What is Technical SEO and Why Does it Matter?
What is Technical SEO and Why Does it Matter?
#Technical SEO refers to optimizing a website for search engine crawlers like Google, Bing, and Yahoo.
The main goal is to ensure that search engines can easily find, crawl, and index the website’s content.
This process includes aspects such as site structure, loading speed, mobile compatibility, and issues related to crawling and indexing.
The importance of technical SEO is that without a strong technical foundation, efforts related to content SEO and off-page SEO will be less effective.
In other words, no matter how great your content is, if search engines cannot properly identify and index it, you will not get a good ranking.
SEO involves various processes that help a website rank better in search results.
A website with a suitable structure and high speed provides a better user experience.
User Experience (UX) is one of the important factors in Google’s ranking.
Google gives higher rankings to websites that have a better user experience.
Therefore, technical SEO not only helps search engines but also helps improve user experience.
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Reviewing and Optimizing Website Speed
Reviewing and Optimizing Website Speed
Website loading speed is one of the most important factors in SEO and user experience.
Users expect websites to load in a few seconds.
If your website has a slow speed, users will leave it and go to competitor websites.
Google also considers loading speed as one of the ranking factors.
To check your website’s speed, you can use various tools such as Google PageSpeed Insights and GTmetrix.
These tools show you which parts of your website need optimization.
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To improve your website’s speed, you can use the following methods:
-Optimize Images (Compression): Optimize the size of images without reducing quality.
-Enable Gzip Compression: Compress website files to reduce their size.
-Use CDN (Content Delivery Network): Store your website content on different servers around the world so that users can access it faster.
Optimizing site speed is a crucial aspect of SEO.
-Optimize Code: Optimize HTML, CSS, and JavaScript code and remove unnecessary code.
-Use Browser Cache: Allow users to save your website content in their browser so that your website loads faster on subsequent visits.
Creating a Proper Site Structure and XML Sitemap
Creating a Proper Site Structure and XML Sitemap
Site structure is one of the key factors in technical SEO.
A proper site structure helps search engines easily find and index your website’s content.
The site structure should be logical and hierarchical.
In other words, important website pages should be easily accessible from the main page.
Using categories and subcategories also helps improve the site structure.
Internal Linking between different website pages is also very important.
Internal linking helps search engines understand the relationship between different pages of your website and give your website a better ranking.
SEO of your site improves with designing a good sitemap.
An XML Sitemap is a file that contains a list of all your website pages.
This file helps search engines find and index all your website pages.
The XML Sitemap should be updated regularly to include all new pages and changes made to your website.
You can introduce your XML sitemap to Google via Google Search Console.
| Element | Description |
|---|---|
| <url> | The main tag for each URL |
| <loc> | Page URL |
| <lastmod> | Last updated date |
| <changefreq> | Frequency of changes |
| <priority> | Page priority |
Optimizing Robots.txt File
Optimizing Robots.txt File
The `robots.txt` file is a text file that tells search engines which pages of your website they should not crawl.
This file is located in the root of your website.
In general, you should prevent crawling of pages that have duplicate content, management pages, and pages that are not designed for users.
Incorrect use of the `robots.txt` file can lead to important pages of your website being removed from the Google index.
Therefore, you should use this file carefully and with sufficient knowledge.
SEO is strong when robots are used optimally.
For example, if you want to prevent crawling of the `wp-admin` folder on your WordPress website, you should add the following line to your `robots.txt` file:
`Disallow: /wp-admin/`
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The Importance of Mobile-Friendliness
The Importance of Mobile-Friendliness
Considering that most internet users access websites through mobile devices, mobile compatibility is a vital factor in SEO.
Google also gives higher rankings to websites that are mobile-friendly.
To check your website’s mobile compatibility, you can use Google’s Mobile-Friendly Test tool.
This tool shows you how your website appears on mobile devices and what problems it has.
SEO mobile is for better user access to the website.
To ensure your website’s mobile compatibility, you can use the following methods:
-Responsive Design: Your website should automatically adapt to the screen size of different devices.
