### What is On-Page SEO and Why is it Important?
[Image: Entrepreneur relied on insights from investor economist stoc]
**On-Page SEO** refers to a set of actions taken within a website to improve the site’s ranking in search engines like Google. These actions include optimizing content, site structure, HTML tags, and other related factors. The importance of on-page SEO stems from the fact that it helps search engines better understand the content of the site and provide the most relevant results to users.
If you have a website whose on-page SEO is not done correctly, even with the best content and backlinks, you cannot achieve a good ranking in search results. In other words, on-page SEO is the foundation of any successful #SEO strategy.
The importance of on-page SEO is so great that even Google pays special attention to it. Google’s algorithms are constantly changing, but the focus on on-page SEO has always remained a constant principle. By optimizing on-page SEO, you can increase the chances of your website being seen and attract more traffic to it. On the other hand, [search engine optimization](https://www.example.com/what-is-seo) actually increases the conversion rate of visitors to customers.
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### Keyword Research and its Role in On-Page SEO
[Image: cyber-technology-security-internet-network-data-privacy-conc]
Keyword research is one of the most important steps in on-page SEO. Keywords are phrases that users use to search for information in search engines. By identifying keywords related to your business, you can produce content that answers users’ questions and needs and ranks higher in search results.
To conduct keyword research, you can use various tools such as [Ahrefs Keyword Explorer](https://ahrefs.com/keywords-explorer), [Ubersuggest](https://neilpatel.com/ubersuggest/), and [Keyword Tool](https://keywordtool.io/). These tools help you find keywords related to your topic, check their search volume, and identify competitor keywords. After identifying keywords, you should strategically use them in your content.
Keep in mind that overuse of keywords (Keyword Stuffing) can have a negative impact on your site’s SEO. It is better to use keywords naturally and in the appropriate context in your content so that it is both attractive to users and understandable to search engines.
### Optimizing Titles and Meta Descriptions
[Image: woman using smartphone online payment with icons on virtual-]
Title Tags and Meta Descriptions are among the most important elements of on-page SEO. Titles are the title of the page that appears in search results, and meta descriptions are a summary of the content of the page that appears below the title in search results. Optimizing these two elements can have a significant impact on your click-through rate (CTR) and site ranking.
To optimize titles, you should use your main keywords in the title and keep the title attractive and concise. The title length should be less than 60 characters to be fully displayed in search results. To optimize meta descriptions, you should provide an accurate and attractive summary of the content of the page and use relevant keywords. The length of meta descriptions should be between 150 and 160 characters. **On-Page SEO** is extremely important at this stage.
Proper on-page SEO optimization of the [title tag](https://moz.com/learn/seo/title-tag) can improve your site.
“`html
.table-container {
overflow-x: auto;
}
table {
border-collapse: collapse;
width: 100%;
border: 1px solid #ddd;
}
th, td {
text-align: left;
padding: 8px;
border: 1px solid #ddd;
}
th {
background-color: #f2f2f2;
}
Click here to preview your posts with PRO themes ››
tr:nth-child(even) {
background-color: #f2f2f2;
}
“`
“`html
Element
Description
Best Practice
Title Tag
The title of the page that appears in search results.
Include the main keyword, attractive and concise, length less than 60 characters.
Meta Description
A summary of the page’s content that appears below the title in search results.
Accurate and attractive summary, use of relevant keywords, length between 150 and 160 characters.
“`
### Content Optimization for On-Page SEO
[Image: document-management-system-being-setup-by-it-consultant-work]
Content is king! This phrase is very famous in the world of SEO and shows that high-quality and valuable content plays a very important role in your site’s ranking. To optimize content for **On-Page SEO**, you must produce content that answers users’ questions and needs, provides accurate and up-to-date information, and is grammatically and spellingly correct.
In addition, you should update your content regularly and use relevant keywords in titles, subtitles, and main text. Also, using images, videos, and other multimedia elements can add to the attractiveness of your content and increase the time users spend on your site. Do not forget that **On-Page SEO** without quality content is not possible.
