### What is Technical SEO and Why is it Important?
[Image: Hand using digital pen on tablet with cybersecurity data]
**Technical SEO** is the optimization of the technical aspects of a website to improve its ranking in search engines like [Google](https://www.google.com). Unlike content SEO, which focuses on creating high-quality and relevant content, technical SEO deals with the structure, coding, and performance of the website. The importance of technical SEO lies in the fact that if your website is not technically optimized, you may not be able to achieve a good ranking even with the best content. Search engines first review and index your website, and if the website structure is inappropriate, they may not be able to understand your content correctly, resulting in a low ranking.
Technical SEO includes many things such as page loading speed, mobile compatibility, website security, URL structure, XML sitemap, and more. By optimizing these items, you can improve the user experience and increase your chances of ranking higher in search results. In fact, technical SEO is an investment to reach high rankings in Google. If you want to increase your site’s ranking, I suggest you start with #SEO.
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### Checking and Improving Page Loading Speed
[Image: SEO optimization programming process]
Page loading speed is one of the most important ranking factors in Google. Internet users expect web pages to load in less than three seconds, and if your website is slow, users are more likely to leave the page, which negatively affects the Bounce Rate. To check your website speed, you can use tools like [Google PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/) and GTmetrix. These tools provide you with detailed information about the weaknesses of the website and suggestions for improving speed.
Some ways to improve page loading speed include compressing images, enabling browser caching, reducing the number of HTTP requests, using CDN (Content Delivery Network), and optimizing code. By applying these changes, you can significantly increase your website speed and improve the user experience. The importance of site speed for #SEO is obvious to everyone.
### Optimizing for Mobile
[Image: Hand using digital pen on tablet with cybersecurity data]
Given the increasing use of mobile phones to search the Internet, mobile compatibility of the website is of particular importance. Google uses a Mobile-First Indexing approach, meaning it considers the mobile version of your website as the primary version for indexing. Therefore, if your website is not optimized for mobile, you will not rank well in search results. Stay on top with #SEO.
To check your website’s mobile compatibility, you can use Google’s [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly) tool. Responsive Design is one of the best ways to make your website mobile-friendly. Using responsive design, your website automatically adjusts to the size of the user’s device screen. Also, you need to make sure that the fonts and buttons are large enough so that mobile users can easily interact with them. **SEO** requires all-round review.
| Feature | Description |
| :———————– | :———————————————————– |
| Responsive Design | Automatically adapts the website to the device screen size |
| Mobile Loading Speed | Fast loading of pages on mobile devices |
| Large Buttons and Fonts | Making it easy for users to interact with the website on mobile |
### Creating and Optimizing an XML Sitemap
[Image: Search engine concept tools or programs for searching for in]
An XML sitemap is a file that contains a list of all the important pages of your website. This file helps search engines index your website completely and faster. Creating an XML sitemap is one of the most important steps in technical **SEO**. To create a sitemap, you can use online tools such as XML-Sitemaps.com. After creating the sitemap, you must register it in [Google Search Console](https://search.google.com/search-console/about) so that Google is aware of its existence. Using this file, #SEO helps you show important content to Google faster.
Optimizing the sitemap is also important. Make sure your sitemap contains all the important pages of the website and that there are no broken links in it. You can also specify the priority and last update date (lastmod) of each page in the sitemap to help search engines index the more important pages sooner. The importance of this issue is very important in your #SEO site.
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### URL Structure and Permalinks
[Image: SEO search icon]
URL structure is another important factor in technical **SEO**. Your website URLs should be short, descriptive, and include relevant keywords. Avoid using long and complex URLs. Permalinks should also be set up in a way that optimizes the URL structure. The best way to set permalinks is to use the post or page slug. For example, if your post title is “Comprehensive Guide to Technical SEO”, the URL should be: example.com/comprehensive-guide-to-technical-seo.
Also, you should avoid creating Broken Links. Broken links create a bad user experience and negatively affect your website ranking. Check your website regularly and identify and fix broken links. By identifying broken links, #SEO helps you fix this problem.
### Website Security with HTTPS
[Image: People in business clothes work as a team of seo]
Website security is one of Google’s priorities. Using the HTTPS (Hypertext Transfer Protocol Secure) protocol to encrypt communication between the user’s browser and the website server is essential. Websites that do not use HTTPS are marked as “Not Secure” in browsers, which reduces users’ trust in the website. To transfer your website to HTTPS, you must purchase and install an SSL (Secure Sockets Layer) certificate from a reputable company on your server. By securing the site, #SEO helps you increase your ranking.
