What is Technical SEO and Why Does It Matter?
What is Technical SEO and Why Does It Matter?
Technical SEO is a set of technical optimizations and settings applied to your website so that search engines like Google can easily crawl, index, and understand your website.
The importance of technical SEO lies in the fact that without a strong technical infrastructure, your other SEO efforts, such as producing high-quality content or link building, will not be as effective.
In fact, technical SEO is like the foundation for an SEO building, and if this foundation is not solid, the building is also at risk.
Technical SEO includes various aspects, including website speed, website crawlability by search engines, URL structure, the use of structured data, and website compatibility with mobile devices.
By optimizing these aspects, you can ensure that your website is as accessible as possible to search engines and, as a result, achieves a better ranking in search results.
The importance of SEO is very important for any business that wants to be seen on the first page of Google.
Also, technical SEO helps improve your website’s user experience, which in turn can lead to increased conversion rates and sales.
So take SEO optimization seriously.
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Most Important Technical SEO Factors in 2024
Most Important Technical SEO Factors in 2024
In 2024, several factors are important in technical SEO.
Some of the most important of these factors are:
- Website Speed: Website page loading speed is one of Google’s most important ranking factors.
Users expect websites to load quickly, and if a website is slow, the likelihood of users leaving it is very high.
To improve website speed, you can use various tools such as Google PageSpeed Insights. - Mobile Compatibility: With the increasing use of mobile devices for searching, website compatibility with mobile devices is of particular importance.
A website that does not display well on mobile devices has little chance of ranking high in search results. - URL Structure: The URL structure of your website should be simple and understandable.
Long and complex URLs are not attractive to search engines and users.
Try to use relevant keywords in your URLs. - Use of Structured Data: Structured data helps search engines better understand the content of your website.
By using structured data, you can provide important information such as product name, price, and rating to search engines. - SSL Certificate: Having an SSL certificate for your website is essential.
The SSL certificate shows that the communication between the user’s browser and your website’s server is secure.
Paying attention to these factors can help improve the technical SEO of your website.
Website Speed Optimization Solutions and Tools
Website Speed Optimization Solutions and Tools
Website speed optimization is one of the most important aspects of technical SEO.
A website that loads quickly provides a better user experience and, as a result, has a better chance of ranking high in search results.
In this section, we will examine various solutions and tools for optimizing website speed.
Solutions:
- Image Optimization: High-volume images can slow down your website’s loading speed.
Before uploading images, optimize them and reduce their volume.
You can use image compression tools. - Browser Cache Activation: By activating browser cache, your website files are stored in the user’s browser, and your website loads faster on subsequent visits.
- Use of CDN: A CDN or Content Delivery Network is a network of servers distributed around the world.
By using a CDN, your website content is loaded from the server closest to the user, which increases website speed. - Reduction of HTTP Requests: Each HTTP request that the browser sends to load a file from your website takes time.
By reducing the number of HTTP requests, you can increase the speed of your website.
Tools:
- Google PageSpeed Insights: A free tool from Google that helps you evaluate your website speed and provides solutions for improving it.
- GTmetrix: Another tool for evaluating website speed that provides detailed information about your website’s performance.
- WebPageTest: An advanced tool for evaluating website speed that offers more features than Google PageSpeed Insights and GTmetrix.
| Tool | Features |
|---|---|
| Google PageSpeed Insights | Speed assessment and solution provision |
| GTmetrix | Providing detailed performance information |
The Role of Sitemap in Technical SEO
The Role of Sitemap in Technical SEO
A sitemap is a file that provides a list of all the important pages of your website, along with information such as the time of the last update and the importance of each page.
The role of the sitemap in technical SEO is very important because it helps search engines crawl and index your website completely.
By providing an accurate and up-to-date sitemap, you can ensure that all the important pages of your website are seen by search engines.
A sitemap is available in two formats: XML and HTML.
The XML sitemap is designed for search engines, and the HTML sitemap is for users.
It is recommended that you create both types of sitemap for your website.
To create an XML sitemap, you can use various tools such as XML-Sitemaps.com.
After creating the sitemap, you must register it in Google Search Console.
Regular updating of the sitemap is also of particular importance.
Whenever you add a new page to your website or update an existing page, you should also update your sitemap.
This helps search engines quickly detect changes to your website and accurately index your website.
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Robots.txt Optimization for Better Search Engine Crawling
Robots.txt Optimization for Better Search Engine Crawling
Robots.txt is a file that tells search engines which pages of your website to crawl and which pages not to crawl.
Optimizing Robots.txt is very important for technical SEO, as it allows you to prevent search engines from crawling unnecessary pages and direct their crawl resources to the more important pages of your website.
Using Robots.txt, you can prevent search engines from crawling the following pages:
- Duplicate pages
- Website management pages
- Pages containing sensitive information
To create and edit Robots.txt, you can use a simple text editor.
The Robots.txt file should be located in the root of your website, and its name should be exactly Robots.txt.
In Robots.txt, you can use various instructions such as Allow and Disallow.
The Allow instruction tells search engines to crawl a specific page, and the Disallow instruction tells search engines not to crawl a specific page.
