What is technical SEO and why is it important?
What is technical SEO and why is it important?
Technical SEO refers to a set of actions that help improve the structure and infrastructure of your website to make it more understandable and accessible to search engines like Google.
In fact, technical SEO deals with optimizing the technical aspects of a website to ensure that search engines can easily crawl, index, and rank the website.
SEO is not just about creating quality content, but also ensuring that this content reaches the target audience correctly.
Search engine optimization or technical SEO plays an important role in the success of your website, because without it, even the best content may not be seen.
The importance of technical SEO is due to the following reasons:
- Improved crawling and indexing: Search engines must be able to easily crawl and index your website to display your content in search results.
- Improved user experience: Technical SEO helps improve page loading speed, responsive design, and other aspects of the user experience, which makes users spend more time on your website.
- Increase site ranking: By optimizing the technical aspects of your website, you can increase your site’s ranking in search results and attract more traffic.
- Increase conversion rate: Improving user experience and increasing site ranking can lead to an increase in conversion rate and, as a result, an increase in your sales and income.
Ultimately, technical SEO is a long-term investment that can help you achieve sustainably higher rankings in search results and attract more traffic.
Are you disappointed with the low conversion rate of your online store?
Rasaweb with professional e-commerce website design is your definitive solution!
✅ Increase your sales and income
✅ Exceptional user experience for your customers
⚡ Get free consultation now!
The most important technical SEO factors in 2024
The most important technical SEO factors in 2024
In 2024, with the constant changes in search engine algorithms, paying attention to technical SEO factors has become more important than ever.
In the following, we will mention the most important of these factors:
- Page Speed: Page loading speed is one of the most important ranking factors in Google.
Users expect web pages to load quickly, otherwise, the probability of leaving the site increases.
To improve page loading speed, you can use tools such as Google PageSpeed Insights, optimize images, use a CDN, and compress codes. - Responsive Design: Given the increasing use of mobile devices for searching, responsive design is essential for your website.
Responsive design means that your website should automatically adapt to the screen size of different devices. - Website Security (HTTPS): Using the HTTPS protocol for your website is essential.
HTTPS increases the security of your website and assures users that their information is protected. - URL Structure: The URL structure of your website should be clear and logical.
URLs should be short, descriptive, and contain relevant keywords. - XML Sitemap: An XML sitemap helps search engines easily find and index all the pages of your website.
- Robots.txt File: The Robots.txt file tells search engines which pages of your website not to crawl.
Optimizing these factors can help improve your site’s ranking in search results and increase your website traffic.
Technical SEO is an ongoing process and you should regularly check and optimize your website.
Optimizing website speed for SEO
Optimizing website speed for SEO
Website speed is one of the most important ranking factors in Google.
A slow website can affect the user experience and cause users to leave the site.
In this section, we will examine ways to optimize website speed for SEO:
- Image Optimization: Large images can slow down page loading speed.
Optimize images before uploading them to your website.
Use appropriate image formats such as JPEG and PNG and reduce the file size. - Using a CDN: A CDN or content delivery network is a network of servers that store the content of your website in different parts of the world.
By using a CDN, users can receive the content of your website from the nearest server, which increases the page loading speed. - Enabling Gzip Compression: Gzip compression can reduce the size of HTML, CSS, and JavaScript files, which increases the page loading speed.
- Reducing HTTP Requests: Each time a browser loads a web page, it sends multiple HTTP requests to the server.
Reducing the number of HTTP requests can increase the page loading speed. - Using Browser Caching: By enabling browser caching, the browser can store your website’s files in its memory.
This allows the browser to load files from its memory on subsequent visits, which increases the page loading speed.
By optimizing your website speed, you can improve the user experience and increase your site’s ranking in search results.
Speed test tools such as Google PageSpeed Insights and GTmetrix help you identify speed problems on your website and find optimization solutions.
| Factor | Impact on speed | Improvement solution |
|---|---|---|
| Image size | Speed reduction | Image optimization, use of appropriate formats |
| CDN | Speed increase | Using CDN for content delivery |
| Gzip compression | Speed increase | Enabling Gzip compression |
The importance of responsive design in SEO
The importance of responsive design in SEO
Responsive design means designing a website that automatically adapts to the screen size of different devices.
