What is Technical SEO and Why Does it Matter?
Technical SEO refers to a set of actions taken to improve a website’s ranking in search engines such as Google, Bing, and Yahoo.
Unlike Content SEO and Off-Page SEO, these actions focus on the technical structure and infrastructure of the website.
The importance of Technical SEO lies in the fact that search engines, in addition to quality content, also pay attention to technical factors when ranking websites.
A website with excellent content, if technically problematic, cannot achieve a good ranking in search results.
In other words, Technical SEO provides the necessary infrastructure for a website to be seen.
Optimizing #page_loading_speed, creating #sitemap (#Sitemap) and #robots.txt, fixing #crawl_errors, and #mobile_optimization are among the most important aspects of Technical SEO.
By following these tips, you can ensure that search engines can easily find the website, review and index its content, and ultimately give it a better ranking.
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Website Speed Optimization
Website speed is one of the most important ranking factors in search engines.
Internet users expect web pages to load quickly, and if a page takes more than a few seconds to load, the likelihood of a user leaving that page increases.
This not only affects the user experience but also negatively affects the website’s ranking in search results.
Various methods can be used to improve website speed.
#Optimizing_images by reducing their size without sacrificing quality, using #Content_Delivery_Networks (#CDN) to deliver content from the server closest to the user, enabling #Gzip_compression to reduce file size, and using #Cache to store a copy of web pages and deliver them faster to users are among these methods.
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Also, reviewing and optimizing the #website_code and #using_lightweight_and_optimized_templates can help improve website speed.
Various tools such as Google PageSpeed Insights and GTmetrix are available to check website speed and identify its weaknesses, which can be used to improve website performance.
The Importance of Mobile-First Indexing and Mobile Compatibility
Given the increasing use of mobile phones to access the internet, Google has adopted a Mobile-First Indexing approach since 2019.
This means that Google first checks the mobile version of the website to rank websites and makes decisions based on it.
Therefore, website compatibility with mobile devices is very important.
A website that is not displayed correctly on mobile phones and has a poor user experience has little chance of achieving high rankings in search results.
Various methods can be used to ensure website compatibility with mobile devices.
Using #Responsive_Design, which allows the website to adapt to the user’s screen size, #optimizing_images_and_content_for_mobile_devices, and using #mobile_optimized_templates are among these methods.
Also, testing the website on different devices and using Google Mobile-Friendly Test tools to check its compatibility with mobile devices can help identify and fix potential problems.
SEO helps you get seen better.
| Feature | Description |
|---|---|
| Responsive Design | The website adapts to the screen size. |
| Image Optimization | Image size is reduced for mobile devices. |
| Testing on different devices | Website compatibility with different devices is checked. |
Indexing and Crawl Budget
Indexing is the process by which search engines identify and store website pages in their database.
Crawl Budget refers to the number of pages that search engines check from a website in a given period.
Optimizing Crawl Budget is very important, especially for large websites with many pages.
If search engines cannot access and index all the important pages of the website, these pages will not be displayed in the search results, and as a result, website traffic will decrease.
Various methods can be used to optimize Crawl Budget.
Creating a #sitemap (#Sitemap) and #robots.txt file, fixing #crawl_errors, preventing #duplicate_pages, and #optimizing_website_structure are among these methods.
The robots.txt file allows search engines to specify which pages of the website should not be checked.
The sitemap is also an XML file that provides a list of all important website pages to search engines.
Technical SEO means optimizing the website structure.
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Sitemap and Robots.txt
As mentioned, the sitemap and robots.txt file are important tools to help search engines better understand the structure of the website and correctly index its pages.
The sitemap is a list of all important website pages that are provided in XML format and helps search engines to easily find all website pages.
The robots.txt file is a text file that is located in the root of the website and instructs search engines which pages of the website should not be checked.
This file can be used to prevent the indexing of unnecessary pages, duplicate pages, or pages containing sensitive information.
In this way, the #Crawl_Budget_ of the website is optimized, and search engines can focus on indexing important pages.
Creating and regularly updating the sitemap and correctly configuring the robots.txt file are important actions in Technical SEO that can help improve the website’s ranking in search results.
With SEO, you will reach a better position in the search page.
