What is Technical SEO and Why is it Important?

Technical SEO is a vital part of search engine optimization (SEO) that focuses on the technical aspects of your website. Its goal is to ensure that search engine bots like Google (https://www.google.com) can easily crawl, index, and understand your website. In fact, technical SEO provides a strong foundation for other SEO efforts such as content SEO and off-page SEO. Without a technically healthy website, even the best content cannot achieve high rankings. SEO (https://en.wikipedia.org/wiki/Search_engine_optimization) actually means website optimization. Website optimization for search engines (https://en.wikipedia.org/wiki/Search_engine) is for ranking and increasing site visibility. Therefore, SEO is an important part of online marketing. If your site has technical issues, you will miss out on many opportunities.

The importance of technical SEO is that it helps search engines properly understand your content and determine its value. A technically well-optimized website offers a better user experience, has faster loading speeds, and is optimized for mobile. All these factors contribute to improving your website’s ranking in search results. SEO helps you get a better ranking in Google.

In 2024, technical SEO has gained more importance as search engines constantly update their algorithms. To stay in this competition, you need to be aware of the latest techniques and best practices in technical SEO. SEO (https://moz.com/learn/seo/technical-seo) helps you achieve the best position.

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Reviewing and Fixing Crawl Errors

Crawl errors are problems that prevent search engine bots from accessing your website pages. These errors can seriously impact your website’s ranking, as search engines cannot index your content. To identify these errors, you can use various tools such as Google Search Console.

In Google Search Console, go to the ‘Coverage’ section to view a list of crawl errors. These errors typically include 404 errors (page not found), server errors (5xx), and redirect errors. Once errors are identified, you must fix them. For example, if you have a 404 error, you should restore the page or create a 301 redirect to a relevant page. This tells search engines that the page has moved to a new address.

Fixing crawl errors is an ongoing process. Regularly check your website and ensure there are no new errors. Also, make sure your robots.txt file is correctly configured and does not block access for search engine bots. SEO helps you find site errors.

Optimizing your website with this can greatly help you in SEO.

Optimizing URL Structure and Internal Links

Your website’s URL structure should be clear, concise, and contain relevant keywords. Long and complex URLs are difficult for search engines and users to understand. For example, instead of using a URL like `example.com/page?id=12345`, use a URL like `example.com/technical-seo-article`. This URL is not only more search-engine-friendly but also helps users understand the page’s topic.

Internal links play an important role in SEO. They help search engines understand your website’s structure and identify important pages. Additionally, internal links help users navigate your website easily and discover more content. When creating internal links, use relevant and descriptive anchor text. For example, instead of using the anchor text ‘Click here’, use ‘Comprehensive Technical SEO Guide’.

Internal links help improve user experience and increase user dwell time on the site. This helps with site SEO.

URL Optimization Table:
URL Feature | Recommendation
— | —
Length | Short and concise
Keywords | Include relevant keywords
Structure | Logical and readable
Characters | Use hyphens (-) instead of underscores (_)

Optimizing Page Loading Speed (Page Speed)

Page loading speed is one of the most important factors in SEO and user experience. Users expect web pages to load quickly, and if a page takes too long, users are very likely to leave it and go to another website. Furthermore, Google also considers page loading speed as a ranking factor.

To optimize page loading speed, you can use various techniques. Some of these techniques include image compression, browser caching, reducing the size of CSS and JavaScript files, and using a Content Delivery Network (CDN). You can also use tools like Google PageSpeed Insights and GTmetrix to identify speed issues and receive optimization recommendations.

SEO is dependent on website loading speed. Optimizing page loading speed can greatly help your site’s SEO.

Increasing site speed can help improve user experience and increase site traffic. Google PageSpeed Insights (https://pagespeed.web.dev/) can help you improve site speed.

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Mobile-Friendly Optimization

Given the increasing use of mobile devices for internet access, website optimization for mobile is of paramount importance. Google uses a ‘Mobile-First’ approach for indexing websites, meaning your website’s mobile version is considered the primary version. If your website is not optimized for mobile, your ranking in search results will decrease. Take mobile SEO seriously.

To optimize your website for mobile, use Responsive Design. Responsive design allows your website to automatically adapt to the screen size of various devices. Also, ensure your website loads quickly on mobile devices and uses readable fonts and images. Don’t miss the mobile-friendly test (https://search.google.com/test/mobile-friendly).

If you care about your site’s SEO, take mobile optimization seriously.

Importance of Using HTTPS and SSL Certificate

HTTPS is a security protocol that protects the communication between the user’s browser and your website. HTTPS is enabled via an SSL certificate, which encrypts data transmitted between the user and the website. Google considers the use of HTTPS as a ranking factor, and websites that do not use HTTPS may experience a drop in search results ranking.

