What is Technical SEO and Why Does It Matter?
What is Technical SEO?
#Technical SEO is a crucial aspect of website optimization for search engines like Google.
Unlike content SEO and off-page SEO, technical SEO focuses on improving the technical aspects of a website to ensure that search engines can easily crawl, index, and understand the site.
The main goal of technical SEO is to create a strong foundation for your overall SEO strategy.
In fact, technical SEO refers to the set of actions taken to improve the crawlability, indexability, and understandability of a website’s content by search engines.
These actions include optimizing the site structure, page loading speed, mobile compatibility, using structured data, creating an XML sitemap, and fixing technical errors.
SEO is not just about producing great content; how it is presented to search engines is also very important.
The Importance of Technical SEO
The importance of technical SEO stems from the fact that without a technically optimized website, even the best content may not rank well in search results.
Search engines like Google prefer websites that are fast, secure, and accessible.
A website with strong technical SEO provides a better user experience, which in turn has a positive impact on SEO rankings.
SEO in general helps your website to be more visible and accessible to users.
In addition, technical SEO helps search engines better understand your content.
By using structured data, XML sitemaps, and other techniques, you can provide search engines with accurate information about your website’s content and increase your chances of ranking in search results.
In short, technical SEO is an essential investment for any website looking to increase traffic and improve rankings in search results.
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Checking and Fixing Site Crawling Errors
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What is Crawling and Why is it Important?
Crawling is the process performed by search engine bots to discover and examine website pages.
If search engine bots cannot properly crawl your website, your content will not be indexed and will not appear in search results.
Therefore, ensuring that your website is crawlable is of utmost importance.
Google Search Console is a free tool that allows you to check how Google crawls your website.
Crawling problems can arise from various factors, including the robots.txt file, server errors, broken links, and complex site structure.
To fix these problems, you must first identify them and then take action to correct them.
For example, if the robots.txt file prevents crawling of important pages on your website, you should edit it to allow search engine bots access to these pages.
Tools for Checking Crawling Errors
There are various tools for checking website crawling errors.
Google Search Console is one of the best and most common of these tools.
This tool provides you with detailed information about crawling errors, unindexed pages, and other technical problems with your website.
Also, other tools like Screaming Frog and Sitebulb can help you identify and fix crawling errors.
These tools provide a comprehensive report of technical problems by completely crawling your website.
In addition to using these tools, you can also manually check your website.
For example, you can use the site: command in Google to check the indexed pages of your website and ensure that all important pages are indexed.
You can also identify server errors and other technical issues by checking server logs.
In general, checking and fixing crawling errors is an ongoing process that should be done regularly to ensure that your website is indexed correctly by search engines.
The goal is to improve #SEO and increase site traffic.
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Optimizing Page Loading Speed
Why is Page Loading Speed Important?
Page loading speed is a key factor in user experience and SEO ranking.
Users expect website pages to load quickly, and if a page takes too long to load, the likelihood of a user leaving the site increases.
Google also considers page loading speed as an important ranking factor, and websites with faster loading speeds rank better in search results.
PageSpeed Insights is a tool from Google that helps you check the loading speed of your website pages.
In addition, page loading speed also affects conversion rates.
A faster website can increase conversion rates, as users are more likely to stay and make a purchase or sign up on a website that loads quickly.
Therefore, optimizing page loading speed is a valuable investment for any website.
Techniques for Optimizing Loading Speed
There are various techniques for optimizing page loading speed, including:
- Image Optimization Reducing image size without sacrificing quality can have a big impact on page loading speed.
Use optimized image formats like WebP and optimize images using image compression tools. - Enabling Gzip Compression Gzip compression can reduce the size of HTML, CSS, and JavaScript files and increase page loading speed.
- Using a CDN A CDN (Content Delivery Network) can store your website’s content on different servers around the world and increase page loading speed for users in different parts of the world.
- Reducing HTTP Requests Every HTTP request to the server takes time, and by reducing the number of HTTP requests, you can increase page loading speed.
To do this, you can combine CSS and JavaScript files and use sprite images. - Code Optimization Optimizing HTML, CSS, and JavaScript code can reduce file sizes and increase page loading speed.
By implementing these techniques, you can significantly improve your website’s page loading speed and provide a better user experience.
This improvement will ultimately lead to higher #SEO rankings and attract more traffic.
| Metric | Description |
|---|---|
| First Contentful Paint (FCP) | Measures the time when the first content element (image, text, etc.) is displayed to the user. |
| Largest Contentful Paint (LCP) | Measures the time when the largest content element is displayed to the user. |
| Cumulative Layout Shift (CLS) | Measures the amount of unexpected page element shifting during loading. |
Improving Site Structure and Internal Linking
The Importance of Site Structure
Site structure plays an important role in technical SEO.
A logical and organized site structure helps search engines easily discover and index your website pages.
Also, a good site structure improves user experience and helps users easily access the information they need.
An ideal site structure should include clear categories and appropriate internal links.
Site structure directly affects site usability and SEO.
An inappropriate site structure can lead to problems such as orphan pages, broken links, and duplicate content, all of which can negatively impact SEO rankings.