Fixing Crawl Errors
Crawl Errors refer to problems that prevent search engines from accessing website pages.
These errors can be caused by various factors such as Broken Links, Server Errors, 404 Errors (Pages Not Found), or problems with the robots.txt file.
The presence of crawl errors can negatively affect the website’s ranking in search results.
Therefore, identifying and fixing these errors is very important.
Various tools such as Google Search Console can be used to identify crawl errors.
After identifying the errors, action must be taken to fix them.
Broken links must be repaired or redirected to other pages.
Server errors must be investigated and fixed.
Pages not found must be recreated or redirected to related pages.
Problems with the robots.txt file must also be corrected so that search engines can properly access website pages.
These actions are done in line with SEO.
URL Structure and Permalink
The URL structure and Permalink play an important role in website SEO.
URLs should be short, readable, and relevant to the page content.
Using keywords in URLs can help improve the website’s ranking in search results.
The permalink should also be set up to be fixed and permanent and not change over time.
To create an optimal URL structure, you should avoid using special characters, numbers, and incomprehensible letters.
URLs should be separated by hyphens (-).
Also, URLs should be as short as possible and avoid repeating words.
The permalink should also be set up to contain keywords related to the page content.
The best way to create a permalink is to use the page title as the permalink.
In this case, the URL will always be related to the page content.
SEO allows you to be at the top of search results.
| Feature | Description |
|---|---|
| Short and Readable | URLs should be short and easy to read. |
| Use of Keywords | URLs should contain keywords related to the content. |
| Fixed and Permanent | The permalink should be fixed and permanent and not change over time. |
Structured Data (Schema Markup)
Structured Data (Schema Markup) is a markup language that helps search engines better understand the content of website pages.
Using structured data, information about products, articles, events, people, and other types of content can be provided to search engines in a structured way.
Using structured data can help improve the display of the website in search results.
For example, if a online store uses structured data to provide information about its products, search engines can display information such as price, availability, and user reviews in search results.
This can increase the click-through rate (CTR) and website traffic.
SEO has many ways to improve your site’s ranking.
Various formats such as JSON-LD, Microdata, and RDFa can be used to use structured data.
Schema.org is a comprehensive website that provides complete information on the types of structured data and how to use them.
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SSL Certificate and Website Security
An SSL (Secure Sockets Layer) certificate is a security protocol that encrypts communication between the website and users.
Using an SSL certificate ensures that information exchanged between the website and users, including personal and financial information, is protected from unauthorized access.
Google has announced since 2014 that using an SSL certificate is one of the ranking factors in search results.
Therefore, installing an SSL certificate on the website can help improve its ranking in search results.
In addition, using an SSL certificate increases users’ trust in the website and increases the likelihood of purchasing products and services from it.
SEO optimization is very effective for better site ranking.
To install an SSL certificate on the website, an SSL certificate must be purchased from a reputable company and then installed on the website server.
After installing the SSL certificate, the website address changes from HTTP to HTTPS, and a lock icon is displayed in the browser’s address bar.
Duplicate Content and Canonical Tag
Duplicate Content refers to content that exists on multiple pages of a website or on multiple different websites.
The presence of duplicate content can negatively affect the website’s ranking in search results because search engines cannot determine which page should be displayed as the original version in search results.
Various methods can be used to prevent problems caused by duplicate content.
Using Canonical Tags, 301 redirects, or Noindexing duplicate pages are among these methods.
A Canonical Tag is an HTML tag that is placed in the Head section of duplicate pages and tells search engines which page should be considered as the original version.
A 301 redirect is also a method for permanently transferring a page to another page.
Using a 301 redirect, all the traffic and credibility of a duplicate page can be transferred to the main page.
Noindex is also a Meta tag that tells search engines not to index a page.
This tag can be used to prevent indexing of duplicate pages.
Website optimization and SEO play a very important role in attracting the audience.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter into search engines. The correct and targeted use of relevant keywords in the content and site elements helps search engines understand the topic of your page and display it to related searches. |
| What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the user’s time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO training from Moz website
,Ahrefs Complete Technical SEO Guide
,Technical SEO in Search Engine Journal
,Technical SEO checklist from Semrush
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