When editing Robots.txt, you must be very careful because small mistakes can lead to important pages of your website not being crawled by search engines.
The Importance of Internal Linking in SEO and Implementation Solutions
The Importance of Internal Linking in SEO and Implementation Solutions
Internal linking refers to the process of creating links between different pages of your website.
Internal linking plays an important role in SEO, as it helps search engines understand the structure of your website and link related pages to each other.
Also, internal linking helps improve user experience because it allows users to easily navigate your website and find the information they need.
Advantages of Internal Linking:
- Improved Ranking: Internal linking helps search engines identify important pages of your website and improve their ranking in search results.
- Improved User Experience: Internal linking allows users to easily navigate your website and find the information they need.
- Increased Retention Time: Internal linking causes users to spend more time on your website, which helps improve SEO.
Internal Linking Implementation Solutions:
- Use of Keywords: When creating internal links, use keywords related to the destination page.
- Creating Relevant Content: Try to create content related to each other and create links between these pages.
- Use of Appropriate Anchor Text: Anchor text is the text that is connected to a link.
When creating internal links, use appropriate anchor text.
Checking and Fixing Crawl Errors
Checking and Fixing Crawl Errors
Crawl Errors are problems that prevent search engines from crawling your website.
Checking and fixing these errors is very important for technical SEO because, in the presence of crawl errors, search engines cannot index your website pages and the ranking of your website in search results decreases.
Crawl errors can be a sign of a problem with the SEO of your site.
To check for crawl errors, you can use Google Search Console.
In Google Search Console, you can see a list of all crawl errors on your website and get information about the type of error and the page where the error occurred.
Some of the most common crawl errors are:
- Error 404: This error indicates that the requested page was not found.
- Error 500: This error indicates that a server error has occurred.
- Redirect Error: This error indicates that the requested page has been moved to another page.
To fix crawl errors, you need to identify the cause of the error and then take steps to fix it.
For example, if you are facing error 404, you should make sure that the requested page exists and that its URL is correct.
Otherwise, you should create a 301 redirect from the old URL to the new URL.
| Error Type | Description | Solution |
|---|---|---|
| 404 | Page not found | Check page existence or 301 redirect |
| 500 | Server Error | Check server logs and fix the problem |
The Importance of Structured Data (Schema Markup) in SEO
The Importance of Structured Data (Schema Markup) in SEO
Structured Data (Schema Markup) are codes that help search engines better understand the content of your website.
Using structured data, you can provide important information such as product name, price, rating, and address to search engines.
Using structured data for SEO is very important because it helps search engines better understand your website and display richer search results to users.
Richer search results (Rich Snippets) include additional information such as images, ratings, and prices, which can increase your website’s click-through rate.
For example, if your website is an online store, using structured data you can provide information about your products to search engines and display richer search results to users.
To create structured data, you can use various tools such as Google’s Structured Data Markup Helper.
After creating structured data, you must implement them on your website and then test them using Google’s Rich Results Test.
Structured data or schema markup is one of the SEO techniques that you can improve your site by optimizing.
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Optimizing URLs for Technical SEO
Optimizing URLs for Technical SEO
Optimizing URLs for technical SEO is very important because URLs help search engines understand the structure of your website and link related pages to each other.
Optimized URLs should be short, descriptive, and contain relevant keywords.
Avoid using long and complex URLs that contain unnecessary characters.
Instead of using URLs like www.example.com/page?id=123, use URLs like www.example.com/product/seo-guide.
Also, try to use relevant keywords in your URLs.
For example, if your page is about “SEO Guide”, its URL should contain the word “SEO”.
Using keywords in URLs helps search engines better understand the topic of your page and improve its ranking in search results.
Finally, make sure your website’s URLs start with HTTPS.
Using HTTPS shows that the communication between the user’s browser and your website’s server is secure, and Google prioritizes websites that use HTTPS.
In this regard, be sure to consult with an SEO specialist.
Monitoring and Maintaining Technical SEO
Monitoring and Maintaining Technical SEO
Monitoring and maintaining technical SEO is an ongoing process that involves regularly checking your website for technical problems and fixing them.
By regularly monitoring and maintaining technical SEO, you can ensure that your website is constantly optimized for search engines and maintains its ranking in search results.
Some of the important activities in monitoring and maintaining technical SEO are:
- Website Speed Check: Regularly check your website speed using tools like Google PageSpeed Insights and optimize it if necessary.
- Crawl Error Check: Regularly check Google Search Console and identify and fix crawl errors.
- Structured Data Check: Regularly check your structured data using Google’s Rich Results Test and make sure it works correctly.
- Sitemap Update: Whenever you add a new page to your website or update an existing page, update your sitemap as well.
By doing these activities regularly, you can ensure that your website is always optimized for search engines and maintains its ranking in search results.
And have a strong technical SEO.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO or Search Engine Optimization is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, Social Media Marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. The correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it in related searches. |
| What is a Backlink and why is it important? | A Backlink or incoming link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increased ranking of the site, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Sources
Technical SEO Training on Moz
,Ahrefs Technical SEO Guide
,Search Engine Land Technical SEO Guide
,Technical SEO Audit on Semrush
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