Here’s the English translation of the provided Persian text:
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An Introduction to Technical SEO and Its Importance
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Technical SEO is a vital part of optimizing a website for search engines like Google.
While content SEO focuses on producing high-quality and relevant content, technical SEO addresses the technical aspects of the website that help search engines crawl, index, and rank the site.
A technically optimized #website has a better chance of achieving top rankings in search results.
SEO isn’t just about keywords and link building; it also includes ensuring the correct website structure, appropriate page load speeds, and easy accessibility for search engines.
Optimizing a #site improves user experience and increases the credibility of the #website, which ultimately leads to increased traffic and conversion rates.
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Reviewing and Analyzing Website Structure for SEO
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Website structure plays an important role in #SEO.
A logical and organized structure helps search engines easily find and understand the site’s content.
Using categories and subcategories appropriately, creating a logical hierarchy, and using strong internal links are among the actions that can be taken to improve website structure.
A sitemap is also a vital tool for informing search engines about the structure and content of the site.
An optimized #sitemap includes all important URLs of the site and helps search engines not miss any pages.
Ultimately, a strong and efficient structure will also create a better user experience.
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Optimizing Page Load Speed
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Page load speed is one of the important ranking factors in Google.
Users expect web pages to load quickly, and even a few seconds of delay can lead to visitors leaving the site.
To improve page load speed, you should consider optimizing images, reducing the size of CSS and JavaScript files, using content delivery networks (CDNs), and enabling Gzip compression.
Also, choosing a suitable and powerful hosting service has a significant impact on page load speed.
Tools like Google PageSpeed Insights and GTmetrix can help you identify website speed weaknesses.
The table below provides some key strategies for improving website page load speed:
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| Solution | Description |
|---|---|
| Image Optimization | Reducing image size without losing quality |
| File Compression | Using Gzip to reduce the size of HTML, CSS, JavaScript files |
| CDN Usage | Content distribution through different servers around the world |
| Browser Caching | Storing static files in the user’s browser |
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Mobile Optimization
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Given the increasing use of mobile phones to search the internet, optimizing a website for mobile is essential.
Google gives a better ranking to websites that offer a good user experience on mobile.
Responsive design is the best way to ensure that your website is displayed correctly on all devices.
Testing your website on different devices and using Google’s mobile-friendly testing tools will help you identify and fix potential problems.
Ensuring adequate load speeds on mobile and ease of use on small screens are important points in mobile optimization.
Mobile optimization is not just an option; it is a necessity for success in #SEO.
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Indexing and Crawling the Website
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For search engines to be able to rank your website, they must first find and index it.
The robots.txt file tells search engines which pages should not be crawled.
Creating and submitting a sitemap to Google helps search engines find all the important pages of your site.
Checking Google Search Console reports can also help you identify crawl and indexing issues.
Fixing 404 errors (pages not found) and using 301 redirects to transfer users and #SEO value to new pages are among the actions that should be taken to improve crawling and indexing.
Strong #SEO requires ensuring easy access for search engines to all important pages of the site.
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Using Structured Data (Schema Markup)
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Structured data (Schema Markup) helps search engines better understand the content of web pages.
By using Schema Markup, you can provide information about products, articles, events, and other types of content in an accurate and understandable way for search engines.
This can lead to a better display of your website in search results, for example, displaying stars for product ratings or displaying information about events.
Using Schema Markup is a powerful way to improve #SEO and increase click-through rate (CTR).
For more information, you can visit schema.org.
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Fixing Site Errors and Broken Links
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The presence of 404 errors (page not found) and broken links on the website affects the user experience and can harm #SEO.
Regularly check your website for these errors and fix them.
Using 301 redirects to transfer users and #SEO value from old pages to new pages is a good solution for fixing broken links.
Also, make sure that all internal and external links on the site are working properly.
The table below provides some examples of common errors on the website and solutions to fix them:
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| Error Type | Description | Solution |
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| 404 (Page Not Found) | The requested page is not found. | 301 redirect to a related page or create a new page. |
| Broken Link | Link to page does not exist or is broken. | Update the link or delete it. |
| Server Errors | Problem with the website server. | Check and fix server issues. |
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The Importance of Website Security (HTTPS)
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Website security is not only essential for protecting users’ information but is also an important factor in #SEO.
Google gives a better ranking to websites that use the HTTPS protocol.
HTTPS protects sensitive information by encrypting information between the user’s browser and the website server.
Obtaining an SSL (Secure Sockets Layer) certificate and configuring the website to use HTTPS are among the actions that should be taken to secure the website.
Website security builds user trust and helps improve the site’s ranking in search results.
Strong #SEO always pays special attention to security issues.
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URL Optimization
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Website URLs should be short, descriptive, and relevant to the page’s content.
Using keywords in URLs can help improve #SEO.
Avoid using long and complex URLs that contain incomprehensible letters and numbers.
The structure of URLs should be logical and organized.
For example, if you have a page about “sports shoes,” its URL could be “example.com/sport/kafsh-varzeshi”.
URL optimization is a simple but effective step in improving technical #SEO.
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Monitoring and Continuous Improvement
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#SEO is a continuous process and needs monitoring and improvement.
Regularly check the performance of your website in Google Search Console and Google Analytics.
Analyzing the data helps you identify your website’s strengths and weaknesses and adjust your #SEO strategy accordingly.
Google’s algorithm changes are constantly happening, so you should always stay up-to-date and adjust your #SEO strategy based on the latest changes.
Continuous and ongoing improvement is the key to success in #SEO.
A professional #SEO specialist is always looking for new ways to improve site rankings and increase traffic.
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Frequently Asked Questions
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| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO deals with optimizing the technical aspects of a website to help it be crawled and indexed better by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter in search engines. Using relevant keywords correctly and purposefully in content and site elements helps search engines understand the subject of your page and display it in relevant searches. |
| What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another website. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking of the site, especially if they are from reputable sites. |
| What effect does quality content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users, but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase the time users spend on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and website content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
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Semrush Technical SEO Audit
,Moz Technical SEO
,Search Engine Land Technical SEO Guide
,Ahrefs Technical SEO
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? Rasaweb Afrin Digital Marketing Agency is your trusted partner in the growth and transformation of your business in the online world. By providing comprehensive and innovative services including user-friendly website design, SEO, and content marketing, we help you achieve your digital goals and find a special place in the digital market.
📍 Tehran, Mirdamad Street, next to the Central Bank, Southern Kazerun Alley, Ramin Alley No. 6
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