What is Technical SEO and Why Does It Matter?
What is Technical SEO and Why Does It Matter?
#Technical SEO refers to a set of actions taken to optimize a website for search engines.
These actions include improving site structure, page loading speed, crawlability and indexability by search engine robots, and mobile optimization.
SEO Technical SEO is to ensure that search engines can easily find, crawl, and index your website, and understand its content.
By doing proper technical SEO, you can improve your website’s ranking in search results and attract more traffic.
In fact, technical SEO is the foundation of a successful SEO strategy.
If your website is not technically optimized, your efforts in content SEO and off-page SEO (link building) will not be effective enough.
The importance of technical SEO is that by fixing the technical problems of the website, the chance of it being seen in search results increases.
A website with a poor structure, slow speed, or indexing problems cannot rank well, even if it has very high-quality content.
Therefore, technical SEO is an essential investment for any business that wants to be successful online.
In today’s competitive world, websites that are technically optimized have a better chance of attracting customers and increasing sales. In short, technical SEO helps search engines better understand your website, index it correctly, and display your quality content to users who are looking for it.
Moz is one of the top SEO education sites.
In fact, technical SEO is an important part of optimizing a site for search engines.
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The most important factors of technical SEO
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The Most Important Factors of Technical SEO
There are several technical SEO factors that affect your website’s ranking in search results.
Some of the most important of these factors include:
- Page Loading Speed: Page loading speed is one of the most important technical SEO factors.
Users expect web pages to load quickly, and if a page loads slowly, the likelihood of a user leaving that page is high.
PageSpeed Insights Google is a tool for checking site speed. - Mobile Optimization: With the increasing use of mobile devices for searching the Internet, optimizing a website for mobile is very important.
A website that is not optimized for mobile provides a bad user experience and will rank lower in search results. - URL Structure: The URL structure of your website should be clear and logical.
URLs should be short, descriptive, and contain relevant keywords. - XML Sitemap: An XML sitemap is a file that contains a list of all the pages of your website.
This file helps search engines fully crawl and index your website. - Robots.txt file: The robots.txt file is a text file that tells search engines which pages of your website should not be crawled.
- Use of HTTPS: Using HTTPS (Hypertext Transfer Protocol Secure) is very important to protect user information.
Google penalizes websites that do not use HTTPS. - Structured Data (Schema Markup): Using structured data helps search engines better understand the content of your website.
By using structured data, you can provide additional information about your website to search engines.
By improving these factors, you can improve your website’s technical SEO and increase its ranking in search results.
Remember, SEO is an ongoing process and requires follow-up and improvement.
Checking and Improving Page Loading Speed
Checking and Improving Page Loading Speed
Page loading speed is one of the most vital factors of technical SEO.
Users are fleeing from websites that load slowly, and Google also rewards websites with high speeds.
To check the loading speed of your website pages, you can use various tools such as PageSpeed Insights Google, GTmetrix and WebPageTest.
These tools help you identify the weaknesses of your website and find ways to improve its speed.
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There are several ways to improve page loading speed.
Some of these solutions include:
- Optimizing Images: Large and unoptimized images can severely slow down page loading speed.
Before uploading images to your website, optimize them using tools like TinyPNG or ImageOptim. - Compressing CSS and JavaScript files: Large CSS and JavaScript files can slow down page loading speed.
By compressing these files, you can reduce their size and improve page loading speed. - Using Content Delivery Networks (CDN): CDNs help you store your website content on different servers around the world.
This allows users to get your website content from the server closest to them and increase page loading speed. - Enabling Caching: By enabling caching, your users’ browser can store your website files and load pages faster on subsequent visits.
| Tool | Features |
|---|---|
| PageSpeed Insights | Analysis of loading speed and improvement suggestions |
| GTmetrix | Provide a detailed report of website performance |
| WebPageTest | Speed test from different parts of the world |
In general, technical SEO is a key pillar in site optimization
Mobile-Friendly Website Optimization
Mobile-Friendly Website Optimization
With the ever-increasing use of mobile phones, optimizing a website for mobile (Mobile-Friendly) has become very important.
Google also gives more importance to websites that are optimized for mobile and ranks them better in search results.
A Mobile-Friendly website should be designed in such a way that it can be easily viewed and used on mobile devices.
This means using responsive design, readable fonts, large and touchable buttons, and optimized images.
To make sure your website is Mobile-Friendly, you can use Google’s Mobile-Friendly Test tool.
This tool helps you identify and fix mobile optimization issues.
SEO in this case is of great help to your site.
In addition to responsive design, there are other points that you should pay attention to when optimizing a website for mobile:
- Page loading speed: Page loading speed is more important on mobile devices, as mobile users typically use the Internet at a slower speed.
- Use of AMP (Accelerated Mobile Pages): AMP is a technology that helps you load your web pages quickly on mobile devices.
- Avoid using pop-ups and intrusive ads: Pop-ups and intrusive ads are very annoying on mobile devices and can severely reduce the user experience.
Mobile optimization is an important part of search engine optimization that should not be ignored.
SEO is very important for this issue.
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Proper URL Structure and its Impact on SEO
Proper URL Structure and its Impact on SEO
The URL structure of your website plays an important role in SEO.
URLs should be short, descriptive, and contain relevant keywords.
A good URL should help users and search engines understand what the relevant page is about.
Avoid using long and complex URLs that contain incomprehensible characters.
For example, the following URL is a good URL:
https://example.com/blog/seo-technical-guide
This URL is short, descriptive, and contains relevant keywords.
The following URL is a bad URL:
https://example.com/page?id=123&category=456
This URL is long, incomprehensible, and contains no keywords.