In the process of [content optimization](https://en.wikipedia.org/wiki/Content_optimization), the most important point is to create original and non-copied content.
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### Optimizing Images and Videos
[Image: 3d-word-http-met-vergrootglas-3d-rendering]
Images and videos can play an important role in the attractiveness and effectiveness of your content. But in order for images and videos to help your site’s SEO, you must optimize them correctly. To optimize images, you must use an appropriate file name (including keywords), add an Alt tag to the images, and reduce the size of the images to increase page loading speed.
The Alt tag is text that is displayed in place of the image if it is not displayed. The Alt tag should be an accurate and relevant description of the content of the image. To optimize videos, you should use appropriate titles and descriptions, add relevant tags to the videos, and upload the videos to video sharing platforms such as YouTube. **On-Page SEO** should not be ignored in this case.
Correct on-page SEO of images puts your site at the top of search results.
### URL Structure and Internal Linking
[Image: zakenman-aanwijsapparaat-icoon-van-gdpr-algemene-data-protec]
URL structure and internal linking are two other important factors in on-page SEO. The URL structure should be simple, short, and relevant to the page content. It is best to use your main keywords in the URL and avoid using special characters and too many numbers. For example, instead of the URL “example.com/page?id=123”, use the URL “example.com/seo-internal”.
Internal linking means creating links between different pages of your site. Internal linking helps search engines better understand your site structure and identify more important pages. Also, internal linking can help users easily navigate your site and find the information they need. A proper [internal linking strategy](https://www.example.com/internal-linking) will be effective in on-page SEO.
In **on-page SEO**, creating a coherent and efficient structure for internal links is of great importance.
### Optimizing Site Loading Speed
[Image: big-data-with-optical-glass]
Site loading speed is one of the important factors in user experience (UX) and SEO. Users expect web pages to load in a few seconds. If your site loading speed is low, users will leave your site and your bounce rate will increase. In addition, Google also pays attention to site loading speed, and sites with higher speed rank better in search results.
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To optimize site loading speed, you can use various tools such as [Google PageSpeed Insights](https://pagespeed.web.dev/) and [GTmetrix](https://gtmetrix.com/). These tools help you identify your site’s speed issues and provide solutions to improve them. Using CDN, optimizing images, and reducing code volume are among the solutions to increase site loading speed.
**On-Page SEO**, by focusing on speed optimization, helps improve user experience and increase site ranking.
“`html
.table-container {
overflow-x: auto;
}
table {
border-collapse: collapse;
width: 100%;
border: 1px solid #ddd;
}
th, td {
text-align: left;
padding: 8px;
border: 1px solid #ddd;
}
th {
background-color: #f2f2f2;
}
tr:nth-child(even) {
background-color: #f2f2f2;
}
“`
“`html
Factor
Description
Optimization Solution
Image Size
Large images reduce loading speed.
Reduce image size using compression tools, use optimized formats such as WebP.
Codes (HTML, CSS, JavaScript)
Bulky and unnecessary codes reduce loading speed.
Code minification, removing unnecessary codes, using CDN.
Hosting
Inappropriate hosting can reduce loading speed.
Choosing quality and high-speed hosting.
Cache
Not using cache causes the site to be reloaded for each visit.
Enabling browser cache and server cache.
“`
### Optimizing Site Responsiveness
[Image: 3d-word-big-data-met-vergrootglas-3d-rendering]
Today, many users access the internet through mobile devices. Therefore, site responsiveness (Responsive Design) is a very important factor in SEO. Responsiveness means that your site should automatically adapt to the screen size of different devices (mobile phone, tablet, laptop, desktop).
If your site is not responsive, mobile users will have a bad user experience and leave your site. In addition, Google also pays attention to site responsiveness, and sites that are responsive rank better in search results. To ensure the responsiveness of your site, you can use Google’s [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly) tool.
