What is On-Page SEO? (Definition and Importance)
What is On-Page SEO? (Definition and Importance)
On-Page SEO, or #On-Page Optimization, is a set of actions that are performed within your website to improve the site’s ranking in search engine results (SERP).
These actions include optimizing content, site structure, HTML tags, and other internal elements of the website.
On-Page SEO is the most fundamental part of SEO because you have complete control over its factors.
The importance of On-Page SEO is that it helps search engines better understand the content of your site and display it to relevant users.
A website with proper On-Page SEO has a better chance of attracting organic traffic and converting visitors into customers.
To better understand off-page SEO, read the off-page SEO article.
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Keyword Research (Tools and Strategies)
Keyword Research (Tools and Strategies)
Keyword research is the first step in On-Page SEO.
The purpose of this research is to identify the words that users use to search for information related to your business.
There are many tools for keyword research, including Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
Common strategies include checking competitors’ keywords, using long-tail keywords, and analyzing search volume and keyword competition. The right choice of keywords has a significant impact on improving your site ranking.
Keep in mind that keywords should be relevant to the content of the site and used naturally in the text.
Overuse of keywords (Keyword Stuffing) can lead to penalties by search engines.
By choosing the right keywords, you can perform On-Page SEO to the best of your ability.
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Title Tag & Meta Description Optimization
Title Tag & Meta Description Optimization
The Title Tag and Meta Description are two important elements in On-Page SEO that are displayed in search results.
The title should be attractive, relevant, and include the main keyword.
The title length should be between 50 and 60 characters to be fully displayed in search results.
The meta description should be an engaging summary of the page’s content and encourage the user to click.
The meta description length should be between 150 and 160 characters.
It is recommended that each page of the website has a unique title and meta description.
Lack of a title and meta description or their duplication can negatively affect the site’s ranking.
Proper On-Page SEO makes your site appear better in search results.
| Element | Description | Best Practice |
|---|---|---|
| Title Tag | The title of the page that is displayed in search results. | Attractive, relevant, includes keyword, 50-60 characters |
| Meta Description | A summary of the page content that is displayed in search results. | Attractive, concise, persuasive, 150-160 characters |
Content Optimization (Quality, Structure and Readability)
Content Optimization (Quality, Structure and Readability)
Content is king! This famous phrase is very important in the world of SEO.
High-quality content that is valuable and relevant to users’ needs is the most important factor in On-Page SEO.
The content should be well structured, include appropriate headings and subheadings, and have high readability.
Using images, videos, and infographics can increase the attractiveness of the content.
Also, the content should be updated and new information added to it.
Duplicate Content has a negative impact on the site’s ranking, so duplicate content should be avoided.
Good and optimized content helps to improve On-Page SEO.
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URL Optimization (Structure and Keywords)
URL Optimization (Structure and Keywords)
The page address (URL) should be short, readable, and include the main keyword.
The URL structure should be logical and related to the site structure.
It is recommended to use a hyphen (-) instead of an underscore (_) to separate words in the URL.
Avoid using uppercase letters and special characters in the URL.
Long and complex URLs are confusing for search engines and users.
Optimized URLs help search engines better understand the subject of the page and improve the site’s ranking.
Professional On-Page SEO requires following these tips.
Image Optimization (File Name, Alt Text, and Size)
Image Optimization (File Name, Alt Text, and Size)
Images play an important role in the attractiveness and improvement of the user experience of the site.
Optimizing images for On-Page SEO involves several steps.
First, the image file name should be related to the content of the image and include the keyword.
Second, the Alt Text should be an accurate description of the image and be displayed to the user if the image is not displayed.
Third, the image size should be optimized to avoid slowing down page loading.
High-volume images can slow down site loading speed and affect user experience.
The use of optimized image formats such as JPEG and PNG is recommended.
Image optimization has a very positive effect on the On-Page SEO of the site.