After installing the SSL certificate, you need to make sure that all pages of your website are loaded via HTTPS. You should also change all internal and external links of the website to HTTPS. Using HTTPS not only increases your website’s security, but also has a positive impact on its ranking in search results. **SEO** requires a secure site to increase traffic.
### Optimizing robots.txt file
[Image: Search engines bar from a smartphone]
The robots.txt file is a text file that tells search engines which pages of your website they are allowed to crawl and index and which pages they should not crawl. This file is located in the root of the website and requires great care in optimizing it. Errors in setting up the robots.txt file can lead to the non-indexing of important pages of the website and reduce its ranking in search results. With this file, #SEO helps you introduce pages that you do not want to be indexed.
Typically, pages such as login pages, administration pages, and other unnecessary pages should be prevented from being crawled by search engines. You can use specific instructions in the robots.txt file to do this. You can also place a link to your XML sitemap in the robots.txt file so that search engines can easily find it. **SEO** helps you prevent wasting Google crawlers’ time by doing this.
| Instruction | Description |
| :———- | :———————————————– |
| User-agent | Specifying the search engine bot |
| Disallow | Preventing crawling of specific pages |
| Allow | Allowing crawling of specific pages (if needed) |
| Sitemap | Specifying the address of the XML sitemap |
### Using Structured Data
[Image: Search engine optimization seo optimization analytics and ad 1]
Structured Data is code that helps search engines better understand the content of your website. Using structured data, you can provide accurate information about products, events, articles, and other types of content to search engines. This information is displayed in search results as Rich Snippets, which increase the attractiveness and click-through rate (CTR) of your website. With structured data, #SEO helps you show important information to Google.
Schema.org is a comprehensive resource for structured data. You can use Schema.org to find the right codes for different types of content. After adding structured data to your website, you can use Google’s [Rich Results Test](https://search.google.com/test/rich-results) tool to check its accuracy. Proper use of structured data #SEO can improve your ranking. **SEO** requires careful implementation of this.
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### Fixing Crawl Errors
[Image: SEO optimization programming process]
Crawl Errors are problems that search engines encounter while crawling your website. These errors can include 404 errors (page not found), 500 errors (server error), redirect errors (Redirect Errors), and other technical problems. Fixing these errors is very important for technical **SEO**, because these errors prevent search engines from fully indexing your website, resulting in a lower ranking. By fixing crawl errors, #SEO helps you have a healthy site.
You can use Google Search Console to identify crawl errors. This tool provides a detailed report of all the errors that Google encountered while crawling your website. After identifying the errors, you should fix them quickly. To fix 404 errors, you can redirect deleted pages 301 to other related pages. To fix 500 errors, you need to check and fix your server problems. **SEO** requires checking this.
### Continuous Monitoring and Analysis
[Image: SEO text in three dimensions with a magnifying glass isolate]
Technical **SEO** is a continuous process and requires constant monitoring and analysis. You should regularly check your website and make sure there are no technical issues. You should also monitor your website’s performance in search results and make the necessary changes. To monitor and analyze your website, you can use tools such as Google Analytics and Google Search Console. With accurate analysis, #SEO helps you understand where you are in the process.
Google Analytics provides you with detailed information about website traffic, user behavior, and conversion rate. Google Search Console also provides you with information about website ranking, keywords that your website ranks for, and crawl errors. Using this information, you can identify the strengths and weaknesses of your website and improve your **SEO** strategy. **SEO** should have a continuous strategy.
#### Frequently Asked Questions
| Question | Answer |
| :——————————————————————————- | :————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————— |
| What is SEO? | SEO or search engine optimization is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tags, meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help it be crawled and indexed better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter in search engines. Correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| What effect does high-quality content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the amount of time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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#### Resources
[Technical SEO Training at Moz](https://moz.com/learn/seo/technical-seo)
,[Comprehensive Technical SEO Audit Guide at Semrush](https://www.semrush.com/blog/technical-seo-audit/)
,[Technical SEO: The Complete Ahrefs Guide](https://ahrefs.com/blog/technical-seo/)
,[Technical SEO Guide at Search Engine Land](https://searchengineland.com/guide/technical-seo)
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