What is Technical SEO and Why is it Important?
Technical SEO (#TechnicalSEO) is a fundamental part of search engine optimization (#SEO) that focuses on improving the technical aspects of your website.
This includes things like site speed, crawlability, indexability, and site structure.
The goal of technical SEO is to ensure that search engines like Google can easily find, crawl, understand, and index your website.
The importance of technical SEO is that without a strong technical foundation, your efforts in content SEO (#ContentSEO) and off-page SEO (#OffPageSEO) may not achieve the desired results.
If your site is not accessible to search engines, your excellent content will not be seen.
SEO and website optimization are very important and can improve the site’s ranking.
In fact, technical SEO provides a suitable platform for other SEO strategies.
SEO means optimizing a website for search engines.
This process involves improving a website’s ranking in search results and increasing its visibility to the target audience.
SEO is a complex and multifaceted process that requires a thorough understanding of search engine algorithms and how they work.
Website optimization is a time-consuming and continuous process that requires patience.
By optimizing your website for search engines, you can attract more traffic to your website and, as a result, increase your sales.
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Improving Site Speed: An Important Factor in SEO
Website loading speed is an important factor in user experience (#UX) and SEO.
Users expect websites to load quickly, and if a site is slow, users are more likely to leave it.
Google also considers site speed as a ranking factor.
To improve site speed, you can use the following methods:
- Optimize images: Use appropriate compression formats such as JPEG 2000, JPEG XR, or WebP and reduce image sizes as needed.
- Enable Gzip compression: This reduces the size of files sent from the server to the user’s browser.
- Optimize code: Remove unnecessary code (minify) CSS, JavaScript, and HTML.
- Use a CDN: Use a Content Delivery Network (#CDN) to deliver content from servers closer to users.
- Leverage browser caching: Configure browser caching appropriately to store static files.
Tools like Google PageSpeed Insights and GTmetrix can help you identify site speed issues and provide improvement solutions.
SEO is always looking for improvement, and site speed is one of its most important parts.
The Importance of a Responsive Website in SEO
With the increasing use of mobile devices, having a responsive website (#ResponsiveDesign) has become a necessity.
A responsive website automatically adapts to the screen size of the user’s device (mobile, tablet, desktop).
Google has officially announced that it prefers mobile-friendly websites in search results.
Therefore, being responsive not only improves the user experience but also improves your ranking in Google.
SEO places a high value on site responsiveness.
To ensure your website is responsive, you can use Google’s Mobile-Friendly Test tool.
This tool shows you how your website appears on mobile devices and what issues exist.
Also, below is a table comparing responsive and non-responsive website design for you:
| Feature | Responsive Design | Non-Responsive Design |
|---|---|---|
| Compatibility with different devices | Compatible with all devices | Requires a separate version for mobile |
| User Experience | Optimized for mobile and desktop | Poor user experience on mobile |
| SEO | Improved ranking in search results | Lower ranking in search results |
| Cost | Higher initial cost | Higher maintenance cost |
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In addition, for a better understanding of this topic, you can see the comparison table of the advantages and disadvantages of responsive design below.
| Advantages | Disadvantages |
|---|---|
| Improved user experience | More complex implementation |
| Improved SEO | Requires more precise planning |
| Reduced costs | Possible issues in some browsers |
The Importance of a Proper URL Structure in SEO
A proper URL structure is important for both users and search engines.
Clear and descriptive URLs help users understand what page they are on and help search engines understand the subject of the page.
When designing URLs, consider the following:
- Use keywords: URLs should include keywords related to the content of the page.
- Be short and readable: Short and readable URLs are easy to remember and share.
- Use hyphens (-): To separate words in the URL, use a hyphen instead of an underscore (_).
- Avoid excessive parameters: Avoid using too many parameters in your URL as much as possible.
For example, instead of the inappropriate URL “example.com/page?id=123&category=4”, use the appropriate URL “example.com/blog/seo-technical-guide”.
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The Role of Sitemap in Technical SEO
A sitemap (#Sitemap) is an XML file that provides search engines with a list of all the important pages on your website.
