What is Technical SEO and Why is it Important?
What is Technical SEO?
#Technical SEO is the optimization of a website for search engine crawlers like Google.
This process involves ensuring that the site’s content is accessible, crawlable, indexable, and easily understood by these crawlers.
Technical SEO focuses on the behind-the-scenes aspects of a website, while on-page and off-page SEO are more concerned with content and link building.
Why is Technical SEO Important? The importance of technical SEO stems from the fact that if search engines cannot properly crawl and index your website, it will be difficult for it to rank in search results.
A website with strong technical SEO has a better chance of achieving high rankings and attracting organic traffic.
SEO is actually the foundation of your overall SEO strategy.
In short, technical SEO helps search engines better understand your website and display it to the right users.
This leads to improved rankings, increased traffic, and ultimately, achieving your business goals.
With this SEO, you can improve user experience and have better SEO.
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Checking and Improving Website Crawlability
Sitemap and Robots.txt File
XML Sitemap is a list of all the important pages of your website that helps search engines better understand your site’s structure and crawl all pages correctly.
Creating and submitting a sitemap to Google Search Console is essential to ensure complete coverage of pages by Google.
Robots.txt File instructs search engines which pages or sections of your website should not be crawled.
This file is used to prevent crawling of unnecessary pages such as administrative pages or pages with duplicate content.
Using Robots.txt correctly helps optimize Crawl Budget.
Checking Server Logs Analyzing server logs can provide valuable information about how search engine crawlers interact with your website.
By reviewing these logs, you can identify crawling errors, pages that are not being crawled correctly, and other technical issues.
Tools like Screaming Frog and DeepCrawl can help you in this area.
Optimizing SEO helps you optimize your website for Google and improve your site’s SEO.
Optimizing URL Structure and Internal Links
Proper URL Structure
SEO-Friendly URLs are short, descriptive, and include relevant keywords.
Avoid using long and complex URLs with many parameters.
For example, the URL “example.com/blog/seo-technical-guide” is better than “example.com/page?id=123&category=5”.
Internal Linking Internal links help search engines better understand your website’s structure and identify the relationships between different pages.
Also, internal links help transfer Link Juice from high-authority pages to lower-authority pages.
Make sure you create relevant and logical internal linking networks on your website.
Using Proper Anchor Text Anchor text is the text used to create a link to other pages.
Use descriptive anchor texts that are relevant to the content of the destination page.
Avoid using generic anchor texts like “click here”.
| URL Feature | Recommendation |
|---|---|
| Length | Short and concise |
| Keywords | Include relevant keywords |
| Readability | Readable and understandable |
| Parameters | Minimize the use of parameters |
Improving internal site SEO can increase site ranking, and this SEO is suitable for the website.
Optimizing Page Load Speed (Page Speed)
Importance of Page Load Speed
Page load speed is one of the most important ranking factors in Google.
Users expect web pages to load quickly, and loading delays can lead to increased bounce rate and decreased user engagement.
Google also prioritizes websites with high loading speeds.
Speed Test Tools There are various tools available to test page load speed, including Google PageSpeed Insights, GTmetrix, and WebPageTest.
These tools provide valuable information about your website’s performance and offer suggestions for improving loading speed.
Methods to Improve Loading Speed
- Image Optimization: Compressing images without losing quality
- Enabling Gzip Compression: Reducing the size of HTML, CSS, and JavaScript files
- Using Content Delivery Networks (CDN): Distributing website content on different servers around the world
- Code Optimization: Removing unnecessary code and optimizing JavaScript and CSS code
- Enabling Browser Caching: Storing website files in users’ browsers
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Optimizing for Mobile (Mobile-Friendly)
Importance of Optimizing for Mobile
Given the increasing use of mobile devices to search the Internet, optimizing your website for mobile is of paramount importance.
Google prioritizes websites that are Mobile-Friendly, and this has a direct impact on your website’s ranking.
Responsive Design Responsive design allows your website to automatically adapt to the screen size of different devices (mobile, tablet, desktop).
This method is the best approach to create a seamless user experience across all devices.
Mobile-Friendly Test Google’s Mobile-Friendly Test tool helps you check if your website is optimized for mobile or not.
This tool identifies usability issues on mobile and offers suggestions to fix them.
Important Tips for Mobile Optimization
- Using readable fonts and appropriate sizes
- Using large and touchable buttons and links
- Avoiding the use of Flash
- Optimizing images for mobile
- Reducing page size
Checking and Fixing Crawl Errors and Unindexed Pages
Identifying Crawl Errors
Crawl Errors refer to issues that prevent search engines from crawling and indexing your website pages correctly.
