What is Technical SEO and Why is it Important?
What is Technical SEO and Why is it Important?
Technical SEO is a set of activities performed to improve the technical aspects of a website so that search engines like Google can easily find, crawl, and index the site’s content.
Unlike On-Page SEO, which focuses on content and keyword optimization, Technical SEO deals with the site’s infrastructure and architecture.
A site with great content but serious technical issues cannot achieve a good ranking in search results.
The importance of #Technical_SEO stems from helping search engines better understand your site.
When Google can easily crawl and index your site, you will have a greater chance of appearing in search results.
In other words, Technical SEO provides the foundation for a successful SEO strategy.
Without a strong technical foundation, other SEO efforts may not achieve the desired results.
Some key aspects of Technical SEO include:
- Page loading speed
- Crawlability and Indexability
- URL structure
- Responsive Design
- Site Security (HTTPS)
- Using Schema Markup
By improving these aspects, you can show search engines that your site is reliable, user-friendly, and high-quality, which ultimately leads to improved ranking and increased organic traffic.
Remember, SEO is an ongoing process, and Technical SEO also requires regular review and updates.
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Reviewing and Improving Web Page Loading Speed
Reviewing and Improving Web Page Loading Speed
Page loading speed is one of the most important ranking factors in Google.
Users expect web pages to load quickly, and even a few seconds of delay can lead to site abandonment and a decrease in conversion rate.
Google also places great importance on loading speed and penalizes slow sites.
To check page loading speed, you can use various tools such as Google PageSpeed Insights and GTmetrix.
These tools show you which parts of your site are causing slowdowns and provide solutions for improvement.
Some of the main solutions for improving page loading speed include:
- Image optimization: Compressing images and using appropriate formats (like WebP) can reduce file sizes.
- Browser caching activation: By using browser cache, static files (like images and CSS) are stored in the user’s browser and load faster on subsequent visits.
- Code optimization: Removing extra code and compressing CSS and JavaScript files can reduce file sizes.
- Using CDN: A Content Delivery Network (CDN) helps you deliver your site’s content from various servers worldwide, which reduces latency and increases loading speed.
- Choosing suitable hosting: Selecting quality hosting with sufficient resources can significantly impact site loading speed.
Optimizing page loading speed not only helps improve SEO ranking but also enhances user experience and increases customer satisfaction.
SEO requires special attention to this section.
Optimizing URL Structure and Internal Links
Optimizing URL Structure and Internal Links
URL structure and internal links are two important elements in technical SEO that can significantly impact crawlability and search engine understanding of the site.
A proper URL structure should be simple, clear, and relevant to the page’s content.
Internal links also help search engines discover different pages of the site and understand the connections between them.
URL Structure
- Use relevant keywords in the URL.
- Keep URLs short and concise.
- Use hyphens (-) instead of underscores (_) to separate words.
- Use lowercase letters.
- Avoid using too many parameters in the URL.
Internal Links
- Link to important and relevant pages on your site.
- Use descriptive and relevant Anchor Text.
- Place internal links within the main body of the content.
- Avoid creating too many links on one page.
| Feature | Description |
|---|---|
| URL Structure | Simple, clear, content-relevant |
| Internal Links | Connecting relevant pages, appropriate anchor text |
By optimizing URL structure and internal links, you can help search engines better understand your site and achieve a better ranking in search results.
SEO has a significant impact on website ranking and must be paid close attention to.
It is important that URLs are optimized.
Importance of Responsive Design in SEO
Importance of Responsive Design in SEO
Responsive Design means designing a website in a way that automatically adapts to the screen size of various devices (such as mobile phones, tablets, and computers).
Given the increasing use of mobile phones for internet searches, responsive design has become a necessity for SEO.
Google gives more importance to websites with responsive design and shows them higher in mobile search results.
Furthermore, responsive design also improves user experience and increases customer satisfaction.
Some benefits of responsive design include:
- Improved ranking in mobile search results
- Improved user experience across different devices
- Reduced Bounce Rate
- Increased conversion rate
- Easier content management
To ensure your site has a responsive design, you can use Google’s Mobile-Friendly Test tool.
This tool shows you whether your site is optimized for mobile phones.
Mobile SEO is highly important.
Google likes and values responsive SEO.
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Securing the Site with HTTPS and SSL Certificate
Securing the Site with HTTPS and SSL Certificate
HTTPS is a security protocol that encrypts communication between the user’s browser and the web server.
Using HTTPS protects sensitive information such as passwords and credit card details from hackers.
An SSL certificate is a digital certificate that verifies the website’s identity and enables the use of HTTPS.
Google gives more importance to websites that use HTTPS and shows them higher in search results.
Furthermore, using HTTPS shows users that your site is secure and trustworthy, which increases customer confidence and satisfaction.
To enable HTTPS, you need to purchase an SSL certificate and install it on your server.
