What is Technical SEO and why is it important?
What is Technical SEO and why is it important?
#Technical SEO refers to optimizing a website for search engine crawlers such as Google, Bing, and Yahoo.
The main goal is to ensure that search engines can easily find, crawl, and index your website.
This process involves improving elements such as site structure, loading speed, mobile compatibility, and website security.
Technical SEO differs from On-Page SEO and Off-Page SEO because it focuses more on the infrastructure and technical performance of the website.
The importance of technical SEO stems from the fact that if your website is not technically optimized, you cannot achieve a good ranking in search results, even with the best content and marketing strategies.
Search engines prioritize websites that are fast, secure, and easy to use.
A website with poor structure, slow speed, and indexing issues may be completely hidden from search engines, resulting in a loss of organic traffic.
SEO helps you to be at the top of search results.
In short, technical SEO is the foundation of a successful SEO strategy.
Without it, other SEO efforts may be fruitless.
Improving technical SEO not only helps with better rankings in search results but also improves user experience (User Experience), which in turn can lead to increased conversion rates and sales.
SEO is a great way to increase sales.
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Most Important Technical SEO Factors in 2024
Most Important Technical SEO Factors in 2024
In 2024, several key factors in technical SEO are of particular importance.
These factors help search engines better understand your website and display it to users:
- Site Loading Speed: Website loading speed is one of the most important ranking factors.
Users expect web pages to load quickly, and loading delays can lead to site abandonment.
Using tools like Google PageSpeed Insights is essential to identify and fix speed issues. - Mobile-Friendliness: Given the increasing use of mobile phones for searching, website compatibility with mobile devices is very important.
The website must be displayed correctly on different devices and provide a good user experience. - Indexing: Make sure that search engines can easily index your website pages.
Using robots.txt files and a Sitemap can help with this process. - URL Structure: The URL structure should be simple, logical, and contain relevant keywords.
Complex and incomprehensible URLs can be problematic for search engines. - Website Security (HTTPS): Using HTTPS protocol for website security is essential.
Search engines prioritize secure websites, and HTTPS indicates that user information is protected on your website. - Structured Data: Using structured data helps search engines better understand the content of your website and display relevant information to users.
Considering these factors, optimizing a website for technical SEO in 2024 requires special attention to technical details and the use of appropriate analytical tools.
Check and Fix Indexing Problems with Google Search Console
Check and Fix Indexing Problems with Google Search Console
Google Search Console is a free tool from Google that allows you to check your website’s performance in search results and identify and fix indexing problems.
Using this tool, you can ensure that Google crawls and indexes your website pages correctly.
How to use Google Search Console to check for indexing problems:
- Register Website: First, you need to register your website with Google Search Console and verify ownership.
- Check Coverage Report: After registering your website, go to the Coverage report in Google Search Console.
This report provides information about pages that have been indexed, pages that have not been indexed, and the reasons why pages have not been indexed. - Fix Indexing Errors: If pages from your website have not been indexed, Google Search Console will show the reasons for non-indexing.
These reasons can include crawling errors, server errors, noindex tags, or incorrect redirects.
By examining these errors, you can identify and fix the problems. - Submit Sitemap: To help Google index your website, submit your Sitemap to Google Search Console.
This helps Google quickly and completely identify and index your website pages. - Request Indexing: After fixing indexing problems, you can use Google Search Console to request re-indexing of pages.
This informs Google that you have made changes to the website pages and want to index the new pages.
Using Google Search Console to check and fix indexing problems is a vital part of technical SEO and helps you ensure that your website is displayed correctly in search results. Technical SEO is very important.
| Problem | Description | Solution |
|---|---|---|
| 404 Error | Page not found | Check for broken links and create redirects |
| noindex Tag | Page is forbidden from indexing | Remove the noindex tag from the page |
| Crawling Error | Search engine cannot crawl the page | Check the robots.txt file and access to the page |
| Incorrect Redirect | Page is redirected to an invalid address | Correct the redirect to the correct address |
| Blocked by robots.txt | Page is blocked in the robots.txt file | Edit the robots.txt file to allow crawling |
Optimizing URL Structure for SEO
Optimizing URL Structure for SEO
URL structure is an important factor in technical SEO that helps search engines better understand the content of your website and display it to users.