Therefore, designing and implementing a proper site structure is of great importance.
Internal Linking Strategy
Internal linking refers to creating links between different pages of your website.
Internal linking helps search engines understand the relationship between your website pages and determine the importance of each page.
Also, internal linking helps users easily navigate your website and learn more.
This method is one of the most important #SEO internal techniques.
To create an effective internal linking strategy, you should pay attention to the following:
- Link to Related Pages Links should point to pages that are directly related to the content of the current page.
- Use Appropriate Link Text The anchor text should be descriptive and relevant to the content of the page you are linking to.
- Avoid Too Many Links Too many links on a page can confuse users and search engines.
- Use Follow and Nofollow Links Determine which links should be follow and which links should be nofollow.
By implementing an effective internal linking strategy, you can improve your site structure, increase user experience, and improve your SEO ranking.
Internal linking helps improve #SEO rankings and increase site traffic.
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Mobile Optimization (Mobile-First Indexing)
What is Mobile-First Indexing?
Mobile-First Indexing is an approach in which Google uses the mobile version of your website for indexing and ranking.
This means that if your website is not optimized for mobile, your SEO ranking may decrease.
Given that more than half of web traffic comes from mobile devices, optimizing for mobile is of utmost importance.
By using Mobile-First Indexing, Google prefers websites that provide a good user experience on mobile devices.
Mobile-First Indexing means that Google prioritizes the mobile version of your site.
To ensure that your website is ready for Mobile-First Indexing, you should pay attention to the following:
- Responsive Design Your website should have a responsive design to display correctly on different devices.
- Loading Speed Page loading speed on mobile devices should be high.
- Usability Your website should be usable on mobile devices, and users should be able to easily access the information they need.
- Consistent Content The content of the mobile version and the desktop version of your website should be the same.
Mobile Compatibility Test
Google provides a tool for testing your website’s compatibility with mobile.
Using this tool, you can check that your website is displayed correctly on mobile devices and identify potential problems.
You can also use other tools like Lighthouse to check the performance of your website on mobile devices.
Testing mobile compatibility helps you ensure a good user experience on mobile devices and maintain your SEO ranking.
Using Structured Data (Schema Markup)
What is Structured Data?
Structured data (Schema Markup) is code that helps search engines better understand your website’s content.
By using structured data, you can provide search engines with accurate information about your content, such as the type of content, author, publication date, and so on.
This information helps search engines correctly index your content and display it in search results.
Structured data helps Google better understand your site’s content and improve site ranking.
Using structured data can lead to the display of Rich Snippets in search results.
Rich snippets display additional information alongside the page title and description, such as ratings, prices, and images.
Displaying rich snippets can increase click-through rates (CTR) and attract more traffic to your website.
Types of Schema Markup
There are different types of Schema Markup that you can use for different content, including:
- Article For news articles and blogs
- Product For product pages
- Recipe For cooking instructions
- Event For events
- LocalBusiness For local businesses
To use Schema Markup, you can use various tools like Schema Markup Generator.
These tools help you easily generate Schema Markup code and add it to your website.
You can also use Google Search Console to check for and fix potential errors in your Schema Markup.
By using structured data correctly, you can improve your #SEO ranking and attract more traffic to your website.
#SEO and the use of structured data are a powerful combination.
Creating and Optimizing an XML Sitemap
What is an XML Sitemap?
An XML sitemap is a file that contains a list of all the important pages on your website.
This file helps search engines easily discover and index all pages of your website.
An XML sitemap acts as a roadmap for search engines and helps them better understand the structure of your website.
XML Sitemaps is a tool that helps you create your XML sitemap.
Creating and optimizing an XML sitemap is an important step in technical SEO.
By providing an XML sitemap to search engines, you can ensure that all the important pages of your website are indexed and displayed in search results.
Without an XML sitemap, search engines may not be able to discover some of your website’s pages, and this can negatively impact your SEO ranking.
How to Create and Optimize an XML Sitemap
To create an XML sitemap, you can use various tools like XML-Sitemaps.com.
These tools help you easily generate your XML sitemap.
After creating the XML sitemap, you need to register it in Google Search Console so that Google can access it.
You should also regularly update your XML sitemap to reflect changes to your website.
When creating an XML sitemap, you should pay attention to the following:
- Include All Important Pages The XML sitemap should include all the important pages of your website, including main pages, category pages, and product pages.
- Avoid Duplicate Pages The XML sitemap should not include duplicate pages.
- Prioritize Pages You can set the priority of each page in the XML sitemap.
- Regular Updates The XML sitemap should be updated regularly to reflect changes to your website.
| Tag | Description |
|---|---|
| <url> | The main tag that contains information for each URL in the sitemap. |
| <loc> | The URL address of the page. This tag is required. |
| <lastmod> | The date of the last page change. |
| <changefreq> | The frequency of page changes. Values such as always, hourly, daily, weekly, monthly, yearly, never. |
| <priority> | The priority of the page relative to other pages on the site. A value between 0.0 and 1.0. |
By creating and optimizing an XML sitemap, you can help search engines properly index your website and improve your #SEO ranking.
