What is Technical SEO and Why is it Important?
#Technical SEO is the foundation of optimizing a website for search engines like Google.
Unlike content SEO, which focuses on the quality and relevance of content, technical SEO addresses the technical aspects of a website that affect crawling, indexing, and ranking by search engines.
Simply put, technical SEO helps search engines easily find, understand, and display your site in search results.
The importance of technical SEO is that even the best content cannot rank well in Google if it has technical issues.
Technical optimization of the site increases its visibility and, as a result, attracts more organic traffic.
Links and content are king, but with a weak structure, neither will achieve the desired result.
Technical SEO improves #website SEO and increases conversion rates by using appropriate tools for #site_optimization.
For example, improving site speed and mobile user experience allows users to stay on the site longer and increases the likelihood of making a purchase or performing other activities.
SEO is not only for Google but also includes #optimization for all search engines.
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The most important technical SEO factors in 2024
Technical SEO factors are very diverse, but some of the most important include: site speed, mobile-friendliness, URL structure, XML sitemap, Robots.txt file, structured data (Schema Markup), security (HTTPS), and internal links.
Site speed is one of the most important Google ranking factors.
A site that loads quickly provides a better user experience and reduces the likelihood of users leaving.
Mobile-friendliness is also very important, as most internet users access websites via mobile phones.
Having a responsive website that displays correctly on different devices is essential.
The URL structure should be logical and understandable.
Using keywords in URLs can help improve SEO.
An XML sitemap helps search engines easily find and index all your site’s pages.
The Robots.txt file tells search engines which pages of the site should not be indexed.
Structured data (Schema Markup) helps search engines better understand the content of your pages and display useful information in search results.
Security (HTTPS) is also an important factor in SEO.
Google gives a better ranking to sites that use HTTPS.
Optimizing Site Speed for SEO
Site speed is one of the most important factors in user experience and SEO.
A site that loads quickly has a lower bounce rate and attracts more users.
To optimize site speed, you can use the following methods: image compression, browser caching, using a CDN (Content Delivery Network), reducing code size (HTML, CSS, and JavaScript), and choosing quality hosting.
Image Compression: Large images can slow down site loading speed.
Before uploading images, optimize them using image compression tools.
Enable Browser Caching: By enabling browser caching, site files are stored in the user’s browser, and the site loads faster on subsequent visits.
Using CDN (Content Delivery Network): A CDN is a network of servers around the world that places your site’s content closer to users.
This improves site loading speed for users in different parts of the world.
Reduce Code Size (HTML, CSS, and JavaScript): Extra and unnecessary code can slow down site loading speed.
By removing extra code and compressing the code, you can improve site speed.
Choose Quality Hosting: Poor hosting can slow down the site.
Choose a quality hosting that has high speed and uptime.
| Tool | Description |
|---|---|
| Google PageSpeed Insights | Analyze site speed and provide improvement solutions |
| GTmetrix | Analyze site speed and provide detailed information |
| WebPageTest | Analyze site speed from different parts of the world |
Optimizing URL Structure and Site Architecture
URL structure and site architecture play an important role in SEO.
A proper URL structure helps search engines better understand and index your site.
Site architecture should also be logical and organized so that users and search engines can easily navigate your site.
Avoid creating long and complex URLs and try to use keywords in URLs.
Also, make sure your site has an XML sitemap that includes all your site pages.
Using appropriate internal links also helps improve site architecture.
Internal links should point to related pages and help users easily access the information they need.
The site structure should also be hierarchical and logical so that users and search engine crawlers can easily and quickly browse your site.
Design the site structure so that the most important pages are the most accessible.
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The Importance of Mobile-Friendliness
Given the increasing use of mobile devices, mobile-friendliness is one of the most important SEO factors.
Google ranks sites that are optimized for mobile higher.
To ensure site compatibility with mobile, you can use responsive design.
Responsive design means that your site automatically adapts to the screen size of different devices (mobile, tablet, desktop).
You can also use Google’s Mobile-Friendly Test tool to check your site’s mobile-friendliness.
