What is Technical SEO and Why Does it Matter?
Technical SEO involves optimizing the technical aspects of a website to improve its ranking in search engines like Google.
This type of #SEO includes things like site speed, site structure, crawlability, indexability, and mobile-friendliness.
Technical SEO is important because if your website has technical problems, it can’t rank well even with the best content.
Search engines must be able to easily find, crawl, and index your site to show your content to users.
In other words, technical SEO forms the foundation of your overall SEO.
Without a strong foundation, your content creation and link building efforts will be wasted.
In 2024, with the increasing complexity of search engine algorithms, attention to technical SEO has become even more important.
If you want to be seen in search results and attract more organic traffic, you need to take technical SEO seriously.
Website SEO is a very important topic in internet marketing, and every site must pay attention to it to progress in this field.
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Optimizing Site Speed for SEO
Site speed is one of the most important ranking factors in Google.
Internet users expect web pages to load in a few seconds, and if your site is slow, users are likely to leave it, which increases the bounce rate.
Google also prefers faster sites and gives them better rankings.
You can use various methods to optimize site speed.
Compressing images, enabling browser caching, using content delivery networks (CDNs), and reducing the size of HTML, CSS, and JavaScript code are some of these methods.
Also, choosing a quality hosting provider can have a significant impact on site speed.
Using tools like Google PageSpeed Insights and GTmetrix helps you identify and fix your site’s speed issues.
SEO is meaningless without checking site speed.
Site Structure and Sitemap
Site structure plays an important role in SEO.
A logical and organized structure helps search engines easily find and index the different pages of your site.
The site structure should be such that users can easily navigate your site and find the information they need.
One way to create a suitable structure is to use categories and subcategories.
Each page should be placed in a suitable category and given appropriate internal links.
A sitemap is an XML file that introduces all the important pages of your site to search engines.
By submitting a sitemap to Google, you help it quickly and completely index your site.
The sitemap should be updated regularly to inform Google of new changes to your site.
You can submit your sitemap to Google through Google Search Console.
Website SEO is not just about producing quality content.
Rather, you should also pay attention to its technical aspects.
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HTTPS and Website Security
Website security is one of Google’s priorities.
Using HTTPS instead of HTTP means that information between the user’s browser and your server is transmitted in encrypted form, preventing information from being stolen.
Google prefers websites that use HTTPS to websites that use HTTP and gives them a better ranking.
To enable HTTPS, you must obtain an SSL certificate and install it on your server.
Many hosting companies offer free SSL certificates.
After installing the SSL certificate, you must change all internal links on your site from HTTP to HTTPS and set up a 301 redirect from HTTP to HTTPS so that users and search engines are directed to the secure version of your site.
SEO with greater security will definitely have a better result.
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Mobile-Friendly Optimization
Given the increasing use of mobile phones to search the internet, optimizing for mobile-friendliness has become very important.
Since 2015, Google has introduced the Mobile-First Indexing algorithm, according to which the mobile version of your site is considered the primary version for indexing and ranking.
To optimize for mobile-friendliness, you must use a responsive design so that your site automatically adapts to the screen size of different devices (mobile phone, tablet, computer).
Also, you need to make sure that texts and images are easily readable and visible on mobile devices, and that buttons and links are large enough for users to easily click on them.
SEO on mobile requires responsive website design.
Fix Crawl and Index Errors
One of the most important parts of technical SEO is identifying and fixing crawl and index errors.
These errors can prevent search engines from indexing your site pages and reduce your site’s ranking.
To identify these errors, you can use Google Search Console.
This tool gives you reports of 404 errors (page not found), server errors, redirect errors, and other crawl and index related errors.
After identifying the errors, you must fix them.
You can fix 404 errors by creating a 301 redirect to related pages or by creating a custom 404 page with appropriate internal links.
You should fix server errors with the help of your hosting support team.
You should fix redirect errors by correcting incorrect redirects.
By fixing these errors, you help search engines easily crawl and index your site.
Optimizing the Robots.txt File
The Robots.txt file is a text file located in the root of your site that tells search engines which pages of your site they can crawl and which pages they should not crawl.
By using the Robots.txt file, you can prevent search engines from crawling unnecessary pages of your site and allocate their crawling resources to the more important pages of your site.
For example, you can prevent search engines from crawling login pages, shopping cart pages, search results pages, and other unnecessary pages.
You can also specify the path to your Sitemap file in the Robots.txt file so that search engines can easily find it.
When editing the Robots.txt file, you should be careful because small mistakes can block your entire site from crawling.
The Robots.txt file is one of the most important parts of SEO.
Using Structured Data (Schema Markup)
Structured data (Schema Markup) are codes that are added to your site pages to help search engines better understand the content of your pages.
By using structured data, you can display additional information in search results, such as ratings, prices, images, etc.
This additional information attracts more user attention and increases the click-through rate (CTR).
There are different types of structured data that you can use based on the type of content on your site.
For example, you can use structured data for articles, products, events, recipes, etc.
To implement structured data, you can use tools like Google Structured Data Markup Helper.
SEO becomes much more professional with the use of structured data.
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Improving User Experience (UX)
User experience (UX) plays an important role in SEO.
Google gives a better ranking to sites that offer a good user experience.
User experience includes factors such as website design, site navigation, site speed, site content, and site usability.
A site with a good user experience should have a beautiful and user-friendly design, easy and logical navigation, high loading speed, quality and useful content, and be easy to use.
To improve the user experience of your site, you can use usability testing to identify and fix the problems on your site.
You can also use user feedback to better understand their needs and expectations and optimize your site based on them.
Websites that follow SEO usually have a good user experience as well.
Technical SEO Monitoring and Analysis
Technical SEO is an ongoing process and requires monitoring and analysis.
You should regularly check the technical performance of your site and identify and fix problems.
To do this, you can use tools like Google Search Console and Google Analytics.
These tools give you information about site traffic, keyword rankings, crawl and index errors, and other important information.
By analyzing this information, you can identify the strengths and weaknesses of your site’s technical SEO and develop a plan to improve it.
You should also pay attention to changes in search engine algorithms and optimize your site based on them.
SEO requires continuous analysis and review to give the best results.
You can improve your website’s SEO by using different tools.
SEO is a never-ending journey that needs to be continuously improved.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside of the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter in search engines. Correct and targeted use of relevant keywords in the content and site elements helps search engines understand the subject of your page and show it to related searches. |
| What is a backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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What is Technical SEO?
,What is Technical SEO and Why Does it Matter?
,What is Technical SEO?
,What is Technical SEO?
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