What is Technical SEO and Why Does It Matter?
What is Technical SEO and Why Does It Matter?
Technical SEO involves optimizing your website for search engines (like Google) through technical aspects.
Unlike On-Page SEO, which focuses on content and keywords, and Off-Page SEO, which emphasizes link building and site authority, Technical SEO focuses on improving the crawlability, indexability, and understandability of your website by search engines.
Technical SEO is important because if search engines can’t properly find and analyze your website, your valuable content will never reach the top rankings.
A website with a proper technical structure has a better chance of achieving high rankings in search results, resulting in more organic traffic.
Therefore, Technical SEO is a fundamental foundation for any successful SEO strategy, and ignoring it can render other SEO efforts ineffective.
By improving Technical SEO, you ensure that search engines can easily find your content, understand it, and display it to users.
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Checking and Fixing Site Crawl Errors
Checking and Fixing Site Crawl Errors
One of the first steps in Technical SEO is checking and fixing Crawl Errors.
These errors indicate that search engines are having trouble accessing your website’s pages.
To identify these errors, you can use tools like Google Search Console.
This tool provides a comprehensive report of crawl errors, including 404 errors (page not found), server errors (5xx), and issues related to robots.txt.
404 errors are usually caused by broken links or incorrect addresses.
To fix these errors, you need to correct the broken links or use a 301 redirect to direct users and search engines to valid pages.
Server errors indicate more serious problems that may be caused by hosting issues, incorrect server settings, or software problems.
To fix these errors, you should contact your hosting support team and ask them to investigate and resolve the issue.
Also, check the robots.txt file to make sure that no pages have been accidentally blocked.
Fixing these errors helps search engines to fully crawl your website and properly index your content.
This improves the site’s ranking in search results.
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Optimizing XML Sitemap
Optimizing XML Sitemap
An XML sitemap is a file that provides search engines with a list of all the important pages on your website, along with information about each page (such as the date of last update and frequency of changes).
This file helps search engines to crawl your website completely and efficiently.
To optimize the XML sitemap, first make sure that all important pages of the website are included in the sitemap.
Pages that should not be in the sitemap include duplicate pages, pages with low-value content, and pages that are not designed for users.
Also, you should update the sitemap regularly to reflect new changes to your website (such as adding new pages or deleting old pages).
After creating and updating the sitemap, you should register it in Google Search Console so that search engines can easily access it.
Optimizing the XML sitemap helps search engines better understand your website and, as a result, improve the site’s ranking in search results.
| Feature | Description |
|---|---|
| Include All Important Pages | Make sure that all important pages of the website are listed in the XML sitemap. |
| Regular Updates | Update the sitemap regularly to reflect site changes. |
| No Duplicate Pages | Avoid placing duplicate or low-value pages in the sitemap. |
| Register in Google Search Console | Register the sitemap in Google Search Console to make it easily accessible to search engines. |
Improving Site Page Load Speed
Improving Site Page Load Speed
Page load speed is one of the important factors in Technical SEO that directly affects user experience and site ranking.
Users expect web pages to load quickly, and delays in loading can lead to users leaving the site and reducing conversion rates.
Also, Google considers page load speed as a ranking factor.
To improve page load speed, you can use various techniques.
Image optimization, reducing the size of CSS and JavaScript files, using CDN (Content Delivery Network), and enabling Gzip compression are among these techniques.
You can also use tools like Google PageSpeed Insights to identify page load speed issues and get suggestions for improving them.
Improving page load speed not only improves the user experience, but also helps search engines to crawl your website better, resulting in improved site ranking in search results.
SEO is directly related to site speed, so for more SEO you should increase the site speed.
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The Importance of Responsive Design and Mobile Compatibility
The Importance of Responsive Design and Mobile Compatibility
Given the increasing use of mobile devices to access the Internet, responsive design and mobile compatibility are essential for Technical SEO.
Responsive design means that your website automatically adapts to the screen size of the user’s device (such as mobile, tablet, and desktop) and provides a suitable user experience on all devices.
Google prioritizes websites that have responsive design and gives them a better ranking in mobile search results.
To make sure that your website has a responsive design, you can use the Google Mobile-Friendly Test tool Google.
This tool shows you how your website is displayed on mobile devices and whether there are any problems that need to be fixed.
Fixing these issues and ensuring the website’s compatibility with mobile not only improves the user experience, but also helps search engines to better understand your website and, as a result, improve the site’s ranking in search results.
SEO professionals always pay attention to this point.
Using Structured Data (Schema Markup)
Using Structured Data (Schema Markup)
Structured data (Schema Markup) are codes that are added to your website pages and help search engines to better understand the content of the page.
These codes provide search engines with information such as content type (such as article, product, event), author, publication date, and rating.