In addition, you should use a hierarchical URL structure.
This means that URLs should be organized in order of importance.
For example, the URL of your website’s homepage should be the shortest and simplest URL, and the URL of your website’s internal pages should be longer and more complex.
SEO
By following these tips, you can improve your website’s URL structure and increase its ranking in search results.
SEO with internal and external link building is very important for this issue.
XML Sitemap and Robots.txt File
XML Sitemap and Robots.txt File
The XML sitemap and robots.txt file are two important files that help search engines crawl and index your website.
An XML sitemap is a file that contains a list of all the pages of your website.
This file helps search engines find and index all the pages of your website.
The robots.txt file is a text file that tells search engines which pages of your website should not be crawled.
This file is used to prevent search engines from crawling unnecessary pages or duplicate content.
SEO
Both files should be located in the root directory of your website and should be configured correctly.
To create an XML sitemap, you can use various tools such as XML-Sitemaps.com.
To create a robots.txt file, you can create a simple text file and save it as robots.txt.
In this file, you can specify instructions for search engines.
For example, to prevent search engines from crawling all the pages of your website, you can use the following instruction in the robots.txt file:
User-agent: *
Disallow: /
By using an XML sitemap and robots.txt file, you can help search engines fully and correctly crawl and index your website and increase its ranking in search results.
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The Importance of Using HTTPS and Website Security
The Importance of Using HTTPS and Website Security
Using HTTPS (Hypertext Transfer Protocol Secure) is very important to protect user information and website security.
HTTPS is a secure version of the HTTP protocol that uses SSL/TLS encryption to encrypt information that is transferred between users’ browsers and your website’s server.
This prevents hackers from stealing sensitive user information such as usernames, passwords, and credit card information.
Google also gives more importance to websites that use HTTPS and ranks them better in search results.
If your website does not use HTTPS, users’ browsers will warn them that your website is not secure, which can reduce your website’s traffic and credibility.
SEO in this case helps you to have a more secure site.
In addition to using HTTPS, there are other steps you can take to increase your website’s security:
- Use a strong password: Use a strong password for your user accounts and change them regularly.
- Install the latest version of the software: Install the latest version of your website software to benefit from the latest security patches.
- Use a firewall: Use a firewall to protect your website from cyber attacks.
- Regularly back up your website: Regularly back up your website so that you can quickly restore it in case of a problem.
| Case | Description |
|---|---|
| HTTPS | Secure data transfer protocol |
| SSL/TLS | Data encryption |
By taking these measures, you can increase the security of your website and protect your users’ information.
SEO ultimately helps to secure your site.
Structured Data (Schema Markup) and SEO
Structured Data (Schema Markup) and SEO
Structured data (Schema Markup) are codes that help search engines better understand the content of your website.
By using structured data, you can provide additional information about your website to search engines, such as content type, author, publication date, etc.
This allows search engines to better categorize the content of your website and display it to users who are looking for it.
Structured data can improve your website’s ranking in search results and attract more traffic to your website.
SEO
To use structured data, you can use the Schema.org website.
This website provides a set of standard codes that you can use to mark up your website content.
You can enter structured data codes directly into your website’s HTML code, or use SEO plugins for WordPress that do this automatically.
Take SEO seriously!
By using structured data, you can help search engines better understand your website and increase its ranking in search results.
SEO is an investment.
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Fix Crawl Errors and Indexing Issues (Crawl Errors)
Fix Crawl Errors and Indexing Issues (Crawl Errors)
Crawl and indexing errors can prevent search engines from properly crawling and indexing your website, which can lower your website’s ranking in search results.
Crawl errors are usually caused by broken links, 404 pages, and problems with the robots.txt file.
Indexing errors are usually caused by duplicate content, pages without content, and problems with the XML sitemap.
SEO
To identify and fix crawl and indexing errors, you can use various tools such as Google Search Console and Bing Webmaster Tools.
These tools help you identify your website’s crawl and indexing errors and find ways to fix them.
It is very important to fix these errors because search engines can easily find your site and easily SEO it.
By fixing crawl and indexing errors, you can help search engines fully and correctly crawl and index your website and increase its ranking in search results.
#SEO
Practical Tools for Technical SEO
Practical Tools for Technical SEO
To do technical SEO, there are several tools that can help you.
Some of these tools are free and some are paid.
Choosing the right tool depends on your needs and budget.
Here are a few practical tools for technical SEO:
- Google Search Console: This free tool from Google helps you monitor your website’s performance in search results.
Using this tool, you can identify and fix crawl errors, indexing problems, page loading speeds, and other technical issues on your website. - Bing Webmaster Tools: This free tool from Microsoft is similar to Google Search Console and helps you monitor your website’s performance in Bing search results.
- PageSpeed Insights: This free tool from Google helps you check your website’s page loading speed and find ways to improve it.
- GTmetrix: This free tool helps you check your website’s page loading speed and get detailed information about your website’s performance.
- Screaming Frog SEO Spider: This paid tool is a website crawler that helps you crawl all the pages of your website and identify their technical issues.
- SEMrush: This paid tool provides a set of SEO tools that help you manage all aspects of your website’s SEO.
- Ahrefs: This paid tool is one of the most popular SEO tools that helps you check your website’s inbound and outbound links, research keywords, and analyze your competitors.
By using these tools, you can improve your website’s technical SEO and increase its ranking in search results.
SEO
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt files. |
| What role do Keywords play in SEO? | Keywords are the terms that users enter into search engines. The correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it in related searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Technical SEO Tutorial at Moz
,Search Engine Land Technical SEO Guide
,What is Technical SEO? Ahrefs Comprehensive Guide
,Semrush Technical SEO Checklist
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