What is Technical SEO and Why Does it Matter?
What is Technical SEO and Why Does it Matter?
Technical SEO refers to a set of optimizations related to the technical aspects of a website that help search engines better identify, crawl, and index your website.
Unlike On-Page SEO, which focuses on content and keywords, Technical SEO focuses on the infrastructure and architecture of the website.
The importance of Technical SEO stems from the fact that if your website is not technically optimized, even with the best content, you will not get a good ranking in search results.
SEO is a complex and multifaceted process that requires attention to detail.
A website with good SEO can achieve a good ranking.
In short, Technical SEO is a prerequisite for On-Page and Off-Page SEO, and without it, your efforts in these areas will not achieve the desired results.
Search engines like Google prefer websites that are fast, secure, mobile-friendly, and have a well-organized structure.
By optimizing these aspects, you will increase the likelihood of ranking on the first pages of search results.
Google Search places great importance on Technical SEO.
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Checking and fixing website Crawl issues
Checking and fixing website Crawl issues
Crawl is the process by which search engines send bots to your website to review and identify its pages.
If your website has crawl issues, important pages may not be identified by search engines and, as a result, may not be displayed in search results.
To check for crawl issues, you can use tools like Google Search Console.
This tool shows you which pages of your website are not crawlable and what errors exist in this area.
SEO is very important in this area.
Some common crawl issues include 404 errors (page not found), redirect loops, and server errors.
To fix these problems, you need to redirect 404 pages to related pages, fix redirect loops, and fix server problems.
Also, make sure your robots.txt file is configured correctly and does not block search engine access to important pages of the website.
Correct site structure and internal linking can also affect the website’s crawl process.
Optimizing URL Structure and Sitemap for SEO
Optimizing URL Structure and Sitemap for SEO
Your website’s URL structure should be clear, concise, and contain relevant keywords.
Long and complex URLs are not attractive to search engines and users.
Try to use short and descriptive URLs that clearly show the content of the page.
URL structure should be user-friendly.
A sitemap is a file that contains a list of all the important pages of your website.
Providing a sitemap to search engines helps them fully identify and index your website’s pages.
The sitemap should be updated regularly and contain the latest website changes.
You can register your website’s sitemap in Google Search Console so that search engines can easily find it.
SEO optimization for the sitemap is very important.
| Feature | Description |
|---|---|
| Short and Concise | The URL should be as short as possible. |
| Includes Keywords | The URL should contain keywords related to the content of the page. |
| Readable and Understandable | The URL should be readable and understandable for users. |
| Use of Hyphen (-) | Use a hyphen to separate words in the URL. |
Improving Website Loading Speed
Improving Website Loading Speed
Website loading speed is one of the important ranking factors in Google.
Internet users don’t have much patience, and if your website takes too long to load, they are likely to leave it.
To improve website loading speed, you can use various methods, including optimizing images, enabling Gzip compression, using CDN (Content Delivery Network), and reducing the number of HTTP requests.
Site loading speed has a great impact on user experience.
You can also use tools like Google PageSpeed Insights and GTmetrix to measure your website’s loading speed and identify existing problems.
SEO optimization in site loading is very important.
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The Importance of a Mobile-Friendly Website
The Importance of a Mobile-Friendly Website
Given the increasing use of mobile phones for searching the Internet, having a mobile-friendly website is very important.
Google gives a better ranking to websites that are optimized for mobile phones.
To make your website mobile-friendly, you should use Responsive design, choose appropriate font sizes and buttons, and use optimized images for mobile phones.
Mobile SEO plays an important role in website success.
You can use Google’s Mobile-Friendly Test tool to check your website for mobile-friendliness and identify any existing problems.
SEO optimization in responsive website design is very important.
Using HTTPS for Website Security
Using HTTPS for Website Security
HTTPS is a security protocol that protects information sent between the website and users.
Google gives a better ranking to websites that use HTTPS.
To enable HTTPS, you must obtain and install an SSL certificate for your website.
By switching to HTTPS, you increase the security of your website and gain the trust of users.
SEO will be more optimized for a secure website.
HTTPS also protects user information such as passwords and credit card information and prevents cyber attacks.
SEO optimization in the HTTPS protocol is very important.
Optimizing Content for Featured Snippets
Optimizing Content for Featured Snippets
Featured Snippets are a summary of the answer to a question that appears at the top of Google search results.
Being in the Featured Snippet can significantly increase your website traffic.
To optimize content for Featured Snippets, you must provide accurate, concise, and useful answers to the questions that users search for on Google.
SEO in the Featured Snippets section is a big plus.
Use different formats such as lists, tables, and short paragraphs to optimize your content for Featured Snippets.
Also, use relevant keywords in your headings and subheadings.
| Tip | Description |
|---|---|
| Answer Common Questions | Provide accurate and concise answers to the questions that users search for on Google. |
| Use Different Formats | Use lists, tables, and short paragraphs to provide information. |
| Use Keywords | Use relevant keywords in your headings and subheadings. |
| Optimize Meta Description | Write an attractive and relevant meta description that encourages users to click. |
Fixing Website Indexing Errors
Fixing Website Indexing Errors
Indexing is the process by which search engines store your website’s pages in their database.
If your website’s pages are not indexed, they will not appear in search results.
To check for indexing problems, you can use Google Search Console.
This tool shows you which pages of your website have not been indexed and what errors exist in this area.
Some common indexing problems include Noindex tag, canonicalization issues, and server errors.
To fix these problems, you need to remove the Noindex tag from pages you want to be indexed, fix canonical problems, and fix server problems.
SEO will help you fix these errors.
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Using Schema Markup to Improve Content Understanding
Using Schema Markup to Improve Content Understanding
Schema Markup is code that helps search engines better understand your website’s content.
By using Schema Markup, you can provide information such as name, address, phone number, rating, and price to search engines.
This information can be displayed in search results and increase your website traffic.
There are different types of Schema Markup that you can use for different content on your website.
For example, you can use Schema Markup for articles, products, events, and businesses.
SEO optimization with Schema Markup is very important.
Continuous Monitoring and Analysis of Technical SEO
Continuous Monitoring and Analysis of Technical SEO
Technical SEO is an ongoing process and requires continuous monitoring and analysis.
You should regularly check your website for technical problems and fix them.
Also, you should track your website’s performance in search results and optimize your SEO strategy based on data and analysis.
SEO requires continuous monitoring and analysis.
Use tools like Google Search Console and Google Analytics to track your website’s performance and identify potential problems.
With continuous monitoring and analysis, you can ensure that your website is technically optimized and get a good ranking in search results.
Site monitoring has a great impact on SEO.
Technical SEO is a continuous and dynamic process.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process to increase the quality and quantity of website traffic by improving the site’s ranking in the natural (organic) results of search engines such as Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta descriptions (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and Robots.txt file. |
| What role do keywords play in SEO? | Keywords are terms that users enter into search engines. The correct and targeted use of relevant keywords in the content and site elements helps search engines understand the topic of your page and display it to relevant searches. |
| What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in site credibility and ranking increase, especially if they are from reputable sites. |
| What impact does quality content have on SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is a continuous and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
HubSpot
,Moz – Technical SEO
,Search Engine Journal
,Ahrefs – Technical SEO
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