#SEO improves by creating an XML sitemap.
Managing Redirects
What is a Redirect and Why is it Important?
A redirect is a method for directing users and search engines from one URL to another URL.
Redirects are used in various cases, including:
- Changing the URL If you have changed the URL of a page, you should use a redirect to direct users and search engines to the new URL.
- Merging Websites If you have merged two websites, you should use a redirect to direct users and search engines from the URLs of the old website to the URLs of the new website.
- Fixing Error 404 If a page on your website has been deleted, you should use a redirect to direct users and search engines to another related page.
Properly managing redirects is an important step in technical SEO.
Incorrect redirects can lead to problems such as 404 errors, loss of SEO ranking, and inappropriate user experience.
Therefore, you must carefully manage redirects and avoid creating redirect chains and redirect loops.
Redirects play an important role in maintaining #SEO rankings.
Types of Redirects
There are different types of redirects, including:
- 301 Redirect A 301 redirect is a permanent redirect that tells search engines that the URL of a page has been permanently changed.
- 302 Redirect A 302 redirect is a temporary redirect that tells search engines that the URL of a page has been temporarily changed.
- 307 Redirect A 307 redirect is a temporary redirect similar to a 302 redirect, but it tells search engines that the request method should be preserved.
In most cases, you should use a 301 redirect to change the URL of pages.
A 301 redirect tells search engines that the URL of a page has been permanently changed and that all the SEO value of the old page is transferred to the new page.
By properly managing redirects, you can maintain your SEO ranking and provide a better user experience.
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Fixing Duplicate Content Issues
What is Duplicate Content and Why is it Harmful?
Duplicate content refers to content that exists on multiple different URLs within a website or across different websites.
Duplicate content can create serious problems for SEO because search engines cannot determine which version of the content is original and should be displayed in search results.
This can lead to a decrease in SEO ranking, loss of traffic, and wasted SEO budget.
Duplicate content can damage a site’s ranking in search engines.
Search engines usually select one version of duplicate content as the original and filter out the other versions.
However, this process may not be done correctly, and the wrong version of the content may be displayed in search results.
In addition, the presence of duplicate content can cause search engines to spend less time crawling and indexing the unique pages of your website.
Methods to Fix Duplicate Content Issues
There are various methods to fix duplicate content issues, including:
- 301 Redirect If duplicate content exists on multiple URLs, you can use a 301 redirect to direct users and search engines from the duplicate URLs to the original URL.
- Canonical Tag The canonical tag is an HTML tag that tells search engines which version of a page is the original.
By using the canonical tag, you can help search engines identify duplicate content and display the original version in search results. - Noindex Tag If you don’t want a page to appear in search results, you can use the Noindex tag.
By using the Noindex tag, you can prevent search engines from indexing duplicate pages. - Changing Content The best way to fix duplicate content issues is to create unique and high-quality content.
If the content of a page is duplicate, you can rewrite it or create new content.
By fixing duplicate content issues, you can improve your SEO ranking and attract more traffic to your website.
#SEO improves by fixing duplicate content issues.
Improve your #SEO by managing duplicate content.
Website Security with HTTPS
What is HTTPS and Why is it Important?
HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol for transferring data between a website and a user’s browser.
HTTPS uses SSL/TLS encryption to protect data from eavesdropping and manipulation.
Using HTTPS is an important step in technical SEO because Google prefers websites that use HTTPS.
HTTPS improves site security and ranking.
In addition, using HTTPS assures users that their information is transmitted in a secure environment.
This can increase users’ trust in your website and increase conversion rates.
Websites that do not use HTTPS may be displayed in browsers with a security warning, which can reduce visits and lose customers.
So #SEO and site security are closely related.
How to Migrate a Website to HTTPS
To migrate your website to HTTPS, you need to obtain an SSL/TLS certificate and install it on your server.
SSL/TLS certificates can be obtained from various companies and have different prices.
After installing the SSL/TLS certificate, you need to configure your website to use HTTPS.
This is usually done by editing the .htaccess file.
You also need to update all internal links on your website to use HTTPS.
If you are using a CDN, you must also configure your CDN to use HTTPS.
After completing the migration to HTTPS, you should test your website to make sure that everything is working correctly and that there are no problems.
By migrating your website to HTTPS, you can improve your website’s security, increase your SEO ranking, and gain users’ trust.
This helps to improve the #SEO of the site.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results, such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemap, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter in search engines. Using relevant keywords correctly and purposefully in site content and elements helps search engines understand the subject of your page and display it for related searches. |
| What is a Backlink and why is it important? | A backlink or incoming link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites to search engines and play an important role in the credibility and increase of the site’s ranking, especially if they are from reputable sites. |
| What is the impact of high-quality content on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps to improve ranking, reduce Bounce Rate, and increase the time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and search engines prefer them. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Sources
What is Technical SEO and Why is it Important?
,What is Technical SEO? A Comprehensive Guide to Technical Site SEO
,What is Technical SEO and Why is it Important?
,What is Technical SEO? (Technical SEO) Technical SEO Training in 2024
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