What is Technical SEO and Why Does it Matter?
What is Technical SEO and Why Does it Matter?
#Technical SEO refers to a set of activities aimed at improving the technical infrastructure of a website so that search engine bots like Google can easily find, crawl, and index the site.
A site with strong technical SEO has a better chance of achieving higher rankings in search results.
This includes optimizing the site structure, loading speed, mobile compatibility, creating a sitemap, and using the HTTPS security protocol.
In fact, technical SEO is the foundation of a successful SEO strategy.
If this foundation is not solid, other efforts in content creation and link building may not achieve the desired results.
The importance of technical SEO is due to the fact that search engines are looking to provide the best user experience to their users.
A site that is technically optimized provides a better user experience and, as a result, is favored by search engines.
Technical optimization of the site through SEO makes it easier for search engines to understand the content of the site and show it to relevant audiences.
This improvement in ranking can lead to increased organic site traffic and, ultimately, increased sales and revenue.
On the other hand, adhering to the principles of technical SEO reduces the bounce rate and increases the time users spend on the site, which also helps to improve the site’s SEO ranking.
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Reviewing and Optimizing Site Loading Speed
Reviewing and Optimizing Site Loading Speed
Site loading speed is one of the most important factors in technical SEO.
Internet users don’t have much patience, and if a site loads slowly, they quickly leave it.
Google PageSpeed Insights is a free tool that you can use to check your site’s speed.
In addition to displaying the speed, this tool also provides suggestions for improving it.
Some ways to optimize site speed include: compressing images, using a caching system, reducing the size of CSS and JavaScript code, using a CDN (Content Delivery Network), and choosing a strong hosting provider.
Using images in optimized formats such as WebP can have a significant impact on reducing image size and increasing loading speed.
Also, optimizing code by removing empty spaces and unnecessary comments can reduce file sizes.
Enabling Gzip Compression on the server can also help compress files and transfer them faster to the user’s browser.
Improving site loading speed not only helps improve the user experience, but also has a positive impact on the site’s ranking in search results and is an important principle of SEO.
Search engines prefer sites with high loading speeds and give them better rankings.
Optimizing URL Structure and Internal Links
Optimizing URL Structure and Internal Links
The URL structure of a website should be logical, readable, and understandable for search engines.
Using relevant keywords in URLs can help improve SEO.
Internal links also play an important role in guiding search engine bots and users to different pages of the site.
Creating a strong and relevant internal linking structure helps search engines better understand the content of the site and also helps users navigate the site easily.
Avoid creating long and complex URLs, and try to make URLs short, descriptive, and include the main keywords.
Also, avoid using uppercase letters and special characters in URLs.
Internal links should point to relevant and valuable pages on the site and, using appropriate anchor text, tell search engines what the destination page is about.
Using internal links in the content of pages, in addition to improving SEO, also increases the time users spend on the site and reduces the bounce rate.
Internal linking is an important technique in SEO optimization.
| Feature | Description |
|---|---|
| Short URL | Reduce URL length for better readability |
| Keywords | Use relevant keywords |
| Readability | Understandable for users and search engines |
| Internal Link | Description |
|---|---|
| Related | Link to related pages |
| Anchor Text | Use appropriate anchor text |
| Structure | Create a regular linking structure |
The Importance of Mobile-Friendly Site Compatibility
The Importance of Mobile-Friendly Site Compatibility
Given the increasing use of mobile phones for internet searches, mobile site compatibility is of particular importance.
Since 2019, Google has considered Mobile-First Indexing as its main standard, meaning that the mobile version of your site is the basis for ranking in search results.
To ensure mobile site compatibility, you should use responsive design, which allows your site to automatically adapt to different screen sizes.
You should also ensure that the site loads quickly on mobile devices, that texts are readable, and that the size of buttons and links is appropriate for touch.
To check mobile site compatibility, you can use Google’s Mobile-Friendly Test tool.
Mobile compatibility is actually one of the important principles of SEO that can help improve your site’s ranking in search results.
In addition to responsive design, optimizing images for mobile devices, reducing the use of heavy elements such as large videos, and using AMP (Accelerated Mobile Pages) can also help improve speed and user experience on mobile devices.
Technical SEO helps improve the user experience of the site.
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Sitemap and Robots.txt File
Sitemap and Robots.txt File
A sitemap is an XML file that contains a list of all the important pages of your website.
Providing a sitemap to search engines helps them find and index your site’s pages completely and quickly.
The Robots.txt file is also a text file that tells search engines which pages of your site should not be crawled and indexed.
Creating and providing a sitemap and Robots.txt file to search engines is one of the basic principles of technical SEO.
The sitemap should be updated regularly to include the latest changes and new pages of the site.
Also, the Robots.txt file should be configured correctly to prevent indexing unnecessary and duplicate pages.
To create a sitemap, you can use online tools and SEO plugins.
After creating the sitemap, you should register it in Google Search Console so that Google is aware of its existence.