This file helps search engines easily find and index all the pages of your site.
Creating and submitting a sitemap to Google via Google Search Console helps improve your site’s crawlability.
A sitemap is especially important for large websites with complex structures and new websites that do not yet have many links.
If you have an online store website, be sure to use a sitemap.
Optimizing the Robots.txt File for Better Crawling
The Robots.txt file is a text file that tells search engines which parts of your website they should not crawl.
This file allows you to prevent search engines from crawling unnecessary or duplicate pages and conserve your server bandwidth.
However, you should use the Robots.txt file with caution.
Incorrectly configuring this file can prevent important pages of your site from being indexed.
SEO and optimization of the robots.txt file is very important.
For example, to prevent crawling of the “/admin/” folder, you can put the following code in the Robots.txt file:
User-agent: *
Disallow: /admin/Instead of blocking pages with the Robots.txt file, it is better to use the “noindex” meta tag so that search engines can crawl the page but not index it.
Checking and Fixing 404 Errors in SEO
A 404 error occurs when a page on your website does not exist.
This error can occur for various reasons, such as changing the URL, deleting the page, or a typo in the link.
404 errors affect the user experience and can damage your ranking in Google.
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To fix 404 errors, you can use the following methods:
- Create a 301 redirect: If the desired page has been moved to another page, create a 301 redirect from the old URL to the new URL.
- Create a custom 404 page: Provide a custom 404 page with an attractive design and useful links to users.
- Check internal links: Find and fix broken internal links.
Tools like Google Search Console and Broken Link Checker can help you identify 404 errors.
SEO of your site protects you from possible damage in this section.
| Error Code | Description | Solution |
|---|---|---|
| 400 | Invalid request | Check the submitted URL |
| 401 | Authentication failure | Check access level |
| 403 | Access denied | Check access level |
| 404 | Page not found | Create a redirect or a custom 404 page |
| 500 | Internal server error | Check server settings |
The Importance of Using Structured Data (Schema Markup) in SEO
Structured data (#SchemaMarkup) is code that helps search engines better understand the content of your page.
By using structured data, you can provide additional information about your page to search engines, such as title, author, publication date, rating, etc.
This additional information can improve the display of your page in search results (rich snippets) and increase click-through rate (CTR).
SEO on this part of the site uses structured data to improve the display of the site in search results.
There are different types of structured data that you can use for different types of content such as articles, products, events, instructions, etc.
You can use Google’s Schema Markup Generator to create structured data code.
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HTTPS and Website Security in SEO
Using HTTPS (#HTTPS) is essential for website security (#WebsiteSecurity).
HTTPS protects sensitive user information such as passwords and credit card information by encrypting the communication between the user’s browser and the server.
Google gives HTTPS websites a better ranking in search results.
Therefore, if you are not already using HTTPS, you should migrate your website to HTTPS as soon as possible.
Your SEO is secured with the https protocol.
To do this, you need to obtain an SSL certificate (#SSLCertificate) and install it on your server.
Monitoring and Analyzing Technical SEO
Technical SEO optimization is an ongoing process.
You should regularly monitor and analyze your website to identify technical issues and evaluate your SEO performance.
Tools like Google Analytics and Google Search Console can help you with this.
Using these tools, you can collect information such as site traffic, site speed, crawl errors, keywords used, etc.
By analyzing this information, you can identify the strengths and weaknesses of your technical SEO and take the necessary steps to improve it.
In fact, SEO is not a one-time job and requires continuous review and analysis.
Technical SEO is very important for your site.
FAQ
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tag, meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter in search engines. Using relevant keywords correctly and purposefully in the content and site elements helps search engines understand the topic of your page and display it in related searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality content, which is relevant, comprehensive, and unique, not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and the site’s content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
The Ultimate Guide to Technical SEO: From Audit to Implementation
,Technical SEO: The Definitive Guide
,Technical SEO: Understanding, Crawling, and Indexing
,Technical SEO: The Definitive Guide
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