This means that your website should display correctly on desktop, tablet, and mobile phone.
Google has officially announced that responsive design is a ranking factor.
Websites that do not have responsive design may rank lower in search results.
The benefits of responsive design for SEO include:
- Improved User Experience: Responsive design makes it easy for users to navigate your website and find the content they are looking for.
- Reduced Bounce Rate: Responsive design makes users spend more time on your website, which leads to a reduction in bounce rate.
- Increased Conversion Rate: Responsive design can lead to an increased conversion rate, as users can more easily purchase your products or services.
- Cost Reduction: By having a responsive website, you do not need to create separate websites for different devices, which can reduce your costs.
If your website does not yet have responsive design, it is recommended that you update it as soon as possible.
This can help improve your site’s ranking in search results and increase your website traffic.
Are you disappointed with the low conversion rate of your online store? Rasaweb turns your e-commerce site into a powerful tool for attracting and converting customers!
✅ Significant increase in visitor-to-buyer conversion rate
✅ Unique user experience to increase customer satisfaction and loyalty⚡ Get free consultation from Rasaweb!
The role of website security (HTTPS) in SEO
The role of website security (HTTPS) in SEO
Website security is another important SEO factor.
Using the HTTPS protocol for your website is essential.
HTTPS increases the security of your website and assures users that their information is protected.
Google prioritizes websites that use HTTPS and ranks them higher in search results.
The benefits of using HTTPS include:
- Increased Security: HTTPS encrypts the information between the user’s browser and the website server, which prevents hackers from stealing information.
- Increased Trust: HTTPS assures users that your website is secure and that they can safely enter their information on it.
- Improve Site Ranking: Google prioritizes websites that use HTTPS and ranks them higher in search results.
If your website is not yet using HTTPS, you should install an SSL certificate as soon as possible and move your website to HTTPS.
This can help improve your site’s ranking in search results and increase your website traffic.
SEO is not just about content optimization, but also creating a secure and reliable website.
Optimizing URL structure for SEO
Optimizing URL structure for SEO
The URL structure of your website should be clear and logical.
URLs should be short, descriptive, and contain relevant keywords.
A good URL helps search engines understand the subject of the page and index it correctly.
Also, a good URL helps users understand what page they are directed to by clicking on that link.
Important points in optimizing URL structure:
- Using Keywords: URLs should contain keywords related to the topic of the page.
- Being Short: URLs should be short and concise.
- Being Readable: URLs should be readable and understandable.
- Using a Hyphen (-): Use a hyphen to separate words in the URL.
- Avoiding the Use of Numbers and Unnecessary Characters: Try to avoid using numbers and unnecessary characters in your URL.
For example, instead of using the following URL:
www.example.com/page?id=123
Use the following URL:
www.example.com/seo-technical-guide
Optimizing URL structure can help improve your site’s ranking in search results and increase your website traffic.
SEO is more than just keywords, it also plays a role in the structure and architecture of your website.
The importance of XML sitemap and Robots.txt file
The importance of XML sitemap and Robots.txt file
XML sitemap and Robots.txt file are two important tools that help search engines better understand and index your website.
An XML sitemap is an XML file that lists all the pages of your website.
This file helps search engines easily find and index all the pages of your website.
The Robots.txt file is a text file that tells search engines which pages of your website not to crawl.
This file helps you prevent unnecessary and duplicate pages from being crawled and indexed.
SEO will perform better with these tools.
Important points about the XML sitemap:
- Register your XML sitemap in Google Search Console.
- Update your XML sitemap regularly.
Important points about the Robots.txt file:
- Use the Robots.txt file to block crawling of unnecessary pages.
- Use the Robots.txt file to block crawling of duplicate pages.
By using the XML sitemap and Robots.txt file, you can help search engines better understand and index your website, which can help improve your site’s ranking in search results and increase your website traffic.
| File | Target | How to use |
|---|---|---|
| XML sitemap | Indexing website pages | Providing to search engines through Google Search Console |
| Robots.txt | Controlling search engine robot crawling | Specifying crawlable and non-crawlable pages |
The importance of structured data (Schema Markup)
The importance of structured data (Schema Markup)
Structured data (Schema Markup) is a code that helps search engines better understand the content of your page.
