What is Technical SEO and why is it important?
What is Technical SEO and why is it important?
Technical SEO refers to a set of actions taken to optimize the structure and infrastructure of a website so that search engines like Google can easily crawl, index, and understand the content of the site.
Unlike Content SEO, which focuses on the quality and relevance of content to keywords, Technical SEO focuses more on the technical aspects of the site.
The importance of Technical SEO is that if search engines cannot properly crawl and index your site, your valuable content will not be seen.
Technical SEO includes several things, including improving site speed, creating a sitemap, optimizing URL structure, using structured data, optimizing for mobile, and fixing crawl errors.
These actions make your site more attractive to search engines and, as a result, achieve a better ranking in search results.
Improving Technical SEO is a long-term investment that increases organic traffic and improves user experience.
#Technical SEO, as one of the main pillars of SEO, plays an important role in the success of websites in the online world.
By following the principles of Technical SEO, you can ensure that your site is in the best condition to be seen by search engines.
More information about SEO.
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Website Speed Optimization – The Golden Key to Technical SEO
Website Speed Optimization – The Golden Key to Technical SEO
Website loading speed is one of the most important ranking factors in Google.
Users expect web pages to load quickly, and if a site is slow, the likelihood of a user leaving it increases.
This increases the bounce rate and reduces the user’s time on the site, both of which are detrimental to SEO.
Optimal SEO plays an important role in this area.
To optimize website speed, you can use various methods.
Image Optimization by reducing the size of images without loss of quality is one of the most effective methods.
Using modern formats like WebP can also help improve image loading speed.
Compressing CSS and JavaScript files using tools like Gzip can reduce the size of these files and increase loading speed.
Enabling browser caching also allows the browser to store static site files and load the site faster on subsequent visits.
Using a Content Delivery Network (CDN) can store site content on different servers around the world and choose the closest server to users to load content.
This reduces latency and increases site loading speed.
Technical SEO, by improving site speed, not only improves user experience but also increases the site’s ranking in search results.
XML Sitemap and Its Importance in SEO
XML Sitemap and Its Importance in SEO
An XML sitemap is a file that contains a list of all the important URLs on your website.
This file helps search engines easily find and index all the pages on your site.
A sitemap is especially important for large sites with complex structures or sites that are constantly adding new content.
Without a sitemap, search engines may not find some of the important pages on your site, and as a result, these pages will not be displayed in search results.
To create a sitemap, you can use various online tools.
After creating a sitemap, you should register it in Google Search Console.
By registering your sitemap in Google Search Console, you inform Google where your sitemap is, and Google can regularly check it and be informed of changes to your site.
In addition to an XML sitemap, creating an HTML sitemap can also help improve the user experience of your site.
An HTML sitemap is a web page that contains a list of all the important pages on your site and helps users easily access the pages they want.
A professional SEO specialist strives for this.
| Sitemap Feature | Description |
|---|---|
| File Format | XML |
| Maximum Number of URLs | 50,000 |
| Maximum File Size | 50MB (Uncompressed) |
| Registration Location | Google Search Console |
Optimizing URL Structure for SEO
Optimizing URL Structure for SEO
The URL structure of your website plays an important role in SEO.
A good URL should be short, descriptive, and contain relevant keywords.
Long and complex URLs are not understandable to search engines and users and may reduce your site’s ranking.
The best practice is to organize URLs hierarchically and use keywords in the URL.
For example, if you have a page about “Technical SEO Training,” the URL of this page could be: `example.com/blog/technical-seo-training`.
Avoid using special characters and numbers in your URL.
Instead of using spaces, use hyphens (-) to separate words.
Also, try to keep URLs constant and avoid changing them.
If you have to change the URL of a page, be sure to use a 301 redirect so that users and search engines are directed to the new URL.
Site SEO depends on this.
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The Importance of Structured Data (Schema Markup)
The Importance of Structured Data (Schema Markup)
Structured data (Schema Markup) is a code that helps search engines better understand the content of your page.
By using structured data, you can provide information such as article title, author, publication date, user ratings, and other related information to search engines.
This information helps search engines better index your page and display more information to users in search results.
Displaying more information in search results (Rich Snippets) can increase the click-through rate and, as a result, increase traffic to your site.
To add structured data to your site, you can use various online tools.
After adding structured data, you can check its validity using Google’s Rich Results Test tool.
Using structured data is one way to increase SEO.
