What is Technical SEO and Why Is It Important?
What is Technical SEO and Why Is It Important?
Technical SEO is a crucial part of the search engine optimization (SEO) process that focuses on the technical aspects of a website.
Unlike On-Page SEO, which is related to content and keywords, and Off-Page SEO, which deals with link-building and branding, Technical SEO ensures that search engines can easily #crawl, #index, and #understand your website.
In other words, Technical SEO provides the foundation for other SEO strategies to operate effectively.
The importance of Technical SEO lies in the fact that without it, even the best content may not be visible in search results.
A website with strong Technical SEO is more likely to achieve higher rankings and receive more organic traffic.
SEO means promoting a site in a completely principled and planned manner. In today’s competitive world, Technical SEO is an essential tool for online success.
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Most Important Technical SEO Factors in 2024
Most Important Technical SEO Factors in 2024
In 2024, search engine algorithms have become more complex, and Technical SEO factors more diverse.
Some of the most important factors include website loading speed, crawlability and indexability, proper URL structure, use of structured data (Schema Markup), mobile-friendliness, website security (HTTPS), Sitemap optimization, and robots.txt file.
Each of these factors plays a significant role in website ranking, and ignoring them can lead to a decrease in organic traffic.
We will examine each of these factors in detail below.
The importance of these factors is such that site SEO is heavily dependent on them.
Optimizing SEO and site ranking heavily relies on adhering to these points.
Optimizing Website Loading Speed; The Key to Better User Experience
Optimizing Website Loading Speed; The Key to Better User Experience
Website loading speed is one of the most important ranking factors.
Users expect websites to load quickly, and delays in loading can lead to site abandonment and reduced conversion rates.
To optimize website loading speed, you can use various methods such as image optimization, reducing code size (HTML, CSS, JavaScript), using a CDN (Content Delivery Network), enabling browser caching, and choosing suitable hosting.
Additionally, various tools like Google PageSpeed Insights and GTmetrix are available for analyzing site speed and providing optimization suggestions.
In fact, site speed can significantly improve SEO.
This is an important point for SEO.
| Factor | Effect on Speed |
|---|---|
| Image Optimization | Significant reduction in page size |
| Reducing Code Size | Improved server response time |
| Using CDN | Faster loading of resources from locations closer to the user |
| Enabling Browser Caching | Faster re-loading |
Proper URL Structure; A Guide for Search Engines
Proper URL Structure; A Guide for Search Engines
Proper URL structure plays an important role in SEO.
Clean, concise, and descriptive URLs help search engines understand the page content.
Avoid using long, complex URLs containing many parameters.
It is better for URLs to contain keywords relevant to the content and have a logical structure.
For example, a suitable URL for an article on Technical SEO could be: example.com/seo-technical.
And the site structure has a significant impact on SEO.
Also, using hyphens (-) instead of underscores (_) in URLs is recommended.
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Structured Data (Schema Markup); A Common Language with Search Engines
Structured Data (Schema Markup); A Common Language with Search Engines
Structured data (Schema Markup) is code added to web pages to provide more information about the content to search engines.
By using Schema Markup, you can inform search engines about information such as content type (article, product, event, etc.), author, publication date, user ratings, and so on.
This information can help display your website better in search results and increase the click-through rate (CTR).
Schema Markup helps search engines better understand page content and display relevant information to users. It is, in fact, a type of advanced SEO.
Mobile-Friendliness; An Undeniable Necessity in Today’s World
Mobile-Friendliness; An Undeniable Necessity in Today’s World
Given the increasing use of mobile phones for internet searches, website mobile-friendliness is a necessity.
A website that is not optimized for mobile devices provides a poor user experience and loses its ranking in search results.
To make a website mobile-friendly, you should use responsive design, set appropriate font sizes and button sizes, use optimized images, and avoid displaying intrusive advertisements on mobile devices.
Google uses Mobile-First Indexing, meaning the mobile version of your website is considered for ranking.
Therefore, one of the most important parts of SEO is making the site mobile-friendly.
SEO means optimization for all devices.
Website Security (HTTPS); Building Trust and Protecting User Information
Website Security (HTTPS); Building Trust and Protecting User Information
Using the HTTPS protocol is essential for website security.
HTTPS encrypts information between the user’s browser and the website server, preventing unauthorized access to data.
Google gives better rankings to HTTPS websites, and users also trust HTTPS websites more.
To enable HTTPS, you need to obtain and install an SSL certificate for your website.
This plays an important role in SEO and also increases site credibility.
| Benefits | Description |
|---|---|
| Enhanced Security | Prevents eavesdropping by hackers |
| Increased Credibility | Increases user trust in the site |
| Improved Ranking | Achieves a better ranking in search results |
| Improved SEO | Direct impact on ranking |
Sitemap Optimization; A Guide for Search Engine Crawling
Sitemap Optimization; A Guide for Search Engine Crawling
A Sitemap is a file that provides a list of all your website’s pages to search engines.
By providing a Sitemap, you help search engines easily find and index all your website’s pages.
The Sitemap should be regularly updated to reflect new changes on the website.
To create a Sitemap, you can use various online tools.
Additionally, you can register your Sitemap in Google Search Console so that Google is aware of its existence.
This is one of the best ways to improve SEO.
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The robots.txt File; Controlling Search Engine Access to Different Parts of the Site
The robots.txt File; Controlling Search Engine Access to Different Parts of the Site
The robots.txt file is a text file that tells search engines which parts of your website they are allowed to access and which they are not.
By using the robots.txt file, you can prevent unnecessary pages, such as admin pages, duplicate pages, and test pages, from being crawled and indexed.
This helps optimize search engine crawl budget and ensures that important pages of your website are correctly indexed.
Be sure to check that your robots.txt file is correctly configured, as incorrect configuration can lead to your entire website not being indexed.
The robots.txt file helps Google better understand and index the site, resulting in improved site SEO.
Technical SEO Tools; A Guide to Evaluating and Improving Site Performance
Technical SEO Tools; A Guide to Evaluating and Improving Site Performance
Technical SEO tools help you evaluate your website’s technical performance and identify potential issues.
Various tools are available for Technical SEO, including Google Search Console, Google PageSpeed Insights, GTmetrix, Screaming Frog SEO Spider, and SEMrush.
Using these tools, you can identify site loading speed, crawlability and indexability issues, broken links, mobile-friendliness problems, and other technical issues, and take action to resolve them.
Overall, site SEO is much easier with tools, and site SEO is performed effectively.
SEO is a time-consuming process, but using these tools reduces this time.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process for increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results, such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO involves optimizing elements within the website, such as keywords, title tags, meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand your page’s topic and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play a crucial role in the credibility and ranking improvement of a site, especially if they come from reputable sites. |
| What impact does quality content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites offer a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
What is Technical SEO? Complete Guide to Technical SEO
Technical SEO Checklist 2024; 18 Items to Improve Site SEO
Complete Technical SEO Training | 0 to 100 Technical Site SEO
What is Technical SEO? Training and Important Tips for Technical SEO
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