In addition to responsive design, site loading speed on mobile is also very important.
Mobile users expect sites to load quickly.
To improve site loading speed on mobile, you can use the site speed optimization methods mentioned earlier.
XML Sitemap and Robots.txt File
An XML sitemap is a file that introduces all your site’s pages to search engines.
This file helps search engines fully index your site.
The Robots.txt file is a text file that tells search engines which pages of your site should not be indexed.
For example, you can use the Robots.txt file to prevent indexing duplicate pages or unnecessary pages.
Creating and submitting an XML sitemap to Google and properly configuring the Robots.txt file are among the most important technical SEO actions.
You can use online tools to create an XML sitemap.
Structured Data (Schema Markup)
Structured data (Schema Markup) is a markup language that helps search engines better understand the content of your pages.
By using structured data, you can display useful information in search results.
For example, you can display information such as a product rating, movie runtime, or company contact information in search results.
Using structured data can increase click-through rate (CTR) and improve your site’s ranking in search results.
To use structured data, you need to be familiar with schema.org standards.
Schema is very important in SEO.
| Structured Data Type | Description |
|---|---|
| Article | For articles and writings |
| Product | For product information |
| Recipe | For food recipes |
| Event | For event information |
Site Security (HTTPS)
Site security (HTTPS) is another important SEO factor.
Google gives a better ranking to sites that use HTTPS.
HTTPS is a security protocol that encrypts information between the user’s browser and the site’s server.
This protects users’ information from hackers.
To enable HTTPS, you need to obtain an SSL (Secure Sockets Layer) certificate for your site.
In addition to security, HTTPS also improves site speed.
HTTPS sites typically load faster than HTTP sites.
Therefore, enabling HTTPS is a great solution to improve SEO and user experience.
Make sure all your site’s pages use HTTPS and use a redirect from HTTP to HTTPS.
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Internal and External Links in Technical SEO
Internal and external links play an important role in SEO.
Internal links help search engines better understand your site structure and find related pages.
External links show search engines that your site is credible and trustworthy.
To improve SEO by using links, you should use high-quality and relevant internal and external links.
Internal links should point to related pages and help users easily access the information they need.
External links should point to credible and relevant sites and provide users with useful information.
#Black_hat SEO in linking may cause the site to be penalized.
Internal linking is important in SEO and with proper linking, we will have a strong #internal SEO.
Technical SEO Tools and How to Use Them
Technical SEO tools can help you identify and fix technical issues on your site.
Some of the most popular technical SEO tools include: Google Search Console, Google PageSpeed Insights, GTmetrix, Screaming Frog SEO Spider, and SEMrush.
Google Search Console is a free tool from Google that provides you with useful information about how your site is seen on Google.
Google PageSpeed Insights and GTmetrix are tools that analyze your site speed and provide solutions for improving it.
Screaming Frog SEO Spider is a web crawling tool that helps you identify technical issues on your site.
SEMrush is a comprehensive SEO tool that offers a variety of features for keyword research, competitor analysis, and site rank monitoring.
Using these tools is very important for improving SEO. Using these tools, you can optimize your #SEO and #site_ranking.
Remember, SEO is an ongoing process and requires effort and follow-up. By following technical SEO principles and using appropriate tools, you can improve your site’s ranking in search results and attract more organic traffic.
Also, constantly updating SEO information and implementing it is very important.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of the website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, Sitemaps, and Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter in search engines. Using relevant keywords correctly and purposefully in the content and elements of the site helps search engines understand the topic of your page and display it in related searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does Quality Content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce Bounce Rate, and increase the time users spend on the site. |
| Why is Site Loading Speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have a lower bounce rate, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Didar Ads – What is Technical SEO? Comprehensive Guide to Technical Site SEO
,Aryanik – What is Technical SEO? Technical SEO Guide
,SEO Support – What is Technical SEO? Step-by-Step and Comprehensive Technical SEO Guide
,Faraz Network – What is Technical SEO? (Comprehensive Technical Site SEO Guide)
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