By using structured data, you can help search engines display richer search results (Rich Snippets).
Richer search results include more information than regular search results and can increase click-through rate (CTR).
To add structured data to your website, you can use the TechnicalSEO Schema Markup Generator tool TechnicalSEO.
This tool helps you easily generate Schema Markup code and add it to your website pages.
Using structured data helps search engines to better understand your website and, as a result, improve the site’s ranking in search results.
Schema Markup is one of the best ways for SEO and website optimization.
Optimizing Site URL Structure
Optimizing Site URL Structure
The URL structure is one of the important aspects of Technical SEO that can greatly affect the crawlability, indexability, and ranking of the website.
Optimal URLs should be short, readable, and relevant to the content of the page.
Using keywords in the URL can help search engines better understand the topic of the page.
Also, you should avoid using special characters, spaces, and unnecessary parameters in the URL.
The URL structure should be logical and hierarchical so that users and search engines can easily navigate your website.
For example, instead of using long and incomprehensible URLs like example.com/page?id=123, use short and readable URLs like example.com/blog/seo-technical.
Optimizing the URL structure helps search engines to crawl your website better and, as a result, improve the site’s ranking in search results.
Do SEO with a proper and beautiful URL structure.
| Feature | Description |
|---|---|
| Short and Readable | URLs should be short, readable, and easily understandable. |
| Using Keywords | Use keywords related to the content of the page in the URL. |
| No Special Characters | Avoid using special characters, spaces, and unnecessary parameters. |
| Logical Structure | The URL structure should be logical and hierarchical so that users and search engines can easily navigate the website. |
Checking and Fixing Duplicate Content Issues
Checking and Fixing Duplicate Content Issues
Duplicate content is one of the common problems of Technical SEO that can have a negative impact on site ranking.
Duplicate content refers to content that exists on multiple pages of a website or on other websites.
Search engines prefer to display unique and original content in search results and may penalize websites that have duplicate content.
To identify duplicate content, you can use tools like Copyscape and Siteliner.
After identifying duplicate content, you need to fix it.
There are various methods for fixing duplicate content, including using canonical tags, 301 redirects, and writing unique content.
The canonical tag tells search engines which page is the main and authoritative page among several pages with similar content.
A 301 redirect is used to redirect users and search engines from duplicate pages to the main page.
Writing unique content is the best way to prevent duplicate content issues.
Fixing duplicate content issues helps search engines to better understand your website and, as a result, improve the site’s ranking in search results.
If you want to have good SEO, your site should not have duplicate content.
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The Importance of Using SSL and HTTPS
The Importance of Using SSL and HTTPS
Using SSL (Secure Sockets Layer) and HTTPS (Hypertext Transfer Protocol Secure) is one of the important aspects of Technical SEO that helps to secure the website and user information.
SSL is a security protocol that encrypts the communication between the user’s browser and the website’s server and prevents unauthorized access to information.
HTTPS is the secure version of the HTTP protocol that uses SSL to encrypt data.
Google prioritizes websites that use HTTPS and gives them a better ranking in search results.
To enable HTTPS on your website, you need to obtain an SSL certificate and install it on your website’s server.
After installing the SSL certificate, you need to configure your website to redirect all traffic to HTTPS.
Using SSL and HTTPS not only guarantees the security of the website and user information, but also shows search engines that your website is reliable and, as a result, improves the site’s ranking in search results.
One of the most important things in SEO is using https.
Monitoring and Continuous Improvement of Technical SEO
Monitoring and Continuous Improvement of Technical SEO
Technical SEO is a continuous process and should not be considered as a one-time project.
After performing the initial optimizations, you should regularly monitor your website and identify and fix new problems.
To monitor Technical SEO, you can use various tools such as Google Search Console, Google Analytics, and SEO analysis tools.
These tools help you identify crawl errors, page load speed issues, duplicate content issues, and other Technical SEO issues.
After identifying the problems, you should fix them as soon as possible.
Also, you should constantly update your website and apply new changes to your Technical SEO strategy.
By monitoring and continuously improving Technical SEO, you can improve your site’s ranking in search results and attract more organic traffic.
SEO is not something that is done once and for all, so you should always be optimizing your site.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results, such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, title tag, meta description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO involves optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are terms that users enter into search engines. The correct and targeted use of relevant keywords in the content and site elements helps search engines understand the topic of your page and display it to relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking increase of the site, especially if they are from reputable sites. |
| What effect does Quality Content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps to improve ranking, reduce bounce rate, and increase user time on site. |
| Why is Site Load Speed important for SEO? | Site load speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Complete Technical SEO Audit – A Step-by-Step Guide
,Technical SEO: The Comprehensive Guide
,Technical SEO: The Beginner’s Guide
,Technical SEO Guide for SEOs
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