By using structured data, you can provide important information such as title, author, publication date, rating, and other details to search engines.
This information can be displayed in search results as Rich Snippets, which increases the click-through rate (CTR).
The benefits of using structured data:
- Improve Search Engine Understanding: Structured data helps search engines better understand the content of your page.
- Increase Click-Through Rate (CTR): Structured data can be displayed in search results as Rich Snippets, which increases the click-through rate.
- Improve Site Ranking: Using structured data can help improve your site’s ranking in search results.
There are different types of structured data that you can use.
Some of the most common types of structured data include:
- Article
- Product
- Event
- Recipe
- Review
By using structured data, you can help search engines better understand the content of your page and improve your site’s ranking in search results.
SEO is done much more purposefully using this data.
Do you dream of a thriving online store but don’t know where to start?
Rasaweb is your comprehensive e-commerce website design solution.
✅ Attractive and user-friendly design
✅ Increase sales and revenue⚡ Get a free consultation
Technical SEO Monitoring and Analysis
Technical SEO Monitoring and Analysis
Technical SEO monitoring and analysis is an ongoing process that helps you identify and fix technical SEO problems on your website.
By monitoring and analyzing technical SEO, you can be aware of your website’s performance in search results and apply the necessary improvements.
There are various tools for technical SEO monitoring and analysis.
Some of the most common of these tools include:
- Google Search Console
- Google Analytics
- SEMrush
- Ahrefs
- Moz Pro
By using these tools, you can collect various information about your website, including:
- Number of visitors
- Traffic sources
- Keywords
- Bounce rate
- Page load speed
- Crawl errors
By analyzing this information, you can identify and fix technical SEO problems on your website.
SEO requires continuous monitoring to ensure its effectiveness.
The future of technical SEO and the challenges ahead
The future of technical SEO and the challenges ahead
Technical SEO is constantly evolving.
With constant changes in search engine algorithms, SEO experts must constantly update their knowledge and skills.
Some of the challenges facing technical SEO in the future include:
- Artificial Intelligence: Artificial intelligence is changing the way search engines work.
SEO experts must learn how to work with artificial intelligence and optimize their content for it. - Voice Search: Voice search is increasing.
SEO experts should optimize their content for voice search. - Mobile Search: Mobile search is increasing.
SEO experts should optimize their website for mobile search.
To succeed in technical SEO in the future, you must constantly update your knowledge and skills and adapt to changes in search engine algorithms.
SEO requires continuous learning and adaptation to remain competitive in this field.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or search engine optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) search results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter in search engines. Correct and targeted use of relevant keywords in content and site elements helps search engines understand the subject of your page and display it in relevant searches. |
| What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another website. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What impact does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
And other services of Rasa Web advertising agency in the field of advertising
Intelligent advertising campaign: An effective tool for analyzing customer behavior by accurately targeting the audience.
Intelligent marketplace: A professional solution for user interaction with a focus on optimizing key pages.
Intelligent digital branding: Transform online growth with the help of custom programming.
Intelligent brand identity: A professional solution for managing campaigns with a focus on SEO-oriented content strategy.
Intelligent data analysis: A combination of creativity and technology to increase sales by using real data.
And more than a hundred other services in the field of internet advertising, advertising consulting and organizational solutions
Internet advertising | Advertising strategy | Advertorial
Resources
What is technical SEO and what is its importance?
,Technical SEO guide; 15 essential tips to improve site ranking in Google
,What is technical SEO? Everything you need to know for technical site SEO!
,What is technical SEO? Technical SEO Training (+ Introducing Tools)
? Rasaweb Afarin, a specialist in digital marketing solutions, will take your business to its goals. We are your best partner for success in the digital world in the field of WordPress website design, SEO optimization, social media management and online advertising campaigns. Contact us today for a free consultation and to learn about our services!
📍 Tehran, Mirdamad Street, next to the Central Bank, Southern Kazerun Alley, Ramin Alley No. 6