Furthermore, HTTPS increases user trust. Browsers show users that a website uses HTTPS, which assures users that their information is secure. To enable HTTPS, you must purchase a valid SSL certificate from a Certificate Authority (CA) and install it on your website’s server. Link SEO and site security.

Also, ensure that all internal and external links on your website use HTTPS. If you have links to non-HTTPS pages, users may encounter security warnings in their browsers. SEO is not just about ranking; it’s also about maintaining the ranking.

HTTPS is a security protocol that encrypts communication between the user’s browser and your website. Using HTTPS not only increases your website’s security but also helps improve your ranking in search results.

Optimizing Robots.txt File and Sitemap

The robots.txt file is a text file that tells search engine bots which pages of your website they should not crawl. This file is used to prevent the crawling of unnecessary or duplicate pages. An incorrect robots.txt file can seriously affect your website’s SEO, as it may prevent important pages from being crawled by search engines. Ensure that your robots.txt file is correctly configured and does not block any page you want to be indexed.

A Sitemap is an XML file that provides a list of all your website’s pages. A sitemap helps search engines understand your website’s structure and crawl all pages completely. An optimized sitemap can help improve your website’s ranking in search results. The sitemap helps Google’s crawlers.

To create a sitemap, you can use various tools such as XML-Sitemaps.com. After creating the sitemap, register it in Google Search Console and Bing Webmaster Tools. Check SEO with Google Search Console.

Robots.txt Features Table:
Robots.txt Feature | Description
— | —
User-agent | Specifies search engine bots
Disallow | Blocks bots’ access to pages
Allow | Allows bots’ access to pages (if needed)
Sitemap | Informs search engines of sitemap location

Optimizing Structured Data

Structured data is information that helps search engines better understand your website’s content. This information is usually added to web pages using schema.org markup. Structured data can help search engines identify information such as product names, prices, ratings, and events. SEO helps you understand the structured data of the site.

By using structured data, you can create Rich Snippets, which display more information in search results and increase the click-through rate (CTR). To add structured data to your website, you can use various tools such as Google’s Structured Data Markup Helper. This helps improve site SEO and increase traffic.

Structured data or schema helps Google better understand your site’s content, consequently improving your site’s ranking in search results. Take technical SEO seriously.

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Reviewing and Fixing Duplicate Content

Duplicate content refers to content that exists on several different pages of your website or on other websites. Search engines dislike duplicate content because it confuses them and makes it difficult to determine which page to rank in search results. Duplicate content can seriously impact your website’s SEO. Content SEO should be advanced with technical SEO.

To identify duplicate content, you can use various tools such as Copyscape and Siteliner. Once duplicate content is identified, you must fix it. You can remove duplicate content, replace it with new and unique content, or use a canonical tag to indicate the original version of the content to search engines. Observe SEO in content writing.

Duplicate content refers to content that exists on multiple pages of your site. This can harm your site’s SEO. SEO is not just about bringing traffic; it’s also about maintaining it.

Monitoring and Measuring Technical SEO Results

After implementing technical SEO techniques, you should regularly monitor and measure your results. This helps you understand which techniques are effective and which need improvement. To monitor technical SEO results, you can use various tools such as Google Analytics and Google Search Console. Using these tools, you can track information such as organic traffic, keyword rankings, click-through rate, and crawl errors. SEO should be advanced step by step.

Based on the collected data, you can adjust your technical SEO strategy and continue to improve your website’s ranking in search results. Remember that SEO is an ongoing process and requires effort and perseverance. By striving for better SEO, you can achieve greater goals.

Monitoring and measuring results helps you understand which techniques work and which need to be changed. SEO requires monitoring.

Frequently Asked Questions:
Question | Answer
— | —
What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google.
What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO.
What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links.
What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions.
What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of a website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file.
What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand your page’s topic and display it for relevant searches.
What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in a site’s credibility and ranking, especially if they are from reputable sites.
What impact does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve rankings, reduce Bounce Rate, and increase user time on site.
Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines.
Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization.

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Resources:
* Complete Technical SEO Guide on Ahrefs (https://ahrefs.com/blog/fa/technical-seo/)
* Comprehensive Technical SEO Guide from Iran SEO (https://www.iranseo.com/blog/technical-seo-guide/)
* Technical SEO Checklist on SEOBAZ (https://seobaz.com/technical-seo-checklist/)
* What is Technical SEO? On MihanWP (https://www.mihanwp.com/what-is-technical-seo/)

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