An optimal URL structure should be simple, logical, and contain relevant keywords.
Here are some tips for optimizing URL structure:
- Use Short and Descriptive URLs: Short and descriptive URLs help users and search engines easily understand the content of the page.
Avoid using long and complex URLs. - Use Relevant Keywords: The URL should contain keywords relevant to the content of the page.
This helps search engines better identify the topic of the page. - Use Hyphens (-) Instead of Underscores (_): To separate words in the URL, use hyphens (-).
Search engines recognize hyphens as word separators, while they consider underscores as part of the word. - Avoid Unnecessary Parameters: Avoid using unnecessary parameters in the URL.
Parameters can complicate the URL and become problematic for search engines. - Use Hierarchical Structure: The URL should reflect the hierarchical structure of the website.
For example, the URL of a product page should include the product category.
By following these tips, you can optimize your website’s URL structure and help search engines better understand your content. Technical SEO should be considered.
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Improving Site Loading Speed with Various Techniques
Improving Site Loading Speed with Various Techniques
Website loading speed is one of the most important ranking factors in search results.
Users expect web pages to load quickly, and loading delays can lead to site abandonment.
To improve site loading speed, you can use various techniques:
- Optimize Images: High-volume images can reduce site loading speed.
Use image compression formats such as JPEG and PNG and minimize the volume of images. - Enable Gzip Compression: Gzip compression can reduce the volume of website files and improve loading speed.
Enable this feature on your server. - Use CDN: CDN (Content Delivery Network) can store your website content on different servers around the world and choose the closest server for users to load the content.
This can significantly improve loading speed. - Optimize Codes: Optimize your website’s HTML, CSS, and JavaScript code.
Removing empty spaces, unnecessary comments, and reducing the volume of code files can improve loading speed. - Use Browser Cache: By using browser cache, the browser can store website files in its memory, and there is no need to reload the files on subsequent visits.
This can significantly improve loading speed.
By using these techniques, you can improve your website’s loading speed and provide a better user experience for visitors. SEO has a direct relationship with site loading speed.
Importance of Mobile Compatibility and Mobile-First Indexing
Importance of Mobile Compatibility and Mobile-First Indexing
Given the increasing use of mobile phones for searching, website compatibility with mobile devices is very important.
Google uses Mobile-First Indexing, meaning that the mobile version of your website is considered the main version for indexing.
Therefore, if your website is not mobile-compatible, you may not achieve a good ranking in search results.
How to Optimize Your Website for Mobile:
- Use Responsive Design: Responsive design allows your website to automatically adapt to the screen size of different devices.
- Optimize Loading Speed on Mobile: Mobile users typically use the internet at slower speeds.
Therefore, optimizing website loading speed for mobile is very important. - Use Legible Fonts and Appropriate Size: Website fonts should be easily readable on mobile devices and be of an appropriate size.
- Use Large and Touch-Friendly Buttons and Links: Website buttons and links should be easily touchable on mobile devices.
- Avoid Flash Content: Flash content is not displayed correctly on mobile devices.
Avoid using Flash content on your website.
By optimizing your website for mobile, you can provide a better user experience for visitors and improve your ranking in search results.
SEO and website optimization for mobile are very important.
Using Structured Data (Schema Markup) to Improve SEO
Using Structured Data (Schema Markup) to Improve SEO
Structured data (Schema Markup) helps search engines better understand the content of your website and display relevant information to users.
By using Schema Markup, you can provide information such as title, descriptions, images, ratings, and other information related to your content to search engines.
Types of Schema Markup:
- Article: For news articles and blogs
- Product: For product pages of online stores
- Recipe: For cooking recipes
- Event: For events and conferences
- LocalBusiness: For local businesses
How to Use Schema Markup:
- Select Appropriate Schema Markup Type: First, you need to select the appropriate Schema Markup type for your content.
- Add Schema Markup to HTML Code: After selecting the Schema Markup type, you need to add it to the HTML code of your page.
You can use different formats such as JSON-LD, Microdata, and RDFa to add Schema Markup. - Test Schema Markup: After adding Schema Markup, you should test it using the Rich Results Test Google tool to make sure it is implemented correctly.
By using Schema Markup, you can help search engines better understand the content of your website and display relevant information to users.
This can lead to increased click-through rate (CTR) and improved ranking in search results. Improve SEO with structured data.