**On-Page SEO**, by emphasizing responsive design, improves user experience and helps increase site traffic.
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### Using Schema Markup
[Image: ads-management-digital-marketing-commerce-online-sale-concep]
Schema Markup is an HTML code that helps search engines better understand your site’s content. Using Schema Markup, you can provide detailed information about your business, your products, your articles, and other content of your site to search engines.
Schema Markup can make your site appear more prominently in search results and increase your click-through rate. For example, if you have a recipe on your site, you can use Schema Markup to display information such as cooking time, ingredients, and user ratings in search results. Advanced **On-Page SEO** includes the correct use of Schema Markup.
In fact, [Schema Markup](https://en.wikipedia.org/wiki/Schema.org) is a way to organize and transfer important information to search engines.
### Monitoring and Measuring On-Page SEO Results
[Image: entrepreneur-relied-on-insights-from-investor-economist-stoc]
After taking on-page SEO measures, you should regularly monitor and measure your results. This helps you understand which actions have been effective and which actions need improvement. To monitor on-page SEO results, you can use various tools such as [Google Search Console](https://search.google.com/search-console/about) and [Google Analytics](https://analytics.google.com/analytics/web/).
These tools provide you with information such as site traffic, keyword ranking, click-through rate, and bounce rate. By reviewing this information, you can optimize your SEO strategy and improve your site’s ranking in search results. **On-Page SEO** is an ongoing process and requires continuous monitoring and optimization.
Improving on-page SEO on your site will increase sales and introduce your products to new audiences.
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#### Frequently Asked Questions
“`html
Question
Answer
What is On-page SEO?
On-page SEO refers to a set of actions that are performed within a website and on the content of pages to achieve a better ranking in search results.
Why is on-page SEO important for a website?
On-page SEO helps search engines better understand the content of your page and assess its importance. It also provides a better user experience for visitors.
What are the most important on-page SEO factors?
The most important factors include keyword optimization, content quality, Title Tag, Meta Description, URL structure, Heading tags (H1-H6), internal linking, and image optimization.
What role does the Title Tag play in on-page SEO?
The Title Tag is one of the most important on-page SEO factors that displays the title of your page in search results and browser tabs. It should include the main keyword and be attractive.
What is the importance of Meta Description in on-page SEO?
The Meta Description provides a summary of the page’s content, and although it does not directly affect ranking, it can increase the click-through rate (CTR) by encouraging users to click.
How is a keyword used in on-page SEO?
Keywords are phrases that users use to search for information in search engines. The appropriate and natural use of them in the content helps the search engine to recognize the subject of the page.
What is internal linking and what is its benefit in on-page SEO?
Internal linking means creating links between different pages of a website. This helps to distribute the credit of pages, help the search robots crawl, and improve the user experience.
How does image optimization affect on-page SEO?
Image optimization includes compressing the volume, using appropriate Alt tags, and naming files appropriately. This improves page loading speed and helps search engines understand the content of the image.
What does high-quality content mean in on-page SEO?
High-quality content means content that is comprehensive, accurate, unique, up-to-date, and user-friendly and meets the needs of users.
What role does the URL structure play in on-page SEO?
Readable, short URLs containing the main keyword help search engines and users to better understand the content of the page and improve the user experience.
“`
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#### Sources
[Important factors of on-page SEO in 2024](https://www.zoomit.ir/seo/382038-on-page-seo-factors/)
[What is On-Page SEO and How Does it Work?](https://www.aryanik.com/blog/%D8%B3%D8%A6%D9%88-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C-%DA%86%DB%8C%D8%B3%D8%AA-%D9%88-%DA%86%DA%AF%D9%88%D9%86%D9%87-%DA%A9%D8%A7%D8%B1-%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F/)
[What is On-Page SEO?](https://www.nikanse.com/what-is-on-page-seo/)
[On-Page SEO Training (Important and Practical Techniques)](https://faraznetwork.com/%D8%B3%D8%A6%D9%88-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C/)
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