These errors can negatively impact your website’s ranking.
Google Search Console is a powerful tool for identifying and fixing crawl errors.
Types of Crawl Errors
- 404 Not Found: A page that does not exist
- 500 Internal Server Error: Server error
- Redirect Errors: Issues related to redirects
- Soft 404 Errors: Pages that have little content and are mistakenly identified as 404 pages
Unindexed Pages If pages from your website are not indexed in Google, there may be several reasons, including:
- Being blocked by the Robots.txt file
- Lack of internal links to the page
- Low content quality
- Duplicate content
Fixing Problems Reviewing and fixing these errors and problems in the site’s SEO will greatly help improve the site’s ranking.
Optimizing Schema Markup
What is Schema Markup?
Schema Markup is a markup language that allows you to provide more information about your website content to search engines.
By using Schema Markup, you can help search engines better understand the content of your page and display Rich Snippets.
Benefits of Using Schema Markup
- Increased Click-Through Rate (CTR)
- Improved ranking in search results
- Displaying more information in search results
Types of Schema Markup There are different types of Schema Markup that you can use for different types of content (articles, products, events, instructions, etc.).
For more information, you can visit the Schema.org website.
| Schema Type | Description | Example |
|---|---|---|
| Article | For news articles and blogs | Display publication date, author |
| Product | For product pages | Display price, rating, availability |
| Recipe | For cooking instructions | Display cooking time, ingredients |
| Event | For events and conferences | Display date, location, time |
Adding SEO to the site content and adding SEO to the site code has a positive effect on improving the site ranking.
Managing Duplicate Content
Problem of Duplicate Content
Duplicate Content refers to content that exists on multiple different pages of your website or on other websites.
Duplicate content can negatively impact your website’s ranking because search engines cannot determine which page should be ranked.
Reasons for Creating Duplicate Content
- Different URLs for one page
- Print pages
- Category and tag pages
- Copying content from other websites
Methods to Manage Duplicate Content
- Using Canonical Tag: Specifying the main page for search engines
- Using 301 Redirect: Redirecting users and search engines to the main page
- Deleting duplicate content
- Rewriting duplicate content
Correcting SEO and preventing duplicate content helps you have better SEO.
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Website Security (HTTPS)
Importance of HTTPS
HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol for transmitting information between the user’s browser and the website server.
HTTPS encrypts information using SSL/TLS and prevents unauthorized access to it.
Impact of HTTPS on SEO Google prioritizes websites that use HTTPS.
HTTPS not only guarantees user security, but also acts as a positive signal in your website’s ranking.
How to Enable HTTPS To enable HTTPS, you need to purchase an SSL/TLS certificate from a trusted certificate authority and install it on your website server.
Important Tips for Implementing HTTPS
- Make sure to redirect all HTTP traffic to HTTPS
- Update all internal links to HTTPS
- Update the robots.txt and sitemap.xml files
Increasing site security with SEO helps you have good SEO.
Technical SEO Tools
Introducing Technical SEO Tools
Technical SEO tools help you optimize your website for search engines and identify and fix technical issues.
Some popular technical SEO tools include:
Google Search Console A free tool from Google that provides valuable information about your website’s performance in search results.
Features of this tool include checking crawl errors, checking index status, checking keyword performance, and receiving security alerts.
Google PageSpeed Insights A free tool from Google that evaluates the loading speed of your website page and provides suggestions for improving it.
Screaming Frog SEO Spider is a web crawler that helps you technically examine your website and identify SEO-related issues.
SEMrush is a comprehensive SEO tool that offers various features including keyword research, competitor analysis, technical SEO review, and ranking monitoring.
Ahrefs is a powerful tool for link analysis and technical SEO review.
Ahrefs helps you review incoming links to your website, identify broken links, and fix technical SEO-related issues.
Working with these tools helps the site’s SEO to improve the site’s ranking. By using these tools, you can make significant progress in SEO.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help with better crawling and indexing by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt files. |
| What role do Keywords play in SEO? | Keywords are terms that users enter into search engines. Correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it to relevant searches. |
| What is a Backlink and why is it important? | A backlink or incoming link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites to search engines and play an important role in the credibility and increased ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Complete Technical SEO Guide SEO Clarity
,Comprehensive Technical SEO Audit Training Semrush
,Technical SEO: Ahrefs Beginner’s Guide
,Technical SEO Moz
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