The Robots.txt file should also be placed in the root of the site and checked regularly to ensure that important pages of the site are not blocked.
In this way, #SEO is improved.
HTTPS Security Protocol and SSL Certificate
HTTPS Security Protocol and SSL Certificate
The use of the HTTPS security protocol and an SSL certificate for a website indicates that user information is encrypted during transfer from the browser to the server and protected from unauthorized access.
Since 2014, Google has considered HTTPS as a ranking factor, and sites that use HTTPS receive a better ranking in search results than sites that use HTTP.
To enable HTTPS, you must obtain and install an SSL certificate for your site.
Many hosting companies offer free or paid SSL certificates.
After installing the SSL certificate, you must make sure that all pages of your site are accessible via HTTPS and that there are no security errors.
You should also change all internal and external links of the site to HTTPS.
Using HTTPS not only helps improve SEO, but also increases users’ trust in your site.
Website security is an important principle of SEO.
Optimizing Content for Google Snippets
Optimizing Content for Google Snippets
Google Snippets are summaries of a page’s content that are displayed in search results.
Optimizing content for Snippets can help increase click-through rate (CTR) and, as a result, improve site ranking.
To optimize Snippets, you should use attractive and relevant title tags and meta descriptions.
The page title should be short, descriptive, and include the main keywords.
Meta descriptions should also provide a summary of the page’s content and encourage users to click on the site’s link.
In addition to title and meta descriptions, using Schema Markup can also help improve the display of Snippets in search results.
Schema Markup helps search engines better understand the content of the page and display more information in the Snippet.
For example, you can use Schema Markup to display ratings, prices, hours of operation, and other information related to your business in Snippets.
This is also in the principles of SEO.
Site optimization should be taken seriously.
| Element | Description |
|---|---|
| Page Title | Short and attractive |
| Meta Descriptions | Summary and encouraging |
| Schema Markup | Display more information |
| Target | Description |
|---|---|
| Increase CTR | Attract more users |
| Improve Rank | Higher rank in results |
| Better Display | More attractive display in results |
Fixing Crawl Errors in Google Search Console
Fixing Crawl Errors in Google Search Console
Google Search Console is a free tool that allows you to monitor your site’s performance in search results and identify and fix technical SEO issues.
One of the most important sections of Google Search Console is the Crawl Errors report, which shows errors that Google bots have encountered while crawling your site.
Fixing these errors is essential to ensure that Google can properly crawl and index all of your site’s pages.
Some of the most common crawl errors include 404 errors (page not found), 500 errors (server error), and errors related to the Robots.txt file.
To fix these errors, you should redirect 404 pages to relevant pages, fix server problems, and review and correct the Robots.txt file.
Fixing crawl errors can help improve your site’s SEO and increase ranking in search results.
In this way, #SEO site problems are resolved.
Correct site optimization has a significant impact on ranking.
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Using Structured Data (Schema Markup)
Using Structured Data (Schema Markup)
Structured data (Schema Markup) is code that you can add to your web pages to help search engines better understand the content of the page.
These codes provide information about the type of content (such as article, product, event, recipe, etc.) and its features (such as title, author, publication date, price, etc.) to search engines.
Using Schema Markup can help improve your site’s display in search results and display more information in Snippets.
For example, if you have a product page, you can use Schema Markup to display the price, rating, inventory, and other product-related information in the Snippet.
This can help increase click-through rate (CTR) and, as a result, improve site ranking.
To use Schema Markup, you can use the Schema Markup Generator tool to create the required code and add it to your web page.
#SEO site is optimized with structured data.
Monitoring and Continuous Improvement of Technical SEO
Monitoring and Continuous Improvement of Technical SEO
Technical SEO is an ongoing process that requires continuous monitoring and improvement.
You should regularly monitor your site’s performance in Google Search Console and Google Analytics and identify and fix technical SEO issues.
Also, you should be familiar with the latest changes and algorithms of search engines and adapt your site to them.
For example, if Google introduces a new algorithm that affects site loading speed, you should optimize your site speed to maintain your ranking.
Continuous monitoring and improvement of technical SEO can help you to always have a site with strong technical SEO and achieve higher rankings in search results.
SEO requires continuous effort and perseverance and should not be done once and for all.
By continuously checking the site, you can optimize for #SEO.
SEO increases site traffic.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO or Search Engine Optimization is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tag, meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help it be crawled and indexed better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Correct and targeted use of relevant keywords in the content and elements of the site helps search engines understand the topic of your page and show it to relevant searches. |
| What is a Backlink and why is it important? | A backlink or incoming link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking increase of the site, especially if they are from reputable sites. |
| What impact does Quality Content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the time users spend on the site. |
| Why is Site Loading Speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Training from Zero to One Hundred | Mazaleh
,What is Technical SEO? Complete Guide to Technical SEO – Aryanik
,Technical SEO: Comprehensive Guide + Technical SEO Checklist 2024 – Nargesht
,What is Technical SEO? Complete Technical SEO Training with Site Optimization Checklist
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