After installing the SSL certificate, you need to configure your site settings so that all traffic is transferred via HTTPS.
SEO is directly linked to security.
Some benefits of using HTTPS include:
- Improved ranking in search results
- Increased security of user information
- Increased customer trust
- Compliance with legal requirements
Using Schema Markup for Better Content Understanding
Using Schema Markup for Better Content Understanding
Schema Markup is a markup language that helps search engines better understand the content of web pages.
By using Schema Markup, you can provide information such as author name, publication date, product rating, and other relevant details to search engines.
Google uses Schema Markup to display Rich Snippets in search results.
Rich Snippets can increase the click-through rate (CTR) and attract more traffic to your site.
SEO performs better with the help of Schema.
To use Schema Markup, you need to add the relevant codes to your pages’ HTML.
You can use the Schema Markup Generator tool to create Schema codes.
Some types of Schema Markup include:
- Article: For news articles and weblogs
- Product: For product pages
- Review: For user reviews
- Event: For events
- Recipe: For cooking recipes
- Organization: For company information
By using Schema Markup, you can help search engines better understand your site’s content and achieve a better ranking in search results.
SEO is better seen with rich information.
Optimizing robots.txt File and XML Sitemap
Optimizing robots.txt File and XML Sitemap
The robots.txt file is a text file that tells search engines which pages of the site should not be crawled.
The XML sitemap is a text file that provides search engines with a list of all important pages on the site.
Optimizing the robots.txt file and XML sitemap helps search engines better crawl and index your site.
By optimizing these two files, you can prevent the crawling of unnecessary pages and ensure that search engines find all important pages on your site.
SEO and proper crawling are related.
robots.txt file
- Avoid blocking important pages.
- Block duplicate and low-value pages.
- Specify the XML sitemap path in the robots.txt file.
XML Sitemap
- Include all important pages of the site in the XML sitemap.
- Submit the XML sitemap to Google Search Console.
- Update the XML sitemap regularly.
| File | Description | Key Points |
|---|---|---|
| robots.txt | Control search bot access | Do not block important pages, specify sitemap path |
| XML Sitemap | List of important site pages | Includes all important pages, submit to Google Search Console, regular updates |
By optimizing the robots.txt file and XML sitemap, you can help search engines better crawl and index your site and achieve a better ranking in search results.
SEO is a time-consuming process.
Fixing Crawl Errors in Google Search Console
Fixing Crawl Errors in Google Search Console
Google Search Console is a free tool from Google that helps you monitor your site’s performance in search results.
One of the most important sections of Google Search Console is the Crawl Errors report.
This report shows you what problems search engines encountered while crawling your site.
SEO requires fixing these errors.
Fixing crawl errors helps search engines fully crawl and index your site and achieve a better ranking in search results.
Some of the most common crawl errors include:
- 404 Not Found: Page not found
- 500 Internal Server Error: Server error
- Redirect Error: Redirect error
- Blocked by robots.txt: Blocked by robots.txt file
To fix these errors, you must first identify their cause and then take the necessary actions.
For example, if you encounter a 404 Not Found error, you should create the page or create a 301 redirect to a relevant page.
SEO and error fixing are directly related.
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Optimizing Site for Voice Search
Optimizing Site for Voice Search
With the increasing use of voice assistants like Siri, Alexa, and Google Assistant, voice search has become a growing trend.
Optimizing a site for voice search means optimizing content to answer users’ questions during voice searches.
Voice SEO has a bright future.
To optimize your site for voice search, you should pay attention to the following:
- Use Long-Tail Keywords.
- Answer common user questions.
- Write your content in conversational language.
- Improve page loading speed.
- Optimize your site for mobile.
By optimizing your site for voice search, you can attract more traffic to your site and achieve a better ranking in search results.
SEO and the digital world are changing.
Continuous Monitoring and Analysis of Technical SEO Performance
Continuous Monitoring and Analysis of Technical SEO Performance
Technical SEO is an ongoing process and requires regular monitoring and analysis.
You should regularly check your site’s performance in various areas such as page loading speed, crawlability and indexability, and crawl errors, and take necessary actions if needed.
SEO requires continuous monitoring.
You can use various tools such as Google Analytics and Google Search Console to monitor and analyze your site’s technical SEO performance.
These tools provide you with useful information about site traffic, keywords, crawl errors, and other important aspects of SEO.
SEO and analysis are two sides of the same coin.
By continuously monitoring and analyzing technical SEO performance, you can quickly identify and fix problems and ensure your site is always optimized for search engines.
SEO means continuous improvement.
FAQ
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO involves optimizing the technical aspects of a website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking improvement of a site, especially if they are from reputable sites. |
| What impact does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase user time on site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Sources
Comprehensive Guide to Technical SEO Hamyar WordPress
Technical SEO Training Mihan Panel
Technical SEO Tips Rahkar
Technical SEO SeoSatt
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