Internal Linking (Strategy and Best Practices)
Internal Linking (Strategy and Best Practices)
Internal linking means creating links between different pages of your website.
This helps search engines better understand the structure of your site and identify more important pages.
Internal linking also helps users easily navigate your site and get more information.
The internal linking strategy should be based on the thematic relationship between pages.
Use relevant and descriptive Anchor Text for links.
Avoid creating excessive and unnecessary links.
| Element | Description | Best Practice |
|---|---|---|
| Internal Link | Link between different pages of the website. | Thematic relationship, relevant link text, no exaggeration |
| Anchor Text | Clickable text that links to another page. | Relevant, descriptive, short |
Improving Site Speed (Tools and Techniques)
Improving Site Speed (Tools and Techniques)
Site loading speed is one of the important factors in user experience and SEO ranking.
Users expect website pages to load in a few seconds.
Slow site speed can lead to an increase in Bounce Rate and a decrease in SEO ranking.
There are many tools for testing site speed, including Google PageSpeed Insights, GTmetrix, and Pingdom.
Techniques to improve site speed include image optimization, enabling Gzip compression, using a CDN (Content Delivery Network), and code optimization. Advanced On-Page SEO pays special attention to site speed.
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Site Responsiveness (Mobile Compatibility)
Site Responsiveness (Mobile Compatibility)
Given the increasing use of mobile devices for searching the Internet, site responsiveness (Mobile-Friendly) has become very important.
Responsiveness means the compatibility of the site with different devices, including mobile, tablet, and desktop.
Google prioritizes responsive sites and shows them higher in search results.
To ensure the responsiveness of your site, you can use the Google Mobile-Friendly Test tool. Professional On-Page SEO requires your site to be responsive.
The Importance of Using HTTPS (Site Security)
The Importance of Using HTTPS (Site Security)
HTTPS is a security protocol that encrypts the communication between the user’s browser and the website server.
Using HTTPS increases site security and protects users’ information from hackers.
Google gives a positive score to sites that use HTTPS and shows them higher in search results.
To enable HTTPS, you must obtain and install an SSL/TLS certificate.
This is an important step in improving On-Page SEO and shows that you care about the security of your users.
Also, indexing the site for Google is very important.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-Page SEO? | On-page SEO involves optimizing elements that are directly under your control and within your website. Its goal is to help search engines better understand the content of the page and improve its ranking. |
| Why is On-Page SEO important? | On-page SEO gives clear signals to search engines about the content of the page, improves the user experience, and increases the chance of attracting organic traffic. |
| What are the most important factors of On-Page SEO? | Keywords, Title Tag, Meta Description, URL structure, high-quality content, image optimization and internal links are among the most important factors. |
| What is the role of the Title Tag in On-Page SEO? | The title tag is one of the most important signals for search engines and users that specifies the main topic of the page. It should include the main keyword and be attractive. |
| How important is Meta Description? | Meta description does not directly affect the ranking, but it can improve the click-through rate (CTR) by encouraging users to click. |
| How to optimize images for On-Page SEO? | By using a descriptive file name, appropriate Alt Text containing keywords, compression to reduce size and correct dimensions. |
| What effect do Internal Links have on SEO? | Internal links help search engines discover and index site pages, distribute PageRank throughout the site, and improve user navigation. |
| Is page loading speed one of the On-Page SEO factors? | Yes, page loading speed is a critical factor in On-Page SEO and user experience. Slower pages can lead to higher bounce rates and lower rankings. |
| What are the characteristics of high-quality content for On-Page SEO? | High-quality content should be comprehensive, unique, relevant, reliable, readable and fully answer users’ needs and questions. |
| How to use keywords in content? | Keywords should be used naturally in the title, subtitles, first paragraph, body of the text and Alt Text of images. Avoid Keyword Stuffing. |
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Resources
Inbound Marketing
,Moz On-Page Optimization
,Semrush On-Page SEO
,Search Engine Land On-Page SEO
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