Role of Sitemap and Robots.txt File in Technical SEO
Role of Sitemap and Robots.txt File in Technical SEO
Sitemap and robots.txt file are two important tools in technical SEO that help search engines better crawl and index your website.
Sitemap: Sitemap is an XML file that contains a list of all the pages of your website.
By providing a sitemap to search engines, you can help them quickly and completely identify and index your website pages.
robots.txt file: The robots.txt file is a text file that instructs search engines which pages of your website not to crawl.
By using the robots.txt file, you can prevent search engines from crawling unnecessary pages and optimize your server resources.
How to Create and Register a Sitemap:
- Create Sitemap: You can use online tools or CMS plugins to create an XML sitemap.
- Register Sitemap in Google Search Console: After creating the sitemap, register it in Google Search Console.
How to Create and Configure robots.txt File:
- Create robots.txt File: Create a text file named robots.txt.
- Configure robots.txt File: Enter the necessary instructions to prevent crawling of unnecessary pages in the robots.txt file.
- Upload robots.txt File to Website Root: Upload the robots.txt file to your website root.
By using a sitemap and robots.txt file, you can help search engines better crawl and index your website and improve your ranking in search results.
SEO is related to crawl improvement.
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Check and Fix Broken Links Problems
Check and Fix Broken Links Problems
Broken links are links that point to pages that no longer exist or do not work properly.
Broken links can affect the user experience and reduce your website’s ranking in search results.
Why Broken Links Are Harmful:
- Poor User Experience: Users encounter an error page when clicking on broken links and experience an unpleasant user experience.
- Reduced Ranking in Search Results: Search engines view broken links as a sign of low website quality and reduce the website’s ranking.
- Loss of Traffic: Broken links can lead to loss of website traffic.
How to Identify Broken Links:
- Use Online Tools: You can use various online tools such as Broken Link Checker to identify broken links on your website.
- Use Google Search Console: Google Search Console provides reports on crawling errors and broken links on your website.
| Reason for Broken Link | Description | Proposed Solution |
|---|---|---|
| Page Deleted | The desired page is no longer available | Delete the link, create a 301 redirect to a related page |
| Page Address Changed | The URL address of the page has changed | Update the link with the new address |
| Typing Error in URL | The URL address was not entered correctly | Correct the URL with the correct address |
| Server Not Available | The server hosting the page is inactive | Check the server status, notify the server administrator |
| Blocked by robots.txt | Page is blocked in the robots.txt file | Edit the robots.txt file to allow crawling |
How to Fix Broken Links:
- Delete the Link: If the desired page no longer exists, delete the link.
- Create 301 Redirect: If the desired page has been moved to another address, create a 301 redirect from the old address to the new address.
- Correct the Link: If the link is broken due to a typing error, correct the link.
By checking and fixing broken links, you can improve the user experience and increase your website’s ranking in search results.
SEO has a basic principle, and that is to fix broken links.
Essential Tools for Technical SEO
Essential Tools for Technical SEO
To do technical SEO professionally, you need various tools to help you identify and fix problems with your website.
Here is a list of essential tools for technical SEO:
- Google Search Console: A free tool from Google that allows you to check your website’s performance in search results, identify and fix indexing problems, and register your sitemap.
- Google PageSpeed Insights: A free tool from Google that allows you to check your website’s loading speed and get optimization suggestions.
- GTmetrix: An online tool that allows you to check your website’s loading speed and get optimization suggestions.
- Screaming Frog SEO Spider: A desktop tool that allows you to crawl your website and identify technical SEO problems.
- Ahrefs: A paid tool that allows you to analyze your website and competitors, find relevant keywords, and check backlinks.
- SEMrush: A paid tool that allows you to analyze your website and competitors, find relevant keywords, and check backlinks.
By using these tools, you can fully review and optimize your website’s technical SEO and improve your ranking in search results.
SEO requires constant review.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. The correct and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it to related searches. |
| What is a Backlink and why is it important? | A backlink or inbound link is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking increase of the site, especially if they are from reputable sites. |
| How does Quality Content affect SEO? | Quality content that is relevant, comprehensive, and unique not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
HubSpot Technical SEO Guide
,Ahrefs Technical SEO Guide
,Moz Technical SEO
,Search Engine Journal Technical SEO
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