Mobile Optimization (Mobile-First Indexing)
Mobile Optimization (Mobile-First Indexing)
Today, most internet users access websites via mobile devices.
For this reason, Google has been using Mobile-First Indexing since 2019.
This means that Google considers the mobile version of your website as the primary version and indexes and ranks your site based on it.
If your website is not optimized for mobile, you may lose your ranking in search results.
To optimize your site for mobile, you should use a responsive design.
Responsive design means that your site automatically adapts to the screen size of different devices (mobile, tablet, desktop).
You should also make sure that your site loads quickly on mobile and that users can easily interact with it.
Testing site speed on mobile is very important.
Page Indexing Issues and Solutions
Page Indexing Issues and Solutions
Sometimes, some of your website’s pages may not be indexed by search engines.
This can have various reasons, including: pages being blocked by the robots.txt file, using the noindex tag, having crawl errors, or not having internal links to the pages.
To check if your pages have been indexed, you can use the `site:yourdomain.com` command in Google.
If a page does not appear in search results, it means it has not been indexed.
To fix the indexing issue, you must first find the reason.
Check the robots.txt file and make sure your desired pages are not blocked.
Remove the noindex tag from the pages.
Fix crawl errors and increase internal links to the pages.
You can also use the URL Inspection Tool in Google Search Console to request page indexing.
More information about site indexing issues.
| Reason for Not Indexing | Solution |
|---|---|
| Blocked by robots.txt | Edit the robots.txt file |
| Noindex tag | Remove the noindex tag |
| Crawl errors | Fix crawl errors |
| Lack of internal links | Increase internal links |
Redirects and Their Impact on SEO
Redirects and Their Impact on SEO
Redirects are a way to direct users and search engines from one URL to another.
There are different types of redirects, including 301 redirect (Permanent Redirect), 302 redirect (Temporary Redirect), and Meta Refresh redirect.
A 301 redirect is used to permanently move a page to a new URL.
This type of redirect informs search engines that the page has been permanently moved and that all the SEO value of the old page is transferred to the new page.
A 302 redirect is used to temporarily move a page to a new URL.
This type of redirect informs search engines that the page has been temporarily moved and that the SEO value of the old page is not transferred to the new page.
Using redirects correctly can help improve your site’s SEO.
If you have deleted a page or changed its URL, be sure to use a 301 redirect so that users and search engines are directed to the new page and the SEO value of the old page is not lost.
More information about redirects.
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Crawl Errors and How to Fix Them
Crawl Errors and How to Fix Them
Crawl Errors are problems that prevent search engines from properly crawling your website.
These errors can have various reasons, including 404 errors (Not Found), 500 errors (Internal Server Error), and DNS errors.
To check for crawl errors on your site, you can use Google Search Console.
Google Search Console displays a list of all the crawl errors on your site and helps you fix them.
Fixing crawl errors is very important for your site’s SEO.
If search engines cannot properly crawl your site, they may not find some of the important pages on your site, and as a result, these pages will not be displayed in search results.
To fix 404 errors, you should delete pages that do not exist or use a 301 redirect to direct users and search engines to the new page.
To fix 500 errors, you should check your server problems and make sure that the server is working properly.
Your site’s SEO depends on fixing crawl errors.
Monitoring and Analyzing Technical SEO
Monitoring and Analyzing Technical SEO
Technical SEO is an ongoing process and requires monitoring and analysis.
You should regularly check the performance of your site’s Technical SEO and make the necessary changes if needed.
To monitor Technical SEO, you can use various tools, including Google Search Console, Google Analytics, and SEO tools.
Google Search Console provides you with information about crawl errors, indexing issues, and your site’s performance in search results.
Google Analytics provides you with information about site traffic, user behavior, and conversion rates.
By analyzing this information, you can identify the strengths and weaknesses of your site’s Technical SEO and improve your SEO strategy.
Technical SEO is a long-term investment that requires effort and perseverance.
By following the principles of Technical SEO and monitoring and analyzing your site’s performance, you can increase your site’s ranking in search results and attract more organic traffic to your site.
Your site’s SEO depends on continuous monitoring and analysis.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of a website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do keywords play in SEO? | Keywords are terms that users enter into search engines. Using relevant keywords correctly and purposefully in the content and elements of the site helps search engines understand the topic of your page and display it to relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and increasing the site’s ranking, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps to improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Mazin Arsan Technical SEO
,Aryanik Technical SEO
,Faraznetork Technical SEO
,Nikan SEO Technical SEO Guide
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