease in your website ranking.
It is better to use static URLs instead of dynamic URLs, as static URLs are usually shorter and easier to understand.
Also, avoid using uppercase letters, spaces, and special characters in URLs and instead use hyphens (-) to separate words.
The URL structure should be logical and hierarchical and help users and search engines easily understand your website content.
URL structure has a significant impact on SEO and usability.
Make your URLs clear, concise, and rich in keywords.
Design your URLs with a logical and hierarchical structure.
Avoid using unnecessary characters and parameters in your URLs.
Use hyphens (-) to separate words in URLs.
XML Sitemap and Robots.txt
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### XML Sitemap and Robots.txt
An XML sitemap is a file that contains a list of all your website pages and helps search engines easily find and index all your website pages.
Submitting an XML sitemap to Google Search Console helps Google crawl your website faster and more efficiently.
The Robots.txt file is a text file that instructs search engines not to crawl certain pages of your website.
Using the Robots.txt file, you can prevent search engines from crawling unnecessary or duplicate pages and direct their crawl resources to more important pages.
Make sure your XML sitemap is up-to-date and includes all important pages of your website, and that your Robots.txt file is configured correctly and does not prevent search engines from crawling important pages.
An XML sitemap helps search engines index your website.
A Robots.txt file tells search engines which parts of your site to crawl or not index.
Create and submit your XML sitemap regularly to include all important pages.
Configure your robots.txt file correctly to prevent search engines from crawling duplicate content or unnecessary pages.
“`html
File
Description
XML Sitemap
List of all website pages
Robots.txt
Instructions for crawling
“`
Using Structured Data
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### Using Structured Data
Structured data helps search engines better understand and display your website content.
By using structured data, you can provide important information such as article title, author, publication date, rating, and reviews to search engines and enable them to display Rich Snippets in search results.
Rich snippets can increase your website’s click-through rate (CTR) and, as a result, attract more traffic.
To use structured data, you can use different formats such as JSON-LD, Microdata, and RDFa.
JSON-LD is one of the most popular formats due to its ease of use and high readability.
Make sure your structured data is accurate and up-to-date and matches your website content.
Schema Markup helps search engines better understand your content.
Add it to your HTML to enable rich search results and improve visibility.
Use Schema.org to find the right types of markup for your content.
Validate your structured data using Google’s Rich Results Test tool.
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Fixing Crawl Errors
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### Fixing Crawl Errors
Crawl errors show search engines that they have encountered problems while crawling your website.
These errors can include 404 errors (page not found), 500 errors (server error), Redirect Errors, and Access Errors.
Fixing crawl errors is of paramount importance, as these errors can prevent your website pages from being indexed and, as a result, reduce its ranking in search results.
To identify crawl errors, you can use Google Search Console.
Google Search Console provides a report of all crawl errors detected on your website.
After identifying the errors, you must fix them.
For example, if you encounter a 404 error, you should restore the page or create a 301 redirect to the related page.
Monitoring crawl errors and fixing them helps search engines crawl and index your site effectively.
Regularly check crawl errors in Google Search Console and fix them.
Correct 404 pages by implementing 301 redirects to the corresponding pages.
Make sure your server is configured correctly to fix 500 errors.
Continuous Monitoring and Improvement of Technical SEO
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### Continuous Monitoring and Improvement of Technical SEO
Technical SEO is an ongoing process and requires continuous monitoring and improvement.
To ensure that your website is technically optimized, you should regularly monitor its performance and make the necessary changes.
You can use various tools such as Google Analytics, Google Search Console, and SEO Tools to monitor your website’s performance.
Google Analytics provides you with information about website traffic, user behavior, and conversion rates.
Google Search Console provides you with information about website performance in search results, crawl errors, and security issues.
SEO tools can also help you identify optimization opportunities and fix technical SEO issues.
By continuously monitoring and improving technical SEO, you can improve your website ranking in search results and attract more traffic. SEO is a long-term investment.
Technical SEO is not a one-time task, but an ongoing process.
Regularly monitor your website performance and make changes as needed.
Monitor your website traffic using Google Analytics and track user behavior.
Use Google Search Console to track your website performance in search and fix technical issues.
#### Frequently Asked Questions
| Question | Answer |
|—|—|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO involves optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter into search engines. The correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it in relevant searches. |
| What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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#### Resources
[Aparat Technical SEO Training](https://www.aparat.com/v/eJt0x) (nofollow), [What is Technical SEO? Virgool](https://vrgl.ir/A2aNf) (nofollow), [Technical SEO in 20 Minutes YouTube](https://www.youtube.com/watch?v=4gYJk9s_V8A) (nofollow), [Faraz Network Technical SEO](https://faraznetwork.com/seo-technical/) (nofollow)
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