-Use Readable Fonts: The fonts used on your website should be easily readable on mobile devices.
-Optimize Images for Mobile: The size of images should be optimized for mobile devices to avoid reducing website loading speed.
-Avoid Using Flash: Flash is not supported on mobile devices, so you should avoid using it.
Using HTTPS and Website Security
Using HTTPS and Website Security
HTTPS is a secure protocol for transferring data between a browser and a server.
Using HTTPS helps protect user information and increases their trust in your website.
Google also gives higher rankings to websites that use HTTPS.
To enable HTTPS, you must purchase and install an SSL (Secure Sockets Layer) certificate.
Many hosting companies offer free SSL certificates.
SEO secure is achieved with the https protocol.
In addition to HTTPS, you should also pay attention to your website’s security.
Use security software, choose strong passwords, and update your website regularly to prevent hacker attacks.
A secure website not only helps protect user information but also helps improve your website’s SEO ranking.
Optimizing URLs and Breadcrumbs
Optimizing URLs and Breadcrumbs
URLs should be short, descriptive, and contain relevant keywords.
Avoid using long and complex URLs.
For example, instead of using `example.com/page?id=123`, use `example.com/seo-technical`.
Optimized URLs help search engines understand the topic of the page and give it a better ranking.
Breadcrumbs are a navigation bar that shows users which part of the website they are on.
Breadcrumbs help improve user experience and site structure.
SEO internal is done using optimized links.
| URL Type | Example | Description |
|---|---|---|
| Optimized | `example.com/seo-technical` | Short, descriptive and contains keyword |
| Inappropriate | `example.com/page?id=123` | Long, complex, and without keyword |
Fixing 404 Errors and Redirects
Fixing 404 Errors and Redirects
404 errors occur when a page on your website does not exist.
These errors are harmful to user experience and SEO.
You should regularly check your website for 404 errors and fix them.
You can use Google Search Console to find these errors.
To fix 404 errors, you can use Redirects.
Redirects automatically transfer users from one page to another.
For example, if you have deleted a page, you can use a 301 redirect to transfer users to another related page.
SEO optimization requires checking broken links and 404 errors.
Types of redirects include:
301: Permanent transfer
302: Temporary transfer
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Optimizing Canonical Tags to Prevent Duplicate Content
Optimizing Canonical Tags to Prevent Duplicate Content
Duplicate content occurs when the same content exists on multiple pages of your website.
Duplicate content is harmful to SEO because search engines do not know which page to rank.
To prevent duplicate content, you can use canonical tags.
The canonical tag tells search engines which page is the original version of a content.
Using the canonical tag, you can help search engines identify and rank the original page.
SEO improve site with canonical tags optimize.
To use the canonical tag, you must add the following line to the `
` section of the duplicate page:``
Monitoring and Analyzing Technical SEO
Monitoring and Analyzing Technical SEO
SEO is an ongoing process.
You should regularly monitor and analyze your website’s technical SEO to make sure everything is working properly.
You can use various tools such as Google Analytics and Google Search Console to monitor and analyze technical SEO.
These tools show you what problems exist on your website and how you can fix them.
By monitoring and analyzing technical SEO, you can continuously optimize your website and improve its SEO ranking.
SEO successful requires continuous monitoring and analysis.
In short, technical SEO is a set of actions that are performed to improve your website’s ranking in Google search results.
By correctly implementing these actions, you can optimize your website for search engines and attract more organic traffic.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO involves optimizing elements within the website, such as keywords, title tags, meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help it be crawled and indexed better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter into search engines. Using relevant keywords correctly and purposefully in content and site elements helps search engines understand the topic of your page and display it in related searches. |
| What is a backlink and why is it important? | A backlink, or incoming link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the site’s credibility and ranking increase, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Comprehensive Guide to Technical SEO in Search Engine Journal
,Technical SEO in Moz
,Ahrefs Technical SEO Guide
,Technical